MEDIAGURU PROFILE & CLIENTS

ABOUT MEDIAGURU
MediaGuru is a media consultancy company, working with both established corporate
houses as well as new entrepreneurial ventures across the world. It provides end-to-end
solutions for either starting or revamping media ventures in every sector including Television
Print, Radio Stations and in New Media at:

 competitive cost
 international quality
 future integrated media networks &
 in record timelines

MediaGuru has gained established media clients in India, Asia Pacific region and Africa, and
has now expanded capabilities towards a future progression through its allied services. The
company integrates the full range of its consulting capability to provide end to end turnkey
solutions for media enterprises.

MediaGuru helps non media companies diversify into media domain. We also assist
international media players and channels who want to enter the Indian media market.
MediaGuru’s biggest asset is its multi-dimensional team of experts, and knowledge insight
of the entire domain of Media.

Headquartered in India, MediaGuru has a global presence through its offices in the Europe
and Singapore.

The key members of MediaGuru have been actively involved in the new launches and re-
launches of Broadcast Stations like Aaj Tak, IBN7, Zee News & NDTV to name a few and
prestigious newspapers like Hindustan, Dainik Jagran, I-Next and Navbharat etc.

MediaGuru takes pride in introducing the world’s First end-to-end High-Definition News
Channel Saakshi TV, launched on April 1st, 2009, in Andhra Pradesh, India. MediaGuru was
actively involved into the project from beginning to end. It undertook planning, setting up,
technology selection, acquisition, integration to staff selection, training and launch of the
channel, successfully.

© MediaGuru Consultants Pvt. Ltd.

MediaGuru has planned and executed similar work for many channels across India,
Bangladesh, Afghanistan & Pakistan including those for media giants like Malayalam
Manorama, TV18’s IBN 7, News 24, CSB News Bangladesh and Express News TV,
Pakistan’s news and current affairs channel promoted by the Century Group, a media
conglomerate. We are currently working with Jamuna TV which is being launched by one of
the largest corporate houses of Bangladesh. MediaGuru is providing services for branding,
training, content management, and launch strategies.

MediaGuru has worked extensively in the Print media. We are currently working on The
Independent, Bangladesh’s leading English Newspaper providing complete re-launch
solutions from Need Gap assessment, Business Plan, Designing, HR, Training & Branding ,
Re-launch to Hand-holding. MediaGuru has also provided advisory services to the Rajasthan
Patrika group and conducted content analysis for their newspaper. Similar work of content
analysis was also undertaken for Amar Ujala.

For education of media in the field of Print, Broadcast, Advertising and New Media,
MediaGuru has helped set-up Advantage Media College in Patna.

MediaGuru also provides turnkey solutions for planning and setting up private FM radio
stations. Among achievements is its effective pre bid business plan concepts for leading
media houses and the launch of Radio Mango, a bouquet of radio stations in Kerala
promoted by leading vernacular newspaper house of India–Malayala Manorama.

MediaGuru has also launched India’s first Media website – www.mediamughals.com,

exclusively dedicated to technology related news and views of the ICE sectors. MediaGuru
also successfully runs three news based websites – www.mynews.in, www.merikhabar.com,
www.citysamachar.com which provides updated news as and when it is happening.

© MediaGuru Consultants Pvt. Ltd.

 TELEVISION PORTFOLIO – NATIONAL

Regional Reaching out to Andhra

Infotainment Channel Pradesh & Telugu speaking
- Telugu populace
Saakshi Group

Regional News,
Promoted by noted
Current affairs &
filmmaker Prakash Jha and
Entertainment
Adlabs chairman
Maurya TV Channel – Hindi &
Manmohan Shetty
Bihari
(P&M Infrastructure)

Regional
Reaching out to the North
Infotainment Channel
East
NEWS LIVE - Assamese

Bouquet of national
news &
News 24 & E24 entertainment All India Reach
channels – Hindi &
(Part of B.A.G. English
Bouquet)

Bouquet of three
Regional (Kerala Reaching out to Kerala and
Centric) News Malayalam populace across
Channels - India and the Middle East
Manorama News Malayalam

National News &

Current Affairs All India Reach
Channel 7 (now IBN Channel - Hindi
7part of TV18 Group)

© MediaGuru Consultants Pvt. Ltd.

