Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Module 1
Introduction and Perspectives on Retailing
Module -3
Retailing strategy for setting up Retail organisation and planning
Module -4
Store management and Visual Merchandising
1. List the Duties and Responsibilities of store manager. (June 2016)
2. Write a note on Store security. (Dec 2015)
3. Write a note on Store record and accounting system. (Dec 2015)
4. Write a note on Coding system. (June 2016)
5. Explain briefly the different Types of store layout. (Dec 2015)
Module 5
Retail Pricing
1. What are the Factors Influencing Pricing? (Dec 2015)
2. What are the different Retail pricing strategies? (June 2016)
3. What are the objectives of advertising? (Dec 2015)
4. Explain the different types of advertising. (June 2016)
5. Define Advertising. (Dec 2015, June16)
Module 6
Relationship marketing and International retailing
1. What is Transaction Marketing? (Dec 2015)
2. What is Relationship Marketing? (June 2016)
3. Explain the concept of Relationship Strategies in Relationship Marketing. (Dec 2015)
4. What is Retail Research? (June 2016)
5. Explain the different Methods of retail research. (Dec 2015)
6. Explain the factors influencing the international retailing. (June 2016)
Module 7
Retail Audit and Ethics in Retailing
1. What is Retail Process Audit? (Dec 2015)
2. Write a note on Retail Store Audit. (June 2016)
3. Explain the Retail audit process (Dec 2015)
4. Write a note on Ethics in Retailing. (Dec 2015)
5. Write a note on Social responsibility. (June 2016)
6. What is Consumerism? (June 2016)