King 1

Cameron King

Leah Huizar

UWRT 1102

25 February 2017

Line of Inquiry: The YouTube Algorithm is not being fair to every YouTube content creator.

1. Martin, Thomas. 6 YouTube Tips to Improve Your Search Rank : Social Media

Examiner. Social Media Examiner Main Page, 9 Dec. 2015,

www.socialmediaexaminer.com/6-youtube-tips-to-improve-your-search-rank/. Accessed

25 Feb. 2017.

This is a website article from a blog that is all about social media. The article provides tips on

how to use the algorithm to your advantage and to make your videos seen. There are 6 tips

provided discussing things like aligning content development with viewer searches. The tips

that the article provides are fairly self-explanatory but are very helpful to know. Knowing

these things will help me understand more about the algorithm.

2. Smith, Andy. Is the YouTube Algorithm Becoming Too Predictable? Tubular Insights,

21 Oct. 2015, tubularinsights.com/youtube-algorithm-predictable/. Accessed 23 Feb.

2017.

This article provides suggestions to YouTube about what it can do to make the algorithm be

more beneficial to all content creators. This article is also split up into the suggestions,

making it easy to understand what the author is saying. The author, Andy Smith, has been a

YouTube content creator making videos about the YouTube platform since 2010, so it makes
 King 2

him a fairly credible author. This article is helpful to me since it has examples from a real

content creator of what they want from YouTube.

3. Kumar, Parul. Locating the Boundary between Fair Use and Copyright Infringement: the

Viacom-YouTube Dispute. Journal of Intellectual Property Law & Practice, vol. 3, no.

12, 1 Dec. 2008, pp. 775778. doi:10.1093/jiplp/jpn184.

This article discusses a lawsuit by Viacom to YouTube concerning a boundary between fair use

and copyright infringement. The case has not yet been judged but the article goes into detail

about the possibility of something occurring concerning fair use. This article is broken down into

parts of the four ingredients of fair use defense. These parts are the purpose and character of use,

the nature of the copyrighted work, the amount and substantiality of infringing content, and the

impact of the copyrighted work on the market. Knowing about a boundary of fair use and

copyright infringement will help me provide support to an argument concerning the legality of a

video on YouTube.

4. Artero, Juan P. Online Video Business Models: YouTube vs. Hulu. Palabra Clave, vol.

13, no. 1, June 2010, pp. 111123.

YouTube and Hulu are discussed in this article as being the most successful online video

businesses in the United States. Both businesses are analyzed for their revenue they have brought

in. This article has many pros and cons when talking about the topic. The pros and cons for each

business break down the article and make it easy to understand. This article will help me

compare YouTube to other businesses in the same field.

 King 3

5. Gielen, Matt, and Jeremy Rosen. Reverse Engineering The YouTube Algorithm.

Tubefilter, 24 June 2016, www.tubefilter.com/2016/06/23/reverse-engineering-youtube-

algorithm/.

TubeFilters article on the YouTube algorithm has a main purpose of breaking it down for

understanding. There are a lot of people that dont know how the algorithm is engineered and

this article will help explain it to those people. Both authors of this article have worked with

Frederator Studios, an animation studio that also uploads content to YouTube, so they have much

knowledge of this topic. The article is broken down into parts that explain Watch Time which

is an important factor in the algorithm and in this article. I will be able to use this article to study

how the algorithm works in detail since it is mainly what I am writing about.

6. Vernallis, Carol. Unruly Media : YouTube, Music Video, and the New Digital Cinema.

Unruly Media : YouTube, Music Video, and the New Digital Cinema, New York : Oxford

University Press, 2013, grail.eblib.com.au/patron/FullRecord.aspx?p=1389072. Accessed

23 Feb. 2017.

The main idea of this book is that visual media is being much more relevant in our society

recently. Things like music videos becoming new ways of listing to songs are mentioned as

examples. There are three parts in this book with individual chapters. A part of this book is

YouTube and its effect the new media. This book will help me learn more on the effects of

YouTube in the world of media. Knowing how YouTube relates to other media is important

in writing about my topic.

 King 4

7. May, Albert L. Who Tube? How YouTube's News and Politics Space Is Going

Mainstream. The International Journal of Press/Politics, vol. 15, no. 4, 2010, pp. 499

511., doi:10.1177/1940161210382861.

This article summarizes YouTube as being an up and coming source for news that primarily

teenagers and the younger audience. It also looks at the change of audience that goes from

various news sources to YouTube for news. This article is straight forward in describing the topic

and the discussion that goes with it. Knowing where most of YouTubes news audience is helpful

to know for me since I am looking at the algorithm and what people watch on the site.

8. Jarboe, Greg. YouTube and Video Marketing : an Hour a Day. Indianapolis, Wiley Pub.,

2009.

YouTube and Video Marketing : and Hour a Day is a book about YouTube as a business

website. It is instructional on how to develop a strategy for making sure videos that you post

are seen by viewers on the site. Everyday YouTube content creators would not be the only

ones benefitting from this book but business advertisers would also find it helpful. This book

is divided into chapters which are the steps helping a content creator make profitable videos.