User Manual

User Manual
User Manual
Index
Chapter 1: Welcome to Alibaba.com
1.1 What is Alibaba.com? 3
1.2 What is Gold Supplier International Edition? 3
1.3 Benefits of a Gold Supplier Membership 4
Chapter 2: Getting Started on Alibaba.com
2.1 Sign in to My Alibaba 5
2.2 Create a Company Profile 6
Chapter 3: Let Buyers Find You
3.1 Display New Products 10
3.2 Advanced Tips for Displaying Products 12
3.3 Product Tools 18
3.4 Selling Leads 22
Chapter 4: Search for Buyers
4.1 How to search for buyers 23
4.2 Send Quotations 24
4.3 Message Center 26
Chapter 5: Biz Trends
5.1Customer Activity 29
5.2 Keyword Ranking 30
5.3 Product Showcase Activity 30
5.4 My User Status 31
5.5 My Conversion Rate 32
5.6 Trend of last six months 33
5.7 My Keywords Advisor 34
Chapter 6: TradeManager
6.1 Download and Install TradeManager 37
Chapter 7: Trade Alert
7.1 Subscribe to Trade Alert 40
7.2 Manage Trade Alerts 42
Chapter 8: Online Security
8.1 Avoiding Spam 45
8.2 Avoiding Spoof 47
8.3 Avoiding Fraud 50
Chapter 9: Frequently Asked Questions
9.1 Problems Signing In 53
9.2 Product Issues 54
9.3 TradeManager Problems 56
Contact Us

1.1 What is Alibaba.com?
Alibaba.com is the worlds leading B2B e-commerce company connecting millions of buyers
and suppliers from around the world every day through an English-language marketplace
(www.alibaba.com) for global importers and exporters. With over 40 industries and 3,500
product categories, there are nearly 8 million buyers and suppliers conducting business on
Alibaba.com today.
Search Bar: Search for Products, Selling Leads, Suppliers and Buyers
and refine your search by country or region.
Buy: Where buyers look for suppliers
Sell: Where suppliers look for buyers
Community: Where members get up-to-date information on trade
shows, industry news and communicate via forums
My Alibaba: Alibabas trade management tool
1.2 What is Gold Supplier International Edition?

Gold Supplier International Edition is the premium level of membership on Alibaba.com that
gives you top-tier tools to help maximize your companys exposure and business opportunities.
As a Gold Supplier member, you will enjoy an extensive number of features including: unlimited
product display with first-level priority listing, exclusive access to buyers, greater product
visibility, premium company website, real-time performance analysis, tradeshow promotion,
Big Buyer promotion and more.
In order to qualify for Gold Supplier International Edition, a supplier must pass an authentication
and verification (A&V) procedure by a third-party security service provider. Once approved,
the Gold Supplier member is authorized to display a Gold Supplier icon with their
product listings and a TrustPass icon on their company profile to demonstrate
credibility to buyers online.
In the following chapters, we will teach you how to use the features of Gold Supplier
International Edition to help maximize your exposure on Alibaba.com and generate more
inquiries and better return on investment.

1.3 Benefits of a Gold Supplier Membership

Gold Supplier International Edition puts your business and products on the world stage every
day, all year round, giving you priority access to global buyers through the most cost-effective
marketing channel today.
Truly Global
No other platform gives your company and products unrivaled exposure to more than
8 million buyers worldwide, every day, all year long.
Reach Buyers First

Youll become the first choice of buyers with unlimited product display to boost your
exposure, first-level priority listing to get seen first and instant access to over 85% of
buyers who prefer to trade with verified suppliers only.
Cost-Effective
For less than the cost of attending a single trade show, Gold Supplier International
Edition lets you exhibit your products year-round on Alibaba.com!
Gold Supplier International Edition Features:

Maximize Your Exposure:
Display unlimited products with first-level Priority Listing to maximize your exposure to
buyers and generate 22x more inquiries.
Exclusive Access to Buyers:
Access the latest Buying Leads 7 days before Free Members and buyers contact details
only available to Gold Supplier members.
Greater Product Visibility:
Showcase key products on your online storefront to make a powerful, visual impact and
get up to 8x more exposure in buyer search results.
Premium Company Website:
Our easy-to-use, professional web design template makes it easy to build your own
Premium Company Website in less time.
Premium Company Website:
Build your own Premium Company Website in less time and display your Company
Profile, Contact Details and an unlimited number of products to attract serious buyers.
Real-time Performance Analysis:
Use real-time statistical reports to compare your online performance with industry
averages and get ahead of competitors.
Gain Buyers Trust Fast:
Increase buyer confidence with a verified company profile, as over 85% of buyers prefer
to do business with verified suppliers only.
Tradeshow Promotion:
Gain targeted exposure towards tradeshow buyers worldwide in Alibaba.coms sourcing
directories.
Big Buyer Promotion :
Opportunities to promote your company and products at Big Buyer sourcing events
organized by Alibaba.com.

2.1 Sign in to My Alibaba
2.1.1 What is My Alibaba

My Alibaba is a private communication and trade management tool provided to all members
where you can display new products, send and receive inquiries from other members, analyze
your online performance and more. The main sections of My Alibaba and their respective
functions are:
Message Center: Communication management tool (Chapter 4 Section 4.3)

Selling Tools: Display Products and post Selling Leads (Chapter 3)
Company Profile: Company introduction (Chapter 2 Section 2.2)
Biz Trends: Analyze your online performance in real-time. (Chapter 5)
To sign in, click on My Alibaba at the top right corner Alibaba.coms homepage.
On the next screen, enter your Email Address/Member ID and Password and click Sign In

2.1.2 Changing your Password

If you would like to change your password, go to My Alibaba > Account Settings > Change
Password. You will be asked to answer your security question if you have one. On the next
page, enter your new password twice and press Submit when completed.
Note: If you have forgotten the answer to your security question, follow the on-screen instructions
to reset your question. If you do not have a security question, you will need to set one first.
2.2 Create a Company Profile

Your Company Profile appears on your Premium Company Website and tells potential
customers your company name, business type, what kind of products/services you offer, and
other background information. Buyers who visit your Alibaba.com website are evaluating you
as a potential trading partner, so your Company Profile should be complete, accurate and
positively reflect the nature of your company.
. Number of years you have been a paid member

