7670 15485

{\rtf1{\fonttbl
{\f2 Arial;}
{\f3 Arial;}
{\f4 Arial;}
{\f5 Arial;}
{\f6 A2E/ZapfDingbats;}
{\f7 Arial;}
{\f8 Arial Italic;}
{\f9 Arial;}
{\f10 Arial;}
{\f11 Arial;}
{\f12 Arial Bold;}
{\f13 Arial;}
{\f14 Arial;}
{\f15 A2E/ZapfDingbats;}
{\f1000000 Times New Roman;}
}{\colortbl;
\red142\green142\blue142;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
\red0\green0\blue0;
}\viewkind1\viewscale100\margl0\margr0\margt0\margb0\deftab80\paperw11880\paperh165
60{\shp
{\*\shpinst\shpleft0\shptop0\shpright11880\shpbottom16560\shpwr3\shpfblwtxt0\shpz-
10000\shplid0
{\sp{\sn shapeType}{\sv 75}}
{\sp{\sn fBehindDocument}{\sv 1}}
{\sp{\sn pib}{\sv {\pict\jpegblip
ffd8ffe000104a46494600010101006000600000ffdb004300010101010101010101010101010101010
10101010101010101010101010101010101010101010101010101010101010101010101010101010101
010101010101ffdb0043010101010101010101010101010101010101010101010101010101010101010
1010101010101010101010101010101010101010101010101010101010101010101ffc000110803e802
cd03012200021101031101ffc4001f00000105010101010101000000000000000001020304050607080
90a0bffc400b5100002010303020403050504040000017d010203000411051221314106135161072271
14328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a43444
5464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495
969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae
1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f010003010101010101010101000000000000
0102030405060708090a0bffc400b511000201020404030407050404000102770001020311040521310
61241510761711322328108144291a1b1c109233352f0156272d10a162434e125f11718191a26272829
2a35363738393a434445464748494a535455565758595a636465666768696a737475767778797a82838
485868788898a92939495969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9
cad2d3d4d5d6d7d8d9dae2e3e4e5e6e7e8e9eaf2f3f4f5f6f7f8f9faffda000c03010002110311003f0
0fefe28a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a
0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a002
8a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a2
a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28
28a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a
028a28a0028a28a0028a28a0028a28a0028a28a0028a28a00f3ef881f14fc0df0c6db4e9bc63ae45a7d
c6b534d6fa1e930453dfeb7ad4d6de47da8699a4d9c735edc41666ead16fefbca4d3f4f6bcb217f756c
6eedbcdf972f3fe0a0df00b43d6adb4df180f19782b4ab8ba36d3f8c3c45a1d92f853480c1a3867d76f
74cd6352d434ab592f7cab09af27d2cd969d2dc4377aadcd8e962e350b7fcb9fdaa3e3078aef7fe0a85
e27f0778d7595f0bf843e11fc2af86f17c278b518525d2ef93e23d9dd6ade24f1542973771db42fad6b
b61ad781355bb8e337370be19d1ad2548e0b58e79bf3b3fe0a8ff13b44b1f817e20f87d796161a878a3
51d7748d5748d7a1825b768ed629bfb46f66beb892ee31791a47a6c512d95d4732472de3cd6f2076b69
27fe46f063c67e26f187f6927077d1271f9be0b81bc33cc6b62f2ac5e6d4f2158de20cc334a391e2f1b
531b5f1b98e2160a8e5986c6d3c3ce9d2c0c30d5ab65fed1d6c55375a38bc2fcc7d3028714fd1e32efa
3ae2b2acdb2a6fc5dcb323e24cf71f8dcb6be7396e5997f10cf098dcb72ea74f0f89cae4a74323c6d2a
f9bce8e3eae26863e9637097c0d4c36161997f6716f7105dc105d5acf0dcdb5cc31dc5b5cdbc8934171
04c8b2433c1346cd1cb0cb1b2c91c91b323a32b2b1520d4b5f883ff06f17c56f8b7f183fe097df09bc4
5f156eae357b3d13c6ff157c09f09bc4d7934d3ddf897e10781fc697fe1ef0bdc3c92ed55b1f0e6a965
e22f026816f6f1c56b65e1af08e8d63047b2db737edf57f777891c1b3f0f3c40e34e04a999e13399f08
713675c3af36c0e985cc56538faf838e2e9d3729ca83af1a4a7530d39caa616ab9e1aac9d4a5267d150
ad0c450a35e9ca32856a54eac250e7e4946a414e328fb4853a9cad34e3cf4e13b35cd08bbc51451457c
51a85145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
400514514005145140051451400573fad78b3c2be1c9208bc43e25f0fe832dd23c96d1eb5ace9da5c97
11c6c1647812fae60699236655768c32ab300c4122ba0afe783fe0aedfd99ff000d1df093fb6bedff00
d8dff0abf48fed6fecbfb3ff0069ff00667fc277e2bfb7ff00677daffd17edff0065f37ec9f69ff47fb
4797e77eef756b4697b59a85f9746ef6bedf3470e618b781c34b10a0aa38ca115172e55efc946eda52d
afd8fe8374dd6b47d663f3b47d5b4cd561f2e19bcdd36fed6fa3f2ae14b412efb59655f2e7552d0be76
c8a0942c0135a55fcacfc0bd47c236dfb60fc1883f64cf137c4bf0f787efb5bf0dd86ad37c66d6bc21a
2eaf7b036b2d378a743bd3e1bbfb7d1355d1355d1adad2d6cf4381db56d66fdc5869f6926a52e9e87f4
0fe1aff00c147be33f8cbf673fda63e2fea5e11f8616fe24f83573f0963f0b58d8e97e2b8f43be8be21
f8c65f0e6a035fb6b8f185cdfddc9616b179f66fa76a5a4ab5c37efe378c6c2eb52f64e2b99be657b35
692f26aec9cbf1df5e85597b35074aa7b36e33f694e7eea95e13e58376bd9ae5d34d5decbf68eaadddf
595846b35fde5ad942d22c4b2dddc456d1b4ac18ac6af33a299182b15404b10ac40201c7e1ff008bbfe
0a9bf14b4ef867f0466d0bc0df0f57e26fc4bd135df10f88b51d65757b1f01697636bf117c6de03d22c
f46b5bbf14dadddbdddc0f0a2ea1a86adad788e5d1b4e694a48b3c6d7234df35fda4bf68df88ff001f3
f648d3fc45f173e17f8374fb6d2bf682f0e786744f13f81fc60d3693abeb0be0bf1ecbaa9d2f4f8350f
11cb6e9a5daa2c525e5deb7aa695a9ff006a7930db0b9d2e590e27a07f429457e3c7c5afdb8fe3d7c36
f8e1a6fecdff087e1cf853e205fdb7843c0b6fe1e9fc4a357bcf146b9aa6ade04d2b5c7b8d4a5d2758f
0d6912346f72cf74b6b61a7473ac133c66cd6655b7abf0dffe0a9b7977f03be28f8e3e27f81748b5f88
3e05d7bc35e1bd0b48f0b9d4ec340f14eade3183c4d3e9b6d25bea77dae6a5a3ae850f84f56bcd7279f
519e3bb84db5bd879175295500fd91a2bf10be15ff00c1507e2743f10fc13a57c73f0c7c224f027c436
d33ecdab7c32f11d9ea7ac783135996d6d6caf3c4b6d67e37f189d392d0969358f0d7882d742f14dab3
de5dac6b1db5be92fcd78abfe0ab1f18f54f1df8a20f859e00f85a9e07f0fdedd416161e3cbfbdb4f19
eb5636d786d16e90378c3c3b149aa5fe22920d0748d2753bbd39e796da57d5bcb5ba001fbc5457e377e
d17ff051ef8bbf0dfc67e16f85de13f865e03f0e78f9fc35e19d67c771fc40f111d5742d2757f13e956
fadda787f47d72cf58f0868d2c167a7dee9ed7de20bbd464b196f2e2fb4db68631a726ad79f70fec91f
1c7e247c70f84537c44f89be09f0f784ee23d4f56b3d36e3c1facb6b7a6f89ec7489a782ef55d3b4c8e
e757bbd3a04ba825b2b48a4d675497573036a16623b1b9b26b800f40f8d7fb4e7ecd9fb3569fa56adfb
467ed09f03fe00e95aecb3c1a26a7f1afe2c780be15e9faccf6c605b9874abdf1d6bfa0db6a32db9b9b
613c76924cf11b8804814cb1eee97c17f1a3e0efc48f87317c61f877f163e1a78f7e124d61a96ab0fc5
2f05f8efc2de29f8732e97a31b85d63528bc6fa1eab7de1992c3496b4ba5d4af135336f626dae05d491
1864dbfe6a5ff0004bdfd9293fe0e71ff0082857ed9bfb40ffc1407e2ff00c54b1f0a780f40b4d77c35
e08f863e2cd2f4cd4fc2f67e32f1aea717c3ff00871e0cbcf17787fc6fa7685f0b3e1ff87f4fd72ce5b
0b1d2db54d4f55bbd3f54bdd5e4d4f50d6350d4be6ef1cc7f11bfe08f1fb75ffc153ffe0947f0f3e2b7
8a7e237ecb5f137f66bf8f1e16d6b41f15b99e47b4f117ecaf77f1f7e0f78ae5d3b4c9ec7c347e25784
e2d47c3be08f1778b6c748d3acf58d1eefc6420d034a6bad3f4ed2c03fd587c21e38f05fc42d193c47e
01f17f85fc71e1e96e27b48f5ef086bfa4f8974692eed5825d5b26a9a2ddded8bdc5b332acf0ace6485
9809154902b457c41a0beb32787535bd21fc410db0bd97425d4ac9b598acc88c8bb934c131bd4b62258
889da0111124787f9d73fe5bdff04a7ff82a87fc158ffe09bbff0004d5bbf8bff007f656f827f113fe0
9e9f0c3f695d62d7e2cfc52f1f1bc5f16ea5f11fc789e07b6d5fc196234cf8b3a2f882cb4d8746b9f0b
a685e26d1fe196a9a2e85e24d4651e27d5f5a4b8b3f0dd7dafe3cff8297fc35f197fc1c45ff04dff00d
bcfe0b693a37c31f873fb517ece7f05eebe36eb3aecda95d6a83c33e27d17c79e02f8a369e309c5dbe8
cd79f0db4ff0b59f86ff00b5745d0eca6ba1f0dac6e84d2da5e4d68403fb3eff0082827fc13a7c25fb6
de9fe09f16e85e2d3f07bf682f85773249e02f8bda6e8bfdad3dce8521b8b9bbf87de33d3e0d47489b5
