A PROJECT REPORT

ON
Employee Satisfaction on Hyundai Motors
KC Hyundai, Srinagar

For Fulfillment of degree of MBA (2015-16)

Submitted By:Iffat Gowhar Tugoo
Enrollment No.

Submitted To:
Mr. Aijaz Ahmad
:- 14036135044
And

Sheeba Shah
Enrollment No. :- 14036135030
SSM college of engineering and technology, Parihaspora Pattan

Introduction:Corporate Name

Hyundai Motor

Company
Date of Establishment

Dec. 29, 1967

Date of Listing
CEO

June 28,1974

: Mong Koo Chung, Won Hee

Lee, Gap Han Yoon

Industry

Auto Manufacturing

Paid- in Capital

KRW 1,488,933 Million

Fiscal Year-end

December

Asset

KRW 66,978,224 Million

Hyundai is a self-grown South Korean brand of

automobiles established in the 1960's. Presently part of
the Hyundai Kia Automotive Group, the motor company
has registered a steady growth over the past few
decades, having successfully entered European and
American markets. The assembly lines operated by the
company were built to match its size, the manufacturing
facility in Ulsan being able to produce 1.6 million units per
year.
Founded by Chung Ju Yung, born into a poor family of
farmers, the Hyundai Motor Company became the first
Korean car producer. The grounds for founding a car
company could not have been more welcoming since
post-war years in Korea brought forth a series of odd
politics one of which stated that automobile imports were
better than having a Korean car brand.
Yung was quick to fill the void, having raised enough
capital for the investment from his very profitable
construction business, opened in 1947. One year after its

birth, the Hyundai Motor Company signed a technologyshare agreement with Ford in 1968. Soon after Hyundai's
access to Ford's resources, the first Hyundai car was
developed: the Cortina. This model was quickly followed
by the release of the Pony, Hyundai's first entirely Korean
designed and built model. Its blueprints however, were
not all-Korean, the company having used Japanese
technology from Mitsubishi to develop the car.
Japanese constructors at the time had already developed
wide range of models, many of which were exported
worldwide, mainly to the US and South America. The Pony
model was the first Hyundai to be shipped overseas in
1975.
However, Hyundai would only cross US borders later,
in 1986, with the release of the Excel. The subcompact
car was an instant hit with its fairly small price tag
accounting for most of its popularity. The Excel was such
a hit that it sold in over 100,00 units in the first seven
months.
This was the last automobile that Hyundai produced
before resorting to their own technology in 1988. The
Sonata was their first born, a mid-seize car that marked
the beginning of a new era. Despite the steps the
company had taken into building a strong brand image,
the reputation Hyundai had previously collected was lost
because of poor quality and reliability complaints.
As soon as the 90's came, Hyundai was short of air
on American territory, struggling for one last gasp.
Instead of retreating, the company made massive
investments in new design and technology. By the time

the new millennium came, the company had already

reinstated as one quality car manufacturer.
Sales increased once more and with them so did the
buyer's confidence in Hyundai. The sudden shift in
consumer behavior was made possible by eliminating all
worries regarding the vehicle's reliability through the
introduction of a 10 year warranty to US sold vehicles
only. Since few companies could top that, Hyundai quickly
earned a spot in the world's top -10 car manufacturers.
Hyundai is currently operating in 193 countries,
selling vehicles through approximately 5,000 showrooms
and dealerships. Sales have also aided image growth, the
brand having entered the first 100 most valuable brands
of the world. Its recent history is strongly connected to
investments in technology and ample advertising
campaigns. Indeed, communication is one of Hyundai's
inherent elements, best described by their logo: the
stylized H is in fact a representation of two men (brandbuyer) shaking hands.
Automobile Industry Profile in India
With a scintillating 2.3 million units produced in 2008 the
Indian automobile industry bagged the position of being
the ninth largest in the world. Following economic
liberalization, Indian domestic automobile companies like
Tata Motors Maruti Suzuki and Mahindra and Mahindra
expanded their production and export operations in and
across the country and since then the industry has only
shown signs of growth. The automobile industry
comprises of heavy vehicles (trucks, buses, tempos,
tractors), passenger cars, and two-wheelers.
The Indian automobile industry seems to come a long
way since the first car that was manufactured in Mumbai

in 1898. The automobile sector today is one of the key

sectors of the country contributing majorly to the
economy of India. It directly and indirectly provides
employment to over 10 million people in the country. The
Indian automobile industry has a well established name
globally being the second largest two wheeler market in
the world, fourth largest commercial vehicle market in the
world, and eleventh largest passenger car market in the
world and expected to become the third largest
automobile market in the world only behind USA and
China.
The growth of the Indian middleclass along with the
growth of the economy over the last few years has
resulted in a host of global auto giants setting their foot
inside the Indian Territory. Moreover India also provides
trained manpower at competitive costs making the
country a manufacturing hub for many foreign
automobile companies. India proves to be a potential
market as compared to most of the other countries which
are witnessing stagnation as far as automobile industry
growth is concerned.
A recent research conducted by the global consultancy
firm Deloitte says that at least one Indian automobile
company will feature among the top six automobile
companies that will dominate the car market by 2020.
The Indian automobile industry proved to be in good
shape last year even after the economic downturn. This
was majorly due to the fact of renewed interest shown by
global automobile players like Nissan Motors which
consider India to be a potential market.
As far as authorized dealer networks and service stations
are concerned Maruti Suzuki is the most widespread. The
other automobile companies are also showing rapid
progression in this field.

