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Agenda
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01
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CAROL SMITH
TOM SMITH
ANITA SMITH
JACK SMITH
MARRY SMITH
Marketing
Manager
Product Marketing
Manager
Marketing
Director
Digital Marketing
Manager
Sales
Manager
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Online Marketing
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Copywriting
Social Media
Web
Content
Article
News
Email
Marketing
SEO
PPC
Online
Directories
Performance overview
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YOUR BUSINESS
REVIEWS
RANK
Needs Improvement
Social Engagement
90%
70%
Website Review
54%
86%
Recommended Budget
Local Reach
49%
2015
2016
Display
15.4
13.2
Online Video
24.1
17.0
Social Media
17.3
14.9
Paid Search
10.1
8.8
Mobile
62.3
40.4
Body Copy
Result
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Title Tag
Navigation
Promote
Engage
Optimize
Measure
SEM
SEO Opportunities
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Crowded
Serps
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Use
Behavior
Link
Audits
Rich
Answers
SEO
Opportunities
2017
Keyword
Group
Dark
Traffic
Page
Speed
FEB
MAR
APR
MAY
Position /
Month
Benchmark
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-12
MOM
BM
Position 1
54
82
94
96
85
85
83
8%
57%
Position 2
24
43
47
57
52
52
52
-5%
108%
Position 3
13
16
17
14
18
27
27
NC
38%
FEB
MAR
APR
MAY
Position /
Month
Benchmark
Position 1
160
Position 2
34
Position 3
45
Benchmark
JAN
FEB
Aug-12
Keyword
URL
MAR
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Sep-12
Oct-12
Nov-12
Dec-12
Jan-12
MoM
BM
225
225
218
214
229
9%
55%
55
63
60
55
40
62
-47%
104%
34
38
37
37
48
48
NC
35%
APR
34
MAY
26
JUN
JUL
AUG
22
2-
49
47
MOM
BM
42
-42
23
10
Online Transaction
Organic Branded
Conversion Rate
225
196
12%
19%
8%
-85%
Previous Month
Previous Year
Previous Month
Previous Year
Traffic Source
Text 1
Text 2
Text 3
Text 4
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Text 5
-7%
-9%
Previous Month
Previous Year
Text Here
24
-6
Text Here
167
45
Text Here
42
Text Here
78
Text Here
13
-9
Text Here
65
Text Here
-3
Text Here
10
-3
11
CONVERSION RATE
6.2 %
RETURN ON
INVESTMENT (RIC)
12.6%
VISITS
40
20
0
TOTAL VISITS
VISITS
33,108
COST
$23,467.03
1,172
84
476
-54
154
27
45
-34
32
-14
30
-7
25
-4
15
-2
18
-2
12
VISITS
% VISITS
KEYWORDS
VISITS
% VISITS
(Direct) (none)
4,691
50.77%
Text Here
4,691
50.77%
Google (organic)
3,448
37.32%
Text Here
3,448
37.32%
Vine press.net
290
3.14%
Text Here
290
3.14%
Yahoo (organic)
86
0.93%
Text Here
86
0.93%
Bing (organic)
66
0.71%
Text Here
66
0.71%
13
10%
12%
10%
10%
13%
45%
Rank
6.2
Domain
Authority 48
Backlinks
(Google)1,784
Backlinks
(Yahoo)2,453
Google 45%
Search 10 %
4,484 Visits
56 Visits
Bing 13%
Ask 10%
256 Visits
25Visits
Yahoo 12%
Other 10%
81 Visits
13Visits
14
2
4
Website
Email
6
7
Social
Direct
Mail
SEO/PPC
5
Advertising
Events
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Traffic Sources
COUNTRY RANK
CATEGORY RANK
Text here
Text here
28
68
48
Direct
52.80%
Referrals
15.13%
Search
20.33%
0.87%
Social
3.5
10.84%
Display Ads
2.5
0.03%
2
SUBDOMAINS
1.5
1
0.5
0
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
AVG.TIME ON SITE
BOUNCE RATE
Text here
Text here
00:06:25
Dec-16
SUBDOMAINS 01
90.01%
SUBDOMAINS 02
0.81%
SUBDOMAINS 03
0.75%
SUBDOMAINS 04
0.55%
SUBDOMAINS 05
7.88%
29.54%
16
Demographics
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Nature
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Economics
Product
Service
Polities
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Technology
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Society
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17
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
Website Development
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18
Group/Online Conferences
Webinar
Phone/video
Social Media
Print Advertising
Direct mail
Meeting
Print Publications
Online Advertising
Cold Calls
Search
Email
Blogs/Online Publications
Speaking
Networking
Associations/Trade Shows
19
Branding To
Led
Marketing
For Growth
Customer
Centric
Culture
Websites
That Work
20
CURRENT
MARKETS
NEW
PRODUCTS
CURRENT
NEW
Develop or
Withdraw
Invest/ Grow
Harvest/
Divest
Maintain/
Protect
21
Others
Influencer Marketing
15%
20%
7%
Affiliate Marketing