2. Company Logo
3. Company Profile
4. Products/ Selling Leads
5. Product Groups
6. TradeManager Status

To create your Company Profile, go to My Alibaba and click on the Company Profile tab. On
the Edit Company Profile page, simply fill out the form. Please note that any fields marked
with an asterisk (*) are required, and fields with the TrustPass logo have been verified and
cannot be modified further.
2.2.1 Tips on Company Profile:

It is possible to choose more than one Business Type according to your company
situation.
The more information you provide, the better image you will be able to project to
potential buyers.
Your Detailed Company Introduction is the most important part of your Company Profile
and should include the following information:
1) Company name, year established, main products/services, such as:
Integrating development and production together

Specializes in manufacturing all types of X and related products
Convenient transportation, close to X airport (port)
We have more than X years of experience in X industry
E.g. ABC Wood Industrial Co., Ltd. is a professional large-scale manufacturer of all types of
wood flooring, integrating development and production. Our parent company is European
ABC Wood Industrial Group and our main products include real wood flooring, wood
composite flooring, laminated wood flooring and other related products. Our company was
established in 2000 and we have many years of history in the wood flooring industry. Located
near Shanghai, we are easily accessible by water, land and air transportation.

2) Number of employees, type(s) of equipment, annual sales volume, such as
Introduced advanced technology, imported advanced equipment

Features high technical capabilities
Employs experienced technical and management personnel
Annual production capabilities
E.g. Our company employs more than 300 workers, and through the efforts of our entire
workforce, we have become a strong wood flooring manufacturer who are continuously
working towards improving product quality. Moreover, we use top-of-the-line German
ultra wear-resistant paint, giving our company excellent technical capabilities. Our annual
production capability is 10 million square meters of flooring.
3) Main markets, customers, management certification, such as:
Environmentally-friendly
Products are exported to England, America and other Western countries
ISO9001 certification
E.g. Currently, ABC flooring is exporting to America, France, Australia, Italy and 20 other
countries and regions. Our company has always focused on research, development and
innovation, and has recently developed new ultra wear-resistant wood flooring. In 2006, we
attained ISO14001 environmental management certification.
4) Sales or advertising messages, such as:
Company promises, like reasonable prices, short production time and

satisfactory after-sales service
Mutual development, mutual benefits
We hope to cooperate with
Buyers are welcome to contact us
E.g. ABC believes in reasonable prices, efficient production time and good after-sales service.
We hope to cooperate with more customers in the future and welcome all potential buyers
to contact us.

2.2.2 Upload Certificates
As a Gold Supplier Member, you can put up to 8 certificates/awards on your Company Profile to
show your company strengths and increase buyer confidence. To do so, stay on the Company
Profile tab in My Alibaba and click on Gold Supplier Status on the left-hand navigation.
Then, click on Add New Certificates at the bottom of the Gold Supplier Status page.
Next, fill in the following form:
Once approved, your certificates will be published on your Premium Company Website under
Certificates:

Understanding Buyer Search Behavior

In order to maximize your exposure to buyers, its important to understand the way that buyers
search for suppliers on Alibaba.com:
Affecting factors:
Customer views: 1. Volume of products
The number of times your products have 2. Relevancy of products,
been viewed by buyers in search results e.g keywords, product name
3. Value-added services,
e.g keyword ranking
Customers Clicks: Affecting factors:

The numbers of times your 1. Product pictures
products have been clicked in 2. Product names
search results 3. Product brief description
Affecting factors:
Inquiries:
Messages from 1. Product detailed description
buyers 2. Product groups
3. Company profile
4. Signed into TradeManager or not
Buyers on Alibaba.com can either browse products by Category or enter Keyword(s) into
the Alibaba.com search bar to find the products they are looking for. They can also refine
their searches by using the Products, Selling Leads or Suppliers tabs and later filtering their
search results by Categories, Region, Business Type, Main Export Markets and Contract
Manufacturing.
3.1 Display New Products

The first step to being found by buyers on Alibaba.com is to display your products online.
The more products you display, the more buyers will see and contact you. Your Gold Supplier
Membership gives you unlimited product display with first-level priority listing, so make
sure you list as many products as possible to maximize your business opportunities. Heres
how:
) Sign into My Alibaba

2) Select the tab Selling Tools to Display a New Product.
3) Enter your product information, especially fill in all required fields with an asterisk (*).
4) Click on Submit.
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3.1.1 Tips on Displaying Products:
Choose a descriptive Product Name, for
example, Electric Mountain Bike is better
than Bike.
Get Suggested Keywords by clicking on
the More Keywords field, after entering
your own keyword in the Product
Keyword field.
Select the most relevant Product
Category, since more than 1/3 of buyers
search for products by category.
Always use high-quality Product Photos
that are clear and professional.
Make sure your Brief Description
contains detailed product information to
attract buyers attention, as it will appear
in buyers search results.
Thats it! Your new product listing will appear online usually within 24 hours, after it has been
approved by Alibaba.com staff.
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3.1.2 Manage Products

To edit or review your products at any time, go to My Alibaba > Selling Tools > Manage
Products. There, you can see the status of your product listings and click on Edit to make any
changes necessary.
3.1.3 Types of Product Statuses:

On Display: Products that have been approved and successfully published.
Not On Display: Products that have been approved but are not currently on display.
Editing Required: Products that have not been approved or successfully published. You
will need to edit them appropriately so that they can be approved.
Approval Pending: Products that are awaiting approval by Alibaba.com staff, which usually
takes 24 hours.
Did you know?

