Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Adi Ronen
CEO
Natural born entrepreneur!
Digital Marketing wizard
(John Bryce, Anvi Institute,
Habetzefer | ZARA, Tapuz
Anashim, Eshet Tours)
Natalie Leibel
UI/UX & Visual
product
UI/UX obsessive
(Technion, Android
Academy, SheCodes|
GNS Digital, Kaltura)
(confidential information)
Talented
App & web developer
(John Bryce & The
Open University|
StoreNext )
The problem -
90% of online consumers trust recommendations from people they know! - getsocial.io
(confidential information)
Our Solution
A mobile app
(initially) of
Ecommerce fashion
mall with all the
familiar brands
Using an I-frame function
Our unique
development The
Shopping Call
Co-browsing shopping via
screen sharing technology.
(confidential information)
Why now?
Fashion is the
Most Popular
Online Purchase
Amongst
Frequent Internet
User (2015)
Digital Sales of
Clothing and Footwear
Are Predicted to Grow
to 1/4 of All Sales by
2019.
2017
2016
2015
63.5B$
71.8B$
80.7B$
Source: http://www.statista.com/
90.1B$
Brands verity
Fashion
focused
Social media
Survey
Consulting
Screen-Sharing
Multiple devices
(confidential information)
Market Players
# employees
Money raised
# users
2007/CA
120
22.1M$
20M visits a
month
16.6M
Affiliates +
cost per
click ads
1642/2793
14M$
10M APP
users
5 M users a
month
1.7M
Affiliates
41,051
2M average
per month
2011/CA
Alexa/SimilarWeb
ranking
Founded/HQ
2013/CA
11-50
16.2M$
2010/CA
11-50
4.6M$
2011/NY
11-50
5.85M$
2013/NY
1-10
267.25K$
8.5K
Affiliates
1,930,000
2012/CA
11-50
10M$
7.4k
Affiliates
1,436,498
(confidential information)
5K average
per month
5,600
request for
products a
day
1.8M
Affiliates +
partnership 27,986/27613
system
In-stream
4,220,000
ads
2K
3K
4,480,000
Affiliates
Business model
An affiliate is simply someone who helps sell a product
in return for commission. However they may never
actually take ownership of the product (or even handle
it). They simply get rewarded for referring customers to
a retailer when they make a sale. Again this business
model has been a huge success given the ease with
which the Internet facilitates it.
Marketing Strategy
Communities
PR
PPC
Students clubs
Bloggers
Ambassadors
Vloggers
FB organic page
Videos (YT)
Instagram profile
PR content
Growth
Hacking
Rewarding
systems
Using other
social
Media like
Polyvore
Money/ other
incentives
For user
distribution.
Project Milestones
Dec
Development
Testing
Private beta
Improvement
Beta Launch
(confidential information)
Jan
Feb
March
April
May
June
IOS Launch
(+3months)
7,000 UU (Active)
4,800$ (Gross Profit)
Private beta
500 UU
March
2017
June
2017
Dec
2017
Android Launch
USA Market
3,690,000 UU
5,000,000$
May
Nov
May
Nov
2018
2018
2019
2019
47,800 UU
50,000$
(confidential information)