Presidents Piece
By Katarina DeFelice, AJF-PRSSA President
PRomo
I wanted to take a second to thank every
member of PRSSA in the past and present
years. Both the chapter and I would be
nowhere without the help and support of all
of you.
To my 16 - 17 E-Board: I honestly
dont think there are words to convey the
gratitude I have for each of you. Not only
Anthony J. Fulginiti have you put up with my incessant
PRSSA Chapter Newsletter GroupMe chats, but youve selflessly given
your own time, money and self to this
Society without any thought of return.
This year has been our most successful in a
long time. Im so confident that the work
weve done will not only propel our
Chapter even further in the national sphere,
but also continually benefit the members of
the Society.
To all 16 - 17 PRSSA members: You
guys rocked it this year. In the last four years,
Ive never seen a group of more dedicated
and professional individuals. My favorite
memory is the spring semester bonding
meeting, where we swapped shoes (and
stories), learned which of us is the most
competitive and figured out how to make
animals out of paper. I wish all of you the
absolute best in your future endeavors.
To the advisers: Thank you. Thank you
for responding to my texts when you are
How to be a Successful Entrepreneur
By Mollie Rubinstein, Junior Psychology & PR Dual Major
Anyone with a good idea and the
right resources can become an
entrepreneur. I am no expert, but if you
look to be the next Steve Jobs, here are
April 2017 a few tips I think will come in handy:
Building Upon 1. Respect Your Peers.
Your Future
I once had a teacher who told me
to be nice to everyone I meet because
I'll never really know who I'm
meeting. The co-worker who started a
definitely off the
clock, not blocking
me on email after
Ive sent you seven
in an hour, Katti DeFelice
supporting the
chapter with your own time and
resources, guiding us in the right direction
and constantly pushing us to reach new
heights. Because of your support, this
Chapter will flourish for many years
to come.
To the 17 - 18 E-Board: Be careful
that! Its extremely dangerous (Toy Story
reference for any non-Disney fans out
there)! No but honestly, this organization
is so wonderful that it just might make
you fall in love with it and then you
realize that you have to graduate and let it
go. Enjoy every second of next year;
making memories, learning skills and
becoming the best professional. Always
remember to take time for yourself and
know your limits. Rely on friends. Be a
support system. Dont just fly, soar.
You are all my favorites and while
Im so sad to leave, its not a goodbye,
its a see you later.
week before you could someday be
your boss, and your boss could
someday be your business partner.
Respecting your peers can only help
in your endeavors. After all, lack of
respect for others doesn't inspire
them to respect of you.
2. Don't Force Innovation
If you want to become a
See Entrepreneur, page 2
 Entrepreneur, from page 1
successful entrepreneur but are
having trouble coming up with
something new, put the project aside
for a while and come back to it.
The temptation to spend day and
night thinking up a new idea is
them. If people enjoy working for
you, they will do a better job than if
they count down the time to 5 p.m.
every day. Pay your employees well
and provide them with the benefits
they need to feel that working for

Building Upon
there; however, the best ideas are you is worth it. Allow them to
often spontaneous. become part of the creative process

Your Future 3. Value Your Employees

so they know their voice is
important to you.
Make sure your business
Finally, periodically reward them
employees know that you appreciate
for good work to show you care.

Member of the Month

By Thomas Logue, AJF-PRSSA Vice President
Congratulations to our PRSSA so far. Its nice to
Year after year, member of the month, Melissa have a support system. All of
AJF-PRSSA strives to Livingstone! Melissa our journeys are so different, but
provide students with transferred to Rowan for public were learning so much from
professional relations in the Fall each other.
networking skills of 2016, where by To come to
her second semester Rowan, the lifelong
through various she found her cheerleader
speakers sessions place in PRSSA. relinquished an
and workshops. As This Spring, opportunity to coach
the 40th year comes Melissa served as a her high schools
valuable Spring Gala
to an end, AJF-PRSSA
cheerleading squad to
event team member fully commit time and
members look ahead on the PRSSAs effort to her education.
to the 2017-2018 Special Events Melissa Livingstone Melissa hopes to
academic year! Committee. She aided continue expanding her
#Cheersto40years the team in planning, networking next year in PRSSA,
organizing and executing and will pursue a career in
PRSSAs 40-year celebration. non-profit PR.
Melissa cherishes the
relationships shes built in

