MBA Third Semester

Model Question Paper -2009

Business Intelligence Tools (2 Credits)
Question Number 1 to 20 -1 mark Question.
Question Number 21 to 31-2 Marks Question.
Question Number 32 to 38 - 4 Marks Question.
Answer KEY

Q.No. Statement and Options Correct Section

Answer
1 B 8.2.3
What is MIT?
a. Manipal Institute of Technology
b. Massachusetts Institute of Technology
c. Meklevis Institute of Transformation
d. Manipal Institute of transformation

2 C 4.4.1
______________ describes the characteristics of properties of
the entities
a. Instance
b. Schema
c. attributes
d. information

3 C 10.2
___________ Technique is Knowledge data discovery.
a. DV
b. DW
c. DM
d. OLTP
4 b 8.2.2
An ___________ provides the summarized or detailed data of
the strategic information at the convenience of the senior
executives of an organization.
a. SIS
b. EIS
c. MIS
d. TPS

5 c 5.2.1
A top-down implementation is a ______________ process.
a. Redundant
b. Consistent
c. Time-consuming
d. Non-redundant

6 c 4.4.2
A ___________ relationship is used where one entity is a
generalization of several more specialized entities.
a. Corporate
b. Normalized
c. IS A
d. THIS

7 Data Warehouse is also termed as ___________________ c 2.2

a. OLTP
b. OLAP
c. Corporate Memory
d. Database
8 OLAP stands for d 1.2
a. Outlet Assessment Path
d. Outstanding Assessing Process
c. On-line Analysis Program
d. On-line Analytical Processing
9 d 8.6.1

________________ can perform some of the data screening for

the executive and thereby reduce the amount of time spent in
 searching for the relevant data.
a. Neural networks
b. Multimedia systems
c. Expert Systems
d. Artificial Intelligence

10 c 10.3.1
_________________ is the phase where you make an attempt
to understand the purpose of going for data mining techniques.
a. Application of appropriate mining techniques
b. Evaluation of data mining results
c. Determination of business objectives
d. Selection and preparation of data

11 C 5.3
The full form of ODBC is ____________
a. Outsourced database connection
b. Open database content
c. Open Database Connectivity
d. Open source digital and binary content

12 ___________ is the process of sifting through large amounts of D 2.3

data to produce data content relationships.
a. Dashboard
b. Data Management
c. Data Modeling
d. Data mining
13 d 4.4.2
_______________ is a process of assigning the attributes to
entities which in a way reduces data redundancy.
a. Modelling
b. Analysis
c. Implementation
d. Normalization

14 b 6.4.1
The ______________ is the stored value of an attribute at that
 moment of time.
a. The business value
b. Current value
c. Data value
d. Face value

15 d 6.5
________________ is a critical process in the data extraction
process.
a. Data base triggers
b. Source applications
c. Deferred data extraction
d. Source identification

16 d 10.3
Data mining is seen by the experts as a ______________
process.
a. DIP
b. Artificial intelligence
c. Expert systems
d. Knowledge discovery

17 c 10.8
_________________ is a process by which the data is
converted into the meaningful images for improved
understanding of the business situation.
a. Data Mining
b. Data integrity
c. Data Visualization
d. Data transformation

18 b 3.1
TDQM means ____________
a. Trial Data Quality Managers
b. Total Data Quality Management
 c. Test Data Quality management
d. Testing Data and Quality Model

19 b 3

In time variant data, the data stored in the data warehouse is

not the ___________
a. Consistent data
b. Current data
c. Transformed data
d. Integrated data

20 B 5.3.1
The architecture of a visual warehouse provides
_______________.
a. Centralized system
b. Fully distributed Client/Server system
c. Shared logical system
d. None of the above

21 b 5.2
The advantage of a top-down approach is that it provides an
__________, __________ architecture to support the
downstream analytic data structures.
a. Integrated & flexible
b. Consistent and integrated
c. Less time-consuming and easy reporting
d. Top-down and consolidated

22 d 6.2.4
These are the limitations of the executive information systems.
a. Functions are limited and so the systems may not perform
complex calculations.
b. Difficult to keep the current data as it focuses on historical
data
c. Cost of establishing an EIS is relatively high and so may not
be economically viable for small companies.
 d. All the above

23 B 10.4.1
The classification techniques involves these two sub-processes:
a. Building the model and implementing it
b. Predicting classifications and building a model
c. Determination of Business objectives and Presentation of
data discoveries
d. Exact rule and Strong rule

24 D 10.2.2
The ____________ and ________________ enable the
organisation analyse large databases to solve business-
decision problems.
a. Supply chain management and ERP
b. Data ware house and Supply chain management
c. Data warehousing and Data base
d. Data mining & CRM software

25 c 4.3
Using ___________ and ____________ ER modelling
produces a data model of the specific area of interest.
a. Facts & Dimensions
b. Facts & Measures
c. Entities & Relationships
d. Dimensions & Entities

