Strategic Human Resource

Management of Fair Distribution

(FDL)

Fair Distribution Ltd. (FDL) is the authorized national distributor of SAMSUNG

Mobile in Bangladesh. They introduce SAMSUNG Mobile devices to the people who
like to use fashionable, smart and elite class device. This is reflected in its attitude
and its sense of responsibility towards people. FDL aims to increase sales and
profits but, at the same time, to raise the standard of living everywhere it is active
and the quality of life for everyone. FDL is also convinced that it is the people who
form the strength of the Company and that nothing can be achieved without their
commitment and their energy, which makes people its most important asset.
Involvement of people at all levels starts with appropriate information on the
Companys activities and on the specific aspects of their work. Through open
communication and active co-operation, everyone is invited to contribute to
improvements enhancing Company results and personal development. Therefore,
we can conclude that the models that FDL follows are:

- High Performance,

- High Involvement &

- High Commitment.

Spirit of Fair Distribution Ltd. (FDL):

The top priority is being given to the slogan that All for the better with Moped The
key drivers to success are considered as people.

Corporate Level Strategies of Fair Distribution Ltd.

(FDL):
Products growth through innovation and renovation (while maintaining a
balance in geographic activities and product lines).
Taking the challenge of meeting today's dynamic changing needs, Fair
Distribution along with Samsung gave birth to a highly service - oriented
environment which assures you of a unique service and experience in
customer care.
Long-term potential
Build business based on sound human values and principles.
 Business should be conducted by adhering to the values and management
principles of the organization

Business Level Strategies:

Follows fewer price low cost for transparency.

Differentiation- for reducing the supply chain risk of complexity and

attractiveness of people towards discounters is low.

COMPETITIVE ADVANTAGE

Research and development (R&D),

Its product range
Above 400 sales forces working throughout the country that are catering
above 7000 retails with close to One Million Customers.
Providing highly service - oriented environment which assures you of a unique
service and experience in customer care.

ALIGNMENT OF BUSINESS STRATEGIES AND HR PRACTICES

FDL is a company whose HR strategies or practices are developed by keeping in
mind the Business objectives of the company and the strategies devised to run the
business. The HR strategies are always in alignment with the business goals. FDL is
unique in the sense that it has been able to successfully inculcate its business
objective as well as its core values, consistently in its employees day-to-day
activities starting from recruitment till continuous performance appraisals.

Products Growth through innovation and

renovation
To increase the product growth i.e. productivity human resource strategies are
adopted such as flexible, dynamic employees are attracted, selected and then
trained and motivated to be more productive than the competition.

Diversity
FDL is the national distributor of world famous brand Samsung in Bangladesh since
2014. Within one year of Business FDL has become the largest Mobile Device
Distributor in Bangladesh with its strong Distribution Network and a Motivational
Sales Team. Prior to FDL Samsung used to Sell BDT 300 Million per Month and within
One Year of Successful Business Operations FDL has raised it to BDT 1000 Million
per Month. Currently we have 75 countrywide motivated distributors. We have
above 400 sales forces working throughout the country that are catering above
7000 Retails with close to One Million Customers. Taking the challenge of meeting
today's dynamic changing needs, Fair Distribution along with Samsung gave birth to
a highly service - oriented environment which assures you of a unique service and
experience in customer care.

Its policy to provide an environment where respect is shown to all individual

employees and where employees are valued, recognized and rewarded on the basis
of their talent and their contribution rather than any consideration of age, gender,
race, sexuality, religion or disability. As an organization, FDL is opposed to any form
of unfair discrimination and believe that an inclusive approach will be of maximum
benefit to all our employees as well as our wider business goals and the society in
which we live. This ethos can be summed up in the following statement:

We believe that to succeed we must recruit and retain talented individuals and
value and respect the differences each of those individuals brings with them.

In addition, we have a strong ongoing commitment to developing policies, procedures

and practices that will actively promote equality of opportunity and optimize the abilities of
our workforce. Decisions relating to the recruitment, employment, training,
progression, assessment and retention of our people will always be supported by these
principles of equality of opportunity.

Differentiation

HR strategies are aligned and used to success in differentiation strategies of FDL. To

support differentiation, HR strategies which are specified below are used:

Long term performance measures are performed. At long term business

development, FDL does not have short term profit favor.

HR strategies are based on employees training with environment change and

latest innovations updating.

Fair and equal pay practices are followed by FDL. To promote rewards, pay
structure and incentives of FDL system is designed.

Recruitment process is based on recruitment and hiring of people who have

new ideas

In organization by employee participation and career development continuity

broad career paths are available.
Products of Fair Distribution (FDL)
Smartphone
Tablet
Television
Home Appliances
Accessories