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The First Fifty Years of American Cinema
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Just as with today's evolution of the Internet, the turn of the last century brought the birth
of a new technology--the moving picture--and with it, a host of questions about how best
to exploit and apply it. Then, as now, cutting-edge entertainment media held vast economic
and artistic potential, but remained so high-tech that producers and users weren't quite sure
how to employ it to its full potential.
Just like the content on today's World Wide Web, moving pictures at the start of the
twentieth century were hit-or-miss propositions that took advantage of the entertainment
possibilities of the medium but failed to differentiate themselves from the media they grew
out of (in the movies' case, theater and photography). By tracing the development of the
American movie from its first technological advances, through the growth of a cinematic
narrative language, and into the metamorphosis of an entire industry, we see the
blossoming of the American film and the rapid-fire creation of an art form.
Inventors
The first moving pictures didn't really move--they were still Click to View Slideshow
photos projected so quickly that they appeared to be in motion.
In 1877, California governor Leland Stanford made a $25,000
bet with a colleague that when a horse trotted, at some point all
four hooves left the ground at the same moment. To prove his
theory, Stanford hired Eadweard Muybridge, who set up 12
electrically operated cameras in a row along the horse track,
rigged with wires to set off the camera as the horse went by.
When projected, the series of photos created the illusion of
movement--and won Stanford's bet. Muybridge experimented
with this multiple-camera system for years, but never jumped to
the next level: single-camera motion pictures.
Narrative beginnings
Although the films shown by the Lumires were
thrilling--one, depicting a train rushing headfirst Early Cine-Cameras
toward the camera, caused audiences to screams in
shock--they still lacked much of a narrative drive.
The brief films focused on recording scenes from
everyday life, void of storyline or craftsmanship.
Shorts remained mini-documentaries until the
involvement of Georges Mlis, a French inventor
and magician who transformed moving pictures into
moving stories.
With the talented William K. L. Dickson as his collaborator and George Eastman's
celluloid film as a tool, Edison created what was to become the industry norm: 35mm film
with newly perforated sides to help it roll smoothly past the shutter. In addition, Dickson
opened the first movie studio, called the Black Maria, a small, dark room with a retractable
roof that could rotate to catch the sun, necessary for lighting images naturally. For years to
come, Edison, a forceful and ambitious man, would dominate American motion-picture
development and, in effect, initiate one of the most influential American industries.
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U.S. Department of the Interior, National Park Service, Edison National Historic Site
Later in 1903, Porter released The Great Train Robbery, the seminal early example of
crosscutting (the cinematic cutting back and forth between two simultaneous events). Here, a
gang of bandits ambushes a train, moving from the telegraph office to outside the train to its
interior in a series of interconnected shots. As Cook points out, the importance here is that each
scene is not played through to its end, but rather shows a fraction of a complete action,
allowing the audience to infer the connections between shots. Film historian Robert Sklar calls
the film "the first to unite motion picture spectacle with myths and stories about America."
In the next few years, Griffith created his most famous films,
The Birth of a Nation (1914) and Intolerance (1916). For years
film historians have debated the attributes (mostly technical)
and drawbacks (mainly thematic) of each; for more in-depth
analysis, see the bibliography for book suggestions. Birth was
American Film Institute based on Thomas Dixon's novel The Clansmen, and extolled
Film poster for the 1914 film The the Ku Klux Klan while condemning African-Americans and
Birth of a Nation, directed by D.W. miscegenation, a position that has appalled liberal audiences of
Griffith. the past century. In terms of its technical advancements,
however, the twelve-reel film proved a brilliant accomplishment. Besides the sweeping scope
of the story and the physical sets, Birth ties together multiple story lines into one coherent
whole, highlighted with intricate editing and camera usage. The film gained international
prestige and at the same time engendered much disapproval for its content; Intolerance stands
as Griffith's response to Birth's critics. This film fared less well artistically, but stands as the
most ambitious and epic film of the silent era. The initial cut ran 48 reels, and the final version,
though shorter and tighter, still baffled audiences with a muddled message and complicated
four-story structure.