2
 Profs Corner
By Katarina DeFelice, AJF-PRSSA President
April may be the beginning of
the end for Rowan seniors, but the
University is making sure they go out
in style.
April already held exciting events
like Dinner & a Drag Show, Bikes &
Boards, Asian Culture Festival and
SibsFest, but the crowning event of this
semester will occur on April 28th
Hollybash. Throughout the day, the
Office of Student Activities will have
carnival rides, food trucks, lawn games,
hammocks, and much more on the scenic
lawns of Hollybush Mansion.
Finding your Niche in the Workplace
By Marisa Rugel, Junior PR/Ad. Major, Journalism Minor
Finding your niche in the workplace is
the key to having a happy career. To find
your niche, you first must determine your
values and goals. This will help you
establish who you are as a person. Also,
this will help you find out where you want
to go in your future along your career
path. Next, you must identify your
passions. This includes your interests,
skills and even weaknesses. In defining
your skills and weaknesses, you can figure
out what you like and dislike in a job and
what you look to get out of your career.
Throughout your college career, it is
important to be open to trying new things
The Six Digital Acronyms You Need to Know
By Dana Maconi, Junior PR Major
The world of technology evolves
every day, particularly in the field of
communication. As a result,
professionals in this field of work today
must have expertise on the basic terms
of how to create the best digital brand
possible. The following digital acronyms
represent six of the necessary terms for
Variety acts, musicians, and emerging
artists will set the stage for headliner
Mike Posner (I Took a Pill in Ibiza)!
Anyone with a Rowan ID is welcome to
join the fun!
After Hollybash, graduation is right
around the corner. Come see our seniors
and graduate students walk in
commencement on May 10 at 10 a.m.!
For more information on different
Rowan events such as campus tours,
athletic events and student activities,
visit www.rowan.edu.
and to be optimistic. When it comes
to your major, you should explore
related activities such as joining a club
or attending a professional
networking event.
Even if you think you may not
like something, it is important to take
advantage of the resources and
opportunities available to you. You
never truly know if you will like
something until you give it a solid
chance. Life is all about taking chances;
furthermore, if you take chances along
your career path you are bound to
discover a near-perfect career fit.
professionals to know: SEO, SEM,
SERM, SMO, SMM, and PPC.
Search Engine Optimization
(SEO) is the process of maximizing
the number of visitors to a particular
website by ensuring that the site
appears high on the list of results
See Acronyms, page 4
#MyPRSSAstory
Alexander Belli
Alexander Belli transferred to
Rowan University at the start
of the 2016 Fall semester,
with a dual major in
advertising and public
relations and a minor in
marketing. Alex recently
helped to plan Spring Gala
through his involvement in
AJF-PRSSA. He learned about
PRSSA through an insightful
presentation completed by
AJF-PRSSA Vice President
Thomas Logue in his
Introduction to Public
Relations class. It was at the
first meeting he attended that
Alex knew he wanted to get
more involved in the chapter.
He says, after meeting
everyone at PRSSA, I knew I
wanted to do more for the
chapter. Everyone was so
welcoming and friendly
it had already felt like I was
a member."
Over the summer, Alex plans
to do an internship, help
Brenna Jones plan for 2017
Induction Brunch and enjoy
the beautiful weather down
the shore.
3
 Acronyms, from page 3
#YouKnowYoure returned by a search engine.
aPRMajorWhen...
SEM stands for search engine
marketing, a form of Internet
You spend more time
marketing that involves the promotion
of websites by increasing their
working on your resume visibility in search engine results pages
than you do studying. primarily through paid advertising.
SERM, or search engine reputation
management, refers to a set of methods
used to influence online perception
about a person, company, or brand.
SERM causes negative articles to
appear after positive articles when
searching a product or service.
SMO stands for social media
optimization or a group of techniques
Alumni Advice
Victoria Woodside on not letting fear get in the way of
your dreams.
By Amy Dennis, Senior PR Major, Journalism Minor
Victoria Woodside is 24 years old
and from Alloway, New Jersey. She
currently works as an Account
Coordinator at North 6th Agency
(N6A), a medium-sized PR agency in
Manhattan. She has been there for just
PRomo Quote of
over six months. Originally a Biology
major at Rowan, Victoria switched to
the Month:
Public Relations when she realized it
was the best fit for her true strengths
and interests.
Victoria entered Rowans Public
Its PR that needs to Relations Graduate Program in 2015.
be creative. Its PR that During the 12-month program, she
needs to be new and completed a thesis of more than 100
pages, researching how first
different. Its PR that impressions are formed in-person
needs to be original. versus online.
- Al & Laura Ries After graduating with her
Masters in May, 2016, Victoria landed
a position through a connection at
N6A the following October.
Although Victoria was used to
4 hearing of the fast-paced world of PR,
and strategies for promoting awareness
of a brand or product on social media.
SMM, or social media marketing,
refers to the process of gaining traffic
or attention through social media sites.
Lastly, PPC refers to pay-per-
click, a business model where a
company that placed an advertisement
on a website pays the host website
when a user clicks on to the
advertisement. The knowledge of
all of these acronyms provides a
better understanding of the digital
marketing world.
she admits she was unprepared for
exactly how jarring it would be. In
time, Victoria was able to adjust to
her new work environment and
busy schedule by asking herself
and her co-workers: How can I be
more efficient? How can I do
this better?
The work doesnt stop, but it
becomes manageable. Victoria said,
Its about learning how to become
efficient. How to prioritize and how
to ask for help. I would emphasize to
anyone entering their first job you
have to be patient with yourself.
Lastly, when asked what advice
she would give to budding PR
Professionals, Victoria was quick to
encourage: Don't let fear dictate your
decisions.
After graduating, I felt a great
deal of fear and uncertainty. The
usual- What will I do? Where will
I work? What if I can't get a job?
 What if I hate that job? However
normal, those nagging fears can play
a dangerous role in decision making.
Although her dreams of
uprooting from South Jersey to
pursue a job in New York City
seemed unrealistic and scary at first,
Victoria was able to overcome and
did not let her fears get in the way of
reaching her ultimate goal.
Victoria is a former PRSSA
member and Student Liaison. She has a
hard time imagining her undergraduate
career without PRSSAs influence.
Victoria welcomes your thoughts and
questions by email at
vmwoodside@gmail.com.
Victoria Woodside
AJF-PRSSA Grad

