Documentos de Académico
Documentos de Profesional
Documentos de Cultura
CAPITULO I
INTRODUCCION___________________________________________________15
1.01 Justificacin______________________________________________________15
1.02 Antecedentes____________________________________________________16
CAPITULO II_______________________________________________________19
2.06 Propuesta Estratgica__________________________________________39
2.06.01 Misin________________________________________________________________39
2.06.02 Visin________________________________________________________________39
2.06.03 Objetivos_____________________________________________________________40
2.07.01 Planificacin__________________________________________________________43
2.07.02 Gestin Operativa____________________________________________________52
2.07.03 Gestin Comercial____________________________________________________54
CAPITULO III______________________________________________________57
ESTUDIO TCNICO________________________________________________78
4.01.02 Capacidad ptima___________________________________________81
4.02 Localizacin______________________________________________________81
4.02.01 Macro-localizacin____________________________________________________81
4.02.02 Micro-localizacin____________________________________________________83
4.02.03 Localizacin ptima._________________________________________________84
CAPTULO IV______________________________________________________94
ESTUDIO FINANCIERO____________________________________________95
5.01 Ingresos Operacionales.________________________________________95
5.01.01Determinacin de los Ingresos Operacionales__________________________95
5.01.02 Mano de obra________________________________________________________96
5.01.03 Materia Prima Directa________________________________________________97
5.02 Costos___________________________________________________________98
5.02.01
5.02.02
5.02.03
5.02.04
Costo directo_________________________________________________________98
Costos Indirectos_____________________________________________________99
Gastos de Administracin___________________________________________100
Gasto de ventas_____________________________________________________102
5.03 Inversin_______________________________________________________103
5.03.01 Inversin Fija________________________________________________________103
5.03.02 Capital de Trabajo___________________________________________________105
CAPITULO V______________________________________________________123
CONCLUSIONES Y RECOMENDACIONES________________________125
7.01 Conclusiones___________________________________________________125
7.02 Recomendaciones______________________________________________126
ANEXOS
BIBLIOGRAFIA___________________________________________________127