England and France and formed their own trade associations, such as the Independent Film
Protective Association in 1909. Trust producers, eager to protect their efficient model of
production, also contributed to their own downfall by insisting that actors remain nameless (and
thus powerless) and refusing to expand beyond one-reel shorts. Although The Trust continued
to produce the most technically skillful films, their inflexibility proved their ruin, and by 1918
they were dissolved as part of an antitrust suit.
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As movies brought in more profits and gained more widespread recognition, moviemakers
eagerly courted not only their newly middle-class audience but, further, an upper-class status.
Theaters progressed from storefront locations to playhouses to luxurious movie palaces. These
extravagant spaces included such attributes as orchestral accompaniment, up to 6,000 plush
seats and live pre-show entertainment. As producer/exhibitor Marcus Loew stated, "We sell
tickets to theaters, not movies."
Often called "America's Sweetheart," Mary Gish was one of the biggest film stars of her
Pickford began her career in film in 1909 with day. She starred in dozens of D.W. Griffith's
D.W. Griffith and the Biograph company. films, including The Birth of a Nation. Gish
Pickford helped form United Artists in 1919 worked in the film industry for 75 years; her
with Griffith, Charlie Chaplin and Douglas last film, The Whales of August, was released
Fairbanks. in 1987.
With increased exhibition spaces and a new pool of stars came an ever-increasing audience,
hungry for new, improved movies. Feature-length films began to appeal to studios because they
allowed for more complicated narratives, allowed higher ticket prices and were easier to
advertise than multiple titles. Europe led the way in the conversion to features, producing such
multi-reel epics as Quo Vadis (1913), a lavish two-hour spectacle directed by Enrico Guazzoni
that enthralled American audiences. Its success reassured the studios that a longer film could
recoup its costs, and soon the industry reorganized around the feature.
The outbreak of World War I created an economic boom and at the same time wiped out the
European film market, which cleared the path for American moguls to gain predominance over
filmmaking. The Hollywood studio grew into an entertainment factory, churning out formulaic,
consistently engaging wares and breaking production into a series of jobs. For instance, on one
part of the studio lot were the writers' quarters, while down the street stood the costume
department, then the equipment warehouse and the makeup trailers, each filled with specialized
professionals. Together, they collaborated to produce entertainment seen around the world, a
mass medium that both reflected and shaped American customs, opinions and mythologies.
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Newly standardized to facilitate mass production, the motion picture studios of the 1920s
attracted an influx of capital from Wall Street that allowed them to grow in scope and
influence. The excesses of Hollywood, projected onto screens nationwide, soon fed both
off of and into the excesses of the Jazz Age as a whole. If in real life flappers, speakeasy
patrons and the supposedly amoral upper class were bit players, in the movies these
characters stole the show. The era's "new morality" showed up onscreen in spicy yarns
about infidelity, wild parties, sexual hijinks and criminal pursuits. The American public,
tired of World War I-era sentimentality, sobriety and morality, clamored to let loose, if
only vicariously through their onscreen idols.
Scandal
Drunken orgies aren't all glamorous, however, and the Hollywood revelry soon revealed its
dark side. The 1920s were plagued with entertainment scandals, some of which derived
from the permissive environment and others of which were perhaps disproportionately
magnified by a press and public eager for tawdry gossip. First, popular comedian Roscoe
"Fatty" Arbuckle was arrested in 1921 for rape and murder. In one of his infamous days-
long parties, teeming with chorus girls and bootleg whiskey, a minor actress named
Virginia Rappe died in a hotel room of peritonitis. Her ripped clothing and other
circumstantial evidence suggested rape and murder, and pointed to Arbuckle as a possible
suspect. He was indicted for manslaughter and the public convicted him at once, especially
after newspapers revealed that the Massachusetts district attorney had received a
suspiciously generous $100,000 donation after one of Arbuckle's earlier parties in that state.