Letter from the Editor

By Brittany Eifert, Publications Editor

50
Its hard to believe that this is my I want to leave you all with a key

very last issue of PRomo as
publications editor of AJF-PRSSA.
This has been an amazing year! Im
n Unive
inspirational message:
1. Believe you can and youre halfway wa
there - Theodore Roosevelt

rsi
Ro
so thankful for all of the connections

ty
The message behind this quote is
Ive made in my time as a member of

College o
that achieving your goals begins with a

Arts
YEARS
this outstanding organization.
positive attitude. Its important to

tive
om Cr
To my fellow executive board

fC
mun
ication &

ea
overcome anything that may
members and my PRomo writers:
discourage you from pursuing your
thank you all for your continuous
dreams. If you believe in yourself, you
contributions to the publications
can accomplish most anything.
committee this year. It means a great
I truly hope that you all enjoyed the Connect with Rowan PRSSA!
deal to have this support from such a
solid group of individuals. I truly
monthly PRomo issues and I thank you Twitter:
enjoyed my time as publications
for your interest in this newsletter. I @RowanPRSSA
editor for the 2016-2017 academic
wish nothing but the best for all of you @RowanPRaction
and I look forward to seeing you all
year and I am proud to pass along this
again someday in the near future! Facebook:
position to Marisa Rugel for the facebook.com/RowanPRSSA
2017-2018 academic year! Sincerely, facebook.com/RowanPRaction
Brittany
Instagram:
PRSSA: AJFPRSSA
PRaction: rowanpraction
Interested in joining the Publications Committee? Website:
m PRomo: PRSSA's award winning newsletter. www.rowanprssa.com
b Gives insights on aspects of the PR world www.rowanpraction.com
b Updates members on PRSSA's upcoming activities. Email:
b Provides you with great portfolio pieces ajfprssa@gmail.com
If interested in joining this committee please contact our incoming
Publications Editor Marisa Rugel at rugelm9@students.rowan.edu
5