 INTERNATIONAL PORTFOLIO

News and Current Promoted by the largest

Affairs Channel - conglomerate of
Jamuna TV –
Bengali Bangladesh
Bangladesh

DTH Platform - 30 channel DTH

Client cannot be named
Bangladesh platform

News and Current

News Channel - Promoted by a Broadcast
Affairs Channel -
Africa English
Player of Nigeria - TVC

Entertainment & Business News,

Sports and Promoted by a DTH Player
Business News Entertainment of Nigeria - HiTV
Channel - Africa Channel - English

News and Current Promoted by Century

Affairs Channel - Urdu Publications of Pakistan
Express News –
Pakistan

News and Current

Affairs Channel - Bangladesh’s first news
CSB News - Bengali and current affairs channel
Bangladesh

© MediaGuru Consultants Pvt. Ltd.

 RADIO PORTFOLIO

Malayala Manorama
Group
Reaching out to 4
different zones in the
Kochi, Kozhikhode,
state
Trissur, Kannur
(Kerala, South India)
Radio Mango

Rajasthan Patrika Group

Reaching out with only hit
music 24 hrs to the entire
Jaipur
city
(Rajasthan, West India)
95 FM Tadka

Ananda Bazaar Patrika

Pre-Bid Solutions for FM
Ananda Bazaar Patrika Radio Stations
East India

Dainik Bhaskar Pre-Bid Solutions for FM

North and West India Radio Stations
Dainik Bhaskar

© MediaGuru Consultants Pvt. Ltd.

 PRINT AND ONLINE PORTFOLIO

Providing complete re-

launch solutions from
Leading English
Business Plan, Designing
Newspaper of Dhaka
to HR, Training &
The Independent Branding

Large diversified Launching Global

conglomerate also Business Schools
present in education affiliated to the University
Global Business domain of Wales
Schools

No.1 advertising & public Setting up a Media &

relations consultants in Communications Institute
Bihar & Jharkhand in Patna
Advantage Media

Leading Hindi Provided advisory

Newspaper in Rajasthan, services and content
Gujarat, Karnataka and analysis for their
Rajasthan Patrika Tamil Nadu newspaper

RESEARCH & STRATEGY PORTFOLIO

Complete research on
Leading petroleum Digital Signage market
company of India and strategy
Bharat Petroleum recommendations

Editorial restructuring &

TV Content Producers
Business Planning
B.A.G. Films

Leading Broadcast
Market entry strategy for
Design company based
India.
in U.K.
Red Bee Media

© MediaGuru Consultants Pvt. Ltd.

 ABOUT THE CLIENTS – THE PROMINENT MEDIA BRANDS

Jamuna Group

Jamuna has diversified business from manufacturing to media industry. One of the most
significant and powerful subsidiary of Jamuna Group is THE DAILY JUGANTOR, which is one
of the leading newspaper of Bangladesh. The Jugantor is an achievement of the Group, with
the motive to protect human rights and provide true and fair news to the nation.

HiTV Limited

HiTV Limited provides a platform for entertainment, lifestyle music, news and sports rich in
quality and local programs. Her mother company: Entertainment Highway Limited has over
20 channels on its platform, Entertainment Highway Limited offers an unrivaled value with
low subscription rates that makes premium content available to a wide audience. It is the
first television platform in Africa to deploy Hypercable, a terrestrial pay per view TV decoder
system.

TV Continental

TV Continental is part of a media brand which operates an entertainment channel and radio
station in Nigeria. It has substantial viewership and listeners and is a popular source of
media in the country.

Sakshi Group

The Sakshi Group brought out Telugu news daily – Sakshi – in 23 multi-colored editions (one
edition per district) by Jagati Publications, first time ever in India. The daily is at par with the
leading English dailies of the state. It has now launched a complete end to end Hi –
Definition news & current affairs channel, first time across the globe.

© MediaGuru Consultants Pvt. Ltd.

Dainik Jagran
With over 63 Years legacy, the Dainik Jagran is the most read Newspaper of India – 54.8
million readers (IRS 2009 R2). It has sustained leadership during the last few years in every
readership survey. The group made its foray into broadcast through Channel 7, a national
news and current affairs channel launched in April 2005.

Malayala Manorama

The group has been the ‘good morning’ of the most literate state (Kerala) for more than 100
years. The flagship brand is its Malayalam newspaper daily which is the most read
vernacular newspaper in India (with a readership of 12.9 million – IRS 2009 R2). Expanding
its media reach, the group has entered the television space with a regional news channel
Manorama News and has also forayed into the radio space with a bouquet of radio stations.