After three trials, the actor was acquitted, but public opinion remained so low that he was
hired for only one more film after the trials.
Roscoe "Fatty" Arbuckle got his start on Like Roscoe Arbuckle, Mabel Normand's
the stage, but made a name for himself in film career blossomed after coming under
film working under the king of slapstick, the wing of Mack Sennett. Normand
Mack Sennett. Arbuckle acted in dozens of starred in numerous films, working with
films, and eventually moved into directing comic actors such as Charlie Chaplin and
and producing. Unfortunately, Arbuckle's Arbuckle. However, like Arbuckle,
career was cut short after he was arrested Normand's career was damaged after she
for the rape and murder of Virginia Rappe, too became linked to several publicized
who died shortly after one of Fatty's crimes.
parties. Despite an eventual acquittal,
Arbuckle was never able to resuscitate his
scarred career.
Next, actress Mabel Normand became linked to three criminal cases. First, her close
friendship with Arbuckle put her reputation at risk. Then her lover, millionaire William
Desmond Taylor, was murdered, and it was soon revealed that Normand was the last to
have seen him alive. When Taylor's affair with actress Mary Miles Minter was discovered,
the press speculated that a lovers' quarrel had erupted. That case was never solved, nor was
the non-fatal shooting of Courtland S. Dines, which occurred after Normand visited the oil
tycoon's apartment in 1924. Allegedly, Normand's chauffeur argued with and then shot
Dines with Normand's pistol, but since Dines did not press charges, Normand did not go to
trial. Her career, however, suffered a fatal setback.
In addition, at this time it was made public that actor Wallace Reid, known for portraying
conventional, upright citizens, had died of a drug overdose after years of addiction to
narcotics. Then, powerful producer Thomas Ince died under mysterious circumstances on
the yacht of publishing magnate William Randolph Hearst (director Peter Bogdanovitch
presented one version of the events surrounding Ince's death in his 2002 film The Cat's
Meow).
Censorship
he more conservative portion of society, and set off the reform and censorship movement
of the late 1920s. Although it eventually culminated in the 1934 creation of the Production
Code Administration, in the 1920s the movement remained nascent, a mere tightening of
the self-regulating mechanisms initiated by the National Board of Review of Motion
Pictures in the early 1900s. David Cook suggests in his book, A History of Narrative Film,
that the predominantly Jewish moviemakers were eager to cater to their mainly Christian
audience, so when church boards and officials called for reform, the moguls responded.
Hollywood set up a trade organization called the Motion Pictures Producers and
Distributors of America (MPPDA) in March 1922, and hired archconservative Will Hays to
head it. Despite a published list of strictures, commonly referred to as the "Don'ts and Be
Carefuls," the Hays Office remained essentially toothless until the mid-1930s.
Comic release
As liberated and extravagant as the day's mores were its comedies. Silent film was a
perfect vehicle for visual slapstick gags, which required no dialogue to convey their shock
value. The king of slapstick, Mack Sennett, reigned with his roster of comedians, including
the Keystone Kops, W.C. Fields and Harry Langdon. Historian Carl Sklar notes that the
comic aggression portrayed by Sennett's clowns had a cathartic effect on its viewers.
Through these figures, one could criticize politics and sexuality, the rich and the poor,
dignity and pretension. Sennett relied on improvisation to set up his gag-heavy sketches
and parodies, and, as writer Gerald Mast states, "set a comic standard for zaniness, non
sequitur, and physical activity."
considered his masterpiece (and his personal favorite), The Film poster for the 1921 film The
Gold Rush. Again, here Chaplin blended comedy and tragedy, Kid, starring Charlie Chaplin as
the Tramp.
stranding his Lone Prospector character in frozen Alaska
where he pines after an (almost) unattainable dancing girl. The Gold Rush includes two of
Chaplin's most famous gags: the scene in which the starving prospectors eat the tramp's
leather shoe as if it were a delicious turkey dinner, and the scene in which the tramp
entertains his beloved by performing a "dance" with two rolls on forks.