Since Hyundai Motor Group is one of the Worlds largest

company and every Year this Company is launching New
Cars in addition to upgradation and modification of the
existing Car Models . The example of some cars
manufactured by Hyundai Motor Group upgraded and
modified from time to time is given as under in detailed
form :HYUNDAI VERNA 2006
Key Specification of Hyundai Verna 2006
Ex Showroom price New Delhi
7,88,350
City Millege
12.6 KMPL
Highway Millege
16.8 KMPL
Fuel Type
Diesel
Engine Displacement
1493 CC
BHP
110@4000
Torque
24@1900-2,750
Technical Specification of Hyundai Verna 2006
Engine and transmission
Top speed
185 KMPH
Acceleration
(0-100 KMPH)
11.2 Seconds
Engine displacement
(CC)
1493

Maximum power
110@4,000
Maximum torque
24@1,900-2,750
Engine description
1.5l 110bhp CRDI
with VGT
Turning radius
5.05m
No. of cylinders
4
Drive type
FWD
Turbo charger
No
Super charger
No
Valves per cylinder
4
Compression ratio
17.8:1
Fuel supply system
CRDI
Gear box
5 Speed
Steering gear type
Rack & Pinion
Capacity
Seating capacity
5
No. of doors
4
Length
4310 mm

Width
1695 mm
Height
1490 mm
Ground clearness
170 mm
Wheel base
2500 mm
Kerb weight
1173 kg
Gross weight
1650 kg
Front headroom
995 mm
Rear headroom
935 mm
Front legroom
1120/925 mm
Rear legroom
835/625 mm
Fuel tank capacity
(liters)
45
Cargo volume
352 liters
Tyre size
175/70 R14
Tyre type
Tubeless Radial
Alloy wheel size
14 inch
Wheel size
14x5.0J
Comfort

Air conditioner
Yes
Power steering
No
Rear AC vents
No
Engine Start/Stop button
No
Remote trunk opener
Yes
Remote fuel lid opener
Yes
Accessory power outlet
Yes
Transmission type
Manual
Adjustable seats
Yes
Cassette player
No
CD player
Yes
CD charger
No
DVD player
No
FM/AM radio
Yes
Remote control
No
Front speakers
Yes
Rear speakers
Yes

Low fuel warning light

Yes
Automated climate control
No
Air quality control
No
Rear reading lamp
Rear seat head rest
Rear seat centre arm rest
Front heated sets
No
Rear heated sets
No
Fabric upholstery
Voice control
Front cup holders
Safety
Anti lock braking system
Parking sensors
Center locking
Driver air bag
Passenger air bag
Front side air bag
Rear side air bag
Rear seat belt
Seat belt warning
Yes
Brake assist
Door ajar warning
Crash sensor
Anti theft alarm
Power door locks
Child safety locks
Yes
Day and night rear view mirror

No
Yes
Yes

Yes
No
Yes
Yes
No
Yes
No
No
No
No
Yes
No
No

Yes
No
Yes
Yes

Rear camera
Front brake type
Ventilated Disc
Rear brake type
and Drum
Others
Bore x stroke
Country of assembly
India
Country of manufacture
India

No
Disc

HYUNDAI VERNA 2014

Key Specifications of Hyundai Verna 2014
Ex-Showroom price New Delhi
City millege
Highway millege
KMPL
Fuel type
Engine displacement
BHP
bhp@4,000
Torque
nm@1,750

9,15,125
20.8 KMPL
24.8
Diesel
1396 CC
88.7
219.7

-2,750rpm

Technical Specifications of Hyundai Verna 2014

Engine and Transmission
Top speed
162
KMPH
Acceleration

(0-100KMPH)
Maximum power
bhp@4,000
Maximum Torque
nm@1750

12.2 seconds
88.7
219.7

-2,750rpm
Engine description
88.7 bhp
Diesel
Turning radius
meters
No. of cylinders
Drive type
Turbo charger
Super charger
Values per cylinder
Compression ratio
Fuel supply system
Gear box
Steering gear type
and Pinion
Capacity
Seating capacity
No. of doors
Length
Width
Height
Ground clearness
Wheel base
mm
Fuel tank capacity
(liter)
Cargo volume

