SOMESH GOEL

Telephone: (Mobile) +91 918157848

E mail: somesh.goel@ymail.com

Graduation BBA
Post Graduation PGDM (Marketing & Finance)

PROFESSIONAL SYNOPSIS

A resourceful, self-motivated, results driven IT professional with 3 years experience. Currently working as
Executive Strategic Planning in United Breweries in Strategic Planning handling India market sales
analytics.

Possesses valuable transferable skills including outstanding interpersonal relationships

across global sectors. A capable organiser, quick to grasp and make good use of new Key Points
ideas and information and reliable and conscientious in all responsibilities. Enjoy
motivating and being part of a productive team; equally comfortable working on own SQL Server
initiative. Possesses exemplary planning skills and accustomed to operating under Designing simple
considerable pressure, remaining calm and effective and prioritising wisely having and complex
proficiency in SQL server, Excel, Word, Power point and SAS. queries.
Lead Management
KEY RESULT AREAS
List Pulls
Dashboard Creation
Expertise Lead Reporting
Good understanding of using SQL and SAS for data extraction and analysis.
Data Matching
Able to work productively and instinctively with good
Data Analysis
initiative Knowledge of Global Marketing Operations
Confident in communicating and presenting at all Data Manipulation
levels Good level of analytical and numeracy skills Preparing
Experience in working across multiple deliverables at the same time sales report
ensuring quality and timely deliveries Presentations
Data Hygiene
Operations: Business Rules
Data management, analysis, execution and creation
reporting Lead Management Data Mining
Designing simple and complex queries Statistical Analysis
Process improvement & enhancement
SAS
Documentation & creation of productive Business
Business Modelling
Rules Presenting data as information
Market Research

CAREER SKETCH

Since Jun16 to Till Date United Breweries, Bangalore Executive Strategic Planning

Part of Central Sales Analytics team responsible for sales analytics across country.
Key Responsibilities:
o Monthly and Quarterly Metrics such as Industry performance, Brand wise
company performance report preparation.
o Deep diving the sales data to find out problem areas as well as key
opportunities.
o Cross working with Sales force automation team and utilising primary data
to act as bridge between sales analytics and SFA team.
o Creating presentation with key highlights and insights for marketing and
sales head.
o Managing different data sources i.e primary, secondary and tertiary.
o Using market and industry trend to identify pockets of opportunity in alco-
beverage industry.
Since Sept15 to Jun16 Brillio Technologies, Bangalore Analytics Consultant

Working Onshore at DELL, as part of Marketing COE.

Key report for Customer Segmentation for Corporate Accounts of Dell across the globe.
Participation in pilot projects & UATs to stabilize and adapt to upcoming processes & tools.
Proficiency in SQL server, SAS, Excel, Word, Power point
Analysis on the account and contact matching with accurate results. Data List Pull as
per the requirements on targeted segments.

Since May14 to Sept15 TCS, Vadodara Business AnalystNielsen Account

Managing various Data sources of AC Nielsen and Data Cleansing. Statistical Modelling using SAS tools
Provides Analytical Insight for Fortune 100 FMCG Clients such as P&G, Uniliver, Mondelez etc.
Process Trainer for New Team Members. Insight preparation
Handling Different region projects which are standard as well as customized.

Since March13 to March14 Orane Consulting, Noida Assistant Manager - Presales

Business Analyst for range of Business Functions involving Strategic Decision making.
Pre-Sales and Market Research.
Client Handling at CXO level for Global organizations. Treasury and Risk Management Analytics

I.T. Skills

Databases : SQL Server

Packages : MS office 2013.
Data Mining Tools : SQL,SAS

Educational Background

Jaipuria Insititute of Management,Noida 2011-2013

PGDM(Finance & Marketing) Aggregate 78%
JSS,Noida 2008-2011
BBA (CAM) Aggregate 70%
Vanasthali Public School, Delhi 2007-2008
H.S.C.(Science) Aggregate 63%

Lawrence and Mayo Public School,Ajmer 2005-2006

S.S.C. Aggregate 75.20%

Personal Details

Date of Birth 4th May 1990

Gender Male
Interests Reading Novels, listening music, playing board Games
Personality Traits (i) Diligent
(ii) Determined
(iii) Confident
(iv) Adaptive