Documentos de Académico
Documentos de Profesional
Documentos de Cultura
REVIEW OF LITERATURE
Sr.No.
Title
Page No.
2.1.
Source of Literature
64 - 67
2.2.
Reviewed Literature
68 - 83
64
CHAPTER II
REVIEW OF RELATED LITERATURE
Reference
Books
Autobiography
Websites
Case
Studies
Newspapers
Inhouse
Magazines of
Companies
Research
Publications
Review of
Literature
Reports of
FICI, MCIIA
etc.
Annual
Reports
Write
Ups
Periodicals
Magazines
History of automobiles
Automobile engineering
65
Govt.
Publications
Marketing
Sakal
Lokasatta
Maharashtra Times
Indian Express
Lokmat
Periodicals:-
66
Ph. D.Thesis:-
M.Phil. Dissertation:-
Websites:- The researcher has visited the official websites of the abovementioned
companies; in addition to the other websites which include:
67
Websites of newspapers
www.autocarindia.com
www.bsmotoring.com
www.surfindia.com.
*****
68
69
Foale, Tony (2006). Motorcycle Handling and Chassis Design. Tony Foale
Designs. pp. 41. ISBN 978-84-933286-3-4. The book provides detailed
information about the anatomy of motorcycles. It explains in a very easy
and simple language how a motorcycle works. It also gives information
about the development in the automobile technology. Pictures and
diagrams are an integral part of the book. The book is a must for every
researcher working in similar field.
Cossalter, Vittore (2006). Motorcycle Dynamics. Lulu. ISBN 978-1-43030861-4. The book gives information about motorcycle dynamics. It
elaborates the history of automobile technology and the application of the
principles of dynamics in the automobile industry. It also provides data
about the improvement in the performance of two wheelers after the
principles of dynamics have been applied by the manufacturers.
of
the
Motorcycle.
Harry
N.
Abrams.
pp. 2431.
Publishing
Company.
p. 10.
ISBN 0760323623,
9780760323625.The book provide detailed information about the bikes, its types,
manufacturing companies, modern technology, different models of bikes which
suit the requirement of every age group.
Prof Kolter, Prof Kella, Prof Koshy & Prof Jha Marketing Management.
The reference book is a milestone for the students of marketing. The book
elaborates various techniques of effective marketing and the various
aspects concerned with the marketing policies. It also contains case studies
about marketing.
Lienhard, John H. (2005). Inventing Modern: Growing Up with X-Rays,
Skyscrapers, and Tailfins. Oxford University Press US. pp. 120121.
ISBN 0195189515.
Setright, L.J.K. (1979). The Guinness book of motorcycling facts and
feats.
Guinness
Superlatives.
pp. 818.
ISBN 0851122000,
9780851122007.
Falco, Charles M.; Guggenheim Museum Staff (1998). "Issues in the
Evolution of the Motorcycle". in Krens, Thomas; Drutt, Matthew. The Art
of the Motorcycle. Harry N. Abrams. pp. 2431. ISBN 0892072075.
71
about
Owning,
Enjoying,
and
Maintaining
Your
Bike.
2. Newspapers:- The researcher has referred to national and local dailies such as daily
Indian Express, Times of India, Sakal, Loksatta, Lokmat, Maharashtra Times etc. in
order to seek the information related to research work.
Dailies like Sakal and Loksatta publish a specific serial of articles which contain
detailed information about the latest happenings in automobile industry. These articles
consist of the following: Latest models introduced by the two wheeler manufacturing companies
Technical features of these models
Competitiveness of the models.
Price and other schemes of finance offered by the manufacturers /
dealers.
Opinions of the buyers related to the performance and effectiveness of
the vehicle.
Occasional articles are also published in these newspapers providing information
about the history of two wheeler and the steps in the evolution process. These articles
have proved to be of immense help to the researcher.
3. In-house Magazines of Two Wheeler Manufacturers- The researcher has referred
to the in-house magazines of the following two wheeler manufacturer companies:
72
4. Periodicals:- The researcher has also referred to the periodicals specially devoted to
Automobile industry such as
The researcher has used the magazines mentioned above to obtain update information
about the marketing of two wheelers mainly related to: Latest models of two wheelers
Evolution of a particular model
Rivals to the model
Technical specification like Wheelbase, ground clearance, fuel tank capacity,
kerb weight, engine capacity, power to weight ratio, gearbox, torque,
suspension, braking system, rim size, tyre size etc.