ef065fea52aea16d14d792cbe1dd424bfbcd36dae2d35af11e91aefe17eb7ff06ef7ed69fb4bf8cb4eb
7fdaf7f6aef86ba0fc304961bef11c9f04ecfc4fe33f895afb25fd87db349d0753f1f7843c17a0780e7
d4f4a8ef231e2b165e2f8f4cb886c2d93c15a869ef7112fe507c5bff0083bf7f6eaf1778ebe2a7c53fd
983e067ec8be1bfd953e1578bb4fb0d27c1ff001b3c53e67ed07e3bf0b6a37916996fa9cfa2db7c68f0
beabe29bebe36f26a9716bf077c0dad58fc34875355f18eb3e25d274ff00edeb9fd15fdad7fe0ea5f14
6aff09bf605f0c7fc139ff67bf0ff00c40fdaebf6eff0de83abc1e05f8b971ac6b1e1df853e22d67e29
eb7f02ed7e1ad959e81a978124f1d78bfc4bf147c27e32d3fc27af5f788fc29a759f87b4df0978b355f
08ead67e3bb7d2b47fcf719e167046338fb26f13de4f1c2f1d6432a53cb788b015eb60731a15284a32c
35686270d3a75a957c3ce319d2af87a946b73461ed27354e9a8fbbc5bc418ae3de02e1df0df8db0b96f
14f0c707671fdbbc190ce3034abe65c258f9e2162713fd859b5374b1f87c1e2e6ea2af9757ad89c0456
23152c3e1a855c4d6a93febcfe0dfc20f877fb3ffc27f875f043e12786edbc23f0cfe147837c3fe02f0
3786eda7bbbc5d2bc37e1ad360d2f4c82e350d467bbd4f56d41e0b759f54d6b57bcbdd635ad4a6bbd5b
57bebdd4af2eaea6f4aaff003b0ff82acfedfbff0005c1f8efff0004b2fdadbe03fedc1ff04dfd0be08
7873e1bfc4ff851a0fed01fb4669d7373e12f05b785ee3c69e0af10780b49f873a3eb1f10f5ab4f88de
229be24d9785b4df10f8b7e15ea9f133c1171e19f145ab4fa4f83cd9af896fb93fd8c7fe0b8dfb6dff0
0c12abfe0869fb377f6b7ecbdf0cb5bd23e2378efc6de01fd81fe2af8afc497dac785bc59e07d03e247
c4df107ed01e2cf8cde1ff000b78fe5f145a5ff80bc7fad695f0f7e1c785245f854daf68eda978863b8
d4748f08c47c55fa2d4a952b54a95ab549d5ab5673a956ad49ca752a549c9ca752a4e4dca739c9b94e7
26e52936db6db678318c6318c62946314a318a4928c52b2492d12495925a247fa3dd15fc43ff00c13d7
fe0b73ff05eafdbfbc2df19bc31f027f667ff0082707c4bf8a1f0d3c1df0efe2168baecdf1492db4ab8
d1bc5be329342bcf09f89bc33e14fda46f9e4f165e68f1eb1ae586a0357f0369fe0bb5f0a3e91e2dd27
55f11f8a341b5b9fec0ff00664d6bf682f11fc01f853aefed59e0ef037c3efda2f54f0958ddfc5ef057
c34d4ee358f02786bc612bcc6f74bf0cea775ac78826bcd3a0885be256d735651334c91ea17512a4cd0
33dd68a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0028a28a0
a0028a28a0028a28a0028a28a002bf18bfe0a35fb377c7bf8b3f1d3e1878f7e137c3b93c69a5785bc13
a55a5d4cd7da1c566359d2fc61aeeb3fd9d7b65a96a7677134125b5dd9b4b888dbcf14cf124ace92aa7
eced15a53a8e94b9924dd9ab3bdacf7d9a672e330b0c651742a4a718b9425cd4da52bc24a4adcd192d6
dae87f3f10fec8dfb62fed19f1bbc09e30f8adf0f3c1bf043c3fe15b9d296f35df07c3e16f0db5969da
5ea7fdaf21d334cf0f6a9a8eb5a9f886791a64d36fae57ec96b318639eface08f35e6f6ffb1ffedb7f0
dbc2bf1efe037853e14e95e2cf047c4bb9f05cdadf8b23d5b448cdf69de01f135d6bbe19bef09dd5f78
9b4711dc5edcb06d5f4abcd3750d522b478d0d8
d93879dbfa4fa28a956553953514a09a8a8a696bbeedbd7d49c1e0a9e0d55709d5a93ad28caa54ab252
949c5597c318c5249bd95f5d5dac97f3c5e20fd93ff6b6b6f82bf02bc35a97ecfbf0f3e20e8de06f0f7
8eedaf7c33797b6f1f8df47d535ff00889e2af104136adad681e29f0f6bd7511d3b548af342d2bc3faf
dfe810c9792bf8974497548d231c3cbfb007ed3ba0fecf3e2abfbaf085e36b1a9fc4df07f8960f851a1
6afa76afa859681e17f0efc408af3c4d3430ea5769777f1b7886d348d1b46b1bed4fc417115edf1bbb0
8e4488bff4ab4566761f8f967fb3cfc6ad47fe0a09f0f7e3b7fc2bed56c3e1aaf867c173dfeb5a8dfe8
304fa44b69f07edb43beb0d4f4c8f579afe1d42cb5b89f4ab8b6860b83f6902585a5b265ba3f2a7837f
e09dbfb41789be187c7bd075ef0a27843c54fe30f0378c7e1fc1abeafa14965e307d0d3e22d86b5a0a5
fd86a57b1e98d259788ecaf6d6faf561b296fa2b0b592e61b59ef6eecff00a2ea2803f9caf855fb0dfc
7bf1bf8cbe1ce95e23fd9dbe1f7c25f0ff0080ef2dcf8cfc63acde6bd7c7c791e9e6cfcd3aae99378e7
5b3a95e6a115bc82ddfc1f61e1dd27edd777b717175676ff604b2cef8cbfb1cfed7be3bf1bf8bd756fd
9cbe1d6a1e24f1478ab55d6e3f891e03d56d7c3da5c9697379e62416968be30d23c35059334cd21bbf1
578513c67a887bab9d6b51bebcf2aea1fe91ab8cd77e23fc3cf0b7883c3de12f1378f3c19e1df1578b6
5583c29e19d77c51a1e91e20f134ed3a5aac3e1ed1b50beb7d475a95ae648ed963d36dae5ccf2242019
1954807e127c60fd8dbf6b1d2b4af87de17bff857f0e3f683d07c1ff0eecbc25a37892d6f6facbc4da3
5f5cea17daa4f06a5a9daf893c1be2fd5a1f0e5cea973a17866def26d53c1b67e16b1d3ee068fa76b92
de4abf7affc138bf66af8a5fb3b7c3df1a7fc2d2bafecdd43c75ae69ba9e9de008b528356b7f0941a4c
1a85acb7f3ddd95cdd69bfdafe244bbb537d0d8cb3886c747d205ddc9bd3716763f6cf87fe2cfc2bf16
6bf37853c2bf12fe1ff0089bc516f67a86a33f86fc3fe32f0e6b3afc1a7e93ab49a0eab7d368fa76a57
3a8c567a66bb14ba2ea172f6cb059ead149a75cbc7788d08fcb3fdb2bfe0b81fb237ec55f1c3c4ff000
0fc5fe02fda83e3278b3e16f863c39e37fda235efd9cbe095dfc52f03fecb9e0cf16d82eb3e1df13fed
01e231afe843c21a66a9e1e74f12c29a4d9f893508f41921d427b18a39e059403f98bf8dbff0443ff82
c87fc129ff6dcf8bffb4eff00c10e750d0bc57f093e375b78b6d64f07db5ffc211af7c30f05ebfe23b1
f1647f0cfc45e06f8fba8be8fe34d33c33abdb59da7813c5be139bc41e2f6d334e63ac5b68f25f6a4ba
95ffd9d3fe0dd5ff8287fc48f067edf9fb7a7fc142a6b4f881ff050df8dff0000be3e786fe037c16b5f
88be00bfd55fe2b7c51f0278afc03a86b9e3cf15681acd9fc0dd052e3c2da90f0c7c32f09e81e2cb8f0
1785ac35e82eef6e7c147c27a3d941fd5bfc5aff82be7ec35f073e31fec27f057c41f12ef35bd7bfe0a
2ba768daefece3e23f09e9716ade0ebcf0cf8c22d097e1b78a7c61a95cea1a76a7e1df0ffc52d57c47a
6f87bc097d0e8daa1bfd67eda9aac3a3e9fa75f6a16ff0023fc64ff00838b7f628f823f1b7e3cfc19f1
2fc19fdb77c4365fb31fc44b9f869f1dbe35fc3ffd9c66f1afc0af86dace9ef026aba8f89fc6fa3f8c2
5d434bd134c133cb3dc5df8721bfba82da69f4bd375089ed5ae403f91bf037fc12cbfe0e45f067fc13e
3c47ff0004998ff632f871a5fecedf1fbe34e9bf183c5be32d57e29fc18f1078d7c17aa5a6b7e0a7974
3baf18786be3beb9e11d17c0b1de7c3cd03c6d7b616de12bff14ddddcf710e91ad3c9717fe1f9fc13c5
3fb22fc0df0b7fc172bfe09dff00f04d5f873e34bbf8cbe1cf811e19f863fb2bfed0fae787341d774d6
4f889a8defc47f127ed20da7c1ade911a8d374dd57c7fe28d5a2beb71ac691a5e9ceb6f79a95ddc69da
884fefff00f627ff0082ccfec1bff0506fda37e3c7ecc1fb307c47d77c69f10be016927c47abea977e1
5bdd27c15e3ff000a596b5a6785fc47e2bf861e209a691fc43e1ff0af8af5cd0fc39ab5eeada7f879f5
0bbd674dd4fc2d0788fc377035c5f74f873fb2cffc13f7c0bfb47fc5ff00da47e1a7c28fd9d749fda8a
f6ef57d53e337c53d12dfc2b77f14346bdd7ac50f882ffc4da8b5d5d6a7e0c9f5dd3e02faece13446d5
ed9ae65d49ae52e2e5a500ff003d1d4ffe0ddcff0082b4fecc5ac7c7ff00d99fe1effc13e3f650fdb37
c1bf14350bad1be18fed7de34d5bc276fe2af0178764b2bfb3b5f15fc397d73e37f8097e1bebef69a84
573e24d23e29f82bc76963ae68f0af80e6bb090eb5ae7e83fed53ff06e47fc1427f66ff0ff00fc134bf
6b1fd8a13e09fc65fdacbf632d03c16df173e18780744d07e15f84f59f891e0cf8d7e29f8d9e18f1df8
36c75bd4bc2ba378ef48b293c5cbf0fbc7d6fa85c782f5af17699e0dd23c5363e1696e7c5fe20d0fc3d
fdd9dcfc72f82965e1cd27c6179f183e16da78475e8752b8d0fc5373f103c270787359b7d1aea2b1d62
7d275b97574d3351874abd9e0b3d4a5b3ba992c6ea68adee9a29a4446bf2fc5df84f0beb91cdf13fe1e
4527866e741b2f1224be35f0dc6fe1fbcf1549690f862d35c56d4c369373e239b50b08b4182fc5bcbac
497b689a7a5c35cc21c03f914f127ec55ff0706ffc14d7f604ff00828e780bf6f8d7be05fc29d5bf681
b0f85daafecbdfb2b45a7f866d60f05f8d7e187c52f869e3dd62e34ff001ef85b5ff17ddf82bc0be29f
09781758f06e81e12f887e29f1f6b5a8f8d7c436de32f106bbe07b1d2f55bff1cfe7868bff0004caff0
08387ef3fe093df0c3f617f17fec5ff00b236b9f0cff66bf8d97fe22d07e067c4bf107c0ef1a7c5ff00
8b3e0af176a9e35f1a6b373a2fc49d23e2febfe0cf05d9699af7c40f1b68baceb5e10f19fc1af8e70e9
1a968d63e01f115d5bc9af1b8fefdae3e31fc22b3f05db7c48bbf8a9f0e2d7e1ddece96b67e3db8f1c7
