Principles of Social Media and Promotion

1.1 Business Dictionary

http://www.businessdictionary.com/definition/digital-coupon.html

1.1 Acumen Design

http://www.acumendesign.co.uk/our-blog/view/advantages-and-
disadvantages-to-digital-vouchers

1.4 NG Data
https://pathbrite.com/portfolio/PbeHDfP6p9/additional-
research/item/PbeHDfP6p9oPPw5
https://pathbrite.com/portfolio/PbeHDfP6p9/additional-
research/item/PbeHDfP6p9aPIw5

1.7 Convenience and Convert

http://www.convinceandconvert.com/digital-marketing/how-to-
develop-a-successful-digital-coupon-campaign/

4.1 & 4.2 ASA Advertisement guidelines

https://www.asa.org.uk/

Social Media Within a Business

1.1 Business Case Studies

http://businesscasestudies.co.uk/business-theory/strategy/aims-
and-objectives.html
1.3 Entrepreneur marketing tools for a business
https://www.entrepreneur.com/article/279338
1.5 gShift - Amplification
http://www.gshiftlabs.com/social-media-blog/social-amplification-part-1-of-3-
what-is-social-amplification/
1.8 Forobes Social media with a marketing plan
https://www.forbes.com/sites/christinemoorman/2014/12/16/12-tips-for-
integrating-social-media-into-your-marketing-strategy/#3c4babd4e53f

3.3
http://marketingland.com/instagram-analytics-177310 Instagrams New
Analytics give Details Insights, Tamar Weinberg May 16th 2016
3.3
https://econsultancy.com/blog/3407-10-ways-to-measure-social-media-
success/ '10 ways to measure social media success' March 5th 2009, Chris
Lake

3.4
http://www.adweek.com/brand-marketing/kate-hudson-makes-her-new-
fabletics-spot-feel-youre-scrolling-through-her-instagram-feed-172709/ 'Kate
Hudson makes her new fabletics Spot Feel Like Youre Scrolling Through Her
Instagram Feed By Kristina Monllos July 28th 2016

3.4
https://todayinsocialmedia.wordpress.com/tag/asos/ 'Success using social
media' May 23rd 2016 by todayinsocialmedia

4.1/4.2
http://linkhumans.com/blog/asos How ASOS uses social media'

4.1/4.2
http://www.bbc.co.uk/news/business-34324772 'Volkswagen: The scandal
explained' Russell Hotten BBC news, December 10th 2015

4.3
http://www.huffingtonpost.co.uk/reno-charlton/the-importance-of-online-
_b_3768343.html 'The importance of online reputation management for
Small Businesses' Reno Charlton October 16th 2013

5.3
https://econsultancy.com/blog/65826-what-is-asos-doing-so-right-on-
pinterest/ What is ASOS doing so right on Pinterest? Christopher Ratcliff
November 27th 2014

Market Planning
1.7
http://smallbusiness.chron.com/7-ways-evaluate-marketing-plan-58331.html
'7 Ways to Evaluate your Marketing Plan' By Robert Morello

2.2
http://www.smartcompany.com.au/finance/wealth-management/the-
importance-of-defining-your-target-market/ 'The Importance of defining your
target market' By Finn Kelly August 7th 2014
2.2
https://www.inc.com/guides/2010/06/defining-your-target-market.html 'How
to define your target market' By Mandy Porta

2.3 http://uk.businessinsider.com/update-a-breakdown-of-the-demographics-
for-each-of-the-different-social-networks-2015-6?r=US&IR=T 'UPDATE: A
breakdown of the demographics for each of the different social networks' By
Mark Hoelzel June 29th 2015

1.4

http://diginomica.com/2016/10/20/asos-sets-the-fashion-for-tech-investment-
in-retail-e-commerce/ 'ASOS sets the fashion for tech investment in retail e-
commerce' By Stuart Lauchlan 0ctober 20th 2016

