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Q3- What kind of media institution might distribute your media product and why?

I have decided that the type of institution I want to distribute the magazine, that I have created has
to be experienced in magazine publication and be able to give me the knowledge and guidance to
make my magazine have the biggest audience and the most amount of profit as possible. I felt that
this was vital as, as mentioned before my magazine caters to a creative audience, of which are not
a popular social group and therefore don't include a lot of people. because of this, I need to get my
magazine as out there as possible in order to get enough money and to achieve the success I want
my magazine achieve. Its evident that the decision of the chosen institution is one of the most
crucial decisions, on the basis that it determines wether the magazine is a success or a failure.
Magazine publishers are responsible for making their publications a success, due to the exceeding
duties they're responsible for. They are responsible and are ultimately in charge for the content and
stories of the magazine. Because of this, they have control on the: Direction- Publishers establish
a direction and market position for the magazine so that it conveys a clear identity to readers and
advertisers. Content- The magazines content must reflect its editorial position. The publisher
recruits a team of writers, photographers and editors to create entertaining, informative and
newsworthy articles that appeal to the target audience, which ultimately attracts the audience
needed for it to be a success. Advertising- Advertising is a critical stage for magazines, as it is
arguably where all of the income is received. Publishers recruit an advertising sales team to sell to
advertisers or agencies. They look over the production of a media kit which includes essential
demographic and lifestyle information on the magazines readership, in addition to circulation
figures, editorial policy and case studies of successful advertising campaigns. Financial control-
Publishers must balance revenue from subscriptions, retail sales and advertising with staff,
production and distribution costs to ensure the magazine makes a profit. They set budgets and
make decisions about ways to improve profitability by increasing revenue or reducing costs. They
may decide to produce an online publication rather than incur printing and distribution costs, for
example. They may aim to increase revenue by repositioning the magazine to appeal to a wider
base of readers and advertisers. Profile- Publishers aim to raise the profile of their magazine by
representing it at conferences and public events. E.g. promoting magazine at music festival or in
fashion/ music stores.

Magazines are publications, that are printed or electronically published. They are usually published
on a regular schedule and contain a variety of content. They are generally financed by advertising,
by a purchase price, by prepaid subscriptions, or a combination of the three. As distribution is then
needed for the publication, a clear plan is needed to maximise profits. Magazines can be
distributed through the mail, through sales by newsstands, bookstores etc or through free
distribution at selected pick-up locations. The subscription business models for distribution fall into
three main categories.

Time Inc - IPC Media- publishing company (Formerly International Publishing Corporation and IPC
Media). Time Inc is one of the most influential and popular digital publishing companies (selling a
over 350 million copies each year). Some of the institutions most successful brands include NME,
Now, InStyle and Uncut. The company covers a variety of different genres and types of magazines
so that a wide variety of people are attracted to read the magazines. Due to the fact that this
company is well established in the industry, this means that it would be a great institution to have
publish my magazine for my electro pop magazine, as not only would the success of the publishing
company guarantee the success of the magazine itself, but the high coverage of different music
genres means that my electro pop magazine will stand out against the other magazines, on the
basis that it is a genre that isn't as well known, and attract a different audience, bringing my
magazine and the institution more publicity. As the company has published other music magazines
like NME, it shows that the institution has previous experience in attracted a music based
audience, meaning that they will entice the type of audience that I want and increase my sales.
Where might the money come from to publish my magazine?
Arguably, I think that I would follow the same method as a big magazine company or institution
such as Clash magazine. I would do this by trying to entice a selection of publication companies
into my magazine through different advertising methods so they can see that my magazine is
different from other magazines in the market. I would aim to attract the company IPC Media as
they have lots of experience with publicising successful magazines, and with their extensive
experience, I feel they would be able to obtain the profit needed for my magazine to be a success.
I would also get NEON out their by investing in a wider variety of businesses that would be
advertised in the magazine to benefit both parties, as success could ultimately be shared. The
magazine would begin with being available at big pop festivals and gigs such as V Festival in order
to attract the typical audience and start making a identity for the magazine. Another way of gaining
enough money from publishing my magazine would be to make free gifts a part of the magazines
ploy to attract an audience is a smart way in giving the audience something extra compared to
current pop/ electro pop magazines. However, this isn't evident in my magazine as i felt that this
would attract the wrong type of audience, in contrast to the intended young demographic of people
aged 16-22. Once a real status has been acquired for my magazine, it would be wise to make it
available on big magazine websites such as Stack- to allow easy subscription to the magazine
every month in the pop/ electro pop genre. This would be good on the basis that this is a big online
company so it would get the name out there however it would also guarantee free digital access
with subscriptions, to keep up with the modern, technological audience (the young demographic
my magazine is targeted at).

What your magazine is similar to 'institutionally' (name some magazines which would be
released in a similar way)
Clash and V magazine are all institutionally similar due to their quirky, similar creative styling, both
of these magazines interpret bold statement colours and have a different look to usual magazines,
even though these magazines arent pop magazines, their styling is similar to my magazine. Id
hope to have the same success as these magazines by starting small, letting the publicity grow.
My magazine markets at 3.99 which is average compared to the majority of music magazine sale
prices. This means that my magazine has room to grow in the industry as it isnt too expensive to
deter people from buying a new magazine, but it isnt too cheap for the audience to think that it is
poor quality and unpopular.

You need to refer to actual company names and processes so you will need to maybe do a
bit more research into magazine publishers like Emap
EMAP Ltd is a British media company, specialising in the production of business-to-business
magazines, and the organisation of business events and conferences. EMAP is part of Top Right
Group. It has connections with radio and television to branch out into other areas of the media
market. This company would be great to be published by as their connection across the media
spectrum is so wide that they would be able to attract an audience easily. Emap distributes the
fashion magazine Drapers, which is a successful fashion and retail magazine this would also be a
good company to have distribute my magazine, as they have clear experience in the field and their
experience would mean for a successful outcome for my magazine profits. As they have made a
variety of magazine over their time including Smash Hits, retail weekly, MEED and Eye magazine
this means that they havent produced a electro pop music magazine yet, which suggests that they
would be interested as this is a field that they havent published for, meaning they would gain a
new audience and my magazine would stand out against their previous publishing.