8660f05dddcc9712daa5bdb78a65d517439e77ba826b64862be791ae219610a648dd432efe33fc1ed3f
52d1f46bff8aff0d6cb58f10ffc23ff00d81a55df8ebc2f6da96b9ff096a4d27857fb1ec66d512eb53f
f849a3b7b893c3ff00628a7fed948267d3bed2b139500fe1dffe0805ff000430fdbffe00ff00c1482cb
f6f1fda17e0df83ff00611f847e01f0df8e34cd23f67ef00fc43d4fc6907c4ebcf1af80f59f87f1f86e
0d3753f8b3f17fc59a4780f40bdd4bfe13fd42efe29f8e358d66ebc5fa2680fe19d266d3ee6df5bf0df
f007a55c6da7c45f87d7fa7e83ab58f8efc1b7ba5f8ab5c9fc31e18d4ad3c4fa25ce9fe23f12dac9a94
373e1ed06f21be7b7d635cb79b46d5e29f49d3e4b8bf8a4d2b52492dd5ac6e845d95001451450014514
50014514500145145001451450014514500145145001451450014514500145145001451450014514500
14514500145145001451450014514500145145001451450014514500145145001451450014514500145
14500145145001451450014514500145145001451450014514500145145001451450014514500145145
00145145001451450014514500145145001451450015fe781ff0705ffc13ebfe0a0dfb407fc1443f6ac
f899f0a3f64ef8f3e2fd275df02fecdd2fecfbf10be0b7c10d23e3be8fe2dd0fe177862def3c737d7ff
001afc55f13878e7f64ff1a7857c46fa959e89f0d7e02fc3bb19fe30ea76f1ea1ad69cf2dc5ef8bfe20
ffa1fd1401fc0f7fc13cffe0953fb4afc03f8bfff0004b9fda42cff00647f8a3f0cfe36cdff000532fd
b7b55fda97e2049a26a3a578a344fd9d35cf0f7f6078113c7f335da3695f0af5ed3747f15c5e1b3790c
7a3ebb71af4f2e9d25dc9e37d286b1f487fc1637f652fda8fc47fb6ff00ed1ff143c11fb147ed8d378e
7e277c2ef04783ff00643fdaf7fe0971e3abcf03eabe36d4acbe1c49a16a5e01ff008290787fc4fe32d
6fc35aaf84b41f1ccb67a2d978b345f0df80a7bdf83fa6d9685a8eafadc36b696fe1ffed468a00ff3ee
f14ffc119ffe0ad7ff00051cd0ff00695fdaa7f688f15dbfecdbfb427ece1f06be147eccff00017e0cd
e7ecffe0ebfd67e34eb9fb21f833c37e3e975af813e3dd1bc69e01d17e02f83fe297ed1ba4eb1ac7813
e217c37d1350f0feb83c67adc3a65a68be0bb01a45e7bd7fc13abfe0905fb4dffc14375dfdbd3e307fc
1407c6fff000508fd853c33fb4bfc6cf0978d3e24fecc9f0ef5f97e047c3bfda0bfe12ff86da27887c7
e3c57e16f13f8635dbbd73c3fa778a6feefc2c0bc0d0c7a625d6852341ac595d3d87f72f45007c7ff0a
bf619fd98bf668d37e24ea1fb267c08f839fb3e7c47f885e04d37c1b7fe3ff037c3fd1349d6f503e14f
0d1d03c0b3789751b1b68753d7ad740921b3d42e60bbbc79357d423b9d575292eb57bcb9bf97f80bd73
fe0951fb6d7887f675f0efc3cd1bfe095bfb40db7ed33fb3edd7c4fd57fe0a45f1f75af8b9278657fe0
a3de09d4ff006abd03e2cc5f093e14de697e2cd45ff690bff10785f4dd2bc667c63a8db0bad2350f01c
7a2787c6bfe2e9bc2d1eabfe96945007f9c97c3eff8235fc77f8ebff0501f85ff0013f5eff82747c54f
82ff00f04cbf8b3e33fdbfbc69f0dbf638f89d652c67f67ad547ec79e1fd37c19e37f887e0ed3b5dd47
49f841a8fc75f8ebe1ef8776be0cf0b8d662bd6bef8676fa68b64f0d695e1fbfd43f393f6c5ff00826a
fc76fd937f640fd96fc7faff00ec93f13fe1de99f10bf614f057853f6a4bed5343d5341bff00177ed0d
e23ff00828d5bf88b42f879f10f51bef3eeb4af891aa7c38ff857d6de1ad3751b55d5b4ff000d691a60
b4b2963f0b5f4365feb115c17c47f857f0c3e31f86c7837e2efc38f017c54f078d5f44f100f0a7c47f0
7f87bc71e1b1af786b53b7d6bc39ad8d0bc4fa76a9a58d5f40d62d2d356d1352fb2fdb74ad4ed6defec
2682ea18e5500ff366fda2bfe0991fb7578eb5dd47e2d7c1aff8276fed23f003f60cf8a5fb4afc44f17
fc1cfd92ecfe0a7853f68af8b3fb376acdf01f40f00dd78c756fd8abe207c59f0afc17d2b44fda0fc69
3a59cde33f16c1adeb5f04f4ff008789e2bf0d4ba7dbc7a2695f13787fd9cffe08affb62f8b7f642fdb
afc47fb427ec33f1f352fda33e1a7ec69f0d7c2ff00b26af8d3c21e23ff0084b6d7e21697fb5b78deef
51b2f85d6a2e59f59f127873e12785f46b2d2acf467be5d33c03a95a69fa6dbb689e26d1d2ff00fd43a
8a00fe143fe095bfb2278c3c53ff059ff00187c005f1bf873e247ec57ff0004d9f1df8f7f6eff000f69
de19d6746f17f87bc27fb5c7ed9df0bbe19f85dbe0bf896ef40d5353d0f48d5be08f8e7c3bf16f5af06
e831791ab785fc49e00f136a17ef25d78a2fa24feebebcbbe17fc0ff833f04a2f18c1f06fe13fc38f85
30fc43f1aeb9f127c7d1fc3af057873c18be36f885e269566f1078dfc583c3da769fff00090f8af5992
38bfb475fd5bed7aa5d2430c52dcb450c489ea340051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
0051451400514514005145140051451400514514005145140051451400514514005145140051451401f
ffd9}}}}}\pard\sb0\sl-240\par\pard\ql \li719\sb0\sl-490\slmult0
\par\pard\ql\li719\sb0\sl-490\slmult0 \par\pard\ql\li719\sb0\sl-490\slmult0
\par\pard\ql\li719\sb0\sl-490\slmult0 \par\pard\ql\li719\ri4858\sb147\sl-
490\slmult0 \up0 \expndtw0\charscalex96 \ul0\nosupersub\cf8\f9\fs45 BUSINESS
INTELLIGENCE -\line \up0 \expndtw0\charscalex92 NOW MORE THAN EVER \par\pard\ql
\li719\sb194\sl-253\slmult0 \up0 \expndtw0\charscalex102
\ul0\nosupersub\cf6\f7\fs22 The Bene ts of a Business Intelligence Investment
During an Economic
Downturn\par\pard\sect\sectd\sbknone\cols2\colno1\colw3820\colsr160\colno2\colw7760
\colsr160\ql \li720\sb0\sl-184\slmult0 \par\pard\ql \li720\sb0\sl-184\slmult0
\par\pard\ql \li720\sb0\sl-184\slmult0 \par\pard\ql \li720\sb0\sl-184\slmult0
\up0 \expndtw-4\charscalex100 \ul0\nosupersub\cf1\f2\fs16 AUDIENCE :\par\pard\qj
\li720\ri619\sb184\sl-199\slmult0 \up0 \expndtw0\charscalex102 This paper is
intended for the IT \line \up0 \expndtw0\charscalex101 manager who oversees a
budget \line \up0 \expndtw0\charscalex102 and is responsible for making
IT\par\pard\qj \li720\ri354\sb1\sl-200\slmult0 \up0 \expndtw0\charscalex105
implementation decisions in his/her \up0 \expndtw0\charscalex102
organization.\par\pard\column \ql \li3980\sb0\sl-253\slmult0
\par\pard\ql \li3980\sb0\sl-253\slmult0 \par\pard\ql \li20\sb23\sl-253\slmult0 \up0
\expndtw-6\charscalex100 \ul0\nosupersub\cf3\f4\fs22 EXECUTIVE
SUMMARY\par\pard\qj \li20\ri1101\sb70\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 The goal of this white paper is to
explain why business intelligence (BI ) is a \line \up0 \expndtw-5\charscalex100
sound investment for any IT manager to make, especially during an economic \line
\up0 \expndtw-4\charscalex100 downturn. With budgets becoming tighter and demands
from executives to \line \up0 \expndtw-5\charscalex100 see immediate results from
IT implementations increasing, this paper outlines \line \up0 \expndtw-
4\charscalex100 the bene ts an organization can expect to see from a BI solution
and its\par\pard\ql \li20\sb9\sl-230\slmult0 \up0 \expndtw-6\charscalex100 impact
on a company.\par\pard\ql \li20\sb111\sl-230\slmult0 \up0 \expndtw-4\charscalex100
The primary bene ts a business will experience from a BI deployment
are:\par\pard\ql \li20\sb111\sl-230\slmult0 \up0 \expndtw-8\charscalex76
\ul0\nosupersub\cf5\f6\fs20 \u8226? An immediate impact on your
bottom line, as users gain instant access to
\par\pard\ql \li143\sb10\sl-230\slmult0 \up0 \expndtw-6\charscalex100
\ul0\nosupersub\cf4\f5\fs20 information, which in turn generates a fast
payback\par\pard\qj \li20\ri1285\sb175\sl-240\slmult0\tx153\tx153 \up0 \expndtw-
8\charscalex82 \ul0\nosupersub\cf5\f6\fs20 \u8226? The leveraging of
existing investments in packaged applications (i.e.
enter\ul0\nosupersub\cf4\f5\fs20 -\line \tab \up0 \expndtw-6\charscalex100 prise
resource planning (ERP), customer relationship management (CRM), \line \tab \up0
\expndtw-6\charscalex100 etc.) by extracting value from the data they hold
within\par\pard\ql \li20\sb181\sl-230\slmult0 \up0 \expndtw-8\charscalex81
\ul0\nosupersub\cf5\f6\fs20 \u8226? Better visibility of the
organization for both executives and business managers\par\pard\ql
\li20\sb183\sl-230\slmult0 \up0 \expndtw-8\charscalex78 \u8226? A better