1.4 liter
16V U2
Engine
5.2
4
FWD
No
No
4
17.3:1
CRDI
6 Speed
Rack
5

4
4375 mm
1700 mm
1475 mm
165 mm
2570
43
465 liter

Tyre size
Tyre type
Wheel size
Comfort
Air conditioner
Power steering
Rear AC vents
Engine start/stop button
Remote trunk opener
Remote fuel opener
Accessory power outlet
Transmission Type
Automatic
Foldable rear seat
Adjustable seats
Cassette player
CD player
CD charger
DVD player
FM/AM radio
Front speakers
Rear speakers
Bluetooth connectivity
Integrated two din audio
USB and AUX input
Automatic climate control
Air quality control
Voice Control
Fabric upholstery
Shock absorbers type
filled
Vanity mirror
Glove box Cooling
Bottle holder
Door

185/65 R15
Tubeless
15 inch
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes

No
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes

Yes

No
Gas

Yes
Yes
Front and Rear

Front suspension
Strut
Rear suspension
torsion Beam
Safety
Anti lock Braking system
Parking sensors
Centre locking
Driver Air bag
Passenger air bag
Front side air bag
Rear side air bag
Rear seat belt
Seat belt warning
Crash sensor
Door ajar warning
Power door locks
Child safety locks
Side impact Beams
Front impact Beams
Day and night rear view mirror
Passenger side rear view mirror
Engine immobilizer
Centre mounted fuel tank
Rear camera
Front brake type
Rear brake type
Others
Bore x stroke
77.2x84.5 mm
Clutch type
Country of assembly

Macpherson
Coupled
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes

Yes

Yes
Yes
Yes
Disk
Disk

BSIV
India

Country of manufacture

India

HYUNDAI ELITE i20

Key specifications of Hyundai Elite i20
Exterior Design
Dimensions
Length
3995 mm
Width
1710 mm
Height
1490 mm
Wheel base
2525
mm
Minimum ground clearness
150
mm
Wheel track
(front & rear)
1495/1501

Over hand
(front & rear)
Kerb weight
Fuel tank capacity
Interior Design
Dimensions
Length
Width
Height
Head room
(front & rear)
1005/970
Leg room
(front & rear)
Shoulder room
(front & rear)
1350/1340
Hip room
1295/1282
Wheel and Tyres
14x5.5/steel wheels with
175/70 R14 tyres
15x6.0/alloy wheels with
185/60 R15 tyres
Full size spear wheel
(alloy wheel on elite)
Exterior styling
Body coloured door handles
Body coloured side mirrors
Body coloured front and
Rear bumpers
Side repeater in exterior mirrors
Wheel size
Wheel type
Technology

815/655
1515 kg
45
1808 mm
1404 mm
1244 mm

1074/-

No
Yes
Yes
Yes
Yes
Yes

Yes
14 inch
tubeless

Sound system
AUX audio input jack
MP3/WHA/CD player
FM/AM tuner
Steering wheel audio remote
Control
6 speakers including 2
Front tweeters
Bluetooth connectivity
USB audio input with digital
(IPOD compatibility)
Roof mounted aerial
Performance
Manual
1183/1565
Automatic
1011/1585
Engine
Configuration
tranivore front
Cylinder capacity
Value system
twin
cam
Max- power
@5500
Max- torque
Bore x stroke
74.99 mm
Compression ratio
No. of cylinders
Fuel system
electronic

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
11211149-

Mounted
1.4L
16 value
Overhead
73.5
136 @4200
77 x
10.5:1
4-in-line
Multi point

Fuel injection
91rpm UCP
Transmission
Manual
Automatic
electronic

6 Speed
4 Speed
HiVEC

HYUNDAI ELITE i20 ACTIVE

Key specification of Hyundai Elite i20 Active
Exterior Design
Dimensions
Length
3995
mm
Width
1710
mm
Wheel base
2525 mm
Height
1490
mm

Minimum ground clearness

160 mm
Wheel track
(front & rear)
1503/1501
Over hang
(front & rear)
815/655
Kerb weight
Fuel tank capacity
Interior Design
Dimensions
Length
mm
Width
mm
Height
mm
Head room
(front & rear)
1005/970
Leg room
(front & rear)
1074/Shoulder room
(front & rear)
1350/1340
Hip room
1295/1282
Wheel and Tyres
14 x 5.5/ steel wheels
With 175/70 R14 tyres
15 x 6.0/ alloy wheels
With 185/60 Ri5 tyres
Full size spare wheel

1515 kg
45
1808
1404
1244

Yes
No

(Alloy wheel on elite)

