PROPOSAL

PROJECT/MARKET ASSESSMENT AND FEASIBILITY STUDY

ON BEHALF OF

UNIVERSITY OF SOUTHERN CARLIFORNIA

SUBMITTED BY: Mr Zenani France Sibanyoni

Mobile: +27 79 709 6167
E mail: zenanisibanyoni@gmail.com

All Rights Reserved

Date: 2nd June 2016

TABLE OF CONTENTS
 Page

I INTRODUCTION 1

II PROJECT TEAM 2

A. GENERAL
B. PERSONNEL

III PROJECT METHODOLOGY 4

IV PROJECT SCHEDULE 10

V PROFESSIONAL FEES AND EXPENSES 11

VI REFERENCES 12

APPENDIX 1 BUSINESS PLAN AND SPREADSHEET FORMATS, IF

NECESSARY
 I INTRODUCTION

Mr Zenani France Sibanyoni has mero motu decided to do a proposal

to University of Southern Carlifornia for student fees-for-
services project/market assessment and feasibility study.
This is a project engineered to help needy and destitute students
who cannot afford tertiary fees.
I offer to help the students to manage to render services to
individuals, government and companies, especially alumni of the
university.
The individuals and companies would then pay for services
rendered by students under the guidance of Mr Sibanyoni.

The services that could be rendered by students under my tutelage

are as follows:

1. Drafting of all contracts e.g. sale agreements, employment

contracts, partnership contracts, joint venture agreements,
service level agreements, settlement agreements, sponsorship
agreements etc.
2. Drafting of wills and trust deeds
3. Drafting of business profiles
4. Drafting of court documents and pleadings
5. Drafting of employment policies and disciplinary codes etc.
6. Drafting of all proposals e.g. sponsorship proposals etc
7. Scripting for films, sitcoms, stand-up comedy, TV and radio
commercials etc.
8. Stand-up comedy, corporate mceeing, film acting, radio
announcing etc.

However the aforesaid services rendered by the students under my

tutelage will add value to the individual clients, government and
companies.
The students will then be able to afford tertiary fees through
payments made by the individual clients, government and
companies.
Each payment by client companies, government and companies shall
be paid into the coffers of the University and the participating
student will then be credited accordingly.
The work done by the students shall be monitored by Mr Sibanyoni
and experts within the University.

The students will also be able to gain practical work experience

and thereby catapulting their curriculum vitae into dizzy
heights.

Mr Sibanyoni has identified a potentially viable educational fees

project and requires assistance in the project/market
identification and assessment, possible venture partner
selection, infrastructure, operational requirements, and
management of the new project.

In order to establish a business plan to take advantage of

potential opportunities/meet identified needs, the project wishes
to have:
 (1) a rigorous analysis of the market for educational fees
project and related services.

(2) identification and assistance with the selection of joint

venture partners (if applicable).

(3) a comprehensive review for each service line and opinions

on market assessment and promotional activities and product
pricing, plus an assessment of their operating processes
and techniques.

(4) a business plan developed to recommend and activate the

changes necessary to introduce the new operations and to
achieve potential profitability that would be channelled
into the financing of impoverished students.

Any investment decision regarding the future development of the

educational project will require a value-added approach. This
must be based on excellent operational intelligence. Operational
plans and investment levels will be dependent on a well-defined
market/project profile.

We would appreciate the Universitys interest in regards to the

development of a viable educational fees project, its
contribution towards the university student community, local
community, the current investment in the project and the desire
to attract financing for the possible expansion of this job
people building enterprise. Our proposal outlines our
comprehensive approach to the analysis of this innovative
tertiary student financing project/market opportunities and
mapping out a successful business plan.
 II PROJECT TEAM

A. GENERAL

1. Name and address of Head Office:

Mr Zenani France Sibanyoni

(We humbly request the University to provide the office and other
necessary infrastructure for this noble venture that will benefit
the university, students, communities and corporate world.)

2. Mailing address:

zenanisibanyoni@gmail.com

3. Team Members and Location:

Technical expert Mr Zenani France Sibanyoni is equipped with a
B Proc degree (undergraduate four year law degree), Preferential
BEE Certificate and HR Certificate from University of Limpopo,
University of Cape Town and University of South Africa
respectively. NB: However, accommodation and car for Mr Sibanyoni
(South African would be necessary as he (Mr Sibanyoni) is
currently based in South Africa.)
The car will be needed to be able to attend client needs with
students to gain practical work experience.

Nonetheless, the University has professors and experts in

various fields who could be able to help to ensure that this
project comes to fruition.

Financial expert - The University has professors,

lecturers, bookkeepers and accountants.

Other All experts needed for this great student fees

financing plan could be drawn from the University, and in
case certain skills are not available within the University,
then outside service providers could be solicited.
I think outside service providers would be needed in rare
instances.

