GRI Level C

Heather Davis
MAN 4061

Report
Prepared For: Raveling
Chiropractic and Massage
 GRI Level C Report

Company name: Raveling Chiropractic and Massage

Completed by:
Name: Heather Davis
Position: Finance Director
Email: heatherd_epc@yahoo.com

GRI Content Index

3.12 Table identifying the location of the Standard Disclosure in the report. Identify the page
numbers or web links where the following can be found:
Strategy and Profile Disclosures Page
1 Strategy and Analysis 3
1.1 Statement from the most senior decision maker 3
2 Organizational Profile 5
2.1 Name of the organization 5
2.2 Primary brands, products and/or services 5
2.3 Operational structure of the organization 5
2.4 Location of organizations headquarters 5
2.5 Number of countries where the organization operates 5
2.6 Nature of ownership and legal form 5
2.7 Markets served by the organization 5
2.8 Scale of the reporting organization 6
Organizational Chart 7
3 Report Parameters 8
3.1 Reporting period 8
3.3 Reporting cycle 8
3.4 Contact point for questions 8
3.5 Process for defining report content 8
3.6 Boundary of the report 8
3.12 GRI Content Index 1
4 Governance, Commitments and Engagement 9
4.1 Governance structure of the organization 9
4.2 Indicate whether the Chair of the highest governance body is also an executive 9
officer
4.3 State the number of members of the highest governance body who are independent 9
and/or non-executive members
4.4 Mechanisms for shareholders and employees to provide recommendations or 9
direction to the highest governance body
4.14 List of stakeholder groups engaged by the organization 9
4.15 Basis for identification and selection of stakeholders with whom to engage 10

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 GRI Performance Indicators
GRI Indicator Indicator Description Page
Number
LA 7 Rates of injury, occupational disease, lost days, and absenteeism, 11
and number of work-related fatalities by region
PR 1 Life cycle stages in which health and safety impacts of products 11
and services are assessed for improvement, and percentage of
significant products and services categories subject to such
procedures.
SO 1 Nature, scope, and effectiveness of any programs and practices that 12
assess and manage the impacts of operations on communities,
including entering, operating, and exiting.
EN 8 Total water withdrawal by source 13
HR 2 Percentage of significant suppliers and contractors that have 14
undergone screening on human rights and actions taken
EC 1 Direct economic value generated and distributed, including 14
revenues, operating costs, employee compensation, donations and
other community investments, retained earnings, and payments to
capital providers and governments.

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 About Our Company

1. Strategy and Analysis

Raveling Chiropractic and Massage is dedicated to providing quality, affordable health care
treatments to our patients and surrounding community. We realize that our loyalties lie with all
stakeholders of our organization, including but not limited to consumers, patients, employees, the
healthcare industry, our community, and our planet.

This report will serve to provide the public with a transparent view into our stance and proactive
actions in relation to corporate social responsibility for 2015, and is prepared according to the
Sustainability Reporting Guidelines issued by the Global Reporting Initiative (GRI). A GRI
Content Index is provided in the beginning of the report. Furthermore, we will strive to clarify
our corporate position on labor practices, product responsibility, society, the environment, human
rights, and economic indicators.

Raveling Chiropractic and Massage has used logged data from records and privately compiled
statistics about the actual operations of the business. This information will be internally audited
to validate and ensure correctness. We will also use this information as a starting point for future
sustainability efforts.

1.1 A Message from the CEO

We have made it our organizational, and personal, missions to ensure that we are operating in a
manner that is conducive to providing the most good for the most people. This expands our scope
of concern beyond the patients we treat, the potential future clients we will work with, and our
immediate office. We are focused on our practices effect on our community, the environment,
and our industry, as well. This concentration is shown in every decision we make as a company,
and we look forward to finding more ways to be socially responsible and create a positive impact
on our world.

Since our inception in 1996 we have been dedicated to our goal of combining our interests and
responsibilities in order to create a symbiotic organization that can satisfy the needs of all of its
stakeholders. In the past year we have been able to reduce our impact of the environment through
our supply chain by finding alternative sources of supplies that require less transportation, and
therefore, use less energy. We intend to expand this idea to other aspects and reduce our carbon
footprint. Within the next 6 months all of our files will be converted to an electronic management
software which will diminish the need for paper files, and ensure that our patients time is treated
with the respect it deserves.