On road performance of a two wheeler (City and highways)
Mileage offered by the two wheeler
Rating of a two wheeler as per the opinions of its users
An analysis whether a two wheeler has been successful in attracting the
attention of proposed buyers or not and the reasons thereon
Detailed information about the various schemes offered by the manufacturers
and the dealers for the proposed and existing buyers
Information about how to take care of a two wheeler and retain its
performance for a longer period
Information of special features introduced by the manufacturers
Opinions of the competitors about the two wheeler
SWOT analysis of a two wheeler based on various factors such as engine
capacity, refinement, smooth handling, mileage etc.
Finance Schemes offered by various banks
74
Contd..
75
Quality
Performance
and design
Cost of
Ownership
Total
Customer
Satisfaction
(TCS)
Service
Brand Image
76
The Annual Reports of the companies have significantly contributed to this research
work. Exhaustive information about the marketing policies adopted by the companies,
changes made thereon from time to time, impact of the policies and the proposed
plans of the company to make the policies more customer oriented can be observed
through the annual reports. Following are some of the aspects of the information
which has been extracted by the researcher for the research work. The information
belongs to the period between 2000 - 2005:
Financial Highlights
Directors Report
Auditors Report
Exports
New projects
Community care
Customer Care
Vendor Management
Notes on Accounts
7. Websites:- The researcher has visited the official websites of the abovementioned
companies; in addition to the other websites which include:
77
Websites of newspapers
www.autocarindia.com
www.bsmotoring.com
www.surfindia.com.
Other Websites:-
"Passenger Cars; Map No. 31". Worldmapper: The worlds as youve never seen it
before.
2002. http://www.sasi.group.shef.ac.uk/worldmapper/display.php?selected=31. See
Technical notes for this data
"Mopeds And Motorcycles Map No. 32". Worldmapper: The world as you've never
seen it before. 2002.
http://www.sasi.group.shef.ac.uk/worldmapper/display.php?selected=32. See data
files for the statistics
"The Past1800s: First motorcycle". The History and Future of Motorcycles and
motorcyclingFrom
1885
to
the
Future,
Total
Motorcycle
Website.
78
Long, Tony (30 August 2007). "Aug. 30, 1885: Daimler Gives World First 'True'
Motorcycle". Wired (magazine). ISSN 1059-1028.
http://www.wired.com/science/discoveries/news/2007/08/dayintech_0830.
"Brief History of the Marque: Hildebrand & Wolfmuller". Hildebrand & Wolfmuller
Motorad, European Motorcycle Universe.
http://www.cybermotorcycle.com/euro/brands/hildebrand_wolfmuller.htm. Retrieved
28 June 2007.
Walker, Mick (2006). Motorcycle: Evolution, Design, Passion. JHU Press.
ISBN 0801885302,
9780801885303.
http://books.google.com/?id=AHSlknpjrgAC&pg=PA66&dq=Indian+largest#v=onep
age&q=.
George
Hendee.
The
AMA
Motorcycle
Hall
of
Fame
Museum.
http://www.motorcyclemuseum.org/halloffame/hofbiopage.asp?id=68. Retrieved 8
August 2009.
Youngblood, Ed (June 2001). "The Rise and Fall". American Motorcyclist (American
Motorcyclist Assoc) 55 (6).
http://books.google.com/books?id=FPsDAAAAMBAJ&pg=PA30&dq=20,000.
Prashad, Sharda (16 April 2006). "HOG WILD; U of T professor Brendan Calder is
one of the legions of baby boomers who have helped to ensure the success of the
Harley- Davidson brand name, not to mention its bottom line.". Toronto Star
(Toronto, Ont.): p. A.16.
http://pqasb.pqarchiver.com/thestar/access/1021570771.html?dids=1021570771:1021
570771&FMT=ABS&FMTS=ABS:FT&type=current.
Cato, Jeremy (8 August 2003). "Harley-Davidson at 100". The Vancouver Sun
(Vancouver, B.C.): p. E.1.Fro.
79
Vance, Bill (24 April 2009). "Motoring Memories: DKW/Auto Union, 1928 - 1966".
Canadian Driver. http://www.canadiandriver.com/2009/04/24/motoring-memoriesdkw-auto-union-1928-1966.htm.
de Cet, Mirco (2002). The illustrated directory of motorcycles. MotorBooks/MBI
Publishing
Company.
p. 128.
ISBN 0760314179,
9780760314173.
http://books.google.com/?id=wNzyIcw2vxoC.
Walker, Mick (1999). Mick Walker's German Racing Motorcycles. Redline Books.
p. 61.
ISBN 0953131122,
9780953131129.
http://books.google.com/?id=t5StUPaN3jkC&pg=PA61.
