Business Health Check

Provided by Forbes Burton www.forbesburton.com

Visions and Goals

1) Are you content with your business proposition?
Yes

No

Please Comment

2) Have you set a vision for the business and if so is it on target?

-5

-4

-3

-2

-1

Please Comment

3) Do you have a business plan which states the short, medium and long term Company
objectives?
-5

-4

-3

-2

-1

Please Comment

4) Have you had a SWOT analysis carried out on all business functions?
-5

-4

-3

-2

-1

Please Comment

5) What are your key motivations to grow the business?

-5

-4

-3

-2

-1

Please Comment

6) Do you think you have effective systems and processes?

-5

-4

-3

-2

-1

Please Comment

7) Where will your areas of growth come from?

-5

-4

-3

-2

-1

Please Comment

8) Is the organisational structure appropriate/adequate to deliver and manage future growth?

-5

-4

-3

-2

-1

Please Comment

9) Are there many areas within the business that could be improved?
-5

-4

-3

-2

-1

Please Comment
10) What are your strategies to achieve this improvement?
-5

-4

-3

-2

-1

Please Comment

11) Do you have an exit strategy?

-5

-4

-3

-2

-1

Please Comment

People and HR
1) How effective is your workforce?
-5

-4

-3

-2

-1

Please Comment

2) Do you communicate your aims to your employees?

-5

-4

-3

-2

-1

Please Comment

3) Do your employees have clearly defined roles and tasks?

-5

-4

-3

-2

-1

Please Comment

4) Are there any skill gaps within the Organisation?

-5

-4

-3

-2

-1

Please Comment

5) How committed are you to training and CPD and how do you identify learning needs?
-5

-4

-3

-2

-1

Please Comment

6) Is your staff training up to date?

-5

-4

-3

-2

-1

Please Comment

7) Do you monitor staff performance?

-5

-4

-3

-2

-1

O
O

O
O

O
O

Please Comment
8) Do you carry out regular appraisals?
-5

-4

-3

-2

-1

Please Comment

9) How well do you deal with poor performance?

-5

-4

-3

-2

-1

Please comment

Finance
1) How financially stable is your business?
-5

-4

-3

-2

-1

Please Comment

2) Have your profits grown consistently over the last three years?
-5

-4

-3

-2

-1

Please Comment

3) What methods do you use to maintain financial control of your business?

-5

-4

-3

-2

-1

Please Comment

4) How well do you manage your debtor days?

-5

-4

-3

-2

-1

Please Comment

5) How well do you manage your creditor days?

-5

-4

-3

-2

-1

Please Comment

6) What opportunities are there for you to make more profit?

-5

-4

-3

-2

-1

Please Comment

7) Are you able to reduce costs?

-5

-4
3

-3
4

-2
5

-1

Please Comment
8) Can your profit margins be improved?
-5

-4

-3

-2

-1

Please Comment

9) What level of additional funding is available to finance future growth?

-5

-4

-3

-2

-1

Please Comment

10) What are the risks?

-5

-4

-3

-2

-1

Please Comment

Products and Services

1) Do a limited number of products/services dominate your revenue and to what extent?
-5

-4

-3

-2

-1

Please Comment

2) Of these products how good are the margins?

-5

-4

-3

-2

-1

Please Comment

3) Are you realistic with your lead times?

-5

-4

-3

-2

-1

Please Comment

4) Have you spare capacity within your present system?

-5

-4

-3

-2

-1

Please Comment

5) Are internal systems working effectively?

-5

-4

-3

-2

-1

Please Comment

6) How well do you understand your USP?

-5

-4

-3

-2

-1

Please Comment
7) What is your pricing policy based on?
-5

-4

-3

-2

-1

Please Comment

8) Are there areas where you can improve on your supply chain and relationships with
suppliers?
-5

-4

-3

-2

-1

Please Comment

Marketing
1) Is your market sector growing?
-5

-4

-3

-2

-1

Please Comment

2) How well recognised is the business within the market?

-5

-4

-3

-2

-1

O
O

O
O

O
O

Please Comment

3) Are there opportunities for you to gain more market share?

-5

-4

-3

-2

-1

Please Comment

4) Do you have an existing/potential customer database that is updated on a regular basis?

-5

-4

-3

-2

-1

Please Comment

5) Do your customers know everything you do?

-5

-4

-3

-2

-1

Please Comment

6) How do you communicate your products and services?

-5

-4

-3

-2

-1

Please Comment

7) Are changes in customer profile/preferences moving

towards or away from your business?
-5

-4

-3

-2

-1

Please Comment

8) How successful is your marketing?

-5

-4

-3

-2

-1

Please Comment

9) How important do you think marketing is to your business?

-5

-4

-3

-2

-1

Please Comment

10) Do you have a marketing strategy?

-5
O

-4

-3

-2

-1

Please Comment

11) Do you have a marketing plan?

-5

-4

-3

-2

-1

Please Comment

12) Do you have a marketing budget?

-5

-4

-3

-2

-1

Please Comment

13) How well do you understand your market sectors?

-5
O

-4

-3

-2

-1

Please Comment

14) How frequently do you carry out regular market research?

-5
O

-4

-3

-2

-1

Please Comment

Customer Relations
1) How well do your customers perceive your business?
-5

-4

-3

-2

-1

Please Comment

2) What percentage of the business do the main customers contribute?

-5

-4

-3

-2

-1

O
O

O
O

O
O

Please Comment

3) Do you know how many customers you have?

-5

-4

-3

-2

-1

Please Comment

4) How profitable are your main customers?

-5

-4

-3

-2

-1

Please Comment

5) How well do you source new customers?

-5

-4

-3

-2

-1

Please Comment

6) Are you sourcing the right type of customer for your business?
-5

-4

-3

-2

-1

Please Comment

7) How well do you develop customer loyalty?

-5

-4

-3

-2

-1

Please Comment

8) Do you update your customers on developments within the business?

-5

-4

-3

-2

-1

Please Comment

9) Do you monitor customer feedback?

-5

-4

-3

-2

-1

Please Comment

10) Do you monitor customer complaints?

-5

-4

-3

-2

-1

Please Comment

11) How quickly do you respond to these?

-5

-4

-3

-2

-1

O
O

O
O

O
O

Please Comment

12) How effective are these actions?

-5

-4

-3

-2

-1

Please Comment

13) How regularly do you carry out a survey of customer needs?

-5

-4

-3

-2

-1

Please Comment

14) How quickly do you react to customer queries?

-5

-4

-3

-2

-1

Please Comment

15) Are all customer-facing staff fully trained and effective?

-5

-4

-3

-2

-1

Please Comment

Sales
1) How well do you generate new sales leads?
-5

-4

-3

-2

-1

Please Comment

2) Do you set sales forecasts and targets?

-5

-4

-3

-2

-1

Please Comment

3) Historically, have you met sales forecasts and targets?

-5

-4

-3

-2

-1

Please Comment

4) Currently, are you meeting sales forecasts and targets?

-5

-4

-3

-2

-1

Please Comment

5) How much is your business affected if targets are not acheived?

-5

-4

-3

-2

-1

Please Comment

6) Are sales revenues growing?

-5

-4

-3

-2

-1

Please Comment

7) Do you maximise on each customer sale by offering additional products/services?

-5

-4

-3

-2

-1

Please Comment

8) Does the sales team have the relevant tools to be effective?

-5

-4

-3

-2

-1

Please Comment

9) Could your staff benefit from customer service/sales

training?
-5

-4

-3

-2

-1

Please Comment

10) Are your employees good ambassadors for your business?

-5

-4

-3

-2

-1

Please Comment