Wheel size
inch
Tyretype
Exterior Styling
Body coloured exterior door
Handles
Body coloured side mirror
Body coloured front & rear bumpers
Yes
Side repeater in exterior mirror
Technology
Sound system
AUX audio input jack
MP3/WMA/CD player
FM/AM tuner
Steering wheel audio remote
Control
6 speakers including 2 front
Tweeters
Bluetooth connectivity
Yes
USB audio input with digital
(IPOD compatibility)
Roof mounted aerial
Performance
Weight
Manual
1183/1565
Automatic
1211/1585
Engine
Configuration
Transverse front

Yes
14
tubeless
Yes

Yes
Yes
Yes
Yes

Yes
Yes
Yes

Yes
Yes
11211149-

driving
Cylinder capacity
Value system
twin
cam
Maximum power
@5500
Maximum torque
@4200
Bore x stroke
mm
Compression ratio
No. of cylinder
Fuel system
point
`
fuel
Injection/91rpm
Transmission
Manual
Automatic
Speed electronic
HiVEC

Mounted
Front wheels
1.4L
16 value
Overhead
73.5
136
77 x 74.99
10.5:1
4-in-line
Multi
electronic

ULP
6 Speed
4

As detailed above if we compare Hyundai Verna 2006

Model car with the Same car modified and upgraded by
the Company with Model 2014 we will find a lot of
difference in respect the engine , fuel Tank Gear System
Wheel System and Gear Box System in addition to the
interior and exterior show . Dimension width and length
of the car has also been changed by the company for
satisfaction of customers Similarly if we compare I 20
Elite with I20 Elite Active we will see a lot of changes
modifications and up gradation in I20 Elite Active in
respect of Ground clearance , Tyre size , wheel Base ,
Interior and exterior
Indian Automobile Export market
India is a very favorable market for small cars be it
production, sales or export. Since the Indian automobile
industry is the largest manufacturer of small cars
companies like Hyundai and Nissan Motors export about
2,40,000 and 2,50,000 annually. India emerged as Asia's
fourth largest exporter of automobiles, behind Japan,
South Korea and Thailand. The Indian automobile exports
registered a 22.30 percent growth in the year 2009. The
growth trend was as follows: Two Wheelers- 32.31
percent, Commercial Vehicle - 19.10 percent and
Passenger Cars grew by - 19.10 percent.
Key automobile manufactures in India
Maruti Udyog
General Motors
Ford India Limited

 Eicher Motors
Bajaj Auto
Daewoo Motors india
Hero Motors
Hindustan Motors
Hyundai Motors India Limited
Royal Enfield Motors
Telco
TVS Motors
DC Designs
Swaraj Mazda Limited

Company profile
Who We Are
Hyundai Motor India Limited (HMIL) is a wholly owned
subsidiary of Hyundai Motor Company (HMC). HMIL is the
largest passenger car exporter and the second largest car
manufacturer in India. It currently has ten car models
across segments Eon, i10, Grand i10, Elite i20, Active
i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMILs
fully integrated state-of-the-art manufacturing plant near
Chennai boasts advanced production, quality and testing
capabilities.
HMIL forms a critical part of HMCs global export hub. It
currently exports to over 92 countries across Africa,
Middle East, Latin America, Australia and the Asia Pacific.
HMIL has been Indias number one exporter for the last
10 years consecutively. To support its growth and
expansion plans, HMIL currently has 445 dealers and
more than 1,100 service points across India. In its
commitment to provide customers with cutting-edge
global technology, Hyundai has a modern multi-million
dollar R&D facility in Hyderabad. The R&D center
endeavors to be a center of excellence in automobile
engineering.
COMPANY PROFILE OF HYUNDAI
SINCE 2005 Hyundai forklifts Australia has been a
successful part of the global equipment network for
Hyundai heavy industry. As we continue to evolve and
pursue excellence.
As stated in our mission statement, our customers and
environment are the central focus of our business we
work with our customers, striving to provide you with the

quality products and services that meet your production

needs and make your business more prosperous.
Our equipment is designed to be economical and
ergonomic with outstanding performance. Fuel efficiency,
easy maintenance and operator comfort are all top
priority in a Hyundai machine. We also offer a standard
warranty that is best in the industry and our
comprehensive Hyundai intelligent management system
(HIMS) to ensure your customer satisfaction and optimum
equipment performance.
Our product lines and customer service tools are
constantly being improved and expanded including the
introduction of our new range of warehousing equipment
in mid 2016. This series focuses on quality and now
brings Hyundai to the industry forefront able to support
all of our customers

m
aterials handling requirements from small pedestrian
machines through to our 25 tonne container handlers.
Our new warehouse range will be supported by the same
factory warranty as our existing range, providing our

customers with comfort we stand behind the quality of

our product.
We recently relocated our main office to Hyundai towers
in north rude not only are we continuously working to
develop our products and services, we also have a
constant goal to add new dealers and distributors
throughout Australia . we want to make sure you have
access to our products when and where you need it.
Our goal are set high and our talented staff and strong
dealer network working together will be the driving force
behind our future successes.
We are confident that Hyundai forklifts has what it takes
to move you further.
Contents
Introduction:-...............................................................1
Corporate Name........... : Hyundai Motor Company
1
Date of Establishment.................... : Dec. 29, 1967
1
Date of Listing.................................. : June 28,1974
1
CEO... : Mong Koo Chung, Won Hee Lee, Gap Han
Yoon..............................................................................2
Industry................................
2