Besides displaying more products to attract buyers, improving your Product
Listings can also help you generate more inquiries. Go to Section 3.2 to
learn how to enhance your product listings.
3.2 Advanced Tips for Displaying Products
3.2.1 Product Names
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Your Product Name is shown to buyers in search results, making it extremely important to
choose a name that is clear, precise, descriptive, and contains only standard terms.
Do not enter the model number or your company name. Where possible, try including
industry standards, certificates acquired, product series, brand, abbreviation, full name,
etc. into the product name. Statistics show that effective product names with accurate and
relevant keyword(s) have a 15% higher click-through rate than poorly named products on
Alibaba.com.
Here is a comparison of good and bad product names:
Bad Neutral Good
50cc EEC Gas Scooter

Scooter Gas Scooter
(Specific, concise, with product size &
(Not specific) (Specific & concise )
industry standard)
3.2.2 Product Keywords

A Product Keyword is the word or phrase that buyers will use to find your product, company or
trade lead in our search engine. Over 80% of Alibaba.com members use our search engine to
find what they need, so choosing the most relevant keywords is essential to get higher ranking
in buyer search results and help the right buyers find your product.
As a Gold Supplier, you are able to choose three (3) keywords for every product displayed.
Dont be tempted to choosing irrelevant keywords just to add more keywords though, since
irrelevant keywords can lead to irrelevant search results and can look unprofessional to your
potential buyers.
How to choose the best keywords:

Use synonyms and related product names
Use proper spelling
Avoid special characters and symbols
Keep descriptive terms together with the product names
Heres a comparison of good and bad keywords for a product called PET Sheet:
Bad Not so good Average Very Good

Transparent Pet Sheet,
PET Plastic Sheet Pet Sheet
Mylar PET Sheet
Too generic to use Accurate and precise
solely the material Relevant, but Accurate and with customization:
name, imprecise inaccurate clean characteristics/ full name/
and inaccurate brand
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More Tips on Choosing Keywords:
You can also get keyword suggestions from Alibaba.coms homepage by typing a
keyword into the Search Bar.
Do not break down a multiple keywords into fragments (i.e. bike bell -> bike, bell).
Remember that keywords are case insensitive (i.e. MP3 is the same as mp3).
Avoid using common model numbers as keywords, such as A001.
Keywords generally only need to be set once in their singular and plural form. However,
there are special cases such as battery and batteries where these keywords would be
recognized individually by the system. In these cases, we recommend that you include
both keywords (battery and batteries) for your product.
3.2.3 Product Photos

Most buyers on Alibaba.com prefer product listings with photos, and will only make inquiries
if there is a photo, as indicated by our research findings:
Common buyer concerns regarding sellers

Information lacks authenticity 54.2%(top)
Only text description for products
46.9%(top)
with no visual representation
Feedback from sellers is too slow 34.4%(top)
Too much information to sort
19.8%(top)
through
Incomplete information 17.0%(top)
Others 3.4%(top)
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When displaying products, make sure your photos are less than 200KB in size, in JPEG (.jpg)
format, and have an English file name. Photos should also be professional and high-quality.
Below is a comparison of two different product pictures. Can you tell which one is better?
Photo Product A Product B

The product is shot against The white background gives a
a dark background that greater contrast to the product
Visibility
does not clearly outline the and creates a stronger visual
product. impact to buyers.
Photo Blurry, product outline and Good, clear images with bright
Composition lack of product details. colours
Product is shown flat,
The use of a model shows off
making it difficult to see
the product characteristics.
Professionalism its characteristics. Overall,
Overall, this is clean and
this is unprofessional image
professional image processing.
processing.
According to the above comparison, a professional product picture should be clean, clear and
vivid. Also, there should be a strong contrast between the actual product and the background
to capture buyers attention.
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Photo Watermarks
To protect your pictures from being used by other people, you can add a watermark to your
picture. Our system automatically selects Add a watermark when you are displaying a new
product. The watermark is your Alibaba.com website address and will appear on top of your
uploaded picture.
Here is an example of a watermarked picture:
3.2.4 Product Attributes

Product Attributes describe your products and can help them stand out more to potential
buyers. In addition to the standard attributes, you can also add your own product attributes to
provide a better description.
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3.2.5 Brief Description
Your Brief Description will be shown with your product listing on search result pages, so make
sure it is well written in order to attract the attention of buyers. There is a limit of 5 lines and
84 characters, so try to be concise yet informative. Please do not enter any HTML coding or
contact details into your Brief Description.
3.2.6 Detailed Product Information

The Detailed Product Information field is where you can tell potential buyers more about your
products in full. Aside from including the basics such as product name and functionalities, try
to include information such as payment terms, materials, sizes, and packing options. Here are
some other ideas on what to include:
Durability and target These stainless steel faucets can be used 500,000 times
market and have a good reputation in North America.
This intelligent talking pen was engineered with a
Innovative design and contemporary design and allows users to record their
functions favorite audio clips like movies, music and funny
stories.
Ability for customization We can print logos according to our clients requests.
A great companion for daily use. Attachable to your

Uniqueness and uses
favorite key chain, bag and luggage.
Did you know?

Using Product Groups can help buyers find your products more easily, and
the Product Showcase function can get you up to 8x more exposure in
buyer search results. In the next section Product Tools, well show you how
to take advantage of these two powerful tools.
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3.3 Product Tools
3.3.1 Product Groups

Product Groups make it easy for buyers to find exactly what theyre looking for on your
Alibaba.com storefront by organizing your products into groups. You can create as many
Product Groups as youd like, but we recommend that you have a maximum of 10 on your site
to keep them from confusing buyers.
To create Product Groups, go to Selling Tools > Manage Product Groups and then Add a
New Product Group on the upper right corner.
Buyers will be able to see the Product Groups on your website like this:
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Modifying Product Groups
To rename or remove any of your Product Groups, go to My Alibaba > Selling Tools > Manage
Product Groups. There, you can select a Product Group to Edit or Delete.
To change the order of your Product Groups, select the Re-sort Product Group tab and then
drag and drop your Product Groups into your preferred order.
) Drag and drop to resort your Product Groups.

2) You can also click the exact information and input the target number to finish
sorting.
3) Please click finish sorting button to submit the data after finishing the above
operation.
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3.3.2 Product Showcase

Promoting key products in your Product Showcase gets you higher search rankings and up to
8x more exposure to buyers. Add products now by following these easy steps:
From My Alibaba, go to Selling Tools and select Manage Product Showcase from the
left-hand navigation. Next, click Add Products now!
A pop-up window will appear for you to search through your product assortment
and add products into your Product Showcase. If you see a blank screen, click on the
magnifying glass icon to show the search bar.
Select the products youd like to add, and then click Close.
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Thats it! Your Product Showcase will appear on the homepage of your Premium Company
Website
Re-Arrange/Sort Product Showcase

To re-arrange the products in your Product Showcase, go to My Alibaba > Selling Tools >
Manage Product Showcase. There, you can drag and drop your products into your preferred
order, and then click Save to confirm your updates.
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3.4 Selling Leads