Dainik Bhaskar
Dainik Bhaskar is the second most read daily newspaper in India with a readership of over
33 million (IRS 2009 R2). The group has got licenses approval for setting up private FM
Radio stations across north and central India.

Rajasthan Patrika
Another leading print house from West India, the Rajasthan Patrika daily is among the top
ten newspapers in the country with a readership of 14 million (IRS 2009 R2). The group got
license approval for setting up private FM stations in Western India and worked in
collaboration with MediaGuru to set up the main station in Jaipur (Rajasthan State’s capital
city).

© MediaGuru Consultants Pvt. Ltd.

Ananda Bazaar Patrika
One of the largest Media conglomerates in India. The ABP group has a dominating presence
in eastern India. Expanding its broadcast reach, which already includes its stake in Star
News and Star Ananda, leading national and regional news channels with Star, is the
approval of its license for setting up a private FM Radio Station in Kolkatta, capital city of
West Bengal in East India.

B.A.G. Films
B.A.G Films is a leading television production house of India that aggregates content in both
fiction and news for leading TV channels in India. It has also forayed into setting up private
FM Radio stations. The media house produces news and entertainment shows like –
Kumkum (Star Plus), Red Alert, Sansani (Star News) among others, for leading channels of
India.

Daily Express
The Daily Express is one of Pakistan’s most widely circulated Urdu language newspaper,
published by Century Publications, a Lakson Group subsidiary. It is published simultaneously
from Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala,
Sargodha, Rahimyar Khan and Sukkar. The group has forayed into television with Din Raat –
news & current affairs channel.

© MediaGuru Consultants Pvt. Ltd.

 MEDIAGURU SOLUTIONS

 Turnkey solution for setting up Television stations

 Turnkey solution for setting up Radio stations

 Turnkey solution for setting up Print/New Media venture

 Revamp of Existing Media Outfit (Television, Print, Radio, New

Media or other)

 Customized domain solution across media vertical

(Such as: Training, Channel Packaging, Editorial Revamp and Business
Planning etc.)

 International and national media linkages

 Knowledge services for the industry across media domains

© MediaGuru Consultants Pvt. Ltd.

 SERVICES FOR SETTING UP A TV STATION

 Opportunity Recognition and Need Gap

 Business Planning

 Channel Character & Vision Definition

 Manpower Assessment & Recruitment

 Infrastructure Development

 Technology and Facilities Set Up

 Channel Look and Feel Packaging

 Channel Workflow and Content Sourcing

 Content Mix, Planning and Promos

 Training of New Recruits

 Channel Branding & Air Time Sales Strategy

 Channel Dry Run

 Launch

© MediaGuru Consultants Pvt. Ltd.

 SERVICES FOR SETTING UP A RADIO STATION

 Opportunity Assessment and Business Planning

 Radio Station's Vision & Character Identification

 Radio Infrastructure and Technology Development

 Manpower Planning & Defining Jobs & Roles

 Manpower Recruitment

 Radio Station Sound & Imaging

 Creative Content, Music & Programme Planning

 Training of New Recruits

 Ad Sales and Brand Strategy

 Pre Launch Monitoring

 Supervision During Launch

© MediaGuru Consultants Pvt. Ltd.

 THE TEAM
Sanjay Salil
Managing Director

Sanjay Salil is the man behind MediaGuru. He started his career with print media and worked
with leading Hindi daily newspapers in India. It was a time when electronic media had entered
the Indian terrain. He was a part of the growth and launch of India’s first 24*7 private TV news
channel, Aaj Tak. Sanjay has worked as a reporter, producer and finally graduated to a news
presenter of the daily show which had several million viewers. He was one of the youngest
people who made to Senior Editorial Management team in India. He also served as Joint Chief
Executive Officer of a duo of television stations. He founded MediaGuru in 2003.

Sanjay is one of the few people in Indian media who bring to the table such a varied and in -
depth understanding of content, technology and business of cross media. He has traveled
immensely across all continents and is well versed with the latest trends and updates in media
related to technology, business and operations. Now he combines his journalistic sharpness
and analytical astuteness with a keen business acumen and ethics to have a positive impact on
the media across the globe.