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Organic Search
10%
18%
15%
15%
Display Advertising
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Paid Search
22
67%
Content promotion
Product launch
59%
Content creation
59%
Event Management
45%
Corporate communications
Crisis management
SEO
32%
23%
14%
23
Like
Blog
YouTube
Google Plus
Chat
24
Social
Media
Marketing
Weblogs
Rating
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Network
Forums
Chats
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25
Sales
10%
30%
15%
20%
25%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Facebook
Social Media
Google+
You Tube
Google+
Printerest
You Tube
Referral Traffic
Conversions
637
77
9.57%
1525
154
8.76%
Google+
376
27
11.76%
1759
197
6.05%
You Tube
967
37
3.76%
5,611 Referrals
Compared To 4655 Last Month
410 Conversions
Compared To 354 Last Month
1175 Events
Compared To 1052 Last Month
26
Fans Count
YouTube
Followers
YouTube Subscribers
Instagram Followers
100
100
100
40
50
50
50
20
Previous Period
Previous Period
Previous Year
Engagement Rate
60
Previous Year
Previous Period
Mentions
Previous Year
Previous Period
Video Views
Previous Year
Instagram Likes
100
200
100
50
100
50
40
20
0
Previous Period
Previous Year
Previous Period
Previous Year
Previous Period
Previous Year
Previous Period
Previous Year
27
Key Stats
Budget
$180.74 ( 8.99)
Budget:29.28%
Impressions
27,124 ( 9.59)
CTR:1.56%
168 ( 09.84)
Conversion Rate:18.26%
Clicks
Conversions
45 ( 38.18)
Analysis:-
CPA:$6.21
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Text Here
Text Here
30
25
Google
20
Yahoo
15
Bing
10
5
Ask.com
Aol
Text Here
Text Here
Text Here
29
Sessions
%New Users
71,473
80.4%
Bounce Rate
31.2%
Goal 1 Compl.
2,893
All Channels
709
12.4
44,493
90,1%
15.6
2,893
73,2%
1,265
11.5
6,900
99.3%
2.1
1,265
39.7%
55
8.7
Pages/Session
11
55
Bounce Rate
60
50
55
40
45
30
35
20
25
10
15
10
0
2017
2018
Organic Search
2019
Paid Search
30
Top Opportunities
Sales Funnel
Company Value
Honda
$89,510.00
Motorola
$31,611.00
59%
Customer
(6%)
5%
40
10%
30
$10,132.00
15%
50%
Emma
$52,035.00
Michael
$15,432.00
Isabella
$55,413.00
New Customers
20
20%
10
0
Plan1
Plan2
Plan3
Plan4
Plan5
Dec
$55,000.00
Oct
Yamaha
Repeat Customer
(13%)
Nov
$02,000.00
Sep
Sony
Jul
$55,410.00
Leads (26%)
Aug
Castrol
13%
Jun
$70,030.00
Apr
FedEx
May
$12,140.00
15%
Mar
Cox Media
Visitors (100%)
13%
Jan
$10,111.00
Feb
Toyota
31
More
Interaction
Request a
Proposal
Gather
Contact Info
Attract
Contact Info
Create
32
70%
60%
60%
50%
50%
40%
30%
20%
10%
25%
20%
19%
15%
12%
5%
0%
33
48%
52%
Quality
Of Leads
Conversion
Rate
28%
35%
40%
Number Of
Leads
Website
Traffic
Sales
Revenue
20%
25%
Subscriber
List Growth
Social Media
Sharing
15%
Search Engine
Ranking
34
Email Marketing
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Email Marketing
35
Delivery Rate
Open Rate
Opens
Click Rate
1,073
30%
602
20%
Unopened
7,258
50%
Click Rate
2.7%
30%
50%
20%
Bounces
Conversion Rate
9,258
Opened emails
1,073 (30%)
Links clicked
29 (2.7%)
Email forwarded
Emails bounced
602 (20%)
Unsubscribes
51 (0.4%)
Unopened
7,258 (50%)
Abuse complaints
36
Campaign Report
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Email Name
Send
Date/Time
Recipients
Delivered
Spam
Opt Out
Open
Click
Transactions
Revenue
Sales Promo
1
1/1/2011,
12:00pm
11,000
10,900
2300
(20.2%)
800
(25%)
100 (1%)
$10300
Sales Promo
2
1/3/2011,
1:00pm
11,000
4800
( 45.5%)
1425
(25%)
100 (1%)
$10300
Sales Promo
3
1/5/2011,
2:00pm
11,000
10,900
17
25
3300
(30.3%)
1050
(25%)
25 (-1%)
$1800
Sales Promo
4
1/7/2011,
3:00pm
11,000
10,900
3300
(30.3%)
1800
(50%)
300 (3%)
$20300
Sales Promo
5
1/9/2011,
4:00pm
11,000
10,900
700
(4.4%)
400
(25%)
25 (-1%)
$10300
10,900
37
Blog Marketing
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Linked in
Blog
Marketing
Friendfeed
You Tube
Myspace.com
Email
Marketing
38
BRAND ADVOCATES
GOOD
BRAND AWARENESS
NEUTRAL
BRAND DETRACTORS
NEGETIVE
Experience
POSITIVE
BAD
39
Broadcast Faxing
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Direct Mail
Couponing
Telemarketing
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Email Marketing
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Direct Selling
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Direct Advertising
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Sales By Region
