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DIFFERENCES

Comparison chart

Mission Statement Vision Statement

About A Mission statement talks about HOW A Vision statement outlines WHERE
you will get to where you want to be. you want to be. Communicates both
Defines the purpose and primary the purpose and values of your
objectives related to your customer needs business.
and team values.

Answer It answers the question, What do we do? It answers the question, Where do we
What makes us different? aim to be?

Time A mission statement talks about the A vision statement talks about your
present leading to its future. future.

Function It lists the broad goals for which the It lists where you see yourself some
organization is formed. Its prime function years from now. It inspires you to give
is internal; to define the key measure or your best. It shapes your
measures of the organization's success understanding of why you are working
and its prime audience is the leadership, here.
team and stockholders.

Change Your mission statement may change, but As your organization evolves, you
it should still tie back to your core values, might feel tempted to change your
customer needs and vision. vision. However, mission or vision
statements explain your organization's
foundation, so change should be kept
to a minimum.

Developing a What do we do today? For whom do we Where do we want to be going


statement do it? What is the benefit? In other words, forward? When do we want to reach
Why we do what we do? What, For that stage? How do we want to do it?
Whom and Why?

Features of Purpose and values of the organization: Clarity and lack of ambiguity:
an effective Who are the organization's primary Describing a bright future (hope);
statement "clients" (stakeholders)? What are the Memorable and engaging expression;
responsibilities of the organization realistic aspirations, achievable;
towards the clients? alignment with organizational values
and culture
MISSION

A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly
crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which
markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.

A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be
accomplished whereas a vision is something to be pursued for that accomplishment.

A short sentence or paragraph used by a company to explain, in simple and


concise terms, its purposes for being. These statements serve a dual purpose by
helping employees to remain focused on the tasks at hand, as well as
encouraging them to find innovative ways of moving towards an increasingly
productive achievement of company goals. It is not uncommon for the largest
companies to spend many years and millions of dollars developing and refining
their mission statement, with many of these mission statements eventually
becoming household phrases.

A mission statement is a statement which is used as a way of communicating the purpose of the
organization. Although most of the time it will remain the same for a long period of time, it is not
uncommon for organisations to update their mission statement and generally happens when an
organization evolves. Mission statements are normally short and simple statements which outline
what the organisation's purpose is and are related to the specific sector an organisation operates
in.

Properly crafted mission statements (1) serve as filters to separate what is important from what is
not, (2) clearly state which markets will be served and how, and (3) communicate a sense of
intended direction to the entire organization. A mission is different from a vision in that the
former is the cause and the latter is the effect; a mission is something to be accomplished
whereas a vision is something to be pursued for that accomplishment. Also called company
mission, corporate mission, or corporate purpose.[1]
The mission statement should guide the actions of the organization, spell out its overall goal,
provide a path, and guide decision-making. It provides "the framework or context within which
the company's strategies are formulated." It is like a goal for what the company wants to do for
the world.[2]

When you're coming up with the concept for your business, an important
component of your overall strategy plan is a mission statement. This brief
statement declares the purpose of an organization and defines the reason for the
company's existence. It provides the framework and context to help guide the
company's strategies and actions by spelling out the business's overall goal.
Ultimately, a mission statement helps guide decision-making internally while also
articulating the company's mission to customers, suppliers and the community.
What is the purpose of a mission statement? A mission statement is not the same
as your company's slogan, which generally serves as marketing tool designed to
grab attention quickly. The mission statement is also not necessarily the same as
your vision statement, which defines where you want your company to go. While
you may include the statement in your business plan, a mission statement is not a
substitute for the plan itself - See more at: http://www.businessnewsdaily.com/3783-
mission-statement.html#sthash.wGmWMlEI.dpuf

A sentence describing a company's function, markets and


competitive advantages; a short written statement of your
business goals and philosophies .

A mission statement defines what an organization is, why it


exists, its reason for being. At a minimum, your mission
statement should define who your primary customers are,
identify the products and services you produce, and describe
the geographical location in which you operate.