1.4
http://pestleanalysis.com/what-is-pestle-analysis/ 'What is PESTEL Analysis?
A tool for business analysis'

2.3
https://www.asosplc.com/corporate-responsibility/our-customers ASOS
Corporate Responsibility Our Customers

http://www.asos.com/customer-service/customer-relations/a-list/how-it-
works/?affid=12493&ppcadref=342267792%7C24543796272%7Ckwd-
392127934392&channelref=paid+search&gclid=CjwKEAjw85DIBRCy2aT0hP
mS1jkSJAC1m9UvHHDUW0xDdeDRx7vLkJR6s_NmUzWopVnuJXCy0G8w1RoC4
Frw_wcB ASOS A-List

2.4
http://www.campaignlive.co.uk/article/asos-targets-individual/865320 , Asos
targets the individual, Sarah Johnson, 1st December 2008

2.5
http://shahina.typepad.com/blog/2010/03/does-internet-marketing-enable-
more-effective-targeting-and-segmentation.html, Does Internet Marketing
Enable More Effective Targeting and Segmentation?, Shahina Islam, 14 th
March 2010
https://dma.org.uk/article/the-5-factors-of-segmentation-or-was-that-
personalisation , The 5 factors of segmentation- or was that
personalization?, Anthony Wilkey,18th September 2013
3.1
http://digital-marketing-strategy.weebly.com/digital-marketing.html, Digital
Marketing versus Traditional Marketing
https://www.referralcandy.com/blog/asos-marketing-strategy/ - 'How ASOS
Built A Popular Brand Through These Brilliant Marketing Strategies',
Monique Danao
http://www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-
of-digital-marketing-v-traditional-marketing, 10 Benefits of Digital Marketing
v. Traditional Marketing Rob Faulkner, 7th April 2013
3.2/ 3.5
http://monicamajumdar.typepad.com/blog/2009/12/what-are-the-7-ps-and-
how-does-asos-use-the-7-ps.html - 'What are the 7 p's and how does ASOS
use the 7 p's?', 14th December 2009

3.5
http://www.themediaant.com/magazine/vogue-magazine-advertising, Vogue
Advertising Costs, The Media Ant

3.7
https://contently.com/strategist/2015/04/27/fashionable-content-how-asos-
built-a-brand-mag-with-over-500000-monthly-readers/ - Fashionable
Content: How ASOS Built a Brand Mag With Over 500,000 Monthly Readers,
Darcy Coulter, 27th April, 2015

Retention Marketing
1.1/1.2
https://econsultancy.com/blog/67823-what-makes-asos-s-online-customer-
experience-so-enjoyable/, What makes ASOS's online customer experience
so enjoyable?, Derek Eccleston, 20th May 2016

https://marketplace.asos.com/community/sellerblog/2012/08/the-importance-
of-online-customer, The importance of online customer service, 24th August
2012

1.5
http://www.computerworlduk.com/data/asos-use-of-web-analytics-helps-
drive-international-growth-3290528/, ASOS use of web analytics helps drive
international growth Anh Nguyen, 11th July, 2011

2.4
http://www.continuitycentral.com/news07276.html - 'ASOS disaster recovery
response praised', 8th July 2014

http://www.cambridge-risk.com/2014/asos-recovers-quickly-from-second-fire/
- 'ASOS Recovers Quickly From Second Fire', 30th June 2014

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/109214
10/A-22m-blaze-but-Asos-has-risen-from-the-ashes-before.html - 'A 22m
blaze, but Asos has risen from the ashes before', Katherine Rushton, 23rd
June 2014

3.1
https://www.ometria.com/blog/asos-new-loyalty-programme, Here's the
Lowdown on ASOS' Brand New Loyalty Scheme, Huw Jenkins, 25 February
2016

3.2
https://fashionunited.uk/news/fashion/asos-s-head-office-functions-like-a-
well-oiled-machine/2015030215708 - Asos's head office functions like a
'well-oiled machine', Vivian Hendriksz, Monday 2nd March 2015