Willoughby, Vic (1982). Exotic Motorcycles. London: Osprey Publishing, Ltd.
ISBN 0850453224.
"Rupert Hollaus". Motorsport Memorial.
http://www.motorsportmemorial.org/focus.php?db=ms&n=1418. Retrieved 3 April
2008.
Ed Youngblood. "Motocross goes International, 1947 through 1965". The History of
Motocross,
Part
Two,
Motorcycle
Hall
of
http://www.motorcyclemuseum.org/exhibits/mx/history2.asp.
Fame
Retrieved
Museum.
29
June
2007.
Squatriglia, Chuck (23 May 2008). "Honda Sells Its 60 Millionth - Yes, Millionth Super Cub". Autopia. Wired. http://www.wired.com/autopia/2008/05/honda-sells-its/.
Retrieved 28 January 2010.
O'Malley Greenburg, Zack (13 August 2007). "World's Cheapest Car". Forbes.
http://www.forbes.com/2007/08/05/india-autos-cheapest-opedcz_zog_0813indiaauto.html. Retrieved 28 January 2010.
80
"Hero Honda splendor sells more than 8.5 million units". indiacar.net.
http://www.indiacar.net/news/n60044.htm. Retrieved 10 August 2008.
"Motorcycle Fuel Consumption & Real World Performance Guide". MFC Website.
http://www.motorcyclefuelconsumption.com/. Retrieved 13 June 2008.
"Total
Motorcycle
Fuel
Economy
Guide".
Total
Motorcycle
Website.
http://www.totalmotorcycle.com/MotorcycleFuelEconomyGuide/index.htm.
Retrieved 14 August 2006.
"Verucci
Gas
Scooters".
Gekgo
Worldwide,
www.gekgo.com.
Publishing
Company.
pp. 3435.
ISBN 9780760319901.
of
Physics,
v.
68
(7):
http://socrates.berkeley.edu/~fajans/pub/pdffiles/SteerBikeAJP.PDF.
August 2006.
81
65459.
Retrieved
Development
Indicators.
http://www.gio.gov.tw/taiwan-website/5-
Ease
Pain
of
Grim
Car
Market".
Bloomberg.
http://www.bloomberg.com/apps/news?pid=20601109&sid=aoL_x9oQUU44&refer=
exclusive. Retrieved 11 March 2009.
"Popularity of high-performance motorcycles helps push rider deaths to near-record
high".
Insurance
Institute
for
Highway
Safety.
11
September
2007.
BACA".
Bikers
Against
Child
Abuse.
the
Rider"
(PDF).
The
Federation
of
European
Motorcyclists.
82
NSW.
http://163.189.217.150/licensing/tests/motorcycleridertrainingscheme/learnerriderslic
ence.html. Retrieved 16 May 2007.
"Learner Licence". Road Transport Information Management, www.rego.act.gov.au.
http://www.rego.act.gov.au/licensing/licencelearner.htm. Retrieved 16 May 2007.
^ "TAS Learner Licence". Department of Infrastructure, Energy and Resources,
http://www.transport.tas.gov.au/.
http://www.transport.tas.gov.au/licence_information.
"Motorcyclist Education Training And Licencing (METAL)". Northern Territory
Department
of
Planning
and
Infrastructure,
www.ipe.nt.gov.au.
83
"MMIC
Information".
Motorcycle
and
Moped
Industry
Council.
Company.
p. 16.
ISBN 0760323623,
9780760323625.
http://books.google.com/?id=NMokiWY6E00C&pg=PA16.
Duglin Kennedy, Shirley (2005). The Savvy Guide to Motorcycles. Indy Tech
Publishing.
p. 75.
ISBN 0790613166,
9780790613161.
http://books.google.com/?id=kEX7Ncd3hO4C&pg=PA75.
Stermer, Bill (2006). Streetbikes: Everything You Need to Know. MotorBooks/MBI
Publishing
Company.
p. 10.
ISBN 0760323623,
9780760323625.
http://books.google.com/?id=NMokiWY6E00C&pg=PA10.
"Vespanomics
Vespa
Economics".
Piaggio
Group
USA.
Umbra".
Grist.
http://www.vespausa.com/wwh/Vespanomics-platform.pdf.
Umbra
Fisk
(28
May
2003).
"On
motorcycles
Ask
http://www.grist.org/article/umbra-motorcycles/.
"Certified Highway Motorcycle Test Result Report Data (2007)". US EPA. 8 January
2008. http://www.epa.gov/otaq/crttst.htm.
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