Managerial Communication

The buzz about big data

PUBLIC SPEECH OUTLINE
1.

HEADERS
Analyze Your Audience

2.

Determine General Purpose

i.
To persuade
ii.
To inform
iii.
To entertain

3.

Specific Topic - narrowed

Can I manage to speak on
this within 3 minutes?
What am I interested in?
What is my audience
interested in?
Is the topic significant?
Can I find sources on my
topic?

4.

Specific Purpose

5.

Central Idea

6.

Gather Supporting Materials

Facts, testimony, figures, statistics,
narratives & examples

Illustration of how it should be written

The audience being addressed here
are the management students who
want to enhance the decisionmaking abilities by analyzing the
massive amount of data and
information flowing across any
organization.
To convey the different sources of
data, to what extent data is growing
big
How to leverage analytics for better
decisions
I can achieve my goal in 3 minutes
To address the hype about big data
It would be interesting for the
audience to know the different
aspects of big data and how can it
meet prior expectations.
It is significant because, with the
advent of digitalization, the
availability of data is not a concern
but leveraging big data technology
to extract relevant information is
still a challenge.
My work experiences and articles
from the internet are the sources for
my topic
Many people believe that big data is
a solution but rather it is a problem.
My purpose is to state how it
resembles a problem and what is to
be done.
The central idea is to analyze the
alignment of big data technology to
business.
Analysis based on my work
experience on the same technology.
Facts and figures from articles
relating to the data explosion

Managerial Communication
The buzz about big data
PUBLIC SPEECH OUTLINE
7.

Identify Main Points

Pillars of Speech

9.

10.

11.

12.

INTRODUCTION
(Indicative Duration: 30sec45sec)
a. Gain attention
b. Establish credibility
c. Orient audience to topic
d. Relate topic to audience
e. Preview main points

BODY
(Indicative Duration: 105sec120sec)
Main Points & Sub-Points with
Transitions

CONCLUSION
(Indicative Duration: 30sec)
Summarize Main Points
End with Finality
Sources

occurring these days.

Defining big data
Alignment /misalignment of big
data technology to business.
Examples of massive data
generation
Conclusion
Define the business objective of the
big data technology.
Quote a technologist to arrive at a
clear understanding about the
situation that gave rise to buzzword
Big Data
State my work experiences on this
technology.
The body would include different
facets from which we can look into
big data technology.
Pieces of evidence to show that big
data is still a problem and not a
solution. It is evolving day by day.
Conclude citing what can be done
to achieve big from big data thus
adding value to the organization
Magazines and articles online
Scholarly Blogs such as
http://aci.info/2014/07/12/the-dataexplosion-in-2014-minute-byminute-infographic/.