Buster Keaton. According to Walter Kerr in the book The Silent Clowns, Buster Keaton's
comedy is, in contrast to Chaplin's, "a specifically cinematic comedy" that derives its
humor directly from the use and unreality of the camera. The most famous example of this
occurs in his renowned 1924 feature Sherlock, Jr., in which his character, a movie
projectionist, steps into the world of the film he is showing. The film's villain repeatedly
throws him out, forcing him to step in and out of the movie frame as it rapidly switches
locales. (Woody Allen mirrored this conceit in his 1985 film The Purple Rose of Cairo.)
In 1928, Keaton produced his last independent film, American Film Institute
Steamboat Bill, Jr. It contains perhaps his most famous Starting his career in vaudeville, Buster
stunt, in which, although a house topples directly on Keaton's first role in film was in the 1917
top of him, he is saved by the fact that he is standing film The Butcher Boy, with Fatty Arbuckle.
squarely in its open doorway. As always, Keaton performed this physically breathtaking
feat without a stunt man, and achieved it in a single take. The next year, however, when
studios adapted en masse for sound, Keaton's company was bought out by MGM, which
precipitated the end of his career. Unable to work within the confines of the studio system,
he turned to alcohol, which eventually caused his dismissal.
One such extravagance was The Ten Commandments (1924), which had a budget of over
$1.5 million and went on to define DeMille as the master of the epic film. Brimming with
sex and violence, the Biblical retelling featured glorious Technicolor and special effects.
(DeMille remade the film in 1956 in order to take advantage of improved color processes
and widescreen photography.) In every genre he tackled, DeMille excelled in presenting
grand spectacles guaranteed to awe the audience with the magic of the movies--a magic
that was gearing up to take off.
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Although inventors had experimented with sound since cinema's inception, the drawbacks of
the early models--expense, clumsiness and poor quality, among others--had prevented them
from succeeding. In the late 1920s, however, an improved sound-on-film process took hold of
the industry. First, Warner Brothers and Fox embraced sound, followed by the rest of the
studios, necessitating a multi-layered transformation. From the method of shooting a film, to
the stars featured, to the equipment used to exhibit, the movies would never be the same.
Sound
The first experiments with sound concentrated on trying to synchronize music played on a
phonograph with the film as it was projected. The two media, naturally, were very difficult to
synch, and in addition phonographic sound was difficult to amplify. The only solution was to
record sound directly onto the film strip by converting sound waves into patterns of light--an
objective that was not achieved until after World War I. In 1925, Bell Telephone researchers
developed the first sound-on-film process, called Vitaphone, but the studios were reluctant to
try something so untested and expensive. In 1926, however, Warner Brothers, a small,
struggling studio with little to lose, financed a series of sound shorts.
U.S. Department of the Interior, National Park Service, Edison National Historic Site
At first, sound was mainly used just to provide music to otherwise silent pictures. Soon,
however, filmmakers tried out more sophisticated applications. Fox, eager to compete with
Warner Brothers, developed a similar process called Movietone and employed it in newsreel
shorts accompanied by synchronized narration, called Fox-Movietone News. These news
updates, which allowed audiences to hear such historical events as Lindbergh's plane taking off,
proved hugely popular, and spurred Warner Brothers to produce a feature film with sound.
In April 1927, Warners built the first sound studio and began shooting The Jazz Singer.
Conceived as a silent picture, The Jazz Singer included a few sequences in which star Al Jolson
not only sang but ad-libbed some dialogue, and the result was sensational. According to David
A. Cook, "the effect was not so much of hearing Jolson speak as of overhearing him speak,"
and audiences thrilled to the intimacy of the new device. Sound swept the industry, and
Warners' profits escalated from about $2 million in 1928 to $14 million the following year.