AJF Saves Lives
Rowan alum Taylor Feldschneider
(left) registers Rowan students
(right) as organ donors at
AJF-PRSSAs Organ Donor Day
(ODD) earlier this month!
About PRomo
The Anthony J. Fulginiti
Chapter of the Public Rela-
tions Student Society of
America publishes PRomo as
a monthly newsletter.
Editors:
Brittany Eifert, Molly Brusser
and Bridget Mertrud
Contributing Writers:
Katarina DeFelice, Mollie
Rubinstein, Thomas Logue,
Marisa Rugel, Dana Maconi,
Amy Dennis, Brittany Eifert
and Nicolette Giordano
Advisors: Dr. Novak, Dr. Fitz-
Gerald, Dr. Basso, Professor
Schoenstein, Professor Lynn
and Gloria Barone
6
Fake News vs. Real News
By Mollie Rubinstein, Junior Psychology & PR Dual Major
Throughout the past ten years,
the Internet has become the first
place that people turn to when
engaging in research. However,
over the past year the reliability
of the Internet for research has
come into question. The 2016
Presidential Election brought
the topic of fake news to
the forefront.
Fake news is an article with
unverifiable and fabricated facts
from a non-credible source that is
easily mistaken for an actual news
article. Today I am going to
provide you with three tests to
look at to determine whether an
article is fake news or real news.
1. Source
The first way to identify fake
news is to look at the source.
There are several sources known
Pitching Your Passion: Advocating for
PRSSA through Authentic Storytelling
By Nicolette Giordano, Communications Director
The following article is a recap of a
session held at this years National
Assembly in Seattle, Washington.
This article was originally posted in
PRSSAs national blog, Progressions.
Session Title: Pitching Your Passion:
Advocating for PRSSA through
Authentic Storytelling
Presenters: Tina McCorkindale, CEO,
Institute for Public Relations, PRSSA
National Faculty Adviser
Victoria Leigh Ward, Vice President
of Chapter Development
Jon Kovach Jr., Vice President of
Member Services
as reputable. There are also some
sources known to not be reputable,
like blogs. Check the source before
you use or read the article.
2. Author
If you check the author of an
article and you do not already
recognize him/her, check his or her
biography. If the biography does not
give any credit, then stay away from
the article. If he or she is a blogger or
an independent website owner not
associated with a major news source,
that person may not be credible.
3. Publication Date
Sometimes fake news is really
old news that someone shared
through social media and, as a result,
went viral. Check the publication
date. If the article was written in
2000, the details within it are more
than likely not up-to-date in 2017.
Krista Watson, Publications Editor
in Chief
Nicole Price, Vice President of
Regional Conferences
Recap:
This session consisted of the
National Committee members
expressing the importance of
storytelling and how to give a great
pitch. The session itself was very
interactive with the committee
members and fueled the discussions
with questions and small break
aways with partners. Rather than
explain to us how to generate the
perfect PRSSA pitch, they
 helped us to create our own unique
pitch based on our own experiences
in PRSSA.
Every question the audience asked
clearly centered around the topic of our
own PRSSA chapters and different
experiences weve had. To start off, the
National Committee members
instructed everyone to tell a partner
how he/she joined PRSSA.
Surprisingly, a majority of the room
said they stumbled upon the club
with no real intentions of joining.
We also discussed how we each
have a personal brand, what our
personal brands consist of and how to
align them with PRSSA to make
pitching easier. By the end of the
session, it was interesting to see that
while everyones elevator pitch was
different and tailored to specific
chapters, many of the reasons and
ideas behind becoming a member
remained consistent.
Pitching is storytelling;
moreover, it is important to
know how to do this because it
addresses the how and why Interested in
of everything discussed.
As PR professionals, we
writing for PRomo?
maintain the image of authentic, Contact
genuine and transparent storytellers. Marisa Rugel at:
You need to know how to present
rugelm9@students.rowan.edu
yourself as a brand because the
connections you make dont end at
PRSSA; furthermore, they carry
with you for the rest of your life.
Takeaways:
It is important to know how to
channel your inner ability to talk
about yourself
Always be prepared to give an
elevator pitch
Align your personal brand with
your PRSSA chapter for a more
authentic pitch.

#niCOLLetteSeattleTravels

PRSSA 2017 National Assembly Recap

#PRSSANA

Each year, the PRSSA National Assembly gathers to make influential,

long-term decisions about the future of the Society, elect a new National
Committee and review the bylaws. In addition, those who attend engage in
leadership training and networking.
This year, AJF-PRSSA Executive Board members Nicolette Giordano and
Colleen Scott attended PRSSA 2017 National Assembly, held from March
30 to April 2 in Seattle, Washington.
Nicolette and Colleen strike a pose
outside of The Crab Pot restaurant,
where they had lunch on the rst day.

Colleen and Nicolette dine outside at

Frolik Kitchen + Cocktails on the
Nicolette Giordano and Colleen Scott proudly represent Rowan University rst night.
at National Assembly! 7
 PRomo Photo of the Month

Rowan student Ian Buchanan poses for a photo as Starlord

(Guardians of the Galaxy) at ODD earlier this month!

Looking Ahead...

Congrats to the Class of 2017!

jjjjj
Have a great summer, everyone!
We look forward to seeing many of you at our
first general meeting in the fall

Cant get to Bozorth or High Street? Not able to make a meeting? Visit our website
@ www.rowanprssa.com & click on PRomo for our digital newsletter!