Brand loyalty

1- I believe that my loyalty is for the perfume brand that I use.

2- my first choice would be the perfume brand that I use it.
3- If the perfume brand I use is unavailable in the market, I would not purchase other
brands.
4- I would not change the perfume brand I use at present even if there is another
brand has same characteristics.
5- I would prefer the brand I use even if another brand does not have any variations.
6- Even if I am going to buy a various model of perfume brand, I would still take the
product of the perfume brand I use.
7- Even if another perfume brands show the same features, ordering the brand I
currently use is considerable.
8- I believe that the perfume brand I use is an indicator of prestige.

Perceived Quality

9- The perfume brand that I used is have a high quality

10- The possibility of the perfume brand I use being functional is rather high.
11- The product quality of the perfume brand that I used is very high.
12- The perceived quality of the brand that I used is very high.
13- The perfume brand I use advertises frequently
14- The reliability of the perfume brand that I used has a high potential.

Brand Awareness

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Brand Association

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