: Auto Manufacturing

Paid- in Capital ............... : KRW 1,488,933 Million

2
Fiscal Year-end....................................... : December
2

Asset.............................
2

: KRW 66,978,224 Million

Company profile........................................................27
Who We Are...............................................................27
COMPANY PROFILE OF HYUNDAI............................27
SINCE 2005 Hyundai forklifts Australia has been a
successful part of the global equipment network for
Hyundai heavy industry. As we continue to evolve and
pursue excellence.........................................................27
As stated in our mission statement, our customers and
environment are the central focus of our business we
work with our customers, striving to provide you with
the quality products and services that meet your
production needs and make your business more
prosperous....................................................................27
Our equipment is designed to be economical and
ergonomic with outstanding performance. Fuel
efficiency, easy maintenance and operator comfort are
all top priority in a Hyundai machine. We also offer a
standard warranty that is best in the industry and our
comprehensive Hyundai intelligent management system
(HIMS) to ensure your customer satisfaction and
optimum equipment performance................................27
Our product lines and customer service tools are
constantly being improved and expanded including the
introduction of our new range of warehousing
equipment in mid 2016. This series focuses on quality
and now brings Hyundai to the industry forefront able to
support all of our customers materials handling

requirements from small pedestrian machines through

to our 25 tonne container handlers. Our new warehouse
range will be supported by the same factory warranty as
our existing range, providing our customers with
comfort we...................................................................28
MD & CEO...................................................................31
What we do:-..............................................................32
Press Shop.................................................................32
Body Shop....................................................................32
Paint Shop....................................................................32
Assembly Shop.............................................................32
Engine & Transmission Shop.........................................32
R&D Centre................................................................32
0 - 5th in 50 years...................................................34
Today, Hyundai has the world's biggest car plant. Ulsan, in
South Korea, builds 1.5 million cars a year - the
equivalent of one every 20 seconds, thanks to 34,000
personnel and berths where three 50,000 ton ships can
anchor multaneously. It's also known as the 'forest
plant', because it has 58,000 trees landscaped within
it.................................................................................34
be
MD & CEO
Hyundai India Motor Ltd.
Managing Director & CEO

Mr. Y K Koo is the Managing Director of Hyundai Motor

India Limited. He joined Hyundai Motor Company, South
Korea in 1984.
His experience with Hyundai Motor is over a period of 31
years, working on different assignments with HMC at
various Global Locations.
Mr. Y K Koo has global experience in Sales and Marketing
in world markets. Prior to Hyundai Motor India he was the
General Director & COO of Hyundai Motor (CIS) for 5
years.
He had served in Hyundai Motor India in his earlier stint
for over 9 years in two different roles during the period of
1997-2001 and 2008-2011 respectively. He was one of
the founder members of Hyundai Motor Indias operation
in 1997 and played a key role in building Sales and
Marketing operation from 2008-2011.
Mr. Y K Koo - Core area of expertise includes:
Sales & Sales Planning, Product Planning
Network Expansion & Development
Sales Strategy & Marketing Strategy Development
Marketing, Brand Promotions & PR
Corporate & Rural Sales, Retail & Channel Finance
Used
Cars
Business,
Customer
&
Channel
Satisfaction, Sales & After Sales Service Process
Improvement
Sales Training & Development, After Sales Service
Sales
Distribution
&
Logistics,
Management
Information System & Dealer Management System
What we do:Press Shop
A computer controlled line that converts sheet metal to
body panels with high dimensional accuracy and
consistency.
Body Shop

It is a hi-tech line that builds full body shells from panels.

Automated robotic arms are used for intricate welding
operations that ensure superior and consistent build
quality.
Paint Shop
It is one of the most modern paint shops in the country
and uses the environment friendly water based process
for
superior
and
lasting
exteriors.
A unique process management system followed here
helps us deliver the most extensive colour range,
independent of minimum batch requirements, helping
customers get their preferred colour anytime.
Assembly Shop
In Assembly Shop all the engine and suspension parts,
the electrical parts, the under body parts etc are fitted
into the car. The cars go through complete testing in the
Assembly Shop.
The Assembly Shop comprises the Trim Line, the Chassis
Line, the Final Line and the OK Line.
Engine & Transmission Shop
One of the biggest engine shops in the country, this unit
is equipped with the most modern tooling and testing
facilities to make a wide range of engines in-house.
R&D Centre
Hyundai Motor India Engineering (HMIE) is a fully owned
subsidiary of Hyundai Motor Company, South Korea,
which is located at Hyderabad. It is located in the Hi-tech
city region of Hyderabad in Telangana State. Often
referred to as Indias Silicon Valley, Hyderabad is the IT