A Selling Lead is essentially an online invitation to buyers to send you a quotation, which
contains product information, availability, timelines and more. Selling Leads are sorted by the
date they are posted and are a very interactive way of selling your products. Unlike product
listings that never expire, Selling Leads are only valid for certain period of time (anywhere from
2 - 12 months).
3.4.1 Post Selling Leads

To post a new Selling Lead, go to My Alibaba > Selling Tools > Post New Selling Leads.
Complete the form with all relevant information, including an attractive Subject line, relevant
keywords and professional photos to attract more buyers.
You can also choose the selling leads type and how long youd like your Selling Lead to be valid
for (anywhere from 2-12 months).
When you are finished filling in the form, click Submit to post your Selling Lead.
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Besides waiting for buyers to contact you, you can also search for and contact buyers
proactively on Alibaba.com to develop even more potential trade opportunities. There are
three major ways to search for buyers:
4.1. How to search for buyers

4.1.1 By Category
From Alibaba.coms homepage, go to the Sell channel (http://importer.alibaba.com/), and
then browse Buying Leads by Category, such as Apparel, Chemicals, Energy and more. You can
then filter the results to find the Buying Leads most relevant to what you are looking for.
4.1.2 By Keyword
From Alibaba.coms homepage, click on the Buyers tab, where you can enter keyword(s)
into the search bar to find the latest Buying Leads. You can then filter the search results by
Categories, Region, Date Created and Purchase Type.
Enter keywords and click the Search Button
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4.1.3 By Buying Leads

On the Sell channel of Alibaba.coms homepage, you can find the latest Buying Leads posted
on the upper right hand corner of the page.
4.2 Send Quotations

You can contact buyers directly from the Buying Leads search result pages, either by instant
messenger if they are logged into TradeManager (You can check more details about
TradeManager at Chapter 6), Alibaba.coms built-in instant messenger tool, or by clicking
Contact Now to send them a quotation by email.
Send instant message to buyer via TradeManager

Send quotations by email to buyers
By TradeManager
Contact buyers in real-time with TradeManager if you see the Im online, Chat now! icon. This
is best way to discuss your products with buyers and close deals faster. Learn how to use this
amazing tool on page Chapter 6.
By Email
After clicking on Contact Now, youll be taken to the following page to enter your message to
the buyer.
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4.2.1 Advanced Tips for Sending Quotations
A buyer receives hundreds of quotations every day, so its extremely important to make sure
that your quotation has an eye-catching subject line to attract the attention of buyers. Here
are some tips on how to send a professional quotation:
1) Attractive subject line:

Use a clear and straightforward subject line to help your quotation stand out from
competitors.
Small changes can make your subject more attractive
1) Buyer-focused content:
Make sure you send a complete quotation but keep it concise. Your quotation should
include:
A brief introduction of your companys productivity
Simple trading terms including payment, delivery and your price range
An invitation for further correspondence
Direct contact details for the buyers reference
Compare these two quotations:
Quotation A is an example of a complete and concise quotation containing product

information and payment details, whereas Quotation B is a simple and incomplete quotation.
Only an email address is included, and buyers are not given enough information about the
quotation.
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3) Photos attached:
You can add up to three (3) photos per quotation to make your message stand out. Try
to attach photos taken from different angles to give buyers a clearer picture of your
products. Learn more about product photos in Section 3.2.3.
4.3. Message Center

The Message Center (http://us.my.alibaba.com/mcadmin/inbox/inboxList.htm) in My Alibaba
is a communication management tool that gives you an easy and efficient way to track the
messages you send and receive from other Alibaba.com members. With it, you can:
Manage your Alibaba.com inquiries and quotations conveniently
Store all of your messages
Filter spam
Your Message Center Inbox can hold unlimited number of messages. Messages from the last
90 days are listed in your Inbox, while all earlier messages are stored chronologically and can
be accessed by using the drop-down menu on the tool-bar. Messages older than two years will
be deleted automatically.
Message Folders: Create up to 19 message folders to help you sort message

and find them more easily
Click Add New Folder under the Move to icon to create a new folder
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To open a message, simply click on the subject or name of the sender. From there, you will see
the Message Details page.
To reply, click on the Reply button and then write your message into the message field. Try
to use a unique and straightforward subject line, plus a detailed and descriptive message to
make sure you are positioned as a professional company.
To give buyers an impression of your products, you can also attach a photo by clicking on the
Attach Photo button. When you finish, click Preview to see how your message will look, or
click Send to send your reply.
The messages you have sent to your customers can be found in the Sent Box.
To find a specific message, you can filter by the receiver, subject and date that the message
was sent. Simply click on the drop-down menus from the top.
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What is Biz Trends?

Biz Trends is a real-time statistical analysis tool developed by Alibaba.com to help you analyze
your online performance, better understand buyers behavior and maximize your return-on-
investment. This program gives you valuable feedback on your Customer Activity as well as
your personal User Status for the last six months.
Detailed graphs, development trends, industry averages and personalized advice all help you
attract more buyers than ever before. Biz Trends is updated weekly, so youll always have the
most up-to-date information at hand.
To access Biz Trends, click on the Biz Trends tab inside of My Alibaba
Biz Trends Features

There are seven main sections of Biz Trends:
) Customer Activity Section 5.1
2) Keywords Ranking Section 5.2
3) Product Showcase Activity Section 5.3
4) My User Status Section 5.4
5) My Conversion Rates Section 5.5
6) Trend of last six months Section 5.6
7) My Keywords Advisor Section 5.7
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5.1 Customer Activity
In this section, you will find information about your:
Customer Views:
The number of times your Products and Selling Leads have been viewed by customers in
search results and category listings within the last week.
Customer Clicks:
The number of times your products and company information have been clicked in
search results and category listings within the last week.
Inquiries:
The number of messages you have received from buyers regarding your products and
Selling Leads within the last week.
In each section, you can view your data by Country and Region or compared to Industry
Averages for the past week. To change the time frame to a specific week or view your data
over the last six months, use the drop-down menu on the upper right corner of the page. You
can also filter by Category using the drop-down menu next to Customer Activity at the top
of the page.
Tips for Success:

