HavellsIndiaBreaksFreshGround;ForaysintoPersonalGrooming

HavellsstrengthensitsgripintheConsumersegmentthroughlaunchofwidest
rangeofpersonalgroomingproducts.
Aimstocapture25%marketshareinnext3years
ExpandscategoryLaunchesbabyhairclipperforthefirsttimeinthecountry;To
enterbabycareproductssegmentbyfirstquarterofFY1718
New Delhi, 8th February 2017: Havells India Limited, Indias leading Fast Moving Electrical Goods
(FMEG)Company,todayannounceditsforayintopersonalgroomingsegmentwiththelaunchofarray
ofhighqualitypersonalcareproductlikeElectricShavers,BeardTrimmers,GroomingkitPrecision
noseandearTrimmer,HairStraighteners&Dryers,BikiniTrimmer.Thecompanyalso,forthefirsttime
inthecountry,launchedbabyhairclippers.Theseexclusivelydesignedproductswillbeavailableinthe
pricerangeofRs1000Rs7200.
Speakingontheoccasion,Mr.AnilRaiGupta,Chairman&ManagingDirector,HavellsIndiaLimited,
said, We are extremely delighted to foray into personal grooming segment that offers enormous
growthpotential.AtHavells,ithasneverbeenaboutmaintainingstatusquobuttounderstandpulse
of the discerning consumer, evolve, innovate, enter new categories with best in line products and
establishleadershippositionwhilesettingnewbenchmarksinindustryexcellence.
Indiahasmorethan50%populationbelowtheageof25yearsandmorethan65%belowtheageof35
years.ItisexpectedthattheaverageageofanIndianwillbe29yearsby2020,comparedto37years
forChinaand48yearsforJapan.Withrisingyoungpopulation,moredisposableincomeandincreased
focusonpersonalgroomingamongstIndianyouthinbothurbanandruralareas,thecategoryissetto
growatafastpace.ThepersonalgroomingsegmentinIndiaiscurrentlyestimatedatRs1,500crore
andisgrowingatahealthyrateof25%30%perannum.Developedaroundtheevolvingneedsofthe
Indian consumers, Havells personal grooming range is a perfect blend of unique designs and latest
technology that comes with hallmark features of Havells products Style, Safety Durability and
Convenience.
Theproductswouldinitiallybeavailableinallmajorcitiesofthecountryandover400exclusiveHavells
Galaxieswhereconsumerscantouchandfeelproducts.Theentirerangewouldbeavailableacrossthe
countrybyendofMarch,2017.Apartfromthis,thecompanywouldbesellingproductsthroughonline
ecommerceplatforms.

Mr. Saurabh Goel, Executive Vice President Havells India Limited said, "Personal grooming as a
segmentisexperiencingswiftanddynamicgrowthlargelydrivenbyanexpandingmiddleclassandan
increased interest in personal grooming. We realized that despite our brand's strong recall and
resonanceamongtoday'syouth,wedidnothaveanyspecificproductsforthem.Thelaunchofourwide
rangeofcontemporaryandtopqualityproductsunderthepersonalgroomingsegmentwillbridgethis
gapandstrengthenourconnectwithyoungconsumerswhoarekeytothisfastgrowingcategory."
He added, Apart from our traditional channels we will also expand our network and reach out to
cosmetics,departmentalandpharmastoreswhereconsumerswillbeabletobuyourlatestrangeof
groomingproducts.

ABOUTHAVELLS

HavellsIndiaLtdisaleadingFMEGcompany(Fastmovingelectricalgoods)withpresenceacrossIndia.
ItsproductrangeincludesIndustrial&DomesticCircuitProtectionSwitchgear,Cables&Wires,Motors,
Fans, Power Capacitors, Luminaires for Domestic, Commercial & Industrial applications, Modular
Switches,WaterHeatersandDomesticAppliancescoveringtheentiregamutofhousehold,commercial
andindustrialelectricalneeds.HavellsownsprestigiousbrandslikeHavells,CrabtreeREOandStandard.

With43branchofficesandover4000professionalsHavellshasachievedrapidsuccessinthepastfew
years.Its11stateoftheartmanufacturingunitsinIndialocatedatHaridwar,Baddi,Noida,Sahibabad,
Faridabad, Alwar and Neemrana are manufacturing globally acclaimed products, synonymous with
excellenceandprecisionintheelectricalindustry.

Formoreinformationpleasecontact:
HavellsIndiaLimited FortunaPR
Amit Sharma VikasMahajan
Ph:+919911236700 h:+919953619912