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HUMAN RELATION ANALYTICS USING SOCIAL MEDIA SITES

Abstract: Nearly all of our relationships maintained from birth to death leave in digitally.
Human relations are playing predominant role on real-time situations. In this paper to take as
computational relations of human being data through Social media sites. Such as facebook,
Twitter, LinkedIn, Printerest, GooglePlus+, Tumblr, Instagram, VK, Flickr ,vine ,Meetup
,Tagged, Ask.fm ,MeetMe, classmates ,since Facebook published how they designed and
implemented their real-time analytics system. in our paper will explain about human
relationships are maintained by social media sites. based on this to will find out the what are the
interesting activities are done with social media site, for this purpose to apply an analytics on a
human through sharing the information related to text data, photos ,videos, posted links on social
media site.

Key terms: Analytics, Social BIG Data, clustering, classification, Descriptive analytics.

INTRODUCTION:
Data is nothing but information in untreated form. Text data, image data, video data,
audio data, telemetric data, sensor data, casino chip data, RFID data etc are more number of data
types. These all data are different sources of Social BIG Data.

Social BIG Data [2] is large but not dependence on volume but also depend upon speed and
different types of data types. That means Social BIG Data maintains speed and variety types of
data types with large volume. These three is known as characteristics of Social BIG Data. How
to generate the Social BIG Data? If we are generating the Social BIG Data by using more
number of technologies in the world. BIG Data analytics [1] will give Successful decision-making
for developing organization.

Unstructured data:[5]

In BIG Data had unstructured data. this data is generated from various sources those are social
networks, Telemetric data absorbs putting a sensor, or black box, e-mails, passage messages,
tweet data, social media data, direct messages, real-time chats, and auditory recordings that have
been translated into text, global positioning systems (GPS), and cellular phones, personal GPS
devices, time and location information is a increasing source of data.

Social media: [6]

Since the turn of the century, and mainly since about 2005, clients have large volumes of
personal data posted through social media services

List of social media sites with various rankings:[3][4]


SNO Social Estimated Compete Quantcast Alexa Rank eBizMBA
media site Unique Rank Rank Rank
Monthly
Visitors
1 Facebook 900,000,000 3 3 2 3

2 Twitter 310,000,000 25 19 9 12

3 LinkedIn 255,000,000 25 19 9 18

4 Pinterest 250,000,000 27 13 26 22

5 Google 120,000,000
32 28 NA 30
Plus+

6 Tumblr 110,000,000 55 13 34 34

7 Instagram 100,000,000 49 145 36 77

8 VK 80,000,000 150 120 21 97

9 Flickr 65,000,000 138 139 91 123

10 Vine 42,000,000 237 335 1172 581

11 Meetup 40,000,000 791 701 296 596

12 Tagged 38,000,000 1082 615 408 702

13 Ask.fm 37,000,000 2046 113 179 779

14 MeetMe 15,500,000 1407 635 2328 1457

15 ClassMates 15,000,000 153 285 4022 1487

Survey on website and material got this information of various social media sites and number of
users based on various types of rankings by various companies. From above social media sites
facebook is more famous to all the human beings.
Fig(1) HISTOGRAM FOR LIST OF SOCIAL MEDIA SITES WITH COMPETE RANKING

In this paper we will apply analytic on individual persons for finding the how many number of
friends are interact with individual person. In these friends how many are male friends and how
many are female friends. This is the one cluster of data we getting as a output. By using this
analysis we will find out the interest to communicate with female members as well as how many
females also interested to interact with male friends through social media site.

For this classification of male and female friends with one person we will draw chart by using
coloring algorithm. By using this algorithm we will find out the males and females
communication as well as we will find out the clustering the users (or) friends based on age.
Particular person interact with how much age of friends are interacted, based on that we will find
out the particular person got very good knowledge on different topics.

DISCUSSION ON A ANALYSIS ON USER SOCIAL MEDIA SITE INFORMATION:

Fig(2) A Social media site is composed by certain communities of individuals that are been
connected by the common interests. Online Social media siteing sites like facebook, twitter and
orkut can be categorized and analyzed based on the users friends and friends-of-friends. In the
analysis of Social media siteing friends list which all the mutual friends and acquaintances, they
will be associated with different kinds of colors, say blue and white all the male and females are
associated with both blue and white colors in a cluster (or) group.