understanding of your customers, and therefore a greater
ability to \par\pard\ql \li143\sb10\sl-230\slmult0 \up0 \expndtw-
7\charscalex100 \ul0\nosupersub\cf4\f5\fs20 retain them\par\pard\ql \li20\sb183\sl-
230\slmult0 \up0 \expndtw-8\charscalex81 \ul0\nosupersub\cf5\f6\fs20 As
statistics reveal that IT managers\u8217? budgets have attened
out during the \par\pard\ql \li20\sb10\sl-230\slmult0 \up0 \expndtw-
4\charscalex100 \ul0\nosupersub\cf4\f5\fs20 past few months, there is a demand to
continue to choose investments that\par\pard\ql \li20\sb10\sl-230\slmult0 \up0
\expndtw-8\charscalex82 \ul0\nosupersub\cf5\f6\fs20 will help streamline a
company\u8217?s operations, lead to greater pro tability in
\par\pard\qj \li20\ri1138\sb2\sl-240\slmult0 \up0 \expndtw-4\charscalex100
\ul0\nosupersub\cf4\f5\fs20 the short term, and differentiate that company from its
competitors. By giving \up0 \expndtw-4\charscalex100 users instant access to the
information necessary to make better business \up0 \expndtw-4\charscalex100
decisions, BI will help an organization operate more effectively and
more\par\pard\ql \li20\sb9\sl-230\slmult0 \up0 \expndtw-5\charscalex100 ef ciently
while providing an immediate ROI.\par\pard\ql \li3980\sb0\sl-253\slmult0
\ul0\nosupersub\cf3\f4\fs22 INTRODUCTION\par\pard\ql \li20\sb99\sl-253\slmult0 \up0
\expndtw-1\charscalex100 \ul0\nosupersub\cf6\f7\fs22 Reality Sets In\par\pard\ql
\li20\ri1060\sb70\sl-240\slmult0 \up0 \expndtw-5\charscalex100
\ul0\nosupersub\cf4\f5\fs20 Thousands of layoffs. The New York Stock Exchange is
down three percent \line \up0 \expndtw-8\charscalex81 \ul0\nosupersub\cf5\f6\fs20
for the day. Another once-infallible company reports that it
will not meet nan\ul0\nosupersub\cf4\f5\fs20 -\line \up0 \expndtw-
4\charscalex100 cial analyst expectations and will only see single-digit growth for
the quarter, \line \up0 \expndtw-4\charscalex100 rather than the double-digit
growth it had witnessed the previous six quarters. \line \up0 \expndtw-
6\charscalex100 Every day, the newspaper and evening news headlines report grim
news \line \up0 \expndtw-5\charscalex100 for stockholders, employees, and
executives. The consensus: an economic \line \up0 \expndtw-5\charscalex100 downturn
has hit.\par\pard\qj \li20\ri1046\sb101\sl-240\slmult0 \up0 \expndtw-
4\charscalex100 Obviously, the complacency that surrounded the last few years of
economic \up0 \expndtw-4\charscalex100 growth has faded. Now that reality has set
in, it is time to assess those oppor-\line \up0 \expndtw-8\charscalex81
\ul0\nosupersub\cf5\f6\fs20 tunities that currently exist to
increase a corporation\u8217?s value. There are
invest\ul0\nosupersub\cf4\f5\fs20 -\line \up0 \expndtw-5\charscalex100 ments that
can be made today by an organization to not only sustain market \up0 \expndtw-
3\charscalex100 share and pro tability, but to actually \ul0\nosupersub\cf7\f8\fs20
increase market share and pro tability \up0 \expndtw-4\charscalex100 during a
downturn in the economy.\par\pard\ql \li3980\sb0\sl-184\slmult0 \par\pard\ql
\li20\sb51\sl-184\slmult0 \up0 \expndtw-1\charscalex100 \ul0\nosupersub\cf1\f2\fs16
Business \ul0\nosupersub\cf2\f3\fs16 Objects.\ul0\nosupersub\cf1\f2\fs16 Business
Intelligence White Paper \par\pard\sect\sectd\fs24\paperw11880\paperh16560{\shp
10000\shplid1
ffd8ffe000104a46494600010101006000600000ffdb004300010101010101010101010101010101010
10101010101010101010101010101010101010101010101010101010101010101010101010101010101
010101010101ffdb0043010101010101010101010101010101010101010101010101010101010101010
1010101010101010101010101010101010101010101010101010101010101010101ffc000110803e802
cd03012200021101031101ffc4001f00000105010101010101000000000000000001020304050607080
90a0bffc400b5100002010303020403050504040000017d010203000411051221314106135161072271
14328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a43444
5464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495
0102030405060708090a0bffc400b511000201020404030407050404000102770001020311040521310
61241510761711322328108144291a1b1c109233352f0156272d10a162434e125f11718191a26272829
2a35363738393a434445464748494a535455565758595a636465666768696a737475767778797a82838
0028a28a0028a28a0028a28a0028a28a0028a28
a0028a28a0028a28a0028a28a0028a28a0028a2
8a28a0028a28a0028a28a0028a28a00ffd9}}}}}\pard\sb0\sl-240\par\pard\ql
\li3960\sb0\sl-230\slmult0 \par\pard\ql\li3960\sb0\sl-230\slmult0
\par\pard\ql\li3960\sb180\sl-230\slmult0 \up0 \expndtw-4\charscalex100
\ul0\nosupersub\cf4\f5\fs20 So what kind of investment will allow your company to
thrive even during dif cult \par\pard\qj \li3960\ri821\sb2\sl-240\slmult0 \up0
\expndtw-8\charscalex81 \ul0\nosupersub\cf5\f6\fs20 economic times? An
investment in a technology that has an immediate, positive
\up0 \expndtw-8\charscalex80 impact on your company\u8217?s bottom line
as well as its day-to-day operations. \par\pard\ql \li3960\sb9\sl-
230\slmult0 \up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 Technology
that allows you to harness the single most important asset your \par\pard\ql
\li3960\ri500\sb2\sl-240\slmult0 \up0 \expndtw-4\charscalex100 company already owns
but does not leverage - the information in its databases. The \up0 \expndtw-
5\charscalex100 key is to harness this information: \u8220?The more information you
have, and the better \line \up0 \expndtw-5\charscalex100 (and faster) your
analysis, the greater the probability that you will make winning \line \up0
\expndtw-6\charscalex100 investments.\u8221? \ul0\super\cf12\f13\fs17 1
\ul0\nosupersub\cf4\f5\fs20 What is BI? Business intelligence allows organizations
to access, analyze, and \par\pard\ql \li3960\sb10\sl-230\slmult0 \up0 \expndtw-
5\charscalex100 share information across the enterprise and in extranet
environment, using both \par\pard\ql \li3960\ri506\sb2\sl-240\slmult0 \up0
\expndtw-4\charscalex100 tools and analytic applications. In enterprise networks,
BI provides employees with \up0 \expndtw-4\charscalex100 information to make better
business decisions, and can be used in environments \up0 \expndtw-4\charscalex100
ranging from workgroups of 20 users to enterprise deployments exceeding 20,000.
\up0 \expndtw-5\charscalex100 In an extranet environment, BI is deployed in
applications that allow organizations to \up0 \expndtw-4\charscalex100 deliver new
services and build stronger relationships with customers, partners, and \up0
\expndtw-5\charscalex100 suppliers via the internet. In customer relationship
management, the pre-requisite for \up0 \expndtw-4\charscalex100 acquiring,
developing, and caring for customers is to understand how your existing
\ul0\nosupersub\cf5\f6\fs20 customers behave. Providing this \u8216?
customer intelligence\u8217? is one of the unique
\ul0\nosupersub\cf4\f5\fs20 strengths of BI. \par\pard\ql \li3960\sb0\sl-
253\slmult0 \par\pard\ql\li3960\sb159\sl-253\slmult0 \up0 \expndtw-
2\charscalex100 \ul0\nosupersub\cf6\f7\fs22 Don\u8217?t Delay: BI Can Help Your
Organization Today \par\pard\qj \li3960\ri1229\sb70\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 There are several compelling reasons
