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Food Industries "FAGAL SRL" is a biscuit factory based in the Industrial Park
in the city of Santa Cruz de la Sierra, Bolivia.
This company began pursuing the dream of its founder, Ricardo Abuawad,
back in 1985 and today with more than 28 years in the market.
The first product that was made was the famous Rosquita Mabel's that today
remains the emblem of the company and that was the initial kick to develop
all the variety that has.
Currently Food Industries "FAGAL" is the most modern biscuit factory in
Bolivia and one of the most modern in Latin America, has fully automated
production lines, European technology and a high level of efficiency, which
allows us to have quality products at prices Highly competitive in and out of
Bolivia.
In figures, Mabel's operates in a market that generates about US $ 130
million annually and whose growth is 10%. The company has increased its
participation in the national market, from a percentage of 65% in 2010,
reaching 67% in 2011 and part of 2012. That is, seven out of every 10
cookies consumed in the country are This mark.
Regarding foreign markets, Mabel's exports 10% of its production to
Uruguay and Paraguay. But in the plan of projection of the company is
planned to sell its production to Peru, Argentina, Chile and Brazil. In
addition, negotiations began to enter markets in Asia and Africa