Image Image
The 1927 film The Jazz Singer is Al Jolson is best known for his role in The
considered by many to be the first Jazz Singer where audiences were able to
"talkie," and featured several sequences hear Jolson sing and speak, including the
with Al Jolson singing and speaking. famous line, "You ain't heard nothin' yet."
Although the studios chiefs balked at the expense of full-scale conversion to sound, by the end
of the decade, Vitaphone's popularity could not be ignored. On May 11, 1928, eager to avoid a
patent war, Paramount, Loew's, First National and United Artists signed agreements with
Western Electric to standardize a sound system. In response, weekly movie ticket sales shot up
from 60 million in 1927 to 90 million in 1930.
In spite of its obvious monetary windfall, sound caused myriad artistic, technical and
commercial problems in its first few years of existence. Bulky equipment made it difficult for
the camera to move freely, and cuts within a scene became rare once again. Actors, shouting to
ensure that they could be heard by a single microphone hidden in a prop, were often reduced to
deliberate, static performances. In addition, the newly necessary spoken dialogue was
awkward, conveying either too much or too little and not yet well adapted to the needs of
cinema narrative. As depicted in 1952's Singin' in the Rain, the movies turned to the stage for
help, hiring diction coaches, theater actors and playwrights to smooth the transition.
Color
Adding to the confusion was another important technological advance, that of color. Although
tinting, hand-painting and other primitive forms of color had been experimented with, none
had proved particularly realistic. The Technicolor Corporation formed in 1915 and immediately
developed a two-strip color process that was used sporadically. The Gulf Between, the first two-
color Technicolor production, was produced in 1917. This system, however, proved too
cumbersome to earn widespread approval, as did Cinecolor's competing two-color process.
Becky Sharp
By 1932, Technicolor perfected a three-color process that used two prints as a medium to
transfer dyes to a third print, a system that produced richer, more uniform hues. The film Becky
Sharp, released in 1935 by Pioneer Pictures, served as the first feature example of the process,
and its clear, vibrant color dazzled audiences and filmmakers alike. Despite necessitating
special makeup, cameramen, consultants and processing, Technicolor maintained a monopoly
on color systems for 20 years.
In accordance with the desire for distraction, moviemakers initially provided their audience
with lighthearted comedies, sophisticated romances and musicals; realistic gangster and
journalistic films that reflected the days' values; and inexpensive revues and series. The earliest
"talkies" were actually "singies," musical sketches that displayed not only the ability of sound
recording but also the supposed talents of the studio's roster of stars, many of whom were
forced to sing and dance regardless of their aptitude.
The genre of social realism flourished during the Depression because of its economical
production costs, its reliance on clever, tough dialogue and its expression of the era's focus on
gritty honesty. Films in the genre varied from James Cagney's gangster flicks to prison dramas
and numerous screenplays based on reporters tracking down criminals. Warner Brothers is
commonly considered the chief producer of this cycle of films, typified by Mervyn LeRoy's
Little Caesar and William Wellman's The Public Enemy.
seal of approval, without which most theaters would not show a film, the PCA would influence
the content of movies for over 20 years to come and presage our modern film rating system.
Conclusion
Regardless of the pressures of censorship, technological hiccups or the upcoming world war,
the 1930s marked the last full decade of the American studio system's reign. Although profits
didn't reach their peak until 1946, two years later a massive antitrust suit, U.S. vs. Paramount,
would force studios to sell off their theaters, and as a result the studio structure began to
crumble. At the same time, television emerged as a competitor that enabled mass audiences to
obtain their entertainment from the living room couch instead of from the theater seat.
In the 1930s, however, the movies still served as the world's paramount entertainment medium,
and Hollywood remained its capital. In its first 50 years, the industry had grown from a handful
of unknown businessmen to a swelling community of artists to a full-fledged mass enterprise,
and yet the golden age of Hollywood film had only just begun. A handful of filmmakers had
laid the foundations--commercial, artistic and narrative--that would shape the industry, and the
society from which it sprang, for decades to come.
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