If your Customer Views Your product listings are not getting enough views
& Customer Clicks or clicks. Try to display more products and post
Industry Average more Selling Leads to increase the exposure of your
company.
Find out how at Section 3.1 & 3.4
If your Customer Views Your product listings are being viewed but the click
> Industry Average but rate is lower than the industry average. Try to focus
Customer Clicks Industry on increasing the quality of your product listings.
Average Find out how at Section 3.2
If your Customer Views The quality of your product listings is good, but in
Industry Average but order to maximize the exposure of your listings, try
Customer Clicks > ndustry to display more products and post more Selling
Average Leads.
If your Customer Views & Your product listings are currently being viewed and
Customer Clicks >Industry clicked on by more buyers than the industry average
Average < Top 10 Average but less than the Top 10 Gold Supplier members. Try
to display more products and post more Selling
Leads while making your postings as attractive as
possible.
If your Customer Views & Your product listings are currently being viewed
Customer Clicks >Industry and clicked by more buyers than the Top 10 Gold
Average > Top 10 Average Supplier members. However, you should continue to
update your product listings to ensure that you stay
ahead.
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5.2 Keyword Ranking

If you are using our Keyword Ranking service, you can get all related keywords ranking
information in this section.
If you dont apply for this kind of service, you will see the following page:
Want Keywords Ranking service? To get higher Keywords Ranking, apply for it now at
goldsupplier@member.alibaba.com
5.3 Product Showcase Activity

Adding products into your Product Showcase makes a powerful, visual impact on your online
storefront and can get you up to 8x more exposure to potential buyers worldwide. As a
Gold Supplier member, you are able to add 2 or more products into your Product Showcase
depending on your level of membership. If you would like to add more, you can do so by
sending an email to: goldsupplier@member.alibaba.com
To find out the number of times your showcased products have been viewed, go to the
Product Showcase Activity section of Biz Trends.
If you havent added any products into your Product Showcase yet, add products now in My
Alibaba (http://us.my.alibaba.com/) to maximize your exposure to buyers worldwide!
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5.4 My User Status
This section gives you information related to how you use Alibaba.com, including:
Newly Added Products:
The number of new products you have displayed within the last week.
Times Product Modified:
The number of products that have been modified and approved within the last week.
Newly Added Selling Leads:
The number of new Selling Leads posted within the last week.
Reposted Selling Leads (by days):
The number of days that you reposted Selling Leads within the last week.
Days Signed in to My Alibaba:
The number of days that you signed in to My Alibaba within the last week.
TradeManager Usage (by hour):
The number of hours that you were signed into TradeManager within the last week.
31
Tips for Success:

If your Newly Displayed Currently, you have fewer products displayed than
Products Average the average Gold Supplier member, meaning you are
Industry Average behind your competitors. To stand out and get more
business opportunities, try displaying more products
and posting more Selling Leads.
If your Newly Displayed Currently, you have more products displayed than
Products >Industry the average Gold Supplier member, but still less than
Average <Top 10 Average the Top 10 Gold Supplier members. Display more
products and post more Selling Leads to catch up
and get ahead of your competitors.
If your Newly Displayed Your current online product postings are more than
Products >Industry those of Gold Supplier average as well as the Top 10
Average >Top 10 Average Gold Supplier members. To keep ahead among your
competitors, you are advised to keep updating your
products and Selling Leads so that you can make full
use of your paid service.
5.5 My Conversion Rate

In this section, you can view your:
CTR: The ratio of Buyer Clicks and Buyer Views that your products
(Click-through Rate) receive in search results and category listings for a specific time
period.
Inquiry Rate: The ratio between your Inquiries and Buyer Clicks on products
for a specific time period.
As with the other sections, you can also compare these rates against the Industry Average and
see the data by industry or date range.
To increase your CTR or Inquiry rate, please go to Section 3.2 about Advanced Tips for
Displaying Products.
32
5.6 Trend of last six months
This section is especially useful for analyzing the trends for all of the already mentioned data
over the last six months, including:
Customer Views
Customer Clicks
Inquiries
CTR (Click-through Rates)
Inquiry Rates
My User Status data
Simply click on the tab you are interested in and filter by category with the drop-down menu
if necessary.
33
5.7 My Keywords Advisor

In this section, you can view the latest:
Buyer Hot Keywords: Top 10 keywords used by most buyers to search for the
products in your industry.
My Hot Keywords: Top 10 keywords used by most buyers to search for the
products you have displayed.
This information can also be filtered down for the last six month or by industry, using the drop-
down menus at the top of the page.
34
Tips for Success:
If your Hot Keywords = 0 You havent displayed any products so we are unable
to analyze your keyword performance. We strongly
suggest that you display products now or post Selling
Leads so that buyers can find you at Alibaba.com.
Display Products Now at My Alibaba

If your Hot Keywords < 5 You are advised to display more products with
different keywords, especially the Buyer Hot
Keywords, in order to increase your companys
exposure to potential buyers worldwide.
Display Products Now at My Alibaba

If your Hot Keywords are As a Gold Supplier, you can add 3 keywords to every
different from Buyer Hot product you display. Therefore, try displaying more
Keywords products and posting more Selling Leads with your
own keywords and Buyer Hot Keywords. This way,
buyers can find you more conveniently with multiple
keywords.
35
What is TradeManager
TradeManager is Alibaba.coms instant messenger tool that lets potential trade partners know
youre online and ready to trade. Besides instant messaging, video conferencing and file
transfer functions, TradeManager also features integrated, real-time translation tools to make
it easy to communicate without any language barrier so you can close deals even faster.
Log into TradeManager now and get:

More Buyer Inquiries: Statistics show that members who log into TradeManager more
often receive more inquiries from buyers than members who do not.
Instant Contact with Buyers: No matter which continent or time zone your buyers are
located in, you can chat with them in real-time using TradeManager.
Main Menu
Set your TradeManager status here

Get the latest Trade Leads
Search for contacts and Trade Leads
Access My Alibaba
View Trade Alerts
Contact Groups
Message history
36
6.1 Download and Install TradeManager
TradeManager is free for all Alibaba.com members and can be downloaded from
http://trademanager.alibaba.com or from Alibaba.coms homepage. To do so, click on My
Alibaba, then Download TradeManager from the upper right-hand corner of the page. When
you reach the TradeManager page (http://trademanager.alibaba.com), click the Download
Free button to start downloading the program.
You will see a pop-up window that looks like this:
Select Run to begin the installation process, or save the file to your computer if you would like
to install TradeManager later. Be sure to remember where you saved the file so you can find it
easily (the Desktop might be a good place).
37
Before installing TradeManager, please make sure that your computer meets the following
minimum system requirements:
Windows 98 (2nd version), 2000, XP or Vista

