Peter Fisk

Founder of GeniusWorks and author of Gamechangers

Professor of Strategy, Innovation and Marketing, IE Business School
Email: peterfisk@peterfisk.com Twitter: @geniusworks
THINKING DIFFERENT

GLOBAL GAMECHANGERS

PRACTICAL TOOLS TO IMPLEMENT

THINKING DIFFERENT
 Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
Unreal
Crazy
Astounding
Worldchanging decade

2020
2010
Pop 7.7Bn
Pop 6.9Bn
GDP $90T
GDP $63T
E7
G7
Building blocks to the future
Wellbeing Authenticity

Happiness Collaboration

Caring Lifetime learning

Tribal Empowerment

Agelessness Mobility Sustainable living

Creative class Open education Culture fusion

Digital natives Cloud intelligence Localness

Women Entrepreneurship Storytelling

Globalisation Biotech Healthcare Climate change

Turbulent markets Internet of things Resource shortages Urbanisation

New economies Clean energy Transparency Bio diversity

New business models Nano tech Travel Population growth

Slow growth at home
Guiyang Circle

Guiyang
China
106.6 E, 26.6 N
4100km radius

Most of the world

lives here
 West East
Big Small
Volume Profit

+genius
 Capability Imagination
Independent Collaborative
Evolving Disrupting

+genius
Business Customer
Push Pull
Average Relevance

+genius
Every business must change
 Speedboats beat
supertankers

fast and focused

Suli Breaks: Rule the World
Every minute
Winning in a digital world

The 99 cent business model

Digitally enabled real world

The $900 business model

We live in a time of
awesomeness
Think different
 RATIONAL EMOTIONAL

ANALYTICAL INTUITIVE

FOCUSED CONNECTED
Whats your tae Kuk?
LEFT BRAIN + RIGHT BRAIN
Seeing things differently
Thinking different things
Customer
broader
view

Business
Your
narrow
narrow
view
view

You Customer
The customers world
The customer agenda

GeniusWorks 2013
Changing attitudes
Born Born Born
Gen 1965-1980 Gen 1980-1995 Gen 1995-2010

X 50 million Y 75 million Z 100 million

Influenced by fall of Berlin Influenced by 9/11, reality TV, Influenced by economic and
Wall, capitalism, Live Aid and social media climate crisis, Arab spring

Open-minded, practical and Ethnically diverse, realistic Global minded, caring and
pragmatic and optimistic opportunistic

Self-reliant, reject the rules, Self-inventive, rewrite the Collective, dont know the
whats in it for me rules, make the most of life rules, in it together

Career professionals, but also Seek freedom and flexibility, Seek security and stability,
seek work-life balance work with not for company multi-takers, project workers

Computer adopters, emailers, Digital natives, big texters and Digitally immersed, driven by
but like face to face social media users mobile and crowd behaviour
Seeing things differently
Thinking different things
Customer
broader
view

Business
Your
narrow
narrow
view
view

You Customer
IT support is boring, isnt it?
For the customer, its an emergency
Seeing things differently
Thinking different things
Customer
broader
view

Business
Your
narrow
narrow
view
view

You Customer
Time to think bigger
Google <X> Moonshot factory
Why focus on 10%
why not 10 x better?
THINKING DIFFERENT

GLOBAL GAMECHANGERS
Dont just play the game
Change the game
 Peter Fisk 2013
Gamechangers.pro
 16 ways to innovate your business

Purpose Strategy
innovation innovation

Brand Concept
innovation innovation

Market Product
innovation innovation

Customer Service
innovation innovation

Experience Channel
innovation innovation

Relational Pricing
innovation innovation

Structural Financial
innovation innovation

Process Resource
innovation innovation

Peter Fisk 2014

Gamechangers.pro
 The Global Gamechangers.pro
es

futurestore futureproduct futuretravel futurefashion futurefood futuremedia

1. Amazon 1. Apple 1. Aeromobil 1. Ashmei 1. Aeroshots 1. Al Jazeera
2. Aussie Farmers 2. Beautyin 2. Air Asia 2. Beats 2. Gram-Danone 2. Coursera
3. Etsy 3. Godrej 3. AirBNB 3. Desigual 3. Graze 3. Future
4. Fab 4. Lego 4. Emirates 4. Gilan 4. Isis Organic 4. Pixar
5. Greenbox 5. Method 5. Kulula 5. Indetix 5. Juan Valdez 5. Pledge Music
6. Le Pain Q 6. Natura 6. Moveo 6. Patagonia 6. LA Organic 6. Red Bull
7. Positive Luxury 7. Nike+ 7. Pipistrel 7. Rapha 7. Moa Beer 7. Rovio
8. Trader Joes 8. Oculus Rift 8. RedBus 8. Shang Xai 8. Nespresso 8. Spotify
9. ZaoZao 9. Pebble 9. Virgin Galactic 9. Threadless 9. Yeni Reki 9. Ushahida
10. Zilok 10. Renova 10. Zipcars 10. Toms 10. Zespri 10. Wordpress

futurebank futurehealth futuretech futuremakers futureservice futurebrands

1. Alior Sync 1. 23 & Me 1. Alibaba 1. 3DHubs 1. Ashoka 1. FC Barcelona
2. La Caixa 2. Aravind 2. ARM 2. Corning 2. AzuriTech 2. Bitcoin
3. Fidor 3. Epocrates 3. Bharti Airtel 3. DP World 3. Graal Bio 3. Bhutan
4. First National 4. Genentech 4. Giff Gaff 4. Dyson 4. IBM 4. The Elders
5. Itan Unibanco 5. Intuitive Surgical 5. Google X 5. Embraer 5. IDEO 5. Lovemarks
6. Moven 6. Narayana H 6. Rackspace 6. Local Motors 6. Kickstarter 6. Oregon Project
7. M-Pesa 7. Organova 7. Raspberry Pi 7. Space X 7. Li & Fung 7. ParkRun
8. Square 8. PatientsLikeMe 8. Samsung 8. Syngenta 8. Live Nation 8. WWF
9. Umpqau 9. Scanadu 9. Tencent QQ 9. Tata 9. Salesforce 9. Zoe Suggs
10. Zidisha 10. Second Sight 10. Xiaomi 10. Tesla 10. Y Combinator 10. You
Peter Fisk 2014
N/S American brands European brands African/Arab brands Asian/Oceania brands peterfisk@peterfisk.com
05:30 Los Altos, USA

23&Me
Anne Wojcicki
DNA Profile $99
07:30 Ferguson, Texas

Tesla
Elon Musk
500km, zero carbon
07:30 Ferguson, Texas
07:30 Ferguson, Texas
07:30 Ferguson, Texas
 07:30 Bogota, Colombia

Juan Valdez cafe

Luis Genaro Munoz
Coffee Grower cafes
07:30 Bogota, Colombia
 08:30 Moon Bay, Barbados

AirBNB
Brian cheskey
Collaborative consumption
08:30 New York, USA

Moven
Brett King
Making money simple
 09:30 Sao Paulo, Brazil

Beautyin
Cristiana Arcangeli
Almetics
09:30 Sao Paulo, Brazil
 12:30 Accra, Ghana

Azuri Tech
Simon Garth
Pay as you go power
13:30 Cambridge, UK

Raspberry Pi
Eden Upton
20 circuit boards
14:30 Paris, France

Aerolife
Prof David Edwards
Vapour food, zero cal
14:30 Berlin, Germany

Zipcars
Antje danielson
Carshare per minute
15:30 Beirut, Lebanon

Mayrig Restaurants
Aline Kamakian
Armenian Culture
18:30 Mumbai, India

Redbus
Phanindra Sama
Online bus system
20:30 Shanghai, China

Alibaba ecosystem
Jack Ma
Digital marketplace
20:30 Kuala Lumpur, Malaysia

Air Asia
Tony Fernandez
New middle travel
Change the game

Change
Why
audacious enabling

networked

collaborative

intelligent
audacious
intelligent
collaborative
networked
Change
Why
enabling
Renova
Aeromobil
 The Global Gamechangers.pro
es

futurestore futureproduct futuretravel futurefashion futurefood futuremedia

1. Amazon 1. Apple 1. Aeromobil 1. Ashmei 1. Aeroshots 1. Al Jazeera
2. Aussie Farmers 2. Beautyin 2. Air Asia 2. Beats 2. Gram-Danone 2. Coursera
3. Etsy 3. Godrej 3. AirBNB 3. Desigual 3. Graze 3. Future
4. Fab 4. Lego 4. Emirates 4. Gilan 4. Isis Organic 4. Pixar
5. Greenbox 5. Method 5. Kulula 5. Indetix 5. Juan Valdez 5. Pledge Music
6. Le Pain Q 6. Natura 6. Moveo 6. Patagonia 6. LA Organic 6. Red Bull
7. Positive Luxury 7. Nike+ 7. Pipistrel 7. Rapha 7. Moa Beer 7. Rovio
8. Trader Joes 8. Oculus Rift 8. RedBus 8. Shang Xai 8. Nespresso 8. Spotify
9. ZaoZao 9. Pebble 9. Virgin Galactic 9. Threadless 9. Yeni Reki 9. Ushahida
10. Zilok 10. Renova 10. Zipcars 10. Toms 10. Zespri 10. Wordpress

futurebank futurehealth futuretech futuremakers futureservice futurebrands

1. Alior Sync 1. 23 & Me 1. Alibaba 1. 3DHubs 1. Ashoka 1. FC Barcelona
2. La Caixa 2. Aravind 2. ARM 2. Corning 2. AzuriTech 2. Bitcoin
3. Fidor 3. Epocrates 3. Bharti Airtel 3. DP World 3. Graal Bio 3. Bhutan
4. First National 4. Genentech 4. Giff Gaff 4. Dyson 4. IBM 4. The Elders
5. Itan Unibanco 5. Intuitive Surgical 5. Google X 5. Embraer 5. IDEO 5. Lovemarks
6. Moven 6. Narayana H 6. Rackspace 6. Local Motors 6. Kickstarter 6. Oregon Project
7. M-Pesa 7. Organova 7. Raspberry Pi 7. Space X 7. Li & Fung 7. ParkRun
8. Square 8. PatientsLikeMe 8. Samsung 8. Syngenta 8. Live Nation 8. WWF
9. Umpqau 9. Scanadu 9. Tencent QQ 9. Tata 9. Salesforce 9. Zoe Suggs
10. Zidisha 10. Second Sight 10. Xiaomi 10. Tesla 10. Y Combinator 10. You
Peter Fisk 2014
N/S American brands European brands African/Arab brands Asian/Oceania brands peterfisk@peterfisk.com
futurestore the future of retail
futurehealth the future of healthcare
futurebank the future of finance
THINKING DIFFERENT

GLOBAL GAMECHANGERS

PRACTICAL TOOLS TO IMPLEMENT

FitsMe, Tallinn
Parra by SBA, Kaunas
Stigo Bike, Tallinn
Stand by Jursons, Riga
Estelon, Tallinn
Cliq, Riga
Heavy Eco, Tallinn
Estelon, Tallinn Concert Hall, Gauja
E-Estonians, Global
Are you ready to change your world?
5 practical approaches to make happen

Innovate

Brands

Resonate

Connect

Enable
1. Brands Change your purpose

Innovate

Brands Brands are about people

Resonate not products, about
Connect
peoples lives and dreams,
Enable
not ownership
 Brand purpose

Comparative

Why would they

recommend us
to others?
2. Innovate Change your business

Innovate

Brands Innovate the business

Resonate
model and customer
experience, connecting
the best ideas together
Connect

Enable
 New business models
Maker models Channel models Crowd models Payment models Exchange models Asset models

Make and Spectrum Membership Subscription Buyer and seller Advertising or

distribute retail club payment marketplace Sponsorship
business model business model business model business model business model business model
eg CocaCola eg Amazon eg Costco, eg FT.com, eg Etsy, eg Google,
Microsoft Marks & Spencer Quintessentially Graze NYSE Metro Newspapers

Make and Niche Crowdfunded Regular Collaborative Listed or

sell direct retail ventures Replacement consumption Promoted
business model business model business model business model business model business model
eg BMW, eg ToysRUs, eg Kickstarter, eg Gillette, eg Buzzcar, eg Monster
HSBC Wiggle Zidisha Nespresso Regus Linkedin

License to Curated Opensourced Shared Branded Network

make retail community rental Consortia builders
business model business model business model business model business model business model
eg ARM, eg Fab, eg RedHat, eg Zilok, eg Cisco, eg Hotmail,
Ed Hardy Positive Luxury MySQL Hilton Spar Twitter

Demand Auction Multulevel Freemium Tradeable Reputation

then Made retail marketing pay within currency builders
business model business model business model business model business model business model
eg ZaoZao, eg eBay, eg Tupperware, eg Angry Bird, eg Bitcoin eg Tripadvisor,
Threadless Sotheby Natura Coursera Air Miles PaywithaTweet

Knowledge Franchised Group Pay as Transaction Customer

and time retail buying you go facilitator data
business model business model business model business model business model business model
eg McKinsey, eg McDonalds, eg Groupon, eg AzuriTech eg Paypal, eg Facebook,
Harvard Subway Huddlebuy Techshop Visa 23andMe

Certification and Remainder Reverse Micro Dynamic Non-profit

endorsement retail auction payments pricing business
business model business model business model business model business model business model
eg ISO, Eg Saks, eg Priceline eg Flattr eg Expedia, eg Oxfam
Verisign Vente Privee Freemarkets Grameen Danone Uber Wikipedia
3. Resonate Change your marketing

Innovate

Brands Engage people in relevant,

Resonate
personal, topical ways
Marketing is real time
and about real things
Connect

Enable
 Resonance marketing

Personal Story
marketin marketin
g g
Enabling

Relevant

Brand

propositions

experience
Social Real-time
marketin marketin
g g
4. Enable Change your experience

Innovate

Brands Deliver experiences that

Resonate
enable people to use
products better enable
them to achieve more
Connect

Enable
 Enabling experiences
Enabling Customers
more
experience

Integrated
Branded
Added value through

journey $20 lunch

experience with friends
differentiation

Empathetic
delivery Personal
service $2 coffee
in store

Distinctive
design
Branded
product
20c branded
coffee
Commodity
product 2c coffee
beans

Added value through

relevance
5. Connect Change your relationship

Innovate

Brands Connect people with

Resonate
others like them
Communities of interest;
Movements with purpose
Connect

Enable
 Customer movements
Customer

Co-enable Co-design Customer

Customer

Brand- Collaborative
Movement Co-consume enabled Co-create
community

Customer
Customer
Co-support Co-sell

Customer
5 practical approaches to make happen

Innovate

Brands

Resonate

Connect

Enable
I am a gamechanger

I believe in the future

I want to contribute to something bigger than myself.
A world of infinite possibilities
I want to make life better, the world a better place.
I see opportunity when others see impossibility
Change is my opportunity, to seize and shape.
Thinking bigger, reframing my perspective.
Seeing things differently, thinking different things.
Aiming higher, with a purpose beyond profit.
I explore. I challenge. I risk. I venture.
Harnessing the power of brands, the potential of people.
Digital networks, technologies and business models.
Rethinking. Imagining. Reinventing. Igniting.

We are all in the ideas business.

Fusing the best ideas. amplifying the potential of others.
Creating, designing, innovating, together.
Mobilising people with a cause, enabling them to achieve more.
I embrace my childlike wonder and curiosity
I dont want to live somebody elses life.
I take flying leaps into the known.
To live in the shadow of somebody elses vision.
Playing the game. Changing the game. Playing to win.
Imagination is my pathway to a better future.
Ideas and brands are my guides.
Partners make them real.

Most of all, I believe in me, and in being more.

To achieve what I never thought possible.
To put a ding in my universe.

I am bold, brave and brilliant.

I am a gamechanger.
 ACCELERATING GROWTH
Engaging your people in a future vision developing a new
business strategy driving creativity and innovation
developing a new brand solving a complex
problem fast building your team
strategy, brand and innovation consulting
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners

Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days

Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects

Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects

peterfisk@peterfisk.com
www.theGeniusWorks.com
 DEVELOPING PEOPLE seeing things differently, thinking different things

peterfisk@peterfisk.com
www.theGeniusWorks.com
+genius
PETER FISK
is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders
to develop innovative strategies for business and brands.

He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the worlds
top ranked business schools, and leads his own company, GeniusWorks, a boutique
consulting firm, helping clients around the world to develop more innovative business and
brand strategies. He features on the Thinkers 50 Guru Radar as one of the best new
business thinkers.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of
the world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now
works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars,
Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think
bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peters best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others Business
Genius on leadership and strategy, Customer Genius on customers and experiences,
People Planet Profit on sustainable innovation - and most recently "Creative Genius" Find out more
defining what it takes to be Leonardo da Vinci in the 21 Century. Email: peterfisk@peterfisk.com
Phone: +44 7834483830
His new book "Gamechangers ... Are you ready to change the world?" is published in late Twitter: @geniusworks
2014, based on extensive research into the 120 companies who are shaking up markets, and Website: www.theGeniusWorks.com
making sense of how they innovate and win. It explores the challenges of new markets, Next Book: www.Gamechangers.pro
changing customers, brand building, digital media, new business models, inspiring
leadership and positive impact.

Peter was described by Business Strategy Journal as "one of the best new business
thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact
workshops. Each one is uniquely designed for the specific audience, their issues and
aspirations. Helping people to find their own space, to be leaders of change - to be bold,
brave and brilliant.
Email: peterfisk@peterfisk.com
Website: www.theGeniusWorks.com
New book: Gamechangers.pro
Twitter: @geniusworks