why now more than ever BI should be \up0 \expndtw-5\charscalex100 deployed within
your organization: \par\pard\ql \li3960\ri515\sb101\sl-240\slmult0 \up0 \expndtw-
8\charscalex77 \ul0\nosupersub\cf5\f6\fs20 \u8226? In a slowdown, your
rst priority should be on what type of IT deployment
provides \up0 \expndtw-8\charscalex81 the greatest \u8216?bang for
your buck.\u8217? Business intelligence delivers the greatest
\ul0\nosupersub\cf4\f5\fs20 immediate impact for your organization, as it gives
users in your company the \up0 \expndtw-6\charscalex100 information they need and
supplies an instant ROI. \par\pard\ql \li3960\sb182\sl-230\slmult0 \up0 \expndtw-
8\charscalex80 \ul0\nosupersub\cf5\f6\fs20 \u8226? Leverage and maximize
the investments in existing packaged applications, such as
\par\pard\ql \li4083\ri483\sb2\sl-240\slmult0 \up0 \expndtw-6\charscalex100
\ul0\nosupersub\cf4\f5\fs20 your ERP and CRM systems. Business intelligence allows
you to extract information \line \up0 \expndtw-6\charscalex100 from your ERP and
CRM data, report on it, analyze it, and make more informed \line \up0 \expndtw-
6\charscalex100 decisions. \par\pard\ql \li3960\sb182\sl-230\slmult0 \up0 \expndtw-
8\charscalex80 \ul0\nosupersub\cf5\f6\fs20 \u8226? BI offers executives
and business managers better visibility of the organization
\ul0\nosupersub\cf4\f5\fs20 by giving them a greater understanding of their
business operations. With this \par\pard\ql \li4083\sb10\sl-230\slmult0 \up0
\expndtw-5\charscalex100 knowledge comes the ability to react much more quickly to
problems and issues \par\pard\ql \li4083\sb10\sl-230\slmult0 \up0 \expndtw-
8\charscalex81 \ul0\nosupersub\cf5\f6\fs20 than with conventional \u8216?
views\u8217? of the organization such as balance sheets,
income \par\pard\ql \li4083\sb10\sl-230\slmult0 \up0 \expndtw-7\charscalex100
\ul0\nosupersub\cf4\f5\fs20 statements, and quarterly nance reports. \par\pard\ql
\li3960\sb182\sl-230\slmult0 \up0 \expndtw-8\charscalex75
\ul0\nosupersub\cf5\f6\fs20 \u8226? It is during a slowdown, when
budgets are tightest, that you should use BI to
\par\pard\ql \li4083\ri500\sb2\sl-240\slmult0 \up0 \expndtw-5\charscalex100
\ul0\nosupersub\cf4\f5\fs20 understand your customers and hold on to them. Focusing
on customer satisfaction \up0 \expndtw-5\charscalex100 will go a long way to
improving the bottom line without forcing your business to \up0 \expndtw-
6\charscalex100 incur large expenses to attract new customers. \par\pard\ql
\li3960\sb0\sl-253\slmult0
\up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf3\f4\fs22 A SOLUTION WITH IMMEDIATE
IMPACT \par\pard\qj \li3960\ri930\sb70\sl-240\slmult0 \up0 \expndtw-5\charscalex100
\ul0\nosupersub\cf4\f5\fs20 Payback. Return on Investment (ROI ). Total Cost of
Ownership (TCO). These \up0 \expndtw-4\charscalex100 are terms that have been
around for decades and are active concepts for those \up0 \expndtw-4\charscalex100
companies who spend their money carefully and wisely. While these ways of \up0
\expndtw-4\charscalex100 measuring the bene ts of a particular IT deployment seem
in vogue now that \up0 \expndtw-5\charscalex100 there is a slowdown in the economy,
the reality is that they have always been a \par\pard\li3953\sb0\sl-
184\slmult0\par\pard\li3953\sb146\sl-184\slmult0\fi0\tx4033 \up0 \expndtw-
1\charscalex100 \ul0\nosupersub\cf13\f14\fs9 1\tab \dn3 \expndtw-6\charscalex87
\ul0\nosupersub\cf14\f15\fs16 Geoffrey A . Moore, Living on the
Fault Line (HarperBusiness, HarperCollins Publishers)
2000.\par\pard\li3953\sb0\sl-184\slmult0\par\pard\li3953\sb0\sl-
184\slmult0\par\pard\li3953\sb0\sl-184\slmult0\par\pard\li3953\sb131\sl-
184\slmult0\fi6\tx11060 \up0 \expndtw-1\charscalex100 \ul0\nosupersub\cf9\f10\fs16
Business \ul0\nosupersub\cf10\f11\fs16 Objects.\ul0\nosupersub\cf9\f10\fs16
Business Intelligence White Paper\tab \up0 \expndtw-2\charscalex100
\ul0\nosupersub\cf11\f12\fs16
\u12802?\par\pard\sect\sectd\fs24\paperw11880\paperh16560{\shp
10000\shplid2
ffd8ffe000104a46494600010101006000600000ffdb004300010101010101010101010101010101010
10101010101010101010101010101010101010101010101010101010101010101010101010101010101
010101010101ffdb0043010101010101010101010101010101010101010101010101010101010101010
1010101010101010101010101010101010101010101010101010101010101010101ffc000110803e802
cd03012200021101031101ffc4001f00000105010101010101000000000000000001020304050607080
90a0bffc400b5100002010303020403050504040000017d010203000411051221314106135161072271
14328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a43444
5464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495
0102030405060708090a0bffc400b511000201020404030407050404000102770001020311040521310
61241510761711322328108144291a1b1c109233352f0156272d10a162434e125f11718191a26272829
2a35363738393a434445464748494a535455565758595a636465666768696a737475767778797a82838
0028a28a0028a28a0028a28a0028a28a0028a28
a0028a28a0028a28a0028a28a0028a28a0028a2
8a28a0028a28a0028a28a0028a28a00ffd9}}}}}\pard\sb0\sl-
240\par\pard\sect\sectd\sbknone\cols2\colno1\colw3798\colsr160\colno2\colw7782\cols
r160\ql \li720\sb0\sl-253\slmult0 \par\pard\ql \li720\sb0\sl-253\slmult0
\par\pard\ql \li720\sb32\sl-253\slmult0 \up0 \expndtw0\charscalex100
\ul0\nosupersub\cf6\f7\fs22 One of the leading technology\par\pard\ql
\li720\sb27\sl-253\slmult0 \up0 \expndtw-2\charscalex100 analyst rms,
Gartner,\par\pard\ql \li720\ri101\sb5\sl-280\slmult0 \up0 \expndtw0\charscalex100
discovered that among \line \up0 \expndtw0\charscalex101 1,400 chief information
\line \up0 \expndtw0\charscalex100 of cers surveyed, business \line \up0
\expndtw0\charscalex100 intelligence was cited as \line \up0
\expndtw0\charscalex102 the number one priority for \line \up0
\expndtw0\charscalex101 technology organizations \line \up0 \expndtw0\charscalex103
in 2008 - making this the \line \up0 \expndtw0\charscalex100 third consecutive year
BI has \line \up0 \expndtw0\charscalex102 topped the list.\par\pard\column \ql
\li3960\sb0\sl-230\slmult0 \par\pard\ql \li3960\sb0\sl-230\slmult0 \par\pard\ql
\ul0\nosupersub\cf4\f5\fs20 determining factor in what kinds of IT implementations
a company undertakes.\par\pard\ql \li22\sb111\sl-230\slmult0 \up0 \expndtw-
8\charscalex83 \ul0\nosupersub\cf5\f6\fs20 What metrics does your company
use? How does the organization determine \par\pard\qj
\ul0\nosupersub\cf4\f5\fs20 whether or not to give the green light to an IT
project? Regardless of whether you \up0 \expndtw-5\charscalex100 use ROI, IRR, TCO,
NPV, or some other acronym or weighty nancial concept, the \up0 \expndtw-
3\charscalex100 whole discussion boils down to one question during this
downturn: \u8220?What solution \up0 \expndtw-4\charscalex100 will have the most
positive impact on the bottom line of the company in the shortest \up0 \expndtw-
6\charscalex100 period of time? \u8221?\par\pard\ql \li22\sb110\sl-230\slmult0 \up0
\expndtw-8\charscalex77 \ul0\nosupersub\cf5\f6\fs20 If you are asking
yourself, \u8220?Where can I nd the biggest \u8216?bang