Browser: Internet Explorer 5.5 or above
300 MHz processor
64 MB RAM
50 MB free disk space on your hard drive
Internet Connection (dial-up minimum 33.6 kbp/s modem or any broadband, cable or
DSL.)
Tip:
We suggest that you close your anti-virus program before installing TradeManager. Dont
worry, TradeManager is a program created and issued by Alibaba.com and guaranteed to be
virus-free.
Once the file has completely downloaded, double-click the installation file to start installing
TradeManager onto your computer. Click Agree only after you have read and agree to the terms
and conditions, and then follow the on-screen instructions to complete the installation.
6.1.1 Sign in
To sign in to TradeManager, use the same Member ID and Password that you would use to sign
into My Alibaba.
If you would like TradeManager to remember your Member ID and Password, check the boxes
Remember Me and Save Password. You can also check the box for Auto Sign in if you would
like TradeManager to be automatically started every time you turn on your computer. The
more often you are signed into TradeManager, the more easily buyers will be able to find and
contact you.
Enter your Gold Supplier

Select Alibab.com Member ID or your
registered email address
Enter the same password

that you use to sign into
My Alibaba.com
38
6.1.2 Add Contacts
Contacts are people who you have added to your Contact List. When you start TradeManager
for the first time, your Contact List will be empty. To find buyers and suppliers to add to your
Contact List, select the Contacts menu, click Search Alibaba.com, enter a Product or Company
Name into the search box and then press the Search button.
A new window of search results will open. If you see someone
who youd like to add, click the Add Contact icon next to the
Contact Now button to add the user to your contact list.
Another way to add someone to your contact list is to click the Add button while you are
chatting in the TradeManager chat window. Alternatively, if you already know the Member ID
of the person youd like to add as a Contact, go to Add a Contact from the Contacts menu.
6.1.3 Chat Online

To send a message to someone in your Contact List, double-click on the contact name on
your Contact list. A pop-up dialog box will appear, where you can enter your message into the
bottom left field and press Send.
Click on Files to send a files to

your contact
Quick Message Template
Real-time Translation Tool for

English/ Chinese/ Japanese
Click on this button to see

your contacts products on
Alibaba.com
Message Options
For more instructions on using TradeManager, go to http://trademanager.alibaba.com
39
What is Trade Alert?

Trade Alert is a FREE service that sends you customized updates on the latest products, buyer
& supplier information direct to your mail box.
There are the three types of information available for subscription: Products, Companies, and
Buying Leads.
7.1 Subscribe to Trade Alert

To subscribe to Trade Alert, go to My Alibaba > Account Settings > Subscriptions >
Trade Alert.
Next, enter your Product Keywords of choice into the form, which are the terms that will be
searched in Alibaba.com to customize your Trade Alert content:
40
Another way to subscribe to Trade Alert is from the right side of product listings in search
results. Simply enter your email address in the email box, click Subscribe and then follow the
instructions on screen:
If you subscribe to Trade Alert here with your registered email address for Alibaba.com, you
will be asked to sign into your Alibaba account at first
While, if you would enter other email addresses in the subscription box, you will see the page
as:
Note: The Product Keyword here is generated automatically by matching the keyword you
searched through Alibaba.com. If you subscribe to Trade Alert with un-registered email address,
you can modify the keyword from the Trade Alert email directly
41
7.2 Manage Trade Alerts

7.2.1 Manage Keywords
Go to My Alibaba > Account Settings > Subscriptions > Trade Alert.
To add new keywords in Trade Alert, click Add new Keyword
To edit Product Keywords, click on Edit.
To delete a keyword from Trade Alert, click Delete
7.2.2 Manage Delivery Options

By default, your Trade Alert email frequency is daily, email format is HTML, and your Trade
Alerts are delivered to the email address that you registered with on Alibaba.com.
You can change your Trade Alert email delivery frequency between daily and weekly and your
email format between HTML and text. You can also specify an email address other than your
registered email address for receiving Trade Alerts.
Note: Trade Alert will be sent to your Alibaba.com registered email address.
To change your delivery options:

Sign in at My Alibaba, or click the Manage My Trade Alert link in any of the Trade Alert emails
you have received.
42
Tips:
Product Category Filter helps make your Trade Alerts as relevant as possible by taking
content only from your selected product categories.
Region Filter helps make your Trade Alerts as relevant as possible by only taking content
posted by members from your selected regions.
Once you have pressed OK, you will go to this page:
And then, press Save, you will start to receive Trade Alerts by email as soon as there is new
content matching your preferences on Alibaba.com.
43
Alibaba is committed to keeping online trading as safe as possible. However, there may be
occasions where you come across people with the intent to defraud others. Some Alibaba.com
members have reported receiving emails and/or instant messages requesting personal
information such as passwords, credit card numbers or registration information.
Although these messages appear to be coming from Alibaba.com, please note that
Alibaba.com will never ask you to provide your password, credit card information, or
any other sensitive information in an email or instant message. If you suspect that you
have become a victim of fraud, please contact Customer Service (service@service.alibaba.
com) immediately.
The key to avoid becoming a victim of fraud is awareness, education and vigilance. Always be
cautious when responding to any requests for sensitive personal information. In this section,
we will teach you how to ensure the safety of your Alibaba.com account.
Whats Your Security Level?

Alibaba.com can help you check how secure your account is at any given moment. To do so, go
to My Alibaba > Account Settings > Security Levels.
In order to improve the security level of your account, follow these simple tips:
Use a combination of more than 10 letters and numbers in your password
Set a Security Question to protect your password from theft
Create an Alibaba.com Sign-in Seal to protect your Alibaba.com account from phishing
scams
Download Security Control to protect your password from viruses
Want to know the Top 10 Tips for Safe Trading? Please go to

http://www.alibaba.com/trade/servlet/page/static/safetrade/tips.
You can also stay up-to-date on the latest information on safe trading, account protection and
other online security issues on Alibaba.coms Safe Trading Center (http://resources.alibaba.
com/trade_safe/home.htm) .
44
Now, get detailed information of:
Avoiding Spam Section 8.1
Avoiding Spoof Section 8.2
Avoiding Fraud Section 8.3
8.1 Avoiding Spam

