Shortlist (Digital Craft Lions)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Interface & Navigation (UI))

A01/006 00092 PANTONE STUDIO PANTONE PANTONE STUDIO ROKKAN New York USA ROKKAN New York ROKKAN New York

A01/007 00115 SIR DAVID BBC WORLDWIDE BBC'S NATURAL AKQA London UNITED KINGDOM AKQA London
ATTENBOROUGH' HISTORY
A01/014 00206 THE MAGIC CASTORAMA STORE TOOLS TBWA\PARIS FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt / TBWA\PARIS
A01/015 00396 APPLE WATCH NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND
NIKE+
A01/022 00198 SCARS UBISOFT FOR HONOR DDB PARIS FRANCE DDB PARIS MAKE ME PULSE Paris

A01/024 00224 VISIT BRITAIN EXPEDIA VISIT BRITAIN 180LA Santa Monica USA 180LA Santa Monica
PARTNERSHIP
A01/029 00351 A BEARS-EYE NATIONAL INFORMATION HELLO MONDAY Aarhus DENMARK HELLO MONDAY Aarhus HELLO MONDAY Aarhus
VIEW OF GEOGRAPHIC RELATED TO THE
A01/037 00468 THE HIDDEN GOOGLE GOOGLE ARTS & GOOGLE Mountain View USA GOOGLE BRAND GHOST ROBOT
WORLDS OF THE CULTURE, GOOGLE STUDIO San Francisco Brooklyn / GOOGLE
A01/039 00832 NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So Paulo ALMAPBBDO So Paulo ALMAPBBDO So
/ BLACK MADRE So Paulo
A01/040 00830 THE HISTORY OF TIM THE HISTORY OF HAVAS MILAN ITALY HAVAS MILAN HAVAS MILAN /
THE MAUSOLEUM THE MAUSOLEUM UPRISING Milan

A02 (Digital Illustration)

A02/003 00061 DISCOVER THE MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS SALON ALPIN Vienna
MAGIC OF CRAFT Berlin
A02/013 00398 THROUGH THE GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS Sydney / ESSENCE DIGITAL
DARK XYZ STUDIOS Sydney
A02/031 00705 THE NEVER- FABER-CASTELL FABER-CASTELL DAVID THE AGENCY So BRAZIL DAVID THE AGENCY So VETOR ZERO So
ENDING FOREST Paulo Paulo Paulo

A03 (Video / Moving Image)

A03/005 00062 DISCOVER THE MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS SALON ALPIN Vienna
MAGIC OF CRAFT Berlin
A03/009 00005 HEATHROW HEATHROW AIRPORT HEATHROW HAVAS LONDON UNITED KINGDOM HAVAS LONDON CURVED ARROW
COMING HOME AIRPORT London / FINAL CUT
A03/018 00399 THROUGH THE GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS Sydney / ESSENCE DIGITAL
DARK XYZ STUDIOS Sydney
A03/020 00448 INTEL X THE INTEL INTEL INTEL Santa Clara USA AGENCY INSIDE Santa IMAGINARIUM London / OMD USA New York
ROYAL TECHNOLOGY Clara / THE ROYAL THE ROYAL
A03/030 00598 RIO OLYMPIC BBC BBC SPORT Y&R LONDON UNITED KINGDOM Y&R LONDON JUNGLE STUDIOS
TRAILER London / NATIVE
A03/031 00348 BACK TO LIFE IN GOOGLE ARTS & GOOGLE ARTS & GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB FRAMESTORE London /
VIRTUAL REALITY: CULTURE CULTURE NATURAL London London GRAND CENTRAL
A03/034 00251 CONDENSED GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY ARTJAIL New York /
PRE-ROLL: Richmond Richmond CUT+RUN New York /