for my buck\u8217? ? \u8221? \par\pard\ql \li22\ri569\sb2\sl-240\slmult0
\up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 the answer lies in a
solution that will immediately improve the way your company \up0 \expndtw-
5\charscalex100 operates, immediately changes the way information is shared among
workers, even \up0 \expndtw-5\charscalex100 immediately changes the way the
organization thinks about its customers, partners, \up0 \expndtw-4\charscalex100
and suppliers. Business intelligence will alter the way your company does business,
\up0 \expndtw-5\charscalex100 and in a very short period of time.\par\pard\ql
\ul0\nosupersub\cf5\f6\fs20 Here are a few ways that BI has
impacted organizations around the world: \line \up0 \expndtw-
8\charscalex81 \u8226? An insurance organization painstakingly
prints paper reports and sends them to \par\pard\qj
\ul0\nosupersub\cf4\f5\fs20 every customer, spending signi cant money on creating
documents which often \up0 \expndtw-6\charscalex100 are not even read. This process
can take weeks or months. Deploying business \up0 \expndtw-5\charscalex100
intelligence gives a company the ability to immediately publish these
reports\par\pard\qj \li145\ri643\sb0\sl-240\slmult0 \up0 \expndtw-5\charscalex100
electronically to customers via email, or better yet, allows customers direct
access \line \up0 \expndtw-5\charscalex100 to its databases and to the information
they speci cally need through an extranet. \line \up0 \expndtw-5\charscalex100 By
no longer producing reports, this organization saved nearly $500,000 per
year,\par\pard\qj \li145\ri572\sb0\sl-240\slmult0 \up0 \expndtw-5\charscalex100 and
stands to make millions in additional fees by charging customers to access the \up0
\expndtw-7\charscalex100 information.\par\pard\ql \li22\sb165\sl-230\slmult0
\up0 \expndtw-8\charscalex77 \ul0\nosupersub\cf5\f6\fs20 \u8226? A logistics
company used to have drivers manually ll out reports on
where they \par\pard\ql \li145\ri565\sb2\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 drove and with what type and load of
cargo they transported. This information \line \up0 \expndtw-5\charscalex100 was
never available in real-time and trucks would return empty after dropping off a
\line \up0 \expndtw-5\charscalex100 shipment because there was no system to
identify additional delivery opportunities. \line \up0 \expndtw-5\charscalex100
Deploying business intelligence has quickly given the company a means of
tracking \line \up0 \expndtw-6\charscalex100 and reporting on virtually everything,
even down to how many miles per gallon the\par\pard\ql \li145\sb9\sl-230\slmult0
\up0 \expndtw-8\charscalex77 \ul0\nosupersub\cf5\f6\fs20 trucks get when
truckers drive at certain rpm\u8217?s. What is more,
trucks rarely go \par\pard\ql \li145\sb10\sl-230\slmult0 \up0
\expndtw-6\charscalex100 \ul0\nosupersub\cf4\f5\fs20 empty and that means huge cost
savings for the company.\par\pard\ql \li22\sb183\sl-230\slmult0 \up0 \expndtw-
8\charscalex80 \ul0\nosupersub\cf5\f6\fs20 \u8226? A distribution
company used to think customer satisfaction was simply
being nice \par\pard\ql \li145\sb10\sl-230\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 to its customers and having the sales
rep take them
out to a fancy lunch once in a\par\pard\qj \li145\ri554\sb2\sl-240\slmult0 \up0
\expndtw-8\charscalex81 \ul0\nosupersub\cf5\f6\fs20 while. After deploying
business intelligence, this company not only takes them to
\line \up0 \expndtw-8\charscalex77 lunch but also shows them a real-
time report of the customer\u8217?s last two years worth
\ul0\nosupersub\cf4\f5\fs20 of purchases and plans with them how they can pool
their purchases to buy in \up0 \expndtw-6\charscalex100 larger quantities and
receive higher levels of discounts.\par\pard\qj \li22\ri857\sb173\sl-240\slmult0
\up0 \expndtw-5\charscalex100 The list goes on and on, and the ways BI is used
within organizations is endless. \line \up0 \expndtw-4\charscalex100 You may see
the bene ts of a BI deployment and understand that these bene ts \line \up0
\expndtw-5\charscalex100 can happen in the immediate future. But a more immediate
question might be,\par\pard\ql \li22\sb9\sl-230\slmult0 \up0 \expndtw-
5\charscalex100 where will you nd the budget for this type of
expenditure?\par\pard\qj \li22\ri522\sb102\sl-240\slmult0 \up0 \expndtw-
4\charscalex100 One of the leading technology analyst rms, Gartner, discovered
that among 1,400 \up0 \expndtw-4\charscalex100 chief information of cers surveyed,
business intelligence was cited as the number \up0 \expndtw-3\charscalex100 one
priority for technology organizations in 2008 - making this the third
consecutive \up0 \expndtw-5\charscalex100 year BI has topped the
list.\ul0\super\cf12\f13\fs17 2\par\pard\ql \li22\sb110\sl-230\slmult0 \up0
\expndtw-8\charscalex84 \ul0\nosupersub\cf5\f6\fs20 Gartner\u8217?s ndings
reveal that business intelligence software has truly
proven itself \par\pard\qj \li22\ri566\sb2\sl-240\slmult0 \up0 \expndtw-
4\charscalex100 \ul0\nosupersub\cf4\f5\fs20 to be a de ning differentiator for
business competitiveness. Taking budget originally \line \up0 \expndtw-
4\charscalex100 allocated to hardware and spending it on business intelligence will
allow you to stay\par\pard\ql \li3959\sb0\sl-138\slmult0 \par\pard\ql
\li3959\sb0\sl-138\slmult0 \par\pard\ql \li22\sb89\sl-138\slmult0 \up0 \expndtw-
1\charscalex100 \ul0\nosupersub\cf13\f14\fs9 2 \up0 \expndtw-1\charscalex100
\ul0\nosupersub\cf9\f10\fs16 Gartner Executive Program, \u8220?Gartner EXP
Worldwide Survey of 1,500 CIOs Shows 85 Percent of\par\pard\ql \li21\sb98\sl-
184\slmult0 \up0 \expndtw-6\charscalex87 \ul0\nosupersub\cf14\f15\fs16 CIOs
Expect \u8216?Signi cant Change\u8217? Over Next Three
Years,\u8221? February 2008.\par\pard\ql \li3958\sb0\sl-184\slmult0
\par\pard\ql \li3958\sb0\sl-184\slmult0 \par\pard\ql \li20\sb101\sl-
184\slmult0\tx7125 \up0 \expndtw-1\charscalex100 \ul0\nosupersub\cf9\f10\fs16
Business \ul0\nosupersub\cf10\f11\fs16 Objects.\ul0\nosupersub\cf9\f10\fs16
Business Intelligence White Paper \tab \up0 \expndtw-7\charscalex80
\ul0\nosupersub\cf11\f12\fs16 \u13057?
\par\pard\sect\sectd\fs24\paperw11880\paperh16560{\shp
10000\shplid3
ffd8ffe000104a46494600010101006000600000ffdb004300010101010101010101010101010101010
10101010101010101010101010101010101010101010101010101010101010101010101010101010101
010101010101ffdb0043010101010101010101010101010101010101010101010101010101010101010
1010101010101010101010101010101010101010101010101010101010101010101ffc000110803e802
cd03012200021101031101ffc4001f00000105010101010101000000000000000001020304050607080
90a0bffc400b5100002010303020403050504040000017d010203000411051221314106135161072271
14328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a43444
5464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495
0102030405060708090a0bffc400b511000201020404030407050404000102770001020311040521310
61241510761711322328108144291a1b1c109233352f0156272d10a162434e125f11718191a26272829
2a35363738393a434445464748494a535455565758595a636465666768696a737475767778797a82838
