INTERNATIONAL BUSINESS

CHAPTER 3: It`s a knockoff world

1. The idea of intellectual property can be seen in two ways, or it belongs to

its creator to provide benefit (individualism), or to improve humanity and
must be freely distributed among the population (collectivism). Because
of the socialism in which we live today, all actions and decisions taken
are based on the benefits that can be achieved and therefore include
essential intellectual property that provides a competitive advantage.
This is also the driving force behind piracy, which has become very
profitable. Society distinguishes between the state and the rule of law
established by man, but there is a problem internationally, as countries
have different governmental and cultural styles. Democratic countries
allow intellectual property to belong to protected organizations to do what
they want. A totalitarian culture as the main tool use intellectual property
for use within government, not to increase the quality of life of its people,
but to be strictly regulated to determine the best use of property.In HG's
corporate philosophy it is necessary that, even if the company is not
Christian, activities as a HG company must incorporate strong Christian
values. In addition, employees should be given responsibility for
decision-making and how they are to implement them and also be
responsible for the results obtained after that decision. When someone
decides to live in a middle-class Ugandan neighborhood to avoid the
expatriate population pays a premium for the service by hiring
recommended family members by paying fees and participating in
intangible ceremonies, Martin had a more autonomous stance and Green
was more geocentric in his approach. While Martin was more concerned
about being effective because of being assigned in Uganda, Green was
focused on corporate-level issues.
2. In practice, software piracy rules are unquestionable and for this reason
political parties have been hopeful in their capacity to make collective
agreements and legal actions of companies, associations, governments
and institutions that would lead them to a considerable reduction of
Levels of piracy in the software world. However, initiatives that have been
taken to fight against piracy, despite being rigorously coordinated along
with high-profile legal procedures against companies that use software
Elaborado por: Naranjo Mario Ana
 illegally, increased government cooperation In the protection of the
jurisdiction of intellectual property and the criminalization of software
piracy have given unexpected results, including the efforts made at the
transnational level to achieve the signing of treaties between nations and
to demand the protection and enforcement of rights Intellectual property
in accordance with the standards set at a global, non-local level, have
not yielded the desired results. Unfortunately, it is very easy to duplicate,
sell and distribute the software and this is something that baffles the
industry day after day. Because the project is very important and large
will find many difficulties in the way of implementation of the project, the
first thing you think is to hire someone who is familiar with the culture of
Uganda to serve as a liaison with the headquarters of HG. It may be
Martin or someone else, however, HG must establish clear guidelines
that reflect the laws of the United States and corporate policy to guide
the managers of their operations abroad.
3. In a case where the software industry was able to successfully develop
technical and administrative measures to prevent or hinder the
counterfeiting of such software, then the government would no longer
have to intervene. Today, the best efforts of the industry have been
ineffective. Given the value of the products involved in this difficulty, the
"global" attractiveness of pirated software and the relative ease with
which counterfeiting occurs worldwide, the temptation of adulterers to
continue operating is insurmountable. Despite the need for assistance
and cooperation from all stakeholders, the software industry could
challenge more regulation within the government; as technology
develops day after day at a light speed, the regulation of legal measures
against cybernetic pirates tends to lag far behind the technological
advances and realities we find in the market.
4. Consumers in countries with high levels of theft are inclined to
collaborate with a collectivist mentality; Think that property is common to
all and that it exists to benefit all, often do not understand the main
concept of intellectual property rights. As with many other products, they
want to purchase them at the lowest possible cost. On the other hand,
consumers in countries with lower rates of theft tend to collaborate with
an individualistic mentality; the meaning of intellectual property rights is
more than analyzed and established for a long time in their countries and
cultures. IPRs have been considered a prerequisite for economic
development and growth and royalties and benefits are seen as fair fruits
of creative imagination and investment.
5. An example that may be useful for the debate is the evolution of musical
piracy. Napster and other sites were eventually closed for illegal music
piracy. Customers find what they want and use it even if it is unlawful.
This industry decided to work with alternative technology to solve this
problem that has benefited companies and buyers, for example iTunes.

Elaborado por: Naranjo Mario Ana

 Customers are willing to pay 99 cents for the benefit and availability of a
song, so when the rules are aligned with both consumers and
businesses, the solutions that protect IBRs can be mutually agreed upon.

Elaborado por: Naranjo Mario Ana