Additionally, by 2020 we intend to have a fully funded non-profit center established that
provides holistic body care for those who cannot afford care. We believe that everyone deserves
the opportunity to care for their bodies in the manner that they see fit, and want to ensure that
cost or lack of medical insurance coverage, does not force invasive care on a patient. This
program will benefit members of the community and be funded by fundraisers, the managing
practice partners, and other external inputs.

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Looking ahead, we are open to pragmatic and innovative techniques and ideas that are available
to our industry in order to develop into a company even more focused on a low-carbon economy
and green energy-driven society. Raveling Chiropractic and Massage looks forward to serving
our community and patients with the same dedication to our sustainability and social
responsibility that we have had from the beginning.

Paul Raveling

President and CEO of Raveling Chiropractic and Massage

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2. Organizational Profile

2.1 Name of the organization.

Raveling Chiropractic and Massage

2.2 Primary brands, products and/or services.

Services: chiropractic adjustments, x-rays, massage therapy, electrical muscle stimulation,

counseling in diet and exercise, cold laser therapy, heat and cold therapies
Products: supportive pillows, orthotics for foot pain, heating pads, pain relieving creams and
sprays, dietary supplements and cleanses
Primary brands: Thermophore heating pads, Dream Science pillows, Cryoderm creams and
sprays, Isogenic dietary supplements and cleanses

2.3 Operational structure of the organization, including main divisions, operating

companies, subsidiaries and joint ventures.

1 location, including the following internal departments: finance, operations, marketing, human
resources, and client care.

2.4 Location of organizations headquarters.

1116 Belcher Road, Dunedin, FL. 34698

2.5 Number of countries where the organization operates, and names of countries with
either major operations or that are specifically relevant to the sustainability issues covered
in the report.

1 country; United States

2.6 Nature of ownership and legal form.

Raveling Chiropractic and Massage is incorporated as an LLC.

2.7 Markets served (including geographic breakdown, sectors served and types of
customers/ beneficiaries).

Health care; Holistic healing

100% United States; broken down into the following more specific cities:

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 Geograhpic Location of Patient Orientation
3% 2%
8%

4%
38%
7%

24%

14%

Dunedin Clearwater Palm Harbor Tarpon Springs

Largo Other in Florida Other in Country Out of Country

2.8 Scale of the reporting organization, including:

Number of employees;
Net sales (for private sector organizations) or net revenues (for public sector
organizations);
Total capitalization broken down in terms of debt and equity (for private sector
organizations); and
Quantity of products or services provided

10 employees
$423,000 net sales (F.Y. 2015)
$286,000 total equity (F.Y. 2015)
$32,500 long-term debt (F.Y. 2015)

Quantity of Services
Adjustments: 12480
Massages: 3744
Other treatments: 9890

Quantity of Products
Pillows: 145
Pain relieving products: 796

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Heating pads: 78

Organizational Chart for Raveling Chiropractic and Massage

CEO
Dr. Paul
Raveling

Operations
Operations
Manager
Manager
Lindsay Watson

Marketing
Finance
Finance Office
Office Manager
Manager
Director
Director
Director
Director Debbie
Bridget
Heather Davis Raveling
Ferdinand

Lead Massage
Lead Massage
Insurance
Insurance Therapist
Therapist
Claims
Mary Lou
Mary Lou
Joan Belair
Thrope
Thrope

Massage
PIP
PIP Claims
Claims Therapist
Therapist
Gayle Batson
Gayle Batson
Christine Surey

Massage
Massage
Therapist
Therapist
Cindy Yanni
Cindy Yanni

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 About Our Report

3. Report Parameters

Report Profile

3.1 Reporting period (e.g., fiscal/calendar year) for information provided.

Financial data is as of Fiscal Year-end December 30, 2015

3.3 Reporting cycle (annual, biennial, etc.).

Annual

3.4 Contact point for questions regarding the report or its contents.

Heather Davis
Financial Director
(727) 491-3897
heatherd@ravelingchiropractic.com

Report Scope and Boundary

3.5 Process for defining report content, including:

Determining materiality

We ensure that we audit our company and our supply chain and choose options that are
conducive to our desire to limit our negative impacts on the environment. We also strive to
constantly evaluate the quality and sustainability of our practices and products that we provide.