technology centre of India, hosting leading international

IT companies.
Hyundai Motor established HMIE in November 2006 in
order to hire some of the talented IT workers found in the
region. HMIE has contributed to the development of
Hyundai Motors popular new models for the Indian
market starting with the EON and followed now by the I
series and also in SUV segments like Creta.
HMIE Vision is to support Head Quarters Hyundai Motor
Company, Namyang, South Korea in the area of Research
& Development support services, along with this,
enhancing support to Hyundai Motor India Limited,
Chennai, India, in the area of Power Train support, design
support, evaluation and certification activities. Also
focuses on Indian unique car development activities.
HMIE is a centre with one of the most advanced research
and development facilities which focuses on state of the
art product and design engineering and rigorous quality
enhancement. It will play an important role leading on the
development of new models for key emerging markets
including India.
Hyundai Motor Companys other overseas R&D centres
are located in the United States, Germany, Japan, Korea
and China.
ACHIEVEMENTS OF HYUNDAI MOTOR COMPANY

0 - 5th in 50 years
The power of new thinking has helped Hyundai become
the world's fifth largest motor group in less than fifty
years,
selling
4.05
million
vehicles
in
2011.
In 1967, in an innovative arrangement, Chung Ju-Yung
started the Hyundai Motor Company to build the Cortina
in
Korea,
in
association
with
Ford.
Smart enough to realise world-class expertise could
unlock lucrative new markets, Chung hired former Austin
Morris boss George Turnbull in the 1970s to lead
development
of
the
very
first
Hyundai
car.
Within two decades Hyundai was exporting in volume, to
the huge US market among others.

Today, Hyundai has the world's biggest car plant. Ulsan, in

South Korea, builds 1.5 million cars a year - the
equivalent of one every 20 seconds, thanks to 34,000
personnel and berths where three 50,000 ton ships can
anchor multaneously. It's also known as the 'forest plant',
because it has 58,000 trees landscaped within it.

Hyundai also has Europe's most modern plant, Noovice

in the Czech Republic, with advanced technologies and
waste-management systems to ensure exceptionally high
levels of quality, while keeping impact on the
environment to a minimum.

In 2005, Hyundai built the Rsselsheim Design and

Engineering Centre in Germany, a state-of-the-art studio
bringing together designers and engineers from all over
Europe. This makes it possible to design, engineer and
manufacture cars in Europe, specifically for European
customers.
HYUNDAI MOTOR AND CISCO, COLLABORATE FOR
GLOBAL CONNECTED CAR PROJECT:
Collaboration will accelerate development of connected
vehicle technologies.
High speed in vehicle networks will transfer data faster
than ever before.

Innovations in advanced integrated technology will lead

the connected car market.
April 19, 2016_
Hyundai motor company is accelerating developments in
connected car technology by collaborating with cisco, a
world wide leader in IT and networking equipment, the
cooperation is part of Hyundai motors wider strategy to
establish in industry leading connected car platform
through collaboration with leading technology partners.
Hyundai motor will initially focus on the next generation
of in vehicle networks at the core of connected car
technology, optimizing the transmission and reception of
data within the vehicle. The technology will not only
transmit and receive data faster , but also allow each
subsystem inside the vehicle to communicate more
effectively: this is essential to enabling future connected
car to incorporate , the increasingly complex features
that transfer ever growing amounts of data in real time.
Hyundai motor and cisco will collaborate to create a
testing environment for vehicle simulation. The
companies will cooperate on basic research to thoroughly
analyze the flow of data and verify new technologies for
connected cars. Moreover Hyundai motor will invest, in
cloud, big data analytics and connected car security
technologies, with huge investment in research and
development.
Future connected cars will open new innovations in
quality, safety, and security as never before. By
expanding , time and space, more safety will be

guaranteed for our customers. Hyundai motor will provide

new values that go beyond our customers expectations in
safety, quality and security through cooperating with
cisco. This collaboration will be a chance to bring closer
the Hyundai motor led future of connected cars and shift
paradigms of new mobility said euisun chung, vice
chairman of Hyundai motor.
Hyundai motor vice chairman euisun chung and cisco
CEO chunk robbins paid a visit to the startup that created
the simulation testing environment for the connected car
project in order to share and discuss the advancement in
research and showed interest in fostering a startup
friendly environment in korea.
This is truly a exciting time to collaborate with Hyundai
motor digital description into the automotive industry is
being driven by technologies that are creating new user
experiences and our leadership in the areas of connected
vehicles, security, and large scale communication
technologies will be crucial to establishing in industry
leading platform. Cisco is honored to join efforts with
Hyundai motor on the connected car initiative, and to
play our part in the automotive industry evolution said
chunk robbins CEO of cisco.
Hyundai motor recently outlined its connected car
roadmap , introducing for main service fields as part of its
hyper connected intelligent cars concept. The mid-to
long- term development focus includes: smart remote
maintenance service autonomous driving smart traffic
and connectivity mobility hub, all of which will benefit
from continued R&D investment in the fields of in vehicle

networks, cloud and big data analytics and connected car

security technologies.