Spam, also known as unsolicited bulk email (UBE), are unwanted e-mail messages usually
containing commercial content that is sent in large quantities to an indiscriminate set of
recipients. In order to avoid receiving spam on your Alibaba.com account, follow these tips:
8.1.1 Automatic Anti-Spam Tool

The anti-spam tool inside of My Alibaba automatically puts spam emails directly into the Junk
Folder. However, if you would like to double check that the emails were indeed spam, click on
the Junk Folder icon to review the emails inside.
8.1.2 Report Junk to Alibaba.com

If you receive a spam email in your Inbox, click the box next to the email and then Report Junk
to report the sender to Alibaba.com.
45
8.1.3 Add Spammers to your Block List

The Block List inside of My Alibaba > Contacts lets you filter out unwanted messages by
blocking messages by Member ID, email address or country. Please note: Once you block
someone, you will not receive any more messages from him/her anymore, and all messages
from that sender/email address/country will be automatically deleted.
46
8.2 Avoiding Spoof
Email spoofing is a fraudulent email activity where the senders address and other parts of
the email header are changed so that the email appears to have originated from a different
source. Email spoofing is commonly used in fraud to hide the origin of the message and can
be difficult to spot, causing many problems for recipients and the owners of spoofed email
addresses.
8.2.1 Examples of spoof emails:

) Payment Notification
Alibaba.com is only a
platform, which is not
involved in any individual
transaction
Fake department name
Fake link
47
2) Alibaba.com Account Confirmation
Stress urgency and threaten

your Alibaba.com account
status
Impersonal greetings
Fake links or URLs
Stress urgency and threaten

your Alibaba.com account
status
Remember, Alibaba.com will never ask for your account information in an email unless
you contact us first regarding a problem with your account
To see more examples of spoof emails, please go to:

http://www.alibaba.com/trade/servlet/page/static/safetrade/samples.
48
8.2.2 Instant Message Fraud
Some Alibaba.com members have reported receiving instant messages from various people
including Security Dept requesting Member IDs and passwords through TradeManager.
Please do NOT reply to these messages.
Remember: Alibaba.com will never ask you to provide your password, credit card
information, or other sensitive information in an email or instant message, unless you
contact us first regarding a problem with your account. If you have already given out your
personal details to a suspicious contact, change your Alibaba.com password immediately. For
assistance, contact us directly at service@service.alibaba.com.
Example of a fraudulent instant message:
49
8.3 Avoiding Fraud

Two additional security measures on Alibaba.com to protect your account are the Sign-in Seal
and Security Control.
8.3.1 Sign-in Seal

Your Sign-in Seal is a unique message or image that can help protect your account from
phishing websites. Phishing (fraudulent) websites are designed to steal your password or
personal information.
After creating a Sign-in Seal for your computer, you can be sure that youre on the legitimate
Alibaba.com site by checking the seal on your computer. If your Sign-In Seal is not displayed
on your Alibaba.com sign-in page, you may be looking at a fake Alibaba.com site.
Your Sign-in Seal is only saved on the computer that you used to create it. If you use more
than one computer or browser to access Alibaba.com, you will need to create a Sign-in Seal
for each computer.
Note: Never create a Sign-in Seal on a public computer.
) How to create a Sign-in Seal

On the sign-in page, click Prevent Password Theft at the top right corner of the box.
Click Create a Text Seal or Upload an Image.
Enter your text or select an image from your computer.
For a Text Sign-in Seal: For an Image Sign-in Seal:

Enter up to 3 lines, Images must be in JPEG (JPG)
7 Characters per line format
Create a unique message that is Must be under 1MB in size
difficult to guess Never include your ID or
Never include your ID or password password
Important: Never include your Member ID or password in the text.
50
2) Change/Delete Your Sign-in Seal
To change a Sign-in Seal:
Go to the Alibaba.com sign in page
Click on the Sign-in Seal
Click Change your Sign-in Seal now
To delete your Sign-in Seal, click the Remove button.
51
8.3.2 Security Control

Security Control is another way to protect your Alibaba.com account from password theft. To
download Security Control, select Secure Sign In mode in the Alibaba.com sign-in page.
Install Security Control by taking the following steps:
Click anywhere on the Secure Sign in bar to start the installation.

Click Install ActiveX Control and then Install on the pop-up box.
Once you have successfully downloaded Security Control, you will see this on your My Alibaba
page:
52
9.1 Problems Signing In
9.1.1 Forgot Password/ID
To retrieve your password, please take the following steps:
) Click Sign in on the Alibaba.com Homepage
2) Click Forgot your password? on the Sign in box
3) Enter your Member ID OR registered email address and click Next
If you have set a Security Question:
a) Answer the security question you set and click Submit
b) If you answer the security question correctly, our system will send an email to your
registered email address with the following subject line: Alibaba.com Password
Assistance
c) Click the link and then create a new password.
If you havent set a Security Question:

a) Click Forget the answer? Click here
b) Our system will send an e-mail to your registered email address with the following
subject line: From Alibaba.com: Password Instruction
c) Click the link to set a Security Question and Answer and create a new password
Or, you can send email to service@service.alibaba.com directly.
If you have forgotten your Member ID, please send an email to service@service.alibaba.com
with your company name, registered email address and your contact details.
9.1.2 Unable to Sign In

1) Cookie Errors
To avoid possible cookie error, you can take these steps to solve the problem: http://news.
alibaba.com/article/list/1/cookie%2522help%2523center%2522.html.
And, if a cookie error occurs, you can take the following steps to resolve it:
Internet Explorer 7.0 - Click Tools on the top toolbar; Select Internet Options; Click on
General and then Delete; Click on Delete cookies

Internet Explorer 6.0 - Click Tool/Internet Options; Click Delete Cookies & Delete Files;
Click Security, and set as Default; Click Privacy, and set as Medium.

