Corporate logos

Foo Fighters logos

The US music band was formed in 1994 and on their first products their
had a simplistic style of font, spacing and a rustic earth colour scheme to
represent their tone of music but it was rather simple and matter of fact.
As this was designed as an afterthought, by the lead singer (Dave Grohl)
to be added to the debut album sleeve cover.

After this initial release, the band wanted a more robust and industrial
design for their logo, but again they just kept with the name of the band,
but with no background colour to keep it clean.

Colours of the bands Logo:

They have used numerous rich and different schemes over the duration of
the bands life. The boldest range is the most current Red/Black and White
scheme.

British Telecom logos

1980-1991:

The colours and font were in keeping with the 9bright bold styles of the
decade. The dots along the top of the letter T were used to represent the
numbers on a telephone and were designed to have a trigger a memory of
having to call someone when this logo is seen. The off yellow, towards
orange colour was used to stand out from sides of vehicles, payphones
etc. to easily been seen by consumers.

1991-2003:

The company was restructured so the company decided to change the

design with firstly removing the name of the organisation to reflect the
companys commitment to meetings customers needs the customer is
King. The colour scheme was modified to reflect the cleaner, streamed
lined company, the full name was removed due to the wide
acknowledgement of the recognition of the initials are known as the
company.
The humanoid was used to show the king, as per their corporate
manifesto. The logo was designed by Wolff Olins.

2003-present day

The company wanted to modernise their logo after King design was
thought to represent a trumpeting of their brand, there were negative
feedback as it was portrayed as a piper i.e. leader image connotation from
then being all inclusive of their consumers. Instead the connected world
was created by weareseventeen to invoke their global presence in the
telecommunication market. The design was used to reflect and embody
BTs five corporate values: trustworthy, helpful, inspiring, straightforward,
heart. The new design was used to add a new flavour of flat design that
embraces the 2D nature of a screen.

Colours of the BT Logos

The strong blue theme was been constant for decades with the brand to
distil the bold, empowerment feeling in the audience. The new multi
coloured designed was reflective of the openness of the company and to
welcome all forms of interaction.

Siemens AG logos

The Siemens logo is often thought of as one of the most recognized

logos/brands in the world.

The earlier versions of the Siemens logo featured a interlocking

monogram with the companys initials SH. (Siemens & Halske, the old
name of the company). In 1928 a ring was introduced to the logo along
side the name. The initials were used until 1973 when the logo was finally
adjusted just to reflect the brand itself.

The most recently design (logotype) was created in 2001,

It displayed a major change in weight of typeface, utilizing round shapes
and unusual colouring to maximize the logos emotional appeal and visual
recognition.

It showed a bold new change in the design for the company using a
different weight of typeface and rounder shapes. This was used to
maximize the emotional appeal and visual recognition of the overall
design. The current company was added to the logo also in 2001.

Colours of the Siemens Logo

The use of the turquoise colour in the companys logo is used to portray;
freshness, serenity, nature and energy.