CONTENTS

3 Mission Statement

4 Colors

5 Logo

6 Text Style

7- 9 Typography
 MISSION STATEMENT

Sharing the unified vision of 8 neighborhoods that

individualize South Indy and revitalizing them by
supporting thriving households, motivating healthy
communities and encouraging talents and trades.

3
 PRIMARY COLORS

Lime Green Orange Dark Blue Teal

RGB: RGB: RGB: RGB:
166, 206, 57 247, 146, 29 3, 59, 90 17, 154, 111
CMYK: CMYK: CMYK: CMYK:
40, 0, 99, 0 0, 51, 99, 0 100, 76, 41, 32 82, 15, 72, 2

SECONDARY COLORS

Purple Periwinkle Red

RGB: RGB: RGB:
142, 74, 142 80, 120, 185 210, 35, 42
CMYK: CMYK: CMYK:
51, 84, 12, 1 73, 51, 1, 0 11, 99, 96, 2

4
 LOGO

The organization uses the same logo throughout all visual

communications. The background should remain white to avoid
conflicting colors.

5
 TEXT STYLE

When formally describing the mission the organization should be referred

to as the South Indy Quality of Life Plan as a way of clarifying the purpose
behind rebranding the area. SoIndy should be used in the remainder of
settings, capitalizing the first and third letters. This title intends to eliminate
the negative connotations South Side currently suggests and replaces it
with an innovative title that supports the true excellence of the area.

6
 TYPOGRAPHY

REVOLUTION, Avenir and Athelas are the fonts

used for external print and web communications. These
may be used in any marketing materials and documents
regarding the organization.

REVOLUTION is used primarily for headers and

headlines.

Avenir is the font for subheads, titles, and quotes.

Athelas is intended for all other textual occurrences.

7
 REVOLUTION
REVOLUTION REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890.,?!

REVOLUTION BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890. , ? !

REVOLUTION ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890.,?!

Avenir
AVENIR REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghIjklmnopqrstuvwxyz

1234567890.,?!

AVENIR BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghIjklmnopqrstuvwxyz

1234567890.,?!

AVENIR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghIjklmnopqrstuvwxyz

1234567890.,?! 8
 Athelas

ATHELAS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890.,?!

ATHELAS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890.,?!

ATHELAS ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890.,?!