Ajay Upadhyay
Director

Ajay Upadhyay is a name to reckon with in the Indian media. It stands for over 25 years of
experience across print & television. He started his media career as an Assistant Editor with
Dainik Aaj & then served as the Coordinating Editor – Sunday Observer. Thereafter, he worked
with leading print dailies like Dainik Jagran, Navbharat and as Group Editor of Hindustan. The
Mumbai edition of Navbharat as well as Jagran Group’s I-Next was launched under his
supervision. In the television media he worked for Aajtak as a special correspondent and later
as an Executive Producer. He was also part of the founding team of national news & current
affairs channel from India – Channel 7 (Now IBN7). Thereafter he went onto build and
establish Jagran Institute of Management & Mass Communication – a premier institute in India.

He is one of the few people in the industry who have an in-depth understanding on all facets of
media and a keen insight of the emerging trends. Research and strategy are his forte and at
MediaGuru he consults our clients on all aspects of project planning & execution.

© MediaGuru Consultants Pvt. Ltd.

Sanjay K. Das
Senior Vice President

Sanjay Das, a multi–skilled media professional with 20 year plus in the industry has worked
across all media domains. He began his career with print and worked for Sunday Mail & Free
Press Journal group and its news magazine Onlooker, where he gave 7 years. Thereafter, for
the next 7 years he moved to television & was the head of BAG Films editorial. He also worked
with Independent Television Company of Sanjay Dalmia and handled north India for T-Series,
with both editorial/creative & business/marketing responsibilities.

He later worked with Star Image Makers & Ace Brandwidth Communications in Image
management, brand strategy & development of corporate communication structures. He has
also produced, written & directed over 500 hours of ad-films, corporate AVs, documentaries,
news-features, magazine format programs & current affairs series for various channels
including Doordarshan, Zee News, DD Metro & central government ministries/departments.

Sanjay is an integral part of MediaGuru where he consults our clients on various content and
strategy related projects. He also overlooks the content and development of broadcast, media
education and other media related portals.

Ved Vrat Giri

Editor-in-Chief – Web operations

With over 15 years of experience in journalism, Ved Vrat Giri brings to the table an in-depth
knowledge of the media industry. He stared his career with Dainik Jagran and moved on to
work with Amar Ujala for the next three years. He later joined Rashtriya Sahara English
Magazine as the State Correspondent and Prabhat Kiran, Indore-based Hindi Eveninger as the
News Editor.

Through his next move he entered the television domain and joined ETC News. In 2001 he
came back to the print media and worked with Dainik Bhaskar for 7 years before turning and
entrepreneur and starting his own websites.

His forte lies in online journalism and he has successfully launched and managed three news
based websites: MyNews.in, Merikhabar.com, and CitySamachar.com. He is now heading the
web division of MediaGuru.

© MediaGuru Consultants Pvt. Ltd.

Faizul Islam
Vice President - Projects

Faizul Islam started his career as a reporter cum producer of a weekly news analysis show on
Zee, the pioneer’s of electronic media. Thereafter, he closely worked and coordinated some of
the most popular shows in Indian media like ‘Janta Ki Adalat’, which is still on air. It was one of
the most innovative formats that were introduced in India. He has worked with Star Plus, Zee
and Doodarshan in India.

Faizul was instrumental in the planning, formatting and launching of a 24*7 national news
channel, India TV where he developed the newsgathering network throughout the country. He
worked closely with the editorial team developing and packaging shows for the channel.

Faizul’s forte is man management. His association with MediaGuru began with the revamping
of regional news channel and then being closely involved with all our projects.

Sahaab Khan
Vice President - Technology

Sahaab Khan is a dedicated & result oriented Media Professional with 14 years of rich
experience in managing a wide spectrum of Technical Operations including production control
room, ingest, master control room and news channel launches. At MediaGuru he is working as
vice president technology.

His expertise lies in strategy planning and devising different workflows to achieve maximum
efficiency in a given technical setup. He has worked with NEWSX, a 24x7 HD Ready premium
English news channel from INX GROUP as Associate Vice President- Broadcast Operations. He
was a part of the core project team which was responsible for building up the channel from
Ground Zero.

Sahaab started his career with Aaj Tak as a sound engineer. From there h e moved on to
WahiIndia In the capacity of a Technical manager. He came back to Aaj Tak and then Star as
Chief Manager – Technical services, before joining NewsX.

© MediaGuru Consultants Pvt. Ltd.

