PU SAT PENGAJIAN

PE NDIDIKAN J ARA K JAUH

Universiti Sains Malaysia

ACADEMIC SESSION 2016/2017
BUSINESS COMMUNICATION JTW 106E/4, JUW 106E/2
Dr. Wan Afezah Wan Abdul Rahman
E mail: afezah@usm.my ext 5947
Facebook: DrAfezah Pjj
VIDEO CONFERENCE
SESSION

DATE

TIME

1
2
3
4

COURSE OUTLINE
This course is designed to give students a comprehensive view of communication, its
scope and importance in business, and for the success in business environments. The course will
provide the students opportunities to develop communication skills that will be effective in
workplace and organizational settings. The students will learn various methods of writing,
listening, speaking, and nonverbal communication skills using the techniques of practice and
application. The course will help students learn how to write effective messages, both written
and oral in presentations, meetings and conflicts in todays workplace. It will provide the
students essential communication skills that are necessary for modern business communication.
COURSE OBJECTIVES

Improve interpersonal communication used in the workplace with emphasis on

composing clear, concise and effective business correspondence.
Learn strategic business communication model in delivering sound written and verbal
messages.
Develop the ability to give an oral presentation.
Practice the learning of business communication principles and help advance
communication in the workplace.

Build an understanding of different organizational cultures, business practices, and

social norms to communicate more effectively in domestic and cross-cultural business
contexts.

TEXT BOOK
Bovee, L. Courtland; Thill, V. John (2016). Business Communication Today, 13rd ed. Pearson
COURSE SCHEDULE
Lecture
VC 1

Content
Understanding the Foundations of Business Communication
& Three-Steps Writing Process

VC 2

Digital, Social, and Visual Media

Lecture 1

Brief Messages

Lecture 2

Reports and Proposals

VC 3

Developing, and Delivering Business Presentations

VC 4

Writing Employment Messages and Interviewing for Jobs

COURSE EVALUATION
Assignment
Continuous assessment
Final Exam

:
:
:

20%
20%
60%

Assignment:
1)
Choose 6-8 members to form a group.
2)
Write a paper about Communication: it's importance, it's barriers, and the effect
of technology in the media
3)
This paper should be about ten (10) pages. Must include all the citations and
references.
4)
The assignment must follow APA format: double space, Times New Roman, font
size 12, and margin 1 inch all around.
5)
Due date: Last day of intensive. Send hard copy to PJJ office. Late assignments
will be rejected.