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MBA(WP)

Cross-Functional Project
Introduction:
For students of MBA(Working Professionals), knowledge relating to 'how
organizations function' is vital. It is important to understand key issues in
strategy deployment like mission, vision, goals, objectives and so on. It is
equally important to understand as to how the different functional areas of an
organization work together in realizing the common goal of the firm.
Accordingly, students are required to carry out a "Cross-Functional Project" at
the end of 4th Semester.
Choice of Organization:
The unit taken up for study should be performing the core functions of HR,
marketing, manufacturing/service delivery, finance, quality etc.
The study should not be carried out in branches/franchisee outlets. It should
either be carried out in corporate offices or in organizations where all the abovementioned functions are performed in an integrated manner.
Areas to be covered during the study:
1.
Industry profile
Global Scenario
Indian Scenario
Key players in the industry - market share analysis, their key strategies
PESTLE analysis
2.

Company profile
Background and History
The Vision, mission, objectives, goals, SWOT analysis
Products, Services and Markets

3.

A study of the organization design


A review of choices in design
Present organization structure
Critical review of the structure
1

Mckinseys 7S Model
4.

A study of key business level functions and processes


The Marketing function
The Operations and Quality function
The Finance Function
The Human Resource Function
Enterprise level initiatives like Six sigma, ERP, JIT, CRM, Logistics &
SCM, Shared Service Centers.

Methodology
1.

Apart from Marketing, Operations, Finance and HR, other functions specific to
the organization may be included.

2.

Students should report to their project guides and are expected to keep in regular
touch with them.

3.

A brief 2 page synopsis of the project proposed has to be submitted through mail
to the respective guides.

4.

Project report must have certificate from the company indicating satisfactory
completion of project work.

5.

Maintain a work diary, focusing on discussion with executives in the


organization.

6.

Project should be done in Bangalore.

7.

Duration of the study is for three weeks.

8.

Prepare and submit a hard bound report having 30-35 pages excluding
annexures as per format.

Important Dates
Particulars
Period of project
Submission of draft report to the guide

Date
26th December to 14th January 2017
18th January 2017

(Spiral Bounded Only)


Approval from the guide

On or before 21st January 2017

Submission of final report to the office

On or before 25th January 2017

Viva Voce Examination (Tentative)

28th January 2017

STRUCTURE OF THE REPORT


The report should consist of three main sections: the preliminaries, the main text and
the end material.
PRELIMINARIES:
Cover Page
Company Certificate
College Certificate
Guide Certificate
Declaration by the student
Acknowledgement
Executive Summary
Table of Contents
List of Tables (If applicable)
List of Graphs (If applicable)
MAIN TEXT
Chapter I: Industry profile (6 to 8 pages)
Chapter II: Company profile (8 to 10 pages)
Chapter III: A study of the organization design (6 to 8 pages)
Chapter IV: A study of key business level functions and processes (8 to 9 pages)
Chapter V: Findings and Suggestions (1 to 2 pages)
Chapter VI: Learning Experience and Conclusion (1 to 2 Pages)
END MATERIAL
Bibliography (References)
4

Appendices (Additions if any)