26 c 3.3
A typical EDM can be any of the two types. They are _______ &
________
a. ISP & BAA
b. Phased Enterprise Data Modelling & A simple Enterprise
Data modelling
c. Business area analysis & Business system Design
d. Business System implementation & Business System
Maintenance
27 C 9.2.1
______________is a category of software technology that
enables the managers to gain insight into data through fast,
consistent, interactive access in a wide variety of possible views
of information that has been transformed from raw data to
reflect the real dimensions of the enterprise as understood by
the user.
a. EIS
b. OLTP
c. OLAP
d. MIS

28 c 2.1

What is the use of developing a data warehouse system?

a. It helps in Projection of the information
b. Helps in accessing the data in terms of rows and columns
c. Excellent approach for transforming the vast amount of data
Into a useful and reliable information for getting queries and
support the decision making process.
d. Specifically for a single organization, to convert data into
Information and helps in identifying the primary keys, foreign
keys and candidate keys of a particular table.
29 B 1.4.1

What does the BI System developing team does?

a. It is a sense of value and potential of information
b. defines and documents the project-level business
requirements.
c. Build organizational wide information infrastructure
d. It is the phase where in the actual implementation o fthe
project takes place.
30 d 1.4.2.6

ETL tools are used to

a. Selects and the install the business intelligence product.
b. Put the foundation of the Lifecycle methodology
c. Identify the applications for actual implementations of the BI
 system.
d. extract the data from the operational data sources and load
it into a data warehouse.
31 B 2.2.1

What is the intention of developing the data warehouses?

a. Data warehouses were the better way of communicating
with the programs and accessing the data.
b. To meet the growing demand for management information
and analysis as the operational systems were unable to meet
this need for a range of reasons.
c. Data warehouse is optimized for simplicity and speed of
modification.
d. ETL design & Development
32 In Project Management the technical architecture design b 1.4.2
selection and installation of a product comes in _________,
______________ phase deals with design and development
of analytical Applications. The ______________ focuses on
data
a. First phase, second phase and third phase
b. First phase, third phase and second phase
c. Third phase, second phase and First phase
d. Second phase, first phase and third phase.
33 b ,
These are some of the needs and requirements of the OLAP
users. 9.2

a. Determination of business objectives, selection and

preparation of data, application of appropriate mining
techniques, evaluation of data mining results, presentation of
data discoveries, incorporation of usage of discoveries.
b. Decision makers are no longer satisfied with one-
dimensional queries, the system should be able to recognize
metrics along several dimensions and allow data to be
viewed from different perspectives, Irrespective of the
complexity of the query, the query and analysis system must
have consistent response times. The system should be
capable of applying mathematical formulas and calculations
to measures.
c. Analysis of data, design of the data, implementation of the
system, coding, and verification, testing
d. Database that includes heterogeneous databases residing
on a range of vendor-specific and open computer platforms
 so as to help executives have access in providing both
internal and external data.

34 C 1
A. ETL stands for
a. Extension, Transition and Learning
b. Enhancing Terminal Language
c. Extraction, Transformation and Loading
d. Extended Terminal Loop

B. _______________ ensures they correctness of the data C

in the data warehouse.
a. Data modeler
b. OLAP developer
c. QA Group
d. Trainer

B
C. ________________ can be reduced dramatically by using
in-memory processing in place of storing data on a disk.
a. Data Modeler
b. The data latency
c. QA Group
d. ETL Developer
c
D. Definition acts as the foundation of the Lifecycle
methodology.
a. Dimensional Modeling
b. Project planning
c Business Requirements
d. Physical design
35 c 7.2
The following are the list of major transformation functions
types.

A. Format revisions

B. Identification of an entity.

C. Consolidation

D. Data integration

E. Splitting of single fields

 F. Calculated and Derived values
a. B, C, D
b. A, C, D, E, F
c. A, E, F
d. D, E, F

36 Match the following: c 2

1. Subject oriented
2. Integrated
3. Time variant
4. Non-Volatility of the data
a 1c, 2a, 3b, 4e
a. Data drawn from multiple
operational system
b. Data stored in the data
Warehouse is not the
current data
c. Inconsistencies to be removed
d. orientation towards the major
subjects
e. data is stored in the read only
format

b 1d, 2a, 3e, 4c

c 1d, 2c, 3b, 4e

d 1b, 2c, 3e, 4a

37 c 5
The data modelling tools include
a. Data stage, cognos, informatics, and data quality.
b. Top-down approach, bottom-up approach, and A
combination of both.
c. Rational Rose of IBM Corporation, Oracle Designer of
Oracle Corporation, Erwin of Computer Associates, Power
Designer of Sybase Corporation.
d. Data analysis and report Generation Tools, ETL and
Metadata Creation Tools, Commercial tools, and Data
model.

38 c 6
Arrange the following approach for the sources identification
step wise.

A. Find out the source system and source data item for
 every target data item.

B. Prepare each dimension attribute from all dimensions.

C. Prepare a list of all data items or facts needed in fact

tables.

D. Ascertain the default values and inspect the source

data fo missing values.

E. Identify the single source filed for multiple target fields

and establish splitting rules.
a. A, C, E, B, D
b. C, B, D, E, A
c. C, B, A, E, D
d. E, C, A, B, D