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Shortlist (Digital Craft Lions)
A03/052 00749 G ACTIVE | GATORADE G ACTIVE TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los LIME STUDIOS Santa OMD USA Chicago
GATORADE Angeles Angeles Monica / MPC LA Culver
A03/067 00736 THE ONE MORTON SALT MORTON SALT OGILVY & MATHER Chicago USA OGILVY & MATHER ARTJAIL New York /
MOMENT Chicago PARK PICTURES

A04 (Image Design)

A04/010 00553 AMAZON FASHION AMAZON JAPAN G.K. AMAZON FASHION McCANN TOKYO JAPAN McCANN TOKYO
WEEK TOKYO
A04/011 00645 STOP THE CYCLE HUFFINGTON POST NON-PROFIT VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL
SOUTH AFRICA MEDIA
A04/015 00226 MAKE A ADOBE ADOBE STOCK GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN
MASTERPIECE PARTNERS San Francisco & PARTNERS San

A05 (Music / Sound Design)

A05/027 00641 GET THE FLOW VODAFONE VODAFONE DDB & TRIBAL WORLDWIDE THE DDB & TRIBAL AWFUL MEN Hilversum / MEC
AMSTERDAM NETHERLANDS WORLDWIDE WEFILM Amsterdam NETHERLANDS
A05/038 00264 THE HEARING COCHLEAR COCHLEAR CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney NOISE INTERNATIONAL CHE PROXIMITY
TEST IN DISGUISE HEARING IMPLANT Sydney / Sydney
A05/045 00833 NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So Paulo ALMAPBBDO So Paulo ALMAPBBDO So
/ BLACK MADRE So Paulo

A06 (Typography)
A06/006 00455 YOUR NAME DONATE LIFE ORGAN DONATION LEO BURNETT CHICAGO USA LEO BURNETT LEO BURNETT LEO BURNETT
SAVES AMERICA REGISTRATION CHICAGO CHICAGO CHICAGO
A06/007 00315 SNOWDRAWINGS SWISSCOM NONE HEIMAT Berlin GERMANY HEIMAT Berlin UNIT9 London

A07 (Overall Aesthetic Design)

A07/002 00064 DISCOVER THE MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS SALON ALPIN Vienna
MAGIC OF CRAFT Berlin
A07/006 00055 MY SOLE STORY NIKE GREATER NIKE RUNNING : AKQA Shanghai CHINA AKQA Shanghai AKQA Shanghai
CHINA SHANGHAI
A07/009 00125 SEARCH FOR SONY PLAYSTATION SONY PLAYSTATION BBH New York USA BBH New York EPOCH FILMS New York MEDIACOM New
GREATNESS / ROCK PAPER York
A07/014 00405 APPLE WATCH NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND
NIKE+
A07/015 00406 THROUGH THE GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS Sydney / ESSENCE DIGITAL
DARK XYZ STUDIOS Sydney
A07/033 00363 BEST DAY OF MY SHELL GLOBAL BRAND SHELL BRANDS SWITZERLAND CORD WORLDWIDE CORD WORLDWIDE MEDIACOM
LIFE INTERNATIONAL Baar London / EKO New York / London / EKO New York / London

B01 (User Experience Design (UX))

B01/005 00023 MAX MOTOR FORD SPAIN FORD SPAIN OGILVY MADRID SPAIN GTB Madrid / OGILVY ESPADAYSANTACRUZ
DREAMS MADRID STUDIO Madrid