B. KEY PERSONNEL SUMMARY

1. Mr Zenani France Sibanyoni has ten years practical

experience with a law expert based in South Africa (Mr M.N.
Moabi who is a legal expert as well as an acting judge of
the High Court in South Africa).
2. Mr Sibanyoni worked with Mr Moabi drafting all kinds of
contracts, sale agreements, partnership agreements,
settlement agreements, service level agreements, joint
venture agreements, wills, trust deeds, employment
 policies, disciplinary codes, court pleadings and documents
etc.

III PROJECT METHODOLOGY

PURPOSE

The purpose of the project is to evaluate the project/market

opportunities of the student financing project, to develop a
well-defined market profile in the University on which to base
operational decisions, to assist the key stakeholders (including
joint venture participant and potential financiers) in assessing
whether they should provide financing to the project, if
applicable.

Key to this project will be the rationalization of

local/public/company involvement in a major student financing
program, and the expected benefits compared to costs. In
preparing this proposal Mr Sibanyoni has considered the current
environment in the Universities, (student financing programs/
services) to existing markets, and the current commercial
climate.

If through the market assessment the opportunity is proven to be

viable, the project and its key stakeholders require a long term
business plan for the operation that can be used to attract
investment capital and/or financing, if applicable.

OUR APPROACH

Phase 1 - Market Assessment

1.1 Project start-up

As soon as we receive your authorization to proceed, we will set

up a meeting between ourselves and your designated
representatives. The purpose of this meeting will be to:

Confirm the work program

Finalize the employment contract with Mr Sibanyoni
Finalize structural requirements like offices, office
equipment, internet access, accommodation, transport etc.
Agree on meetings, reporting requirements and project
requirements, structural and otherwise
Obtain any background information, existing resource
material and list of key people to be contacted and/or
interviewed.

1.2 Initial orientation and planning

The objectives of this work element are:

To allow us to review readily available material and plan

the scope and depth of our research, interviews and field
 work to produce the results expected within the available
time and budget.
To have an orientation meeting with your designated
representative to reach agreement on the direction of the
project.

Among the matters considered will be:

the scope of the engagement to ensure a common understanding
of what is to be included in, and possibly excluded from,
the project;
staffing plans;
the proposed plan and timing for conducting the project and
co-ordination with you;
lines of communication for purposes of direct enquiries and
reporting during the engagement;
any possible special instructions with respect to the
engagement;
significant recent developments;
overview of current status;
issues encountered to date.

An overview of the work program can be transmitted to you upon

request and can be shown as Exhibit 1.

1.3 Project/Market Research and Assessment

a) Project/Market assessment - The definition of key

users/markets will be critical to making a determination of the
feasibility of the different potential opportunities of the
student finance project. Elements of this phase should at least
include:

researching and identifying markets for the specified

student finance project services in Los Angeles and
surrounding areas over a ten-year planning horizon.

analyzing user/consumer preferences and usage/purchasing

trends within the target regions by service and determining
total usage/purchases on an annual basis.

segmenting usage/purchasing patterns to determine the

relative importance of major users/purchasers (e.g.
government departments, agencies and companies) with respect
to market share that may be captured by the organization,
and overall financial viability.

where possible, providing a physical count of potential

users of the proposed services.

meet with companies/government/regulatory agencies to review

their specific requirements.
b) Service/Product Planning - We will review industry information
(available from other suppliers/sources) and produce an
assessment of their reliability, track record, etc. and make
recommendations for the procurement of services, equipment and
supplies from the (locale) and/or elsewhere.

c) Pricing Strategy - We will review the proposed pricing

strategy to evaluate the completeness of the process. This will
include an assessment of the assignment of direct costs, indirect
costs, and overhead and how and when these costs are assigned. We
will compare this process to competitive information, where
available.

d) Marketing Strategy - Recognizing that any government or

company funding/ contracts will anchor this opportunity, we will
analyze the project's proposed efforts to develop markets for the
student financing program and other services in the general
community. This will include an assessment of possible product
and service PROMOTIONS, and ADVERTISING campaigns. We will
provide a plan of action for the project to use in increasing its
visibility in its market area and to show how its services can
meet the needs of local clients/customers and potential users
outside the immediate market area. We can also solicit the help
of notable alumni to advertise and market the services offered.
e) Competition Analysis - As part of our discussions with the
management and key stakeholders of the project, we will determine
who the competition is (if any), how long they have been in
operation and in which products and services. Using information
that we may gather, we will assess the competitor's pricing
practices, and product quality. We will also attempt to
determine if there are any potential newcomers who will be or are
capable of entering into competition in additional
service/product areas.

We will work with management to develop a marketing strategy to

exploit the opportunities identified.

1.4 Consideration of Joint Venture Proposals

We will assist the project by assessing potential joint venture

models including:

meet with potential partners to review their requirements

and interest in entering a joint venture or other
relationship
determining minimum returns and venture conditions
considered essential by the project and partners
determine criteria for measuring suitability of joint
ventures

1.5 Completion of interim report

An interim report is made at the end of the data accumulation,

and market analysis stage. At this time an evaluation will be
undertaken. The terms of reference may be revised as a result of
the interim review with you or you may wish to terminate the
project at this stage.