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US Sales By Regions
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Washington
North Dakota
Minnesota
Wisconsin
South Dakota
Michigan
Iowa
Nebraska
Ohio
Illinois
Kansas
Oklahoma
Missouri
Arkansas
Texas
Louisiana
Lowest Sales
Higher Sales
Average Sales
42
Marketing Roadmap
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Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
0%
10%
10%
20%
20%
30%
30%
40%
50%
50%
60%
70%
80%
90%
100%
60%
70%
80%
90%
100%
43
Puzzle
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Production
Orientation
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Production
Orientation
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Sales
Orientation
Production
Orientation
Marketing
Orientation
Sales
Orientation
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Target
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Circular
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Integration
Direct Selling
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Business
Marketing
Operation
Existing Function
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Couponing
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Collaboration
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Involves
Communication
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Mind Map
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Matrix
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High
Straight Through
Processing
New Business
Initiatives
Low
Optimizing Business
Processes
Process
Improvement
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Low
High
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Lego
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Stage 4
Stage 3
Stage 2
Stage 1
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Silhouettes
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People
Process
Technology
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Process
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Hierarchy
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Legal
Vice
Presidents
Decisions
President
Accounting
Organization
Structure
Managers
Human
Resources
Marketing
Entry
Level
51
your
your
your
52
Magnifying Glass
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Iteration Review
2015
2016
Iteration Planning
2017
Scrum Master
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2018
Scrum Team
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2019
Product Own
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Bar Graph
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VISION
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VALUES
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EMPOWER
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04
03
ENCOURAGE
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02
01
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Funnel
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Inquiries
04
Qualified Leads
03
Opportunities
02
Revenue
01
55
Our Goal
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04
03
02
01
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Comparison
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30%
40%
50%
60%
70%
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Financial
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5000$
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1500$
500$
1500$
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Text Here
Text Here
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Dashboard
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01
02
03
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Location
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Location
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60%
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Men
40%
Women
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Timeline
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2016
2017
2018
2019
2020
OPTION - A
OPTION - B
OPTION - C
OPTION - D
OPTION - E
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THANKYOU
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You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> Social
Media Focused Online Marketing
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