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Shortlist (Digital Craft Lions)
B01/013 00118 NIKE+ TRAINING NIKE NIKE+ AKQA London UNITED KINGDOM AKQA London
CLUB
B01/014 00138 GOOGLE PLAY GOOGLE GOOGLE PLAY GOOGLE Milan ITALY GOOGLE Paris STINK Paris OGILVYONE Milan
THE WORLD
B01/015 00145 OUTCAST CINEMAX OUTCAST CAMPFIRE AT USA CAMPFIRE AT APOLLO STUDIOS
INTERACTIVE SAPIENTRAZORFISH New SAPIENTRAZORFISH Montral / DINAHMOE
B01/020 00407 APPLE WATCH NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND
NIKE+
B01/033 00475 GBOARD GOOGLE INC GOOGLE SEARCH: GOOGLE New York USA GOOGLE CREATIVE LAB GOOGLE CREATIVE
MOBILE New York LAB New York
B01/068 22131 BREAKING THE ADIDAS FOOTBALL ADIDAS GLITCH POSSIBLE Seattle USA IRIS WORLDWIDE IRIS WORLDWIDE
PATTERN WITH London / POSSIBLE London / POSSIBLE

B02 (Native & Built-In Feature Integration)

B02/002 00105 THE SNOW FOX AKQA EDUCATION BOOK AKQA San Francisco USA AKQA San Francisco

B02/014 00545 QUEST TO LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York MEDIAMONKS New York VML New York
LEGOLAND RESORT
B02/018 00443 GOOGLE PIXEL GOOGLE INTERACTIVE B-REEL New York USA B-REEL New York B-REEL New York
WALLPAPERS WALLPAPERS FOR
B02/019 00349 SPEAK TO GO GOOGLE CHROME CHROME FOR GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB GOOGLE CREATIVE
MOBILE, WEBVR London London LAB London / JAUME

B03 (Experience Design: Multi Platform)

B03/002 00106 NIKE+ TRIAL ZONE NIKE NIKE+ AKQA San Francisco USA AKQA San Francisco DROPTREE Oregon /
EVERYDAY ODYSSEY
B03/008 00156 BBC HOME: A VR BBC N/A REWIND St. Albans UNITED KINGDOM BBC London / REWIND REWIND St. Albans
SPACEWALK St. Albans
B03/011 00307 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS
B03/031 00435 STEP BEYOND THE VOID THE VOID DOUBLE FORTE New York USA THE VOID Lindon THE VOID Lindon DOUBLE FORTE
REALITY WITH GHOSTBUSTERS: New York

B04 (Overall Functional Design )

B04/009 00476 AUTODRAW: AN GOOGLE INC MACHINE GOOGLE New York USA GOOGLE CREATIVE LAB GOOGLE CREATIVE
A.I. EXPERIMENT LEARNING New York LAB New York

C01 (Editorial)
C01/002 00185 4MATIC BOOK MERCEDES-BENZ MERCEDES-BENZ GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA PSYCLE Shropshire
Rome
C01/003 00220 THE CORRUPTION ESTADO INSTITUTIONAL FCB BRASIL So Paulo BRAZIL FCB BRASIL So Paulo ANTONIO BRASILIANO FCB BRASIL So
CONVERTER NEWSPAPER So Paulo / FCB BRASIL Paulo
C01/004 00213 THE MAGIC CASTORAMA STORE TOOLS TBWA\PARIS FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt / TBWA\PARIS

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Shortlist (Digital Craft Lions)
C02 (Rich Media)
C02/010 00393 GAME OF HBO HBO 360I New York USA 360I New York UNIT9 San Francisco FACEBOOK New
THRONES: ICE & York
C02/022 00714 GOOGLE HOME BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR Los Angeles
OF THE

C03 (Omni-Channel Storytelling)

C03/010 00607 AUDI AND AIRBNB AUDI OF AMERICA AUTOMOBILES VENABLES BELL & USA VENABLES BELL & 740 SOUND DESIGN MEDIACOM Los
LIVE TO DRIVE PARTNERS San Francisco PARTNERS San Los Angeles / FINAL Angeles

D01 (Curation of Data)

D01/001 00028 NOT EASY IBM IBM WATSON OGILVY NEW YORK USA OGILVY NEW YORK KIDINAKORNER Los NEO@OGILVY New
Angeles / OGILVY NEW York
D01/009 00548 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
D01/010 00446 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
D01/018 00797 OUTTHINK IBM COGNITIVE OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA GEORGE P. JOHNSON OGILVY
MELANOMA TECHNOLOGY Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
D01/034 00816 I'M ADA, I CAN ADA HEALTH INC. ADA KBS ALBION London UNITED KINGDOM KBS ALBION London KBS New York
HELP.

