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Helping airlines optimize their

investment in the passenger experience

Provided jointly by

Contacts: info@airlinetrends.com info@lift.aero

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PASSENGER EXPERIENCE: Many components, planned and implemented
by different departments at different times, and with many external partners

PR

ALLIANCE
CHECK-IN

LOUNGE
GATE BRAND
DESIGN
CABIN
HARDWARE SERVICE
AMENITIES
& DELIVERY ANICLLARY
AMBIENCE REVENUE

WEB
LOYALTY
CSR PROGRAM
FOOD & SOCIAL
MEDIA

ARRIVAL
BEVERAGE
MOBILE
IFEC
CO-
BRANDING

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THE NEED TO TAKE A 360 VIEW
OF PASSENGER EXPERIENCE

FIERCE COMPETITION

RAPID EVOLUTION OF
TECHNOLOGY

SHORTER PRODUCT
LIFE CYCLES

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WHERE DO YOU STAND?

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WHERE SHOULD YOU BE HEADING?
WHAT ARE
PASSENGER XPERIENCE
WORKSHOPS?

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In-depth presentation
of airline trends

Who is doing what, where, when


& In-depth interactive
discussion

Where do we go from here?


and why?
Key representatives from your
The workshop familiarizes airline company explore customer experience
management with industry trends development in the context of the
throughout the world in every trends, identifying target areas for
phase of the customer journey, future action. Potential topics of
from technology to marketing, and discussion include brand strategy and
from design to service delivery. positioning, product development and
implementation, design, marketing
communications and internal
organization.

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WORKSHOPS
FOCUS ON YOUR
SITUATION AND
NEEDS

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THE HIGH VALUE OF A PAXEX360 WORKSHOP

Maximize limited time and human resources


Very quickly understand both the big
picture and the small details
Effective platform for identifying
key strategic objectives and priorities

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GOALS RELEVANT TO YOUR AIRLINE

Better understanding of passenger and staff needs


Faster responses to changing consumer preferences
Clearer, more meaningful differentiation

Long-term goal: greater loyalty and higher yield

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WHO SHOULD ATTEND?

Executive level management


Division managers from marketing, product
development/innovation and inflight service
Anyone else who plays a key role in defining,
approving, funding and implementing
investments in passenger experience

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ABOUT US
Raymond Kollau Daniel Baron
airlinetrends.com LIFT Strategic Design

An expert in airline trend Founder and CEO of LIFT,


research, Raymond Kollau brings Daniel Baron brings expertise
many years of experience in brand strategy and design,
analyzing industry and consumer cabin design and customer
trends, and is also an analyst at experience development for
leading consumer trends agency start-up, LCC and full-service
trendwatching.com. airlines.

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NEXT STEP

Contact either of us to plan your workshop.


We look forward to hearing from you.

Raymond Kollau Daniel Baron


airlinetrends.com LIFT Strategic Design
info@airlinetrends.com info@lift.aero
+31 (0) 6 41 86 11 36 (Amsterdam) +81 90 5408 2209 (Tokyo)

And learn about us online:


http://www.airlinetrends.com/services/trendsession/

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