Attention is the most important consumer behaviour marketers crave for in this

energetic, tech-savvy and impatient Millennial generation. And when it come

and needless to say Beautiful people or things have been used in the past to
draw our attention. A trip down the memory lane and we realise our most
favourite story passed down from generations is a classic example of how a
beautiful deer caught the attention of Sitas eyes so much so that she sent her
husband Lord Ram to look for him. Another fable reminds us how Indra cleverly
sent Apsara Menaka from the heaven to distract the Rishi Vishwamitra and break
his meditation.
There are countless examples in the past which show us that beauty captures
our attention everytime.
Satyamev Jayate season 3| Episode 6