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1. Introduction
The Belmont Public Library is located in northwest Illinois and serves a diverse patron
population of approximately 100,000. We at the Belmont Public Library believe that all
individuals no matter race, gender, social class, or disability have a right to the equal access of
materials and resources provided by public libraries. During our tenure of providing these
services, it has come to our attention that the visually disabled in our community are
While library services for the visually impaired are provided through a number of government
organizations such as the National Library Service for the Blind and Physically Handicapped
(NLS) and the Illinois Talking Book Center, we still believe that more services must be offered to
this unique group for a variety of reasons. The Centers for Disease Control and Prevention has
reported that 14 million Americans have a visual impairment and this number is expected to
grow within the next several years (Centers for Disease Control and Prevention, 2015). With the
Illinois State funding crisis, the need to provide services to this group has become even more
important.
2. Objective
I. We at the Belmont Public Library will provide various supports to the visually
impaired community in the Belmont, Illinois service area as well as to those residing
visual impairment.
III. We will build a new community that fosters awareness and acceptance between those
national audience.
II. On-site services will include readers advisory services, reference work, bi-monthly
designed for the visually impaired. We will provide reading materials in audio,
States. While we will aim to reach as many visually impaired community members as
possible, we will specifically target the visually impaired in the age bracket of 40 to
100. We have decided to specifically target this age bracket because of information
available stating that visual impairment as a result of various diseases increases after
seek to build partnerships between the Belmont Public library and these
organizations.
5. Strategies
I. We recognize that funding will be a major issue in fully realizing this marketing plan.
In order to reach our goals, we will actively seek funding from the State, Nationally,
available through the American Council of the Blind and Vision Corps.
II. We will use a three prong approach in informing our target audience of these services.
i. We will communicate with community members at our physical location
about our new initiative to service the visually disabled. We will encourage
these valued patrons to spread the word about our new services.
ii. We will visit local community organizations already providing services to the
servicing this group. We will leverage this group in helping us reach the
the not visually impaired. Radiobroadcasts will have three stages: (1) short
advertisements for Belmont Public Library and its services to the visually
impaired, (2) topic shows focusing on various current events and/or issues in
visually impaired. Specifically, we will use Belmont Public Library staff, interested
patrons, community group leaders, and radiobroadcast services to get our message
out.
IV. When promoting our services, we will use the phrase Belmont Public Library:
these services may take a flyer. Flyers have the potential to reach larger
groups of people who may not use the library. (See Appendix A)
II. We will write letters to local organizations servicing the visually impaired in the
visually impaired. We will request that they partner with us by providing free
broadcast times to promote our services and to host our storytelling program Our
and potential for targeting programing and services for the visually impaired. Obtain
the Library Board of Directors approval before any further marketing steps are taken.
II. 10 months to launch: Secure funding for new materials and computer equipment.
III. 8 months to launch: Contact radiobroadcast stations and request a partnership and/or
radiobroadcast.
VI. 3 months to launch: Secured timeslot for the radiobroadcast of Our Story. Create
year mark.
XI. 7 months after launch: If it is decided to keep services for the visually impaired,
offered
IV. Radiobroadcast ratings
***Note: The Belmont Public Library is a fictional library. I have used services offered at
the Chicago Public Librarys Talking Book Center and the Illinois Talking Book and Braille
Service to inform some of the services offered in this marketing plan report. All
radiobroadcasting services were developed on my own and are not offered by the above
organizations.
References
American Council of the Blind. (2013). Funding Assistive Technology Resources. Retrieved
April 30, 2016 from www.acb.org/node/1632
Cavill, P. (n.d.). Marketing Plan Worksheet. Wired West vol. 1, no. 3. Retrieved from
http://units.sla.org/chapter/cwcn/wwest/v1n3/cavilc13.htm
Cavill, P. (n.d.). On Public Relations, Marketing and Advocacy. Wired West vol. 1, no. 3.
Retrieved from http://units.sla.org/chapter/cwcn/wwest/v1n3/cavill13.htm
Cavill, P. (n.d.). On Public Relations, Marketing and Advocacy: Marketing Plan Worksheet.
Wired West vol. 1, no. 3. Retrieved from
http://units.sla.org/chapter/cwcn/wwest/v1n3/cavilb13.htm
Centers for Disease Control and Prevention. (2015). National data [Data file]. Retrieved April
30, 2016 from http://www.cdc.gov/visionhealth/data/national.htm
Chicago Public Library. (n.d.). Harold Washington Library Center: Talking Book Center.
Retrieved April 30, 2016 from www.chipublib.org/talking-book-center/
Illinois State Library. (n.d.). Talking Book and Braille Service. Retrieved April 30, 2016 from
www.cyberdriveillinois.com/departments/library/TBBS/home.html
National Library Service for the Blind and Physically Handicapped. (2016) That all may read.
Retrieved April 30, 2016 from www.loc.gov/nls/index.html
Appendix A
Appendix B
Appendix C