3.6 Boundary of the report (e.g., countries, divisions, subsidiaries, leased facilities, joint
ventures, suppliers).

This CSR Report addresses Raveling Chiropractic and Massage.

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 About Our Governance and Stakeholders

4. Governance

4.1 Governance structure of the organization, including committees under the highest
governance body responsible for specific tasks, such as setting strategy or organizational
oversight.

Dr. Paul Raveling (CEO) and staff of Directors (Lindsay Watson, Heather Davis, Bridget
Ferdinand, and Debbie Raveling)

4.2 Indicate whether the Chair of the highest governance body is also an executive officer
(and, if so, their function within the organizations management and the reasons for this
arrangement).

Executive officer: Dr. Paul Raveling

Alternate officers: Lindsay Watson, Heather Davis, Bridget Ferdinand, and Debbie Raveling

4.3 For organizations that have a unitary board structure, state the number of members of
the highest governance body who are independent and/or non-executive members.

N/A

4.4 Mechanisms for shareholders and employees to provide recommendations or direction

to the highest governance body.
Include reference to processes regarding:
The use of shareholder resolutions or other mechanisms for enabling minority
shareholders to express opinions to the highest governance body; and
Informing and consulting employees about the working relationships with formal
representation bodies such as organization level work councils, and representation
of employees in the highest governance body.
Identify topics related to economic, environmental and social performance raised through
these mechanisms during the reporting period.

Communication with Stakeholders: email, surveys, transparent reporting, website, regular round
table meetings, consistent audits, training, employee volunteer activities, media communication
Resolution management: All patients, employees, and community members have access to the
CEOs personal email and can expect a response within 24 hours of original submission.
Example topics: CSR reporting, importance of employee safety and development, the upcoming
non-profit project of Raveling Holistic Health for All, alternate supplier options

4. Stakeholder Engagement

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4.14 List of stakeholder groups engaged by the organization.

Consumers: chiropractic patients, massage therapy clients, retail consumers

Suppliers: equipment sales, office supplies, electric company, informational brochures and
papers, charts, lotion, cleaning company
Employees: doctors, massage therapists, therapy room employees, office manager
Community: those who take advantage of Community Days, people helped by the Raveling
Holistic Health for All program, organizations helped by employees using charitable paid time
off

4.15 Basis for identification and selection of stakeholders with whom to engage.

The identification of stakeholders could be assisted by community surveys, employee meetings,

examining the organizational structure, and reviewing our supplier lists.

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 Box 5Performance Indicators

Indicator 1:
Number: LA 7
Description: Rates of injury, occupational disease, lost days, and absenteeism, and number of
work-related fatalities by region
List of metrics: (1) Rate of on the job injury from employee accident reports (2) How much time
was missed from work for what reasons (3) Evaluation of incident rates for safety management
Sample metric:

This chart depicts that 58% of absentee days have been planned and 26% of days missed was due
to illness or injury. We will use this information to evaluate where we can make changes to assist
our employees with maintaining a healthy and injury-free work environment, as our employees
are the most important part of our company. Additionally, we will be looking to increase the
percentage of Charitable Paid Time Off from the current 3% to 6% by the end of 2017. We like
to encourage our employees to help people in our community, and encourage them to use up to
16 hours annually to pursue these passions.