0028a28a0028a28a0028a28a0028a28a0028a28
8a28a0028a28a0028a28a0028a28a002a8ea77a34dd3750d44c66616163777a620db0ca2d6de49cc61c
ab042e23da1b6b6dce769c60deac2f147fc8b3e22ffb016aff00fa6fb8a00f0cff008683ff00a947ff0
02bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe
1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcaff
f00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa280
3e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff0
0a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00
fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea
51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796
be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff0
08683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff
002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3f
e1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcaf
ff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa28
03e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff
00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff0
0fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffe
a51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f79
6be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff
008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947f
f002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3
fe1a0ffea51ffcafff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffca
fff00f796be6fa2803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2
803e90ff008683ff00a947ff002bff00fde5a3fe1a0ffea51ffcafff00f796be6fa2803f462cee05dda
5add84282eada0b8084ee28268964085b03715dd8ce06719c0e9562b3746ff903e95ff60db1ff00d258
ab4a800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a
2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800ac2f147fc8b3e22ff00b016afff00a6
fb8addac2f147fc8b3e22ffb016aff00fa6fb8a00fcfca28a2800a28a2800a28a2800a28a2800a28a28
2800a28a2803f43b46ff903e95ff60db1ff00d258ab4ab3746ff903e95ff60db1ff00d258ab4a800a28
00a28a2800a28a2800a28a2800a28a2800a28a2800ac2f147fc8b3e22ff00b016afff00a6fb8addac2f
147fc8b3e22ffb016aff00fa6fb8a00fcfca28a2800a28a2800a28a2800a28a2800a28a2800a28a2800
03f43b46ff903e95ff60db1ff00d258ab4ab3746ff903e95ff60db1ff00d258ab4a800a28a2800a28a2
a28a2800a28a2800a28a2800a28a2800ac2f147fc8b3e22ff00b016afff00a6fb8addac2f147fc8b3e2
2ffb016aff00fa6fb8a00fcfca28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a2
800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2803f43b46ff
903e95ff60db1ff00d258ab4ab3746ff903e95ff60db1ff00d258ab4a800a28a2800a28a2800a28a280
8a2800a28a2800a28a2800ac2f147fc8b3e22ff00b016afff00a6fb8addac2f147fc8b3e22ffb016aff
00fa6fb8a00fcfca28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a
0a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2803f43b46ff903e95ff60
db1ff00d258ab4ab3746ff903e95ff60db1ff00d258ab4a800a28a2800a28a2800a28a2800a28a2800a
2800a28a2800ac2f147fc8b3e22ff00b016afff00a6fb8addac2f147fc8b3e22ffb016aff00fa6fb8a0
0fcfca28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a28
28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2803f43b46ff903e95ff60db1ff00d25
8ab4ab3746ff903e95ff60db1ff00d258ab4a800a28a2800a28a2800a28a2800a28a2800a28a2800a28
00ac2f147fc8b3e22ff00b016afff00a6fb8addac2f147fc8b3e22ffb016aff00fa6fb8a00fcfca28a2
a2800a28a2800a28a2800a28a2800a28a2800a28a2803f43b46ff903e95ff60db1ff00d258ab4ab3746
ff903e95ff60db1ff00d258ab4a800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2
800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800a28a2800ac2f147f
c8b3e22ff00b016afff00a6fb8addaab7b6916a165776171bbc8bdb5b8b49b636d7f2ae627864d8d83b
5b63b6d6c1c1c1c1e9401f9d3457d77ff0a33c19ff003f1aeffe075aff00f2be8ff8519e0cff009f8d7
7ff0003ad7ff95f401f22515f5dff00c28cf067fcfc6bbff81d6bff00cafa3fe1467833fe7e35dffc0e
b5ff00e57d007c89457d77ff000a33c19ff3f1aeff00e075afff002be8ff008519e0cff9f8d77ff03ad
7ff0095f401f22515f5dffc28cf067fcfc6bbff0081d6bffcafa3fe1467833fe7e35dff00c0eb5ffe57
d007c89457d77ff0a33c19ff003f1aeffe075aff00f2be8ff8519e0cff009f8d77ff0003ad7ff95f401
f22515f5dff00c28cf067fcfc6bbff81d6bff00cafa3fe1467833fe7e35dffc0eb5ff00e57d007c8945
7d77ff000a33c19ff3f1aeff00e075afff002be8ff008519e0cff9f8d77ff03ad7ff0095f401f22515f
5dffc28cf067fcfc6bbff0081d6bffcafa3fe1467833fe7e35dff00c0eb5ffe57d007c89457d77ff0a3
3c19ff003f1aeffe075aff00f2be8ff8519e0cff009f8d77ff0003ad7ff95f401f22515f5dff00c28cf
067fcfc6bbff81d6bff00cafa3fe1467833fe7e35dffc0eb5ff00e57d007c89457d77ff000a33c19ff3
f1aeff00e075afff002be8ff008519e0cff9f8d77ff03ad7ff0095f401f22515f5dffc28cf067fcfc6b
bff0081d6bffcafa3fe1467833fe7e35dff00c0eb5ffe57d007c89457d77ff0a33c19ff003f1aeffe07
5aff00f2be8ff8519e0cff009f8d77ff0003ad7ff95f401f22515f5dff00c28cf067fcfc6bbff81d6bf
f00cafa3fe1467833fe7e35dffc0eb5ff00e57d007c89457d77ff000a33c19ff3f1aeff00e075afff00
2be8ff008519e0cff9f8d77ff03ad7ff0095f401f22515f5dffc28cf067fcfc6bbff0081d6bffcafa3f
e1467833fe7e35dff00c0eb5ffe57d007c89457d77ff0a33c19ff003f1aeffe075aff00f2be8ff8519e
0cff009f8d77ff0003ad7ff95f401f22515f5dff00c28cf067fcfc6bbff81d6bff00cafa3fe1467833f
e7e35dffc0eb5ff00e57d007c89457d77ff000a33c19ff3f1aeff00e075afff002be8ff008519e0cff9
f8d77ff03ad7ff0095f401f22515f5dffc28cf067fcfc6bbff0081d6bffcafa3fe1467833fe7e35dff0
0c0eb5ffe57d007c89457d77ff0a33c19ff003f1aeffe075aff00f2be8ff8519e0cff009f8d77ff0003
ad7ff95f401f22515f5dff00c28cf067fcfc6bbff81d6bff00cafa3fe1467833fe7e35dffc0eb5ff00e
57d007c89457d77ff000a33c19ff3f1aeff00e075afff002be8ff008519e0cff9f8d77ff03ad7ff0095
f401f22515f5dffc28cf067fcfc6bbff0081d6bffcafa3fe1467833fe7e35dff00c0eb5ffe57d007c89
457d77ff0a33c19ff003f1aeffe075aff00f2be8ff8519e0cff009f8d77ff0003ad7ff95f401f22515f
5dff00c28cf067fcfc6bbff81d6bff00cafa3fe1467833fe7e35dffc0eb5ff00e57d007c89457d77ff0
00a33c19ff3f1aeff00e075afff002be8ff008519e0cff9f8d77ff03ad7ff0095f401ea7a37fc81f4af
fb06d8ff00e92c55a550dbc096b6f05b45bbcbb7862823dc72db21458d371c0cb6d51938193ce054d40
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451400514514005145
14005145140051451400514514005145140051451400514514005145140051451400514514005145140
05145140051451400514514005145140051451400514514005145140051451400514514005145140051
45140051451400514514005145140051451400514514005145140051451400514514005145140051451
40051451400514514005145140051451400514514005145140051451400514514005145140051451400
51451400514514005145140051451400514514005145140051451400514514005145140051451400514
51400514514005145140051451400514514005145140051451400514514005145140051451400514514
00514514005145140051451400514514005145140051451400514514005145140051451400514514005
14514005145140051451400514514005145140051451400514514005145140051451401ffd9}}}}}\pa
rd\sb0\sl-240\par\pard\qj \li3960\sb0\sl-240\slmult0 \par\pard\qj\li3960\sb0\sl-
240\slmult0 \par\pard\qj\li3960\sb0\sl-240\slmult0 \par\pard\qj\li3960\sb0\sl-
240\slmult0 \par\pard\qj\li3960\sb0\sl-240\slmult0 \par\pard\qj\li3960\sb0\sl-
240\slmult0 \par\pard\qj\li3960\ri759\sb112\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 a step ahead of your competitors and
put you in an even stronger position vis-�\up0 \expndtw-5\charscalex100 vis your