D02 (Data Storytelling)

D02/003 00056 MY SOLE STORY NIKE GREATER NIKE RUNNING : AKQA Shanghai CHINA AKQA Shanghai AKQA Shanghai
CHINA SHANGHAI
D02/016 00543 QUEST TO LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York MEDIAMONKS New York VML New York
LEGOLAND RESORT
D02/023 00357 A BEARS-EYE NATIONAL INFORMATION HELLO MONDAY Aarhus DENMARK HELLO MONDAY Aarhus HELLO MONDAY Aarhus
VIEW OF GEOGRAPHIC RELATED TO THE
D02/027 00505 BEAR 71 VR NATIONAL FILM BEAR 71 VR JAM3 Toronto CANADA THE NATIONAL FILM JAM3 Toronto
BOARD OF CANADA BOARD OF CANADA
D02/030 00604 YEAR IN SEARCH GOOGLE GOOGLE 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los HECHO EN 72 Los
2016 Angeles / GOOGLE Angeles

D03 (Data Visualisation)

D03/006 00192 VISUAL IDENTITY LONDON SYMPHONY ORCHESTRA THE PARTNERS London UNITED KINGDOM THE LONDON
CONDUCTED BY ORCHESTRA SYMPHONY
D03/011 11239 MOBILE ARCADE GOOGLE GOOGLE R/GA SO PAULO BRAZIL R/GA SO PAULO MEDIAMONKS So
Paulo
D03/017 00506 BEAR 71 VR NATIONAL FILM BEAR 71 VR JAM3 Toronto CANADA THE NATIONAL FILM JAM3 Toronto
BOARD OF CANADA BOARD OF CANADA

E01 (Augmented Reality (AR))

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Shortlist (Digital Craft Lions)
E01/012 00798 OUTTHINK IBM COGNITIVE OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA GEORGE P. JOHNSON OGILVY
MELANOMA TECHNOLOGY Sydney AUSTRALIA Sydney / AUSTRALIA Sydney

E02 (Virtual Reality (VR))

E02/011 00146 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
E02/012 00150 REAL-TIME BJRK NOTGET VR ANALOG London UNITED KINGDOM W&N STUDIO London ANALOG London
VIRTUAL REALITY
E02/014 00240 VIRTUAL HOME IKEA GERMANY IKEA ROOM FOR DEMODERN Hamburg GERMANY DEMODERN Hamburg DEMODERN Hamburg
EXPERIENCE LIFE
E02/016 00418 NIKEID VR NIKE NIKEID R/GA BUENOS AIRES ARGENTINA R/GA BUENOS AIRES JOIA STUDIO Buenos
STUDIO Aires
E02/045 00759 TILT BRUSH GOOGLE INC. TILT BRUSH BY GOOGLE Mountain View USA GOOGLE Mountain View GOOGLE Mountain View
GOOGLE

E03 (Innovative Use of Technology)

E03/009 00107 THE SNOW FOX AKQA EDUCATION BOOK AKQA San Francisco USA AKQA San Francisco

E03/010 00068 GIVE A BEEP HVDING HVDING AIRBAG EDELMAN DEPORTIVO SWEDEN EDELMAN DEPORTIVO EDELMAN DEPORTIVO EDELMAN
FOR CYCLISTS Stockholm Stockholm Stockholm DEPORTIVO
E03/015 00098 PAPER PLANES ANDROID ANDROID DEVICE DROGA5 New York USA ACTIVE THEORY Los ACTIVE THEORY Los
Angeles / ANDROID Palo Angeles
E03/027 00225 NBA 2K BOOST 2K SPORTS NBA 2K17 CP+B Los Angeles USA CP+B Los Angeles CP+B Los Angeles