HYUNDAI MISSION STATEMENT:

Hyundai mission or according to the company,
management philosophy, is evaluated 1.7 points out of
4.5, indicating an average level of the statement. The
company does not include any information about their
customers, products, markets, technology used , concern
for future growth and how they treat their employees.
The company does not mention any of the values in their
mission but provides them separately. Hyundai five core
values which guide their actions and decision making are:
1)Customer:
We promote a customer driven corporate culture by
providing the best quality and impeccable services
with all values centered on our customers.
2)Challenge:
We refuse to be complacent, embrace every
opportunity for greater challenge , and are confident
in achieving our goals with unwavering passion and
ingenious thinking.
3)Collaboration:
We create synergy through a sense of togetherness
that is fostered by mutual communication and
cooperation within the company and with our
business partners.

4)People:
We believe the future of our organization lies in the
hearts and capabilities of individual members and
will help them to develop their potential by creating a
corporate culture that respects talent.
5)Globality:
We respect the diversity of cultures and customs,
aspire to be the worlds best at what we do, and
strive to become a respected global corporate
citizen.
The statement is customer oriented, which means
that Hyundai focuses on customer needs rather than
on what products to produce or services to offer.
Nonetheless , the mission does little to address all
the important information about the business to the
public. It also does not fully reveal Hyundai core
purpose and serves poorly as a communication tool.
HYUNDAI
EMPLOYEE
BENEFITS AND
ADVANTAGES:
Hyundai offers benefits that are competitive and
focused on the wellbeing of our employees. Designed
to promote a healthy life/work balance, our
substantial benefits package includes the following
benefit options and more:
1)Health care benefits:
Medical, prescription, dental and vision insurance.
2)Paid time off:
Vacation, holidays, and sick time.
3)Survivor benefits:
Life and business travel accident insurance.
4)Income protection benefits:

Short and long term disability insurance.

5)Retirement benefits:
401k with company match and an employer
enhanced contribution fund.
6)Vehicle benefits:
Discount with employee vehicle lease or purchase
7)Wellness:
Employee fitness centre on site at our new state of
the art national headquarters in fountain valley,
California and in our regional offices.
PROGRAM OVERVIEW AND RULES
HYUNDAI LEASE PROGRAM OVERVIEW
Team one Hyundai of Gadsden is pleased to
announce a six month lease on a new 2016
Hyundai Santa Fe for only $249 per month to
qualified applicants. There are no additional cost
associated with the lease. Just add a small state
use tax to your payment. This use tax is based on
where you live and typically ranges from $4.00 to
$5.00 per month.
RULES AND REGULATIONS:
1)Customer eligibility:
Customer must be a current or retired employee
of HMA, HMMA, and HCA or an immediate family
member of said employee.
An immediate family member is defined as
follows:
1. Parents/ in laws
2. Spouses/ domestic partners
3. Children/ in laws

4. Grandparents/ in laws
Employee generation E- plan certificates must
verify relationship to buyer and confirm
eligible family conditions above. Any fradulant
E- plan sales outside of the immediate family
will be subject to disciplinary actions up to and
including termination.
Customer must present their E- plan certificate
to a participating dealer in order to receive the
discount.
Customer name on the Hyundai circle
customer certificate listed on the purchase
agreement.
2)Obtain your E- plan coupon:
Log into the Hyundai circle website and select
your company affiliation.
Enter your employee id and password.
Choose the correct plan
Enter your customer information
E-mail confirmation with E- plan pin number will
be in your inbox.
3)Insurance
You must carry full coverage insurance with no
more
than
a
$500.00
deductible
on
comprehensive and collision with minimum
liability of $300,000/ $500,000/ 50,000

Pierson leasing must be named as additional

insured as they will be the leasing company and
primary owner of the vehicle and you(lessor)
will be the (lessee).
4)Millege limits
9000 miles will be allowed for the six months
lease period with no penalties. There will be a 25
cents per mile penalty for millege over 9,000
essentially $ 250.00 per 1,000 miles over
allotted miles in the lease agreement.
5)Scheduled maintenance:
During the six months lease period you will be
responsible for oil change and tire rotation which
must be performed to keep the vehicle up to
manufacturers specifications. It will be your
responsibility to keep the vehicle on good
working condition and address any warranty
items or possible recalls. Prove of this
maintenance requirement must be presented at
the end of the lease.
6)Wear and tear:
It will be your responsibility to maintain the
vehicles appearances and repair any wear or
tear items. Those items include but are not
limited to dents, dings, broken glass, interior
stains and interior tears. It is very important that
the vehicle is returned to us in near mint
condition. Any abnormal abuse or excessive
wear and tear could eliminate you from the
program. Please be kind to the vehicle.
7)Logistics:

Team one Hyundai of Gadsden will deliver your

Santa Fe to you in Montgomery along with all of
your paper work. We will communicate with you
and schedule a time and place to do so.
In the 4th month of the lease we will contact you
for a replacement order on a new Santa Fe.
When you complete your order and your lease
expires at the end of the six month period we
will deliver your new Santa Fe and pick up the
expired lease Santa Fe.
8)Circle coupon information:
Each employee is allowed 4 circle coupons per
year by HMA. It takes 2 coupons to complete the
(2) 6 month lease terms. Team one Hyundai of
Gadsden can facilitate 84 leases per month
which means only 500 people can participate in
the program. We will accept orders on a Ist come
Ist served base. For the ist 21 days of the
program each employee will be limited to 1
order . after 21 days if there are still open slots
employees who wish to order their 2 nd vehicle
will be allowed to do so until all 500 slots are
filled.
9)Survey requirement:
We highly encourage that you return your survey
once the lease transaction is complete. We will
do everything in our power to ensure that team
one Hyundai of Gadsden provides you with
excellent service before and after the sale. If for
any reason you are not 100 percent satisfied,
please give us the opportunity to make your
experience with us perfect.

SWOT ANALYSIS OF HYUNDAI MOTORS

SWOT (strengths, weaknesses, opportunities and threats)
analysis of Hyundai motor company. it was founded by
chung ju yung in December, 1967. It has been operating
in automotive industry and offering automobiles, cars,
commercial, and engine products to its worldwide
customers. The financial statement of Hyundai motors
shows strong revenue and profit in 2013 and also

showing growth in 2014 as well.

STRENGTH:
1)
2)

3)
4)
5)
6)
7)
8)

Fastest growing automaker by brand.

Strong research and development; it has
established eight research and development
centers in different part of world.
It has world largest automobile plant named the
ulsan plant located in korea.
Hyundai vehicles are sold in 193 countries via
6000 dealers.
It was ranked 8th in automotive brand ranking of
2013.
Fastest growing company in automotive industry.
Growth in Europe region sales.
Strong revenues and profits in 2013.

9)

Hyundai s brand value reaches $9billion ranking

no. 43 in interbrands 2013 best 100 global brands.
10) Hyundai motor to launch first electric car in 2016.
WEAKNESSES:
1)
2)
3)
4)
5)
6)

Hyundai recalled cars on different occasions due

to issues in seat belt and brakes.
In 2013, the sales goes down by 4% in korea.
Production losses.
Lack of attractive car designs as compared to
major competitors.
Weak presence in asia region.
The sales are on lower side in japan.

OPPORTUNITIES:
1)
Manufacture low price and fuel efficient cars for
third world countries.
2)
Enter into untapped markets.
3)
Joint venture to open assembling plants.
4)
The fuel prices are increasing therefore; its right
time for Hyundai to start focusing on manufacturing
hybrid cars.
5)
It should launch its electric cars ahead of other
competitor to get first move advantage.
6)
Provide training to dealers to improve customer
service.
7)
Boosting fuel efficiency.
8)
Increase production efficiency of manufacturing
plants to increase global sales.
THREATS:
1) Conflict between south and north korea could
impact the largest production facility of Hyundai

2)
3)
4)
5)
6)

Fierce competition in automobile industry.

Unrest in Africa region.
Raise in price of fuel might reduce the demand of
Hyundai vehicles.
Betterment in public transport infrastructure
could decline the company sales.
Fluctuations in currency exchange rate might
negatively impact the company profit margins.

HYUNDAI COMPETITIVE ADVENTAGE &

STRATEGY

The Hyundai motor group, is a large business

conglomerate, often known as a Chaebol in South Korea.
Chaeboles in South Korea are extremely powerful
organizations that exert strong influence, dominate the
economy and are usually controlled by founding families
(and passed down through the years) accourding to
Nikkel the four largest Charboles in South Korea
generated 90% of profit earned by the top 30
conglomerates in 2013 !
Hyundai Motor group was founded in 1998 after its
acquisition of Kia Motors. The Hyundai motor group has a
plethora of subsidiaries, including notable ones such as
Hyundai motor company and Kia motors corporation. The

group is now the largest auto mobile manufacturer in

South Korea and the third largest Chaebol after Samsung
and L.G Hyundai is success and continual growth is not a
matter of mere coincidence. This article will explore
Hyundais sustained competitive advantage and strategy
that has allowed it to cement it self as one of the largest
multi national conglomerates in the whole world.

Natural Advantages
1) Demanding nature of KoreansThe demanding nature of Korean consumers is an
example of a natural advantage. