Music Video Rubric

Student Name

Design and Technical Quality

possible Points for
Curriculum Category Criteria 0-3 4-5 6-7 8 - 10 points this video

Duration: 2 1/2 - 3 minutes above or below limit At limit = 10 points 10

Clear; no or little
distortion of sound; Clear; no or little
Clear; no or little distortion of
Sound quality and balance easy to understand, distortion of sound;
sound; easy to understand,
adequate pace and easy to understand,
between music/video and Difficult or impossible to hear adequate pace and
appropriate balance adequate pace.
dialogue. Music enhances or understand; use of sound appropriate balance is
is achieved between Appropriate balance 10
video. Limited background may be limited and ineffective achieved between music/sound and is achieved between
noise music/sound and voice at all
voice at all times with music/sound and
times with some success
considerable voice at all times
success.

Clips transition
Clips transition
Transitioning between clips Clips transition with limited Clips transition with some smoothly, effectively
smoothly, effectively
is coherent, logical, smooth, effectiveness or jump around effectiveness throughout and appropriately
and appropriately 5
appropriate and effective with no logical coherence video over most of the
throughout video
video

Most video clips and All video clips and

Some video clips and images
Video clips and images have images have been images have been
have been edited which has
20
Application of knowledge and skills in familiar contexts and new contexts

Editing choices been poorly edited and do not

improved the impact of the
effectively edited to effectively edited to
enhance the impact of the film improve the impact of improve the impact of
film to a limited degree
the film the film

Acting is genuine,
Acting/singing: no smirking, Acting is genuine, authentic, plausible
Acting is genuine, authentic, Acting is genuine, authentic,
laughing at wrong places, plausible almost never plausible very sporatically
authentic, plausible consistently and 10
lip synching is accurate most of the time creates versimilitude
for the audience

Subjects are not lit properly,
faces are blown out, camera is
Lighting frequently facing light source,
no attempt made to fix/alter
lighting problems
Subjects are
properly lit with
Subjects lit properly
considerable
sometimes, camera is not Director has made
success, work has
facing light source, attempt
been done to keep
excellent lighting 10
made to fix/alter lighting decisions
lighitng consistent
problems
and appropriate for
film

Logo is created with Logo is created with

Logo is created with little Logo is created with some considerable a high degree of
effectiveness and shares little degree of effectiveness and effectiveness and effectiveness and
Production Logo resemblence to the character embodies the character of the embodies the embodies the 10
of the production company production company character of the character of the
production company production company

animation is created
animation is created
image is there but not appropriately for the
Animation animation is not created
animated
appropriately for the
music video and
music video
enhances the overall

Credits are created

Graphics: credits for actors, with considerable Credits are created
Credits for producer and music Credits are created with some
editors, camera man,
not included proficiency
effectiveness and with a high degree of 10
singers, actors, songs used includes music and effectiveness
producer

Camera work is done

Camera work is
with a high degree of
Camera work is somewhat consistent, no
effectiveness, is
Camera Work: movement, Camera work is sloppy, consistent, angles work unintentional shake,
angles, steadiness shakes, inappropriate for film sometimes for scene, angles compliment
consistent and 20
enhances the
movement is unintentional the scene, movement
mood/theme of the
is smooth
film
 Points 105 0

Content and Design

Possible Points for
Curriculum Category Criteria 0-3 4-5 6-7 8 - 10
points this video

Knowledge &
Understanding: Understanding of format, demonstrates demonstrates
Understanding of content: concepts, theories, ideas, demonstrates limited demonstrates some considerable thorough
concepts, theories, ideas, procedures, processes, knowledge of content knowledge of content knowledge of knowledge of
10
procedures, processes, methodologies content content
methodologies

show respect for their own

work and the work ofothers respect, sensitivity,
and for their tools and work respect, sensitivity, support and
respect, sensitivity, support respect, sensitivity, support
spaces; demon-strate support and encouragement is
sensitivity towards their
and encouragement is not and encouragement is
encouragement is both consistent and
10
Foundations Responsible consistent somewhat consistent
Practices:demonstrate an subjects; demonstrate consistent demonstrated to a
understanding of encouragement and support high degree
responsible practices for team members
associated with
producing, presenting,
deadlines are met
and experiencing media show responsibility by no deadlines met, tasks not
and work is
art works: Identify a range completing tasks and meeting completed in a timely some deadlines are met n/a
completed
10
of positive character traits deadlines manner
effectively
associated with media
arts production, and
exhibit these traits in both
their independen twork work environment
and their interactions with How have your group's work environment
of group
others actions and attitudes of group is
group is somewhat encourages
promoted a positive and group is dysfunctional
functional positive attitudes, is
inclusive, promotes 10
creative working environment positive attitudes
inclusive and work
in your group and is effective
is getting done

Thinking & Inquiry use of

critical/creative thinking Construction of effective demonstrates demonstrates
demonstrates little demonstrates some
processes: creative thematic reflection of song or considerable thorough
process, design process, story line development from
knowledge of story format knowledge of story format
knowledge of story knowledge of story 10
or themes and themes
problem solving, story song lyrics format and themes format and themes
development effective

Thinking & Inquiry: use of

planning skills: knowing
Using planning skills to uses planning skills uses planning skills
lyrics, planning shots, uses planning skills with uses planning skills with
costumes, makeup,
develop the entire film. Writing
limited effectiveness some effectiveness
with considerable with a high degree 10
proposal, using story board effectiveness of effectiveness
locations, storyboarding,
filming calendar

Thinking & Inquiry: use of

critical/creative thinking
processes: creative
process, design process,
sensitive to new ideas,
experimentation used
uses critical/creative
Creativity, experimentation
evident
thinking processes with
limited effectiveness
uses critical/creative
thinking processes
withsome effectiveness
uses uses
critical/creative critical/creative
thinking processes thinking processes 10
with considerable with a high degree
effectiveness of effectiveness

Communication
(expression and
Story/theme is Story/theme is
organization of ideas and Story/theme is
There is a story or theme to Stor/theme is manipulated manipulated with manipulated with a
information): Manipulation
the music video with limited effectiveness.
manipulated with some
considerable high degree of
10
of thematic shots, effectiveness.
effectiveness. effectiveness.
images, revelation to
audience

uses conventions, uses conventions,

Communication: use of
uses conventions, uses conventions, vocabulary and vocabulary and
conventions in Media Uses proper terminology in
vocabulary and terminology vocabulary and terminology of terminology of
Arts, vocabulary and script, storyboard,
of Media Arts with limited terminology of Media Arts Media Arts with Media Arts with a
10
terminology of Media Arts presentations, etc.
effectiveness with some effectiveness considerable high degree of
in oral and written forms
effectiveness effectiveness

Total points 90 0
points points for
Revised: Jan 2012
possible this video

FINAL SCORE 195 0

Out of 100 0%