Sunil Ranadey
Vice President - Infrastructure

A Competent and dynamic professional, Sunil Ranadey brings on the table a distinguished and
insightful exposure of over 20 + years of experience related to Infrastructure, General
administration, Operations – Project Management, Media – Television, Radio and Television
News Operations, Strategy and Channel Creation.

Sunil started his career with BSF as a Sub-inspector. From there he entered joined Star India as
a manager. At Star, he also worked for Star News before leaving the realm of media to join
Centurion bank. Next move came in the form of Adlabs where he was instrumental in
implementation & commissioning of twelve BIG 92.7 FM Radio Stations. Thereafter he moved
on to join NewsX where he successfully designed & set-up a 24 hour HD ready, premium
National English news channel from scratch.

At MediaGuru he heads the infrastructure department.

Richard Goslan
Lead Trainer

Richard started off as a print person graduating through the ranks of television media. His
prior experience includes stints at CNN London and CNN Hongkong & CNBC Asia. He has
worked with the launch and training of leading channels across the world including Aaj Tak,
Headlines Today and Manorama News in India, Geo TV in Pakistan, NIKKAI / CNBC – Tokyo,
Paranana, Malaysia and the latest being CSB News in Bangladesh besides o thers.

He is an international network launch and training expert. His immense international

exposure plays a key role in planning and strategizing all our projects. He also doubles up as a
lead trainer and provides valuable inputs related to news reporting and writing for all our
projects across the globe.

© MediaGuru Consultants Pvt. Ltd.

Aida Santory
Lead Trainer

Aida has worked with networks across the world as a lead trainer – in India, Pakistan, Japan,
Malaysia, besides other countries. Earlier Aida worked as an Executive Producer with CNN,
Espanuel, and earlier involving stints at CNN Plus, CNN Turk and Istanbul.

Aida roams the world providing training to new recruits. Her core area of expertise involves
news production and assignment desk functioning. She also associa tes Richard as a launch
consultant and new recruits trainer. Together they introduced in India the structured
approach of newsroom functioning with the launch of Aaj Tak. Since then their association
with Asia has been inseparable.

Shabry Bakshi
Senior Consultant

Shabry is a thorough professional with over 9 years experience in TV news production and
programming. She started her career as a panel producer for a breakfast show on
Doordarshan. She also worked as a reporter. She has worked for a whole ga mut of genres from
lifestyle and entertainment to sports and auto shows both as a producer and anchor.

She was instrumental in the editorial planning and implementation of Newslive, a news &
current affairs channel for the people of North East in India. Adding another feather to the
kitty, she was closely involved as a trainer and facilitator for setting up an HD TV station in
Andhra Pradesh. Her association with MediaGuru as a trainer has grown with time and she
consults our clients for On–Air production and presentation.

© MediaGuru Consultants Pvt. Ltd.

The MG Family

MediaGuru carries its spirit in essence to wherever it goes. And the spirit is multifaceted,
talented, multi-skilled, professional and specialized. Structured around the nucleus which
works from Delhi, a team that comprises of able youngsters from complementary varied
backgrounds of IT, MBA, Psychology, English and Media Research, undertaking intensive
background research, creating the plans and systems involved in the project and developing
the knowledge base which is at the heart of everything we do.

The arms are the client outfits where MediaGuru's senior project consultants deliver results.
These include senior industry experts in all domains of our services including Content,
Technology, Infrastructure, Marketing, Sales, Branding, Training, News Editorial (Desk and
Reporting), Television Production, Television Packaging, Radio Production and Programming
etc. MediaGuru takes all its projects from infancy to adulthood and draws from the expertise of
all its team members to give the best possible result to its clients. It does not only believe in
meeting but exceeding expectations.

MediaGuru in News

Read more about MediaGuru:

http://www.washingtonpost.com/wp-dyn/content/article/2009/05/14/AR2009051404150.html

http://www.thenational.ae/apps/pbcs.dll/article?AID=/20090822/BUSINESS/708229980

http://www.livemint.com/2008/10/05232940/Riding-to-success-on-the-media.html?pg=1

http://www.livemint.com/2008/10/05232940/Riding-to-success-on-the-media.html?pg=3

MEDIAGURU CONSULTANTS PVT. LTD.

B – 48, SECTOR - 5
NOIDA (INDIA)
+91 - 120 – 4766000 (Tel)
+91 - 120 – 4547982 (Fax)
www.MediaGuru.in

© MediaGuru Consultants Pvt. Ltd.