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1
What is Statistics
Components of Statistics
Design: Planning how to obtain data
Market analysis
Are people more likely to stop at a Starbucks if theyve seen a recent
TV advertisement for their coffee?
Heart health
Does regular aspirin intake reduce deaths from heart attacks?
Cancer research
Are smokers more likely than non-smokers to develop lung cancer?
Results:
The percentage of each group that had heart attacks
during the study:
0.9% for those taking aspirin
1.7% for those taking placebo
Question: Why
consider Sample?
Sample
Population
Copyright 2013, 2009, and 2007, Pearson Education, Inc. 8
8
Descriptive Statistics and Inferential
Statistics
Descriptive Statistics refers to methods for summarizing
the collected data. Summaries consist of graphs and
numbers such as averages and percentages.
s
s
9 Copyright 2013, 2009, and 2007, Pearson Education, Inc. 9
Example: Preferred Car Color
Descriptive Statistics
About 42% residents
preferred the color silver
Pie chart
Or
Inferential statistics
Singapore residents preferred blue cars. Correct?
Or
Using Technology
The problem is that a computer will perform the
statistical analysis you request whether or not its
use is valid for the given situation. You, not
technology, must select valid analyses.
Data files
Large sets of data are typically organized in a
spreadsheet format known as a data file.
Each row contains measurements for a particular
subject.
Each column contains measurements for a
particular characteristic.
Databases
An existing archive collection of data files.
Not all databases give reliable information. Before
you give credence to such data, verify that the data
are from a trustworthy source.