Fig(2) FINDING FRIENDS BOTH MALE AND FEMALE


Using the group coloring algorithm, Fig(3) males will be separated and are mapped with each
other in joints and together they form certain blue nodes in cluster in a group. So all the blue
nodes can be viewed in relevant and the activity of these nodes can be viewed.

Fig(3) FINDING FRIENDS ONLY MALES

Using the same graph coloring algorithm,Fig(4) females will be separated into white nodes,
mapped together in joints, they form into certain white nodes in cluster in a group and activity
can be viewed. A Social media site is s structured community or organization composed of nodes
that are connected in independence kind.

Fig(4) FINDING FRIENDS ONLY FEMALES

In an online Social media sites can be analyzed based on the user activities and friends of user
activities. Fig(5) They are discriminated and characterized by the gender using a pie chart. In the
pie chart both the males and females are divided into certain divisions using certain colors, which
are associated and organized based on relationship states .In a pie chart the relation states can be
obtained based on different colors, say blue and green that are the two colors which are assigned
to males and females. Fig(6) In the gender male they are again divided and discriminated based
on the states of relationship. If he is single he would be given a color blue, varies from type of
relations.
Fig(5) FRIENDS GENDERS MALE AND FEMALE

In the female gender also is similar to the male gender , same process is followed they are
separated like the same as in the male gender.

Fig(6) FRIENDS RELATIONSHIPS WITH SINGLE PERSON

DISCUSSION ON A USER POSTING DATA IN SOCIAL MEDIA SITE:

Words and characters:

Fig(7.a) and fig(7.b) Here we will plot a graph for analyze a user, how many numbers of words
and number of characters that are used in particular month. This goes on monthly basis only by
these graphs, one can access how many words and how many characters, a user have used in
particular month posted in social media site.

Fig(7.a)posted data counting based on date


Fig (a) Number of words

Fig (7.b) Number of characters

From Fig (a) and Fig (b) represents about how many words and characters are posted in social
media site monthly bases.

Photos and videos:

Fig(8.a) and fig(8.b) In social media sites are posted number of photos, videos, and links shared
by users. We will apply an descriptive analytics on past data (photos, videos and links) and
generate bubble chart represents an pictorial relationship between the activities, the time and day
of a week. This graph is created in a manner that indicates the frequency of the kind activity done
in the particular time of the day.

Fig(8.a) uploaded status, photos and posted links based on time


Fig(8.b ) uploaded photos only based on time

CONCLUSION: In this paper we had taken computational relations of human being data
through Social media sites. Such as facebook, Twitter, LinkedIn, Printerest, GooglePlus+,
Tumblr, Instagram, VK, Flickr ,vine ,Meetup ,Tagged, Ask.fm ,MeetMe, classmates ,since
Facebook published how they designed and implemented their real-time analytics system. in our
paper will explain about human relationships are maintained by social media sites. Social media
data underscore the Web's revolution to a participatory intermediate in which users
collaboratively to create, to evaluate, and to distribute the data like text data, image data, Audio
data, video data etc. finally to find out the relation between the males and females and how to
interact with social media and also how much time the user engaged with social media.

References:

1. Ericsson, 2013 Big Data Analytics ericsson White paper 284 23-3211 Uen |
August 2013 Available at: http://www.ericsson.com/res/docs/whitepapers/wp-big-
data.pdf
2. Liangliang Cao,RankCompete: June 4, 2011 Simultaneous Ranking and
Clustering of Information Networks, Preprint submitted to Neurocomputing.
3. Marcus R. Wigan, Roger Clarke June (2013 vol.46)Big Datas Big Unintended
Consequences, Published by the IEEE Computer Society, 0018-9162/13/$31.00
2013 IEEE
4. Paolillo, J. C. (2005), & Wright, E.. Social network analysis on the semantic web:
Techniques and challenges for visualizing FOAF. In V. Geroimenko & C. Chen
(Eds.), Visualizing the Semantic Web (pp. 229242). Berlin: Springer.
5. Rhoda C. Joseph Nov.-Dec. (2013 vol.15) Big Data and Transformational
Government, Published by the IEEE Computer Society, 1520-9202/13/$31.00
2013 IEEE.
6. http://www.ebizmba.com/articles/social-networking-websites