SCHOOL OF MANUFACTURING ENGINEERING

UNIVERSITI MALAYSIA PERLIS

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EPT 192 PRODUCT INNOVATION

Art and Aesthetics

NAME MATRIX NO.

FATIMA ARIFAT BINTI SAMSUL BAHRI 141121565
NG SEE SIN 141121582
MOHD ALLEYZA PUTRA BIN ALI HASSAN 141121575
SHAFIQAH HANI BINTI NOOR HISHAM 141121612

Program: RK 84 Product Design Engineering

Lecturers Name: En. Badrul Azmi Bin Abdul Holed

Submission Date: 20/04/2015

 AESTHETICS
Definition of aesthetics
This is what a product looks like. It is an emotional response based on how
appealing an individual finds the design. Components such as visual appeal,
proportion, colour, texture, help determine whether we judge an item to be
aesthetically pleasing or not. The old adage, beauty is in the eye of the beholder,
may be quite true when we consider the aesthetic appeal of a design.
Aesthetics is concerned with bringing art into the daily lives of people. Like
people need colourful, designer clothes to wear and taste and presentation of food.
Likewise, people like to live and work in places that are beautifully designed and
are aesthetically pleasing to the eye.

Element of Aesthetics
The term aesthetics concerns our senses and our responses to an object. If
something is aesthetically pleasing you, it is pleasurable and you like it. If
something is aesthetically displeasing you, it is displeasurable and you dont like
it. Aesthetics involves all of our senses-vision, hearing, touch, taste and smell-and
our emotion.

Aesthetic of an Object
Our opinion about an object may also be influenced by certain associations that are
important to us, such as: how fashionable it is whether it is a novelty, or an old
favourite whether it is a symbol of wealth or love how much danger or risk is
involved if it provides a link with your past. Traditionally, product design has been
considered to comprise three main elements: The best design occurs when all three
components are considered together from the start of the design process. Usually,
compromises will have to be made, but understanding all the issues involved will help
to make the most acceptable compromises. For example, if you are designing a sports
car, you will make different compromises from those that you will make if you are
designing a family saloon car. What makes for good design? Here are lists of aesthetic
principles to consider when creating or evaluating design. Firstly, Hierarchy setting
priorities. Whats the most important thing, visually, in this layout? Is it the most
important, most attractive or most convincing part of the message? Whats next?
Whats last? Secondly, emphasis and focus are the visual expression of hierarchy.
Once you know whats most important, it uses visual emphasis to focus attention
through size, position, value, and colour. Thirdly, contrast -big/little, crowded/open,
orange/blue. Contrast is the tool of emphasis, which helps you, set that hierarchy,
focus attention and create drama. Fourthly, tension is throwing things off a little. You
create tension by manipulating relative position. Place things a little too close
together, or set up a little too much contrast in their visual weights. Tension helps
make the design aesthetic.