Internet Explorer 5 - Click Tool/Internet Options; Click Security; Click Internet zone.
Select a security level other than High. Or click Custom Level, scroll to Cookies, and then
click Enable for both cookie options.
Internet Explorer 4.x - Click View, and then Internet Options. Click Advanced. Scroll to
Security. Under Cookies, click Always accept cookies.
Netscape Communicator 4.X - Click Edit, and then Preferences. Click Advanced. Check
Accept All Cookies. 53
If you are still unable to solve this problem, please locate the directory where your system is
installed, e.g.
C: Windows. Then go to the sub-directory Cookies and Temporary Internet Files. Then delete
all files named Cookies.
Please reset your computer once you have finished.
2) Server Problems
Server problems may arise when there is a network jam or server reboot. Sometimes it can be
caused by a browser problem on your computer, especially if you are using a browser other
than Internet Explorer and Netscape.
If the problem only exists within specific webpages, it may be caused by an error in the
webpage itself. To solve these problems, please notify Alibaba.com Customer Service at
service@service.alibaba.com. If the page is in My Alibaba, you will need to provide your
Member ID and password.
9.2 Product Issues

9.2.1 Products Not Approved
All postings to Alibaba.com need to be checked for content and accuracy and the approval
process can take up to 24 hours. If your products are not approved, please check that they
are consistent with the Alibaba.com Product Listing Policy (http://news.alibaba.com/article/
detail/help/100105711-1-product-restrictions-prohibitions.html) or check the Return Reason
in My Alibaba.
54
9.2.2 Products Posted But Unavailable
) Approval Pending: This status means that your products have been posted but have yet
to be approved by Alibaba.com staff. The approval process usually takes 24 hours.
2) Not on Display: This status means that your products have been approved but are not yet
displayed.
To display these products:

Sign into My Alibaba
Click Manage Products in the Selling Tools section
Select the product in the On Display section and click Change display to display it.
Your product information will be updated within 24 hours.
9.2.3 Restore Deleted Products

To restore deleted products:
Sign in to My Alibaba
Click Trash in the Selling Tools section
Select the product you need to restore
Click Restore
Upon approval, your products will be published online within 24 hours. Please note: It is only
possible to restore products that are displayed after August 2007. For products that were
displayed before this date, they are no longer in our database and cannot be restored.
55
9.2.4 Resize product pictures

The maximum size of product pictures is 200KB. If you have a picture that is larger than this,
you can resize it using a picture compression tool in Microsoft Windows:
Open your image file with the Drawing Tool
Press Ctrl+W
Modify the percentage of H and V accordingly
Click OK
Press Ctrl+S to save the new picture
9.3 TradeManager Problems

9.3.1 Cannot sign in
If you are using the same Member ID and password that you use to sign into Alibaba.com, but
still cannot sign into TradeManager, please check:
) Is your computer successfully connected to the Internet?
2) Are your proxy settings correct? Find out by following these steps:
Open the Alibaba site.
Click Internet Options.
Click Connection.
Click LAN settings.
If Lan Settings is ticked, with address and port settings, it means that your browser is using the
proxy. Please take the following actions to apply the same settings to TradeManager:
Click Preferences in the File option.
Choose Use Proxies after clicking Connection.
Tick Use Http Proxies (Or tick Default Browser Setting).
Enter the appropriate Server and Port.
3) Does your computer firewall allow access to TradeManager?
9.3.2 Downloaded TradeManager but Unable to Use It

The possible reasons for this problem could be:
TradeManager was not successfully installed onto your computer
Try turning off your anti-virus program and re-installing TradeManager.
Your browser settings were changed without permission when visiting another website.
If you are using an Internet Explorer browser, please follow the steps below:
Click Tools on the browser menu bar and select Internet Options
Click Delete Cookies and then Delete Files
Click the Security tag in the Security section
Select Default Level to restore the settings
Click the Privacy tag in the Privacy section
Select Default to restore the setting
Click the Advanced tag in the Advanced section
Select Recover to restore the settings.
If you are using a browser other than IE, please send the browser and the exact version number
to service@service.alibaba.com so that we can help you find the correct solution.
56
Contact Us
Email
service@service.alibaba.com
China Office
Tel: (86) 571 88157920
Fax: (86) 571 81634406
Korea Office
Tel: (82) 2 3450 1640
Fax: (82) 2 3450 1510
UK Office
Tel: (44) 20 7025 8087
Fax: (44) 20 7025 8100
US Office
Tel: (1) 408-727-1300
Fax: (1) 408-748-1218
57
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1.2 What is Gold Supplier International Edition?

1.3 Benefits of a Gold Supplier Membership

Reach Buyers First

Gold Supplier International Edition Features:

2.1 Sign in to My Alibaba

2.1.1 What is My Alibaba

Message Center: Communication management tool (Chapter 4 Section 4.3)

2.1.2 Changing your Password

2.2 Create a Company Profile

. Number of years you have been a paid member

2.2.1 Tips on Company Profile:

1) Company name, year established, main products/services, such as:

Integrating development and production together

2) Number of employees, type(s) of equipment, annual sales volume, such as

Introduced advanced technology, imported advanced equipment

3) Main markets, customers, management certification, such as:

4) Sales or advertising messages, such as:

Company promises, like reasonable prices, short production time and

Next, fill in the following form:

Chapter 3: Let Buyers Find You

Understanding Buyer Search Behavior

Customers Clicks: Affecting factors:

3.1 Display New Products

) Sign into My Alibaba

3.1.2 Manage Products

3.1.3 Types of Product Statuses:

Did you know?

3.2 Advanced Tips for Displaying Products

3.2.1 Product Names

Here is a comparison of good and bad product names:

Bad Neutral Good

50cc EEC Gas Scooter

3.2.2 Product Keywords

How to choose the best keywords:

Bad Not so good Average Very Good

More Tips on Choosing Keywords:

3.2.3 Product Photos

Common buyer concerns regarding sellers

Photo Product A Product B

Here is an example of a watermarked picture:

3.2.4 Product Attributes

3.2.6 Detailed Product Information

A great companion for daily use. Attachable to your

Did you know?

3.3 Product Tools

3.3.1 Product Groups

) Drag and drop to resort your Product Groups.

3.3.2 Product Showcase

Re-Arrange/Sort Product Showcase

3.4 Selling Leads

3.4.1 Post Selling Leads

4.1. How to search for buyers

Enter keywords and click the Search Button

4.1.3 By Buying Leads

4.2 Send Quotations

Send instant message to buyer via TradeManager

1) Attractive subject line:

Small changes can make your subject more attractive

Quotation A is an example of a complete and concise quotation containing product

4.3. Message Center

Message Folders: Create up to 19 message folders to help you sort message

Chapter 5: Biz Trends

What is Biz Trends?

. Number of years you have been a paid member

) Sign into My Alibaba

) Drag and drop to resort your Product Groups.

) How to create a Sign-in Seal