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I have learned a lot over the last four years. Two of these years have been dedicated to
learning about the social sciences, and in particular, sociology. In the end, it all culminates in a
final capstone project. This project involves doing research, either conducting an original study
or delving into existing scholarly works, and analyzing it with theory in order to produce a
finding towards a problem. My capstone focuses on social media and how it affects students
study quality. I hypothesized, based off of personal observation, that social media negatively
impacts the focus and attention needed by students to benefit from studying. While researching
this question and trying to better understand the problem I was able to apply social science
practices.
effects and what causes people to need to check it constantly. I knew the social ramifications
caused by the need to have the next great thing. People need to have things and they need the
best things and they compete with each other, often subconsciously, in achieving these things.
This problem is exemplified in the social media game. In the case of my capstone, students are
constantly needing to get the next like or the longest comment. There is an intrinsic desire inside
most of my generation, we need to be connected to others, and not only connected but constantly
involved. This need is one of the key dimensions affecting why social media use during studying
Another dimension that clearly affects my capstone is the historical one. Because social
media use, as we know it today, is relatively recent there are not a lot of existing studies on its
affects. It is still a new phenomenon that needs deeper examination. This lack of studies caused
me a few issues. The biggest one was getting a legitimate number of sources to use to build my
argument. Luckily, I could use some older sources that explained the basic concepts and then
support it with the current data I could find. Unfortunately, I was not able to conduct the meta-
analysis examination I was trying to get accomplished. This method requires a number of studies
done by other people, and I simply could not find a significant number of existing studies. All
problems were averted however, because I switched to focusing on an expanded literature review
in place of the meta-analysis. My capstone still has findings based off credible sources, and that
is what matters.
Along with how I got my data comes what theory I looked at my sources through. For
this, I used Zajoncs distraction-conflict theory. The idea behind Zajoncs theory is that when
people are focusing on a task and another person is present an immediate distraction is formed. It
is then up to the person focusing on the goal whether or not they become distracted and lose
productivity. When Zajonc was writing about this theory he did not know about social media
argue in my capstone that the two, communication over social media and in person, are
interchangeable. Especially with todays standard of social media communication options. With
video chat like Skype and FaceTime, photo sharing on Instagram and Snapchat, and instant text
messaging through Facebook and even email, people have so many options for how they want to
communicate. And, no matter what method they choose, the technology today allows it to feel
and as if both parties are in the same room. The ability to feel like youre in the same room
allows Zajoncs theory to apply to even electronic communication. With his theory, I argue that
social media creates a distraction during study times because it invites another party into the mix,
Social and Behavioral Sciences are very into a multi-disciplinary approach to solving
problems and handling situations. This is proven in how the major is set up at CSUMB with the
requirement to take a certain number of units in different major courses. For example, I have
taken a CHHS leadership class and a human development class. The reason for this requirement
is because many aspects of SBS work lend themselves to other disciplines. Instead of thinking
they are the best and can handle everything on their own, social scientists are generally pretty
good about reaching out for experts in different fields to work together in order to come up with
solutions to problems. This method would be very helpful in my own capstone. If I worked with
computer scientists to learn more about how programs are designed to be catchy and addictive I
would have a better grasp on the problem itself. Also, I could work with cultural anthropologists
to learn about how distractions like technology are culturally relevant or how similar types of
distractions existed in other cultures. There are many disciplines that would be able to help me
analyze social medias distraction capabilities and that would have an invested interest in
The capstone project at CSUMB is the final step to earning a bachelors degree. It is
meant to combine skills learned from all four, about, years and put it all into one big assignment.
The SBS capstone does not stray from this model. It required that I pick a topic to study. It has
required that I analyze the social and historical relevance of the project. It required me to learn
and apply social theories to help answer the question, and it required me to do some research.
Finally, it made me think about other disciplines that could help me with it or at least would be
interested in my answers. My capstone is a good example of the abilities that I have developed,