Documentos de Académico
Documentos de Profesional
Documentos de Cultura
00 USD
Lakoff
“I don’t think I’ve ever said, ‘You have to get this book.’ But there’s always a first time for
everything. Lakoff’s findings will help rescue the Democratic Party from itself. If there’s NEW YORK TIMES BESTSELLER
one book you read this year, it should be this one.”
—Markos Moulitsas Zúniga, DailyKos.com
“Ever wonder how the radical right has been able to convince average Americans to repeat-
edly vote against their own interests? It’s the framing, stupid! D O N ’ T T H I N K O F A N “one of the most influential political thinkers
E L E P H A N T ! is a pithy and powerful primer on the language of American politics.”
of the progressive movement”
“Read this book and be part of transforming our political dialogue to support our highest
ideals and speak to the hearts of Americans.”
—Joan Blades and Wes Boyd, MoveOn.org
“With the election behind us, it is even clearer that Lakoff’s ideas are at the very core of
the work we need to be doing—and now.”
—Don Hazen, AlterNet.org
don’t think of an elephant!
K N O W YO U R VA L U E S A N D F R A M E T H E D E B A T E
D O N ’ T T H I N K O F A N E L E P H A N T ! is the antidote to the last forty years of conser-
vative strategizing and the right wing’s stranglehold on political dialogue in the United States.
GEORGE LAKOFF
FOREWORD BY H O WA R D D E A N INTRODUCTION BY D O N H A Z E N
Author George Lakoff explains how conservatives think, and how to counter their argu-
ments. He outlines in detail the traditional American values that progressives hold, but are
often unable to articulate. Lakoff also breaks down the ways conservatives have framed the
issues, and provides examples of how progressives can reframe the debate.
Lakoff’s years of research and work with environmental and political leaders have been dis-
tilled into this essential guide, which shows progressives how to think in terms of values instead
of programs, and why people vote their values and identities, often against their best interests.
DON’T THINK OF AN ELEPHANT! is the definitive handbook for understanding THE ESSENTIAL GUIDE FOR PROGRESSIVES
how conservatives think, what their moral values really are, and how to articulate the pro-
gressive moral vision to reframe—and reclaim—political discourse.
Read it, take action—and help take America back.
Chelsea Green
F R A M I N G 1 0 1 : H O W T O TA K E B A C K P U B L I C D I S C O U R S E 33