competition when the slowdown is over. Even more importantly, business \up0
\expndtw-3\charscalex100 intelligence will offer immediate bene ts and will still
be an integral part of the \par\pard\ql \li3960\sb9\sl-230\slmult0 \up0 \expndtw-
8\charscalex81 \ul0\nosupersub\cf5\f6\fs20 infrastructure you will put in
place later. Business intelligence will be the \u8216?front-
end\u8217? \par\pard\qj \li3960\ri808\sb2\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 of any successful ERP or CRM system
later on, for example, and there is nothing \up0 \expndtw-4\charscalex100 stopping
you from rolling out BI now and completing your larger project later.
\par\pard\ql \li3960\sb0\sl-253\slmult0 \par\pard\ql\li3960\sb0\sl-253\slmult0
\par\pard\ql\li3960\sb8\sl-253\slmult0
\up0 \expndtw-6\charscalex100 \ul0\nosupersub\cf3\f4\fs22 INCREASING THE VALUE OF
YOUR PACKAGED APPLICATIONS \par\pard\ql \li3960\sb78\sl-230\slmult0 \up0 \expndtw-
4\charscalex100 \ul0\nosupersub\cf4\f5\fs20 While for some, speed of deployment is
an important part of a BI solution, for \par\pard\qj \li3960\ri691\sb2\sl-
240\slmult0 \up0 \expndtw-5\charscalex100 others it is the means by which they can
leverage their pre-existing investment in a \up0 \expndtw-4\charscalex100 packaged
application. \par\pard\ql \li3960\sb110\sl-230\slmult0 \up0 \expndtw-8\charscalex82
\ul0\nosupersub\cf5\f6\fs20 Large-scale packaged applications are
essential to any business, as is the \par\pard\ql
\ul0\nosupersub\cf4\f5\fs20 massive amounts of data that they generate. Most large
applications, however, \line \up0 \expndtw-4\charscalex100 are not designed to
allow you to extract information out of this data in a timely \line \up0 \expndtw-
5\charscalex100 and easy fashion. Business intelligence allows you to harness the
information you \up0 \expndtw-4\charscalex100 already have accumulated in these
packaged applications and put it to work for \line \up0 \expndtw-3\charscalex100
your company. Using BI will give users the information they need - now - while
\line \up0 \expndtw-5\charscalex100 delivering a fast ROI. \par\pard\qj
\li4140\sb0\sl-240\slmult0 \par\pard\qj\li4140\ri695\sb31\sl-240\slmult0 \up0
\expndtw-8\charscalex80 \ul0\nosupersub\cf5\f6\fs20 After setting up an
ERP system to run its core transactional processing, a
mul\ul0\nosupersub\cf4\f5\fs20 -\line \up0 \expndtw-8\charscalex82
\ul0\nosupersub\cf5\f6\fs20 tinational company decided to create
a exible enterprise BI system that would \par\pard\ql
\ul0\nosupersub\cf4\f5\fs20 pull data directly from the ERP application. Through
laptop computers, the \par\pard\qj \li4140\ri955\sb2\sl-240\slmult0 \up0 \expndtw-
4\charscalex100 sales and marketing people gained access to product and customer
informa-\line \up0 \expndtw-3\charscalex100 tion speci c to their areas of
responsibility and were now able to drill into the \par\pard\ql \li4140\sb9\sl-
230\slmult0 \up0 \expndtw-8\charscalex82 \ul0\nosupersub\cf5\f6\fs20 data for
details. The added exibility has greatly accelerated the
company\u8217?s \par\pard\ql \li4140\sb10\sl-230\slmult0 \up0 \expndtw-
4\charscalex100 \ul0\nosupersub\cf4\f5\fs20 business processes. \par\pard\ql
\li3960\sb0\sl-253\slmult0 \par\pard\ql\li3960\sb0\sl-253\slmult0
\par\pard\ql\li3960\sb110\sl-253\slmult0 \up0 \expndtw-5\charscalex100
\ul0\nosupersub\cf3\f4\fs22 BETTER VISIBILITY OF THE ORGANIZATION \par\pard\ql
\ul0\nosupersub\cf4\f5\fs20 Executives and business managers within an organization
always strive to better \up0 \expndtw-5\charscalex100 understand how their business
works. In reality, though, the view most executives \up0 \expndtw-5\charscalex100
have of their business is simply through the balance sheet and income
statements. \up0 \expndtw-4\charscalex100 Knowing the assets and liabilities on the
balance sheet is one thing, but to truly \line \up0 \expndtw-4\charscalex100
understand all of the drivers in a business - from sales gures to inventory
levels \up0 \expndtw-4\charscalex100 to measurements of lead generation from
various marketing programs - these \line \up0 \expndtw-5\charscalex100 members of
the organization must have a technology that will deliver greater \line \up0
\expndtw-4\charscalex100 visibility over all parts of the business. Up and down the
value chain, BI should not \up0 \expndtw-5\charscalex100 only give executives
better visibility but also enable them to gather this information \up0 \expndtw-
6\charscalex100 quickly and provide a mechanism for analyzing their ndings.
\par\pard\ql \li3960\sb0\sl-240\slmult0 \par\pard\ql\li3960\ri472\sb100\sl-
240\slmult0 \up0 \expndtw-8\charscalex79 \ul0\nosupersub\cf5\f6\fs20 \u8226?
Imagine this scenario. Tom Smith, a nance manager with
a Fortune 500 company, \up0 \expndtw-8\charscalex77 receives a
voicemail from his CEO, \u8220?I\u8217?ve just gotten word from
Joe (the COO) that \par\pard\ql \li4083\sb9\sl-230\slmult0 \up0 \expndtw-
5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 our sales were below target for the
quarter. Find out why we missed our numbers \par\pard\ql \li4083\sb10\sl-
230\slmult0 \up0 \expndtw-8\charscalex77 \ul0\nosupersub\cf5\f6\fs20 and get
back to me - ASAP!\u8221? Not having any ability to
access the information \par\pard\qj \li4083\ri778\sb2\sl-
240\slmult0 \up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf4\f5\fs20 stored in the
data warehouse directly, Tom asks the IT department to create for \up0 \expndtw-
5\charscalex100 him a report showing him the sales revenue broken down by region as
well as \up0 \expndtw-5\charscalex100 by individual product. Not able to wait the
two weeks it will take IT to create the \up0 \expndtw-5\charscalex100 sophisticated
report he request, Tom turns instead to polling other people within \up0 \expndtw-
5\charscalex100 the organization for their opinions on what caused sales gures to
slump. \par\pard\qj \li4083\ri676\sb173\sl-240\slmult0 \up0 \expndtw-
5\charscalex100 With a short deadline from the CEO on his analysis, Tom is left no
choice but to \up0 \expndtw-5\charscalex100 use qualitative data - using the
opinions of his colleagues as well as his own past \up0 \expndtw-4\charscalex100
experience - in his brie ng. Tom reports back to the CEO, \u8220?In the past, when
we \par\pard\li3960\sb0\sl-184\slmult0\par\pard\li3960\sb0\sl-
184\slmult0\par\pard\li3960\sb92\sl-184\slmult0\fi0\tx11060 \up0 \expndtw-
1\charscalex100 \ul0\nosupersub\cf9\f10\fs16 Business \ul0\nosupersub\cf10\f11\fs16
Objects.\ul0\nosupersub\cf9\f10\fs16 Business Intelligence White Paper\tab \up0
\expndtw-2\charscalex100 \ul0\nosupersub\cf11\f12\fs16
\u13312?\par\pard\sect\sectd\fs24}

7670 15485

Cargado por

Información del documento

Título original

Derechos de autor

Formatos disponibles

Compartir este documento

Compartir o incrustar documentos

Opciones para compartir

¿Le pareció útil este documento?

¿Este contenido es inapropiado?

Copyright:

Formatos disponibles

7670 15485

Cargado por

Copyright:

Formatos disponibles

{\rtf1{\fonttbl

También podría gustarte