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The few
TOMMY
GALLAGHER was working across the street when the planes hit the
Twin Towers. As we evacuated, we could see people jumping out of
windows, he recalls. Then the first tower collapsed. Everyone in the
least, the few are often at the mercy of the many. Voters can get rid of
politicians they dislike. Consumers will stop buying a companys
products the moment something better or cheaper comes along. In a
democracy with a competitive economy, power is hard to maintain
without pleasing others.
In China the rules are different. Economic growth has lifted hundreds of
millions of Chinese people out of poverty and made Chinas coastal
cities rich. But the Chinese elite depends too much on the coercive
power of the Communist Party for its wealth and influence. The system
of hukou (residence permits) creates two classes of citizen, urban and
rural. As in South Africa under apartheid, those on top dictate where
those at the bottom may live and work, suppressing their wages and
providing themselves with cheap servants. This cannot last.
As Mr Gallaghers story shows, the rich are as vulnerable as the rest of
us, yet they lead separate lives. In Richistan, a book written before
the financial crisis, Robert Frank observed that wealthy people have
built a self-contained world unto themselves, complete with their own
health-care system (concierge doctors), travel network (NetJets,
destination clubs), separate economyand language (Whos your
household manager?).
Rich folk affect the rest of us in two big ways. First, the way they spend
their money has all kinds of ripple effects. Their hunches move
markets. Their consumption supports a whole sub-economy of
hoteliers, watchmakers and financial advisers. And their philanthropy
funds schools, pressure groups and research into tropical diseases.
The second, and more important, way is that to become rich in the first
place, they typically have to do something extraordinary. Some inherit
their money, of course, but most build a better mousetrap, finance
someone elses good idea or at least run a chain of hairdressers in a
way that keeps customers coming back. And because they are mostly
self-made, todays rich are restless, dynamic and much keener on
change than the aristocrats of old.
from the print edition | Special report
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