We will prepare what we refer to as a prefeasibility study on the

identified student financing project opportunity to enable us to
rate the opportunity based on its ability to help the proponent
achieve its goals.

The prefeasibility study will include identification of the

following over a 10 year period:
 approximate market size
operating issues peculiar to the University and general
community
estimated market penetration and resultant revenues
estimated product or service operating and administration
costs
estimated net income (loss)
investment requirements and sources
sensitivity analysis of break even, payback and/or return on
investment
ability to meet other organizational decision criteria
key success factors that are critical to ensuring economic
viability of the project

Mr Zenani France Sibanyoni will be available for the presentation

of our findings.

EXHIBIT 1 - OVERVIEW OF WORK PROGRAM

Phase 1 - Project/Market Assessment

1.1 Project start-up
1.2 Initial orientation and planning
1.3 Project/Market research and assessment
1.4 Consideration of Joint Venture Proposals
1.5 Completion of interim report

Phase 2 - Financial Feasibility and Business Plan, if applicable

2.1 Infrastructure requirements
2.2 Operational requirements
2.3 Financial feasibility and financing plan
2.4 Business plan
2.5 Implementation strategy
2.6 Reporting
2.7 On-going assistance

Phase 2 - Financial Feasibility and Business Plan

At this time, we would expect the Organization to decide on

whether to proceed to the Business Plan stage and our focus for
the remainder of the project.

2.1 Infrastructure Requirements

During the first phase of the project we will have obtained

general specification of equipment and infrastructural size
required for the operations. In order to develop the business
plan, we will visit selected suppliers and obtain fixed price
quotations based on the equipment needs identified based on
project/market potential. We will also enquire as to special
requirements that may exist.

2.2 Operational Requirements

Upon completion of the prefeasibility study, we will be able to

review the legal implications and alternatives open to the
Organization including incorporation of a new organization, the
resultant tax implications, legal requirements as a result of
financing, applicable regulations, insurance requirements, etc.

In addition, we will identify operational requirements as

follows:

a recommended and specific operational structure for the

Project to address control requirements over the new
business
adjustments that may be required to the existing structure
of the Project to assist in amalgamating the operations,
where appropriate, to take advantage of existing systems and
human resources
a human resource and training plan including project chart
and brief position descriptions

2.3 Financial Feasibility and Financing Plan

The feasibility study will include a detailed study covering ten
years of:
market size, market penetration and resultant revenues
growth potential and optimal size of operation
product or service operating and administration costs
projections of annual profit and loss and balance sheet for
10 years
corporate tax implications (if any)
investment requirements and sources
sensitivity analysis of break even, payback and return on
investment
other economic and social benefits
identification of the degree of success in meeting original
objectives.
2.4 Business Plan

Through the use of a computer spread sheet, we will document

the 10 year financial plan for, and with, officials of the
Project as follows:

projected income statements

projected balance sheets
projected tax positions
cash flow forecasts (monthly for one year)
amortization tables for debt
assumptions
ratio analysis

The business plan for the Project will be done in a format

suitable for taking to a bank or other funding/financing
institution. An example of the business plan and spread sheet
formats is provided in Appendix 1.

2.5 Implementation Strategy

To be successful, all of the above must be turned into an

effective action plan. We will identify the following:

timetable with target completion dates

assignment of responsibilities for action
step by step actions required
who can assist in completing steps (e.g. University
personnel, etc.)
monitoring system to ensure success

The action plan will be presented in such a way that

facilitates
the development and full scale operation of the chosen student
finance project opportunity. We will also complete the
necessary application for funding/financing, if applicable. I
reckon there will be no need for applying for funding as we
can use the current University structure and finance for the
project.
The finance will be limited to payment of salaries of the
staff members, stationery and other unforeseen costs.
The payments made by individuals, government and companies for
services rendered by students can be channelled into financing
students, payment of salaries of staff members, stationery
etc.

2.6 Reporting

Once we have completed the above tasks, we will discuss our

draft report with you to ensure its completeness and accuracy.
Any revisions will be made as necessary.

2.7 On-going assistance

We will be available for consultation and advice on an on-
going basis throughout, and after completion of, the project.

IV PROJECT SCHEDULE

Assuming we are given approval to proceed with the project by

the University, we would schedule completion dates as follows:

Target

Date

1st July 2016

Phase 1 - Market Assessment
____________
th
15 July
2016

Phase 2 - Financial Feasibility and Business Plan

____________

This project is scheduled to be perpetual and on-going.

V PROFESSIONAL FEES AND EXPENSES

A. TIME: Market related hourly rate shall be determined for a

specific service rendered.

B. EXPENSES: Disbursements would be readily determined as

there would be supporting vouchers for expense incurred.

VI. REFERENCES

There are no references that may be contacted with respect to

similar work which we have undertaken because this is a new
project.

All Rights Reserved.