If you don't have a mission statement, create one by writing


down in one sentence what the purpose of your business is. Ask
two or three of the key people in your company to do the same
thing. Then discuss the statements and come up with one
sentence everyone agrees with. Once you have finalized your
mission statement, communicate it to everyone in the
company.

It's more important to communicate the mission statement to


employees than to customers. Your mission statement doesn't
have to be clever or catchy--just accurate.

A mission statement is a brief description of a company's fundamental purpose. It answers the


question, "Why do we exist?"

The mission statement articulates the company's purpose both for those in the organization and
for the public.
Vision, mission and values
The Management Committee of the organisation has the responsibility for both establishing and
protecting the overarching purpose, fundamental values and ethical principles which govern the
activities of the organisation. These are often referred to as the vision, mission and values. Your
vision, mission, and values form the foundation of your organisation and its planning for the
future.

This article explains about how your vision, mission and values are established and protected. It
also includes guidance to help you to define or redefine your vision, mission and values
including links to practical resources.

Establishing and protecting the vision, mission and values

What is your vision?

What is your mission?

What are your values?

Establishing and protecting your vision, mission and


values
The vision, mission and values are usually established when the organisation or group is initially
set up and the mission is incorporated into the group's strategic plan or action plan.

Not all groups have these formally defined, however, many groups find it useful to define them
in writing in order to:

provide a common sense of purpose and identity;

provide long-term direction; and


communicate internally and externally what their organisation is about.

Establishing the vision, mission and values is also an ongoing process of review to ensure that
they are still relevant for the current challenges and environment. Many organisations find it
useful to review these at the start of their process of strategic planning.

The Management Committee must ensure that the organisation operates in a way that is
consistent with its vision, mission (or purpose) and values (or ethical principles). This should be
the basis for planning, monitoring and reviewing all activities, expenditures, policies and
decision-making.

In order to be able to do this, committee members need to be familiar with the vision, mission
and values of the organisation and these need to be periodically reviewed in light of current and
impending circumstances.

provide a common sense of purpose and identity;

provide long-term direction; and

communicate internally and externally what their organisation is about.

Establishing the vision, mission and values is also an ongoing process of review to ensure that
they are still relevant for the current challenges and environment. Many organisations find it
useful to review these at the start of their process of strategic planning.

The Management Committee must ensure that the organisation operates in a way that is
consistent with its vision, mission (or purpose) and values (or ethical principles). This should be
the basis for planning, monitoring and reviewing all activities, expenditures, policies and
decision-making.

In order to be able to do this, committee members need to be familiar with the vision, mission
and values of the organisation and these need to be periodically reviewed in light of current and
impending circumstances.

What is your vision?

Every community group or voluntary organisation is set up to pursue an agreed purpose. This
may have been, for example, to provide a service or to address a specific need in the community.
Organisations use a range of ways to communicate why they exist, what it is they hope to
achieve and how they work.

The core purpose of the organisation is usually defined in the strategic plan and the governing
documents. Organisations are not legally permitted to carry out functions which are not within
the remit of their core purpose, as defined in their governing documents. The Charity
Commission for Northern Ireland will look at an organisations' purposes as part of the
registration process to determine if it is charitable. Organisations should ensure they are
delivering on their original purpose outlined in their governing documents.

An organisation's vision is the long-term change it ideally would like to see if its work is
successful. A vision should motivate and enable individuals to see how their effort contributes to
an overall inspirational purpose

What is your mission

One of the fundamental questions for any group or organisation is, "what is our purpose?" The
mission statement should clearly define your purpose. It is a short, formal statement about:
what the organisation aims to do (its prupose)
or whom (beneficiaries)
here, why or how.

It is the reason the group or organisation exists and helps keep everyone involved in the
organisation focused

What are your values?

An organisation's values are its guiding principles which apply across the
organisation and underpin how its work is carried out. An organisation's values are
its basic beliefs about what really matters, which guide how things should be done.

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