Indicator 2:
Number: PR 1
Description: Life cycle stages in which health and safety impacts of products and services
are assessed for improvement, and percentage of significant products and services categories
subject to such procedures.
List of metrics: (1) Customer level of improvements from different offered treatments and
combinations of treatments from information from surveys (2) Satisfaction with products tied to
the suppliers (3) Which products are used for which services

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Sample metric:

Average Improvement Levels per Service

4.7

4.2
3.9 3.9

2.5

With one of our main focuses being on how we can help our patients feel better and be healthier,
the quality of the outcomes of the services we provide are of utmost importance. Therefore,
quarterly surveys are taken of patient reactions to services, or combinations of services, so that
we can evaluate what is working and what could be improved. This constant reevaluation of our
practices allows us to serve our clients, and the community, in a more direct and effective
manner. For example, from this chart we can see that improvement levels were not heightened by
adding electric stimulation treatments to massage therapy, and time, money, and energy can be
saved by not conducting this step.

Indicator 3:
Number: SO 1
Description: Nature, scope, and effectiveness of any programs and practices that assess and
manage the impacts of operations on communities, including entering, operating, and exiting.
List of metrics: (1) Measure how much money we saved the community by providing pro bono
work and treatments (2) Assess the impact of employee charitable work on society by logging
hours on certain activities (3) Graph which activities and services benefit the community most

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Sample metric:

Money Contributed to Community by Company Efforts

Raveling Holistic Health for All Program

Community Days
Employee Paid Time Off for Charitable Efforts

While it is our goal to cultivate The Raveling Holistic Health for All Program into a large part of
how we give back to our communities, we also seek to grow participation in Community Days,
when we offer free and discounted services in office for veterans and seniors, and employee
charitable paid time off platforms. This chart portrays our dedication to these factors, and we
hope to consistently increase these numbers by 10% across the board by 2020.

Indicator 4:
Number: EN 8
Description: Total water withdrawal by source
List of metrics: (1) Assess total water usage by month or year for the office (2) Graph water
usage by area of office, average for 12 months (3) Measure excess water usage for the location

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Sample metric:

Water Usage in Gallons by Room of Office

8360

3678

3142

2371

1946

1143

1094

These numbers are based on the average water consumption per month for a 12 month period.
This chart shows that our office clearly consumes the majority of our water by the use of the
bathrooms. Bathrooms are available to employees and all patients, and each flush uses 5 gallons
of water. That definitely adds up! I would propose that we try to minimize our water usage by
investing in high-efficiency, water-conserving toilets. There are only two, and the initial cost of
under $400 would be offset by the savings on water and our environmental impact.

Indicator 5:
Number: HR 2
Description: Percentage of significant suppliers and contractors that have undergone screening
on human rights and actions taken
List of metrics: (1) Plot incidents on a scatter chart to find increase or decrease in events (2) Pie
chart to show percentage of screening completions of suppliers (3) Measurement chart stating
percentage on goal percentages of human rights screenings of contractors
Sample metric:
2011 2012 2013 2014 2015 2016
Goal
Percentage of significant suppliers and 100 100 100 100 100 100%
contractors that have undergone screening on % % % % %
human rights and actions taken

Indicator 6:

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Number: EC 1
Description: Direct economic value generated and distributed, including revenues, operating
costs, employee compensation, donations and other community investments, retained earnings,
and payments to capital providers and governments.
List of metrics: (1) Pie chart depicting percentage distribution of net value added in a particular
year (2) Plot chart comparing revenue of Raveling and competitors by month (3) Measure the
cost difference in future years based on increased prices due to climate changes
Sample metric:

Sales Distribution of Net Value Added 2015

Employees Shareholders and Company
Financial Institutions Public Authorities

3%
6%

31%

60%

Sales Distribution of Net Value Added 2014

Employees Shareholders and Company
Financial Institutions Public Authorities

3%
6%

52%
39%

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From these pie chart metrics created for 2015 and 2014, we can see how our level of company
contributions to organizational net value has increased in the last year, and we plan for this trend
to continue into the future. We believe that a company is only as strong as the influences of its
management and shareholders.

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 Conclusion

To the best of the knowledge of Raveling Chiropractic and Massage no new information has
come to our attention since the issuing of this report.

I hereby declare that to the best of my understanding this report fulfills the requirements for a
GRI Applications Level C.

Name: __Heather Davis__________________________

Position: __Financial Director_____________________
Date: __04/25/2016_____________________________

Signature:

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