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5. Justification. It is absolutely essential that you provide sound reasons for the
methods your have chosen to conduct your research. This aspect is particularly
important when adopting a novel or non-standard methodology. Approaches at odds
with comparable endeavours require considerable rigorous justification.
10. Generalisation. Include a section in your methodology which directly addresses the
question of how far data obtained through your approach can be generalised. Bear this
issue in mind when designing your methodology too, as results with general significance
outside of your direct data set will tend to increase the persuasiveness of your eventual
findings.