2

2013 12,221

2000
73.4%
76.8%
67.2%


48.3%
2014
4 WeChat
39%4.685



54%
7%2014
17.51 1
2016
2019
56
2 3








2

1. 201417.52014121 http://www.199it.com/archives/188425.html
2.20140604http://tech.sina.com.cn/t/2014-06-04/00029415094.shtml
3.20135.860.3%21CN http://it.21cn.com/prnews/a/2014/0123/12/26175341.shtml
4. 20142014122http://www.17pr.com/viewnews-131331.html
5. 2014http://www.askci.com/finance/2014/11/13/105756upl_all.shtml
3
1.

40%
51%
54%
36% 6%
13% /

2. 1-10101

23% 20%
14%
8% 7% 8% 7%
3% 4% 6%

3% 4%
7% 7% 12% 12% 12% 7%
15%
20%

4




3



10

4 5

3.

1%
71% 7%

3%
33% 41% 22%

2%
36% 41% 21%

5%
51% 29% 15%

4%
35% 41% 20%

(POI)

5
4.

2% 2% 3% 8%
11% 12% 13% 15% 8%
19% 19% 19% 21%
28% 25% 12%
35%
13% 26%
36%
30% 37%
41%
37% 32%
44% 53% 52% 39%
31% 39% 37%

5.
/

10%23% 4%14% 3%19%

17% 15% 50 % 53%
% 21%

0% 11 22
18 3 % %

%
12
%

37
37
%
17

%
%
14
28%2

31%

32%
32
%
% 9

27
32

%
24

26

30 %
38
%

%
%

44%

6




6

6.

74%

59%

50%

46%

42%
/

43%

43%

44%

34%
/

40%

36%

34%

24%

7




OBD



7

7.

10%29% 14%35% 8%20% 3%11%

27 20% 25%
%
9%

54
14

17

%
%

38
%

%
4 3%

51
%

63%57%

66%56% 67%63%

3G/4G

/4S



PSP

1. 1.

2.

3.
2.

4. 3.
5.CRM
4.


/ 4S

1. 1.


2 .
2.

3.

1.

OBD

2.OBD

1. 1.

2. 2.

1. 1.

2.
2.
3.
3.

4.

5.

10

6

6.2014723
http://tech.163.com/14/0724/07/A1TDCM22000915BF.html
7. 20141017http://news.hexun.com/2014-11-11/170273584.html
20141114http://www.12365auto.com/news/2014-11-14/20141114082554.shtml

11


500
john.jun.shen@accenture.com 30.5
120

2014831
300
ben.h.wang@accenture.com

25

luchuan.huang@accenture.com

www.accenture.com
www.accenture.cn