E03/031 00147 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
E03/043 00550 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
E03/045 00450 SUPER BOWL INTEL DRONE INTEL Santa Clara USA INTEL Santa Clara INTEL Santa Clara OMD USA New York
DRONES HALF TECHNOLOGY
E03/046 00449 INTEL X THE INTEL INTEL INTEL Santa Clara USA AGENCY INSIDE Santa IMAGINARIUM London / OMD USA New York
ROYAL TECHNOLOGY Clara / THE ROYAL THE ROYAL
E03/060 00584 QUEST TO LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York MEDIAMONKS New York VML New York
LEGOLAND RESORT
E03/093 00734 POWERED BY GLOBO TV AND AWARENESS INSTITUTO RODRIGO BRAZIL GLOBO COMUNICAO AC DESIGN So Paulo / GLOBO TV Rio De
RESPECT INSTITUTO RODRIGO MESSAGES MENDES So Paulo E PARTICIPAES Rio GLOBO P&D Rio de Janeiro
E03/098 00318 SNOWDRAWINGS SWISSCOM NONE HEIMAT Berlin GERMANY HEIMAT Berlin UNIT9 London

E03/102 00569 REMUMBER MISSING CHILDREN REMUMBER FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY
EUROPE BRUSSELS

E04 (Technological Achievement in Digital Craft)

E04/005 00148 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
E04/009 00422 THROUGH THE GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS Sydney / ESSENCE DIGITAL
DARK XYZ STUDIOS Sydney
E04/010 00451 INTEL X THE INTEL INTEL INTEL Santa Clara USA AGENCY INSIDE Santa IMAGINARIUM London / OMD USA New York
ROYAL TECHNOLOGY Clara / THE ROYAL THE ROYAL

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Shortlist (Digital Craft Lions)
E04/027 00760 TILT BRUSH GOOGLE INC. TILT BRUSH BY GOOGLE Mountain View USA GOOGLE Mountain View GOOGLE Mountain View
GOOGLE

Total Entries: 93

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PR Additional

KWITTKEN New
York /

180LA Santa Monica

WHERE THE
BUFFALO ROAM

POEM GROUP
Sydney
FABER-CASTELL
BRAZIL Sao Paulo /

POEM GROUP
Sydney
INTEL Santa Clara IMAGINARIUM
London

MUSEUM FR
NATURKUNDE
GEICO Chevy
Chase

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HET PR BUREAU
Amsterdam
CHE PROXIMITY
Sydney

LEO BURNETT JEFF SCIORTINO

CHICAGO PHOTOGRAPHY

HASTINGS SOUND
Astoria

POEM GROUP
Sydney
EDELMAN London REALMOTION INC.
New York

MINDSHARE Madrid

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PMK*BNC Los
Angeles
THE ZOO Mountain
View

PMK*BNC Los
Angeles
BBC London /
REWIND St. Albans
CLEMENGER BBDO
MELBOURNE
DOUBLE FORTE
New York

FCB BRASIL So
Paulo

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 HBO New York

BURGER KING
Miami / COSMO

IBM New York /

KIDINAKORNER Los
TBWA\HAKUHODO
Tokyo
OGILVY PUBLIC
RELATIONS
TEXT 100 Sydney

ADA HEALTH INC.

Berlin

THE ZOO Mountain

View

UNIVERSITY OF
PORTSMOUTH /

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TEXT 100 Sydney

PMK*BNC Los
Angeles
EDELMAN
DEPORTIVO

TBWA\HAKUHODO
Tokyo
INTEL Santa Clara

INTEL Santa Clara IMAGINARIUM

London
THE ZOO Mountain
View
GLOBO TV Rio De
Janeiro

FAMOUS
RELATIONS

POEM GROUP
Sydney
INTEL Santa Clara IMAGINARIUM
London

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