Unless otherwise stated, times are in hours of work to be completed

Online google clicks assumption: Assume 50% of new customers come from
google, advertisements work on 50% of people (50% of 500 new customers
is 250)
Costs of google advertisements are determined by keywords used and
therefore this cost can be adjusted based on budget available
Work done by John, Jane, or Rachel is not included because the time they are
taking to do their tasks is already accounted for in their normal salary (aka
out of scope of the project)
Formula for calculating costs from 3 estimates is:
((optimistic+4*average+pessimistic)/6) * hourly rate

Line Items

Optimistic AveragePessimistic
Website
Time for theme development
3
16
40
Consult with John about Website information
1
2
3
Time for website information populating
5
8
12
Time for testing website security
4
8
40
Domain Subscription/Hosting Service (per month
$4.95
$7.95
$18.95
Marketing
Time to create advertisements
Time to publish advertisements
Cost per click on google per month
Cost of local online ad space per month

24
8
$0.50
$50.00

48
16
$1.00
$200.00

56
32
$3.00
$700.00

20

40

Contingency
Possible Consultant Time for Website Security
Management Reserve

Budget By Phase
7000
6000
5000
4000

Budget

3000
2000
1000
0

3000
2000
1000
0

eted
s come from
w customers

ed and

ime they are

salary (aka

essimistic

Assumptions
Hourly Pay for Web Designer
Hourly Pay for Marketer
Hourly Consultant Fee

$35.00
$40.00
$100.00

Clicks on Online advertisement

Total Cost

500

Phase

Notes

2
2
2 If all information is given, should not take
2
3 https://trustiko.com/how-much-does-blueh

Subtotal

$624.17
$70.00
$285.83
$443.33
$8.99
$1,432.33

2
2
3 https://www.hochmanconsultants.com/cos
3 Advertise on local sites to target local pat

Subtotal

$1,813.33
$693.33
$625.00
$258.33
$3,390.00

Theme development contingency is accou

Subtotal

$2,000.00
$2,000.00

Grand Total

$800.00
$7,622.33

Set aside $800 to cover any unexpected/u

Budget Phases:
Phase 1
Phase 2
Phase 3

Recruiting the web developer and market

Creation of website and marketing advert
Recurring costs of website and advertisem

Phase

Amount
1
2
3

0
$5,930.00
$892.33

Created By:
Date Last Edited:
Version

Christopher Gilmore
10/4/2016
1.1

is given, should not take more than a day to populate fields. If not, it may take longer

om/how-much-does-bluehost-cost/, Domain costs $10-$15/year

manconsultants.com/cost-of-ppc-advertising/
l sites to target local patients, cost estimate example: http://computer.howstuffworks.com/web-advertising2.htm

ment contingency is accounted for in website estimate

o cover any unexpected/unaccounted for costs that arise over the course of the project

eb developer and marketer plus planning information

te and marketing advertisements
f website and advertisements after creation
Note for Phase 3:
This is the recurring cost per month for having advertisements out and
paying for the website. After the website is established and potential
clients have discovered the clinic, the advertisements can be cancelled
and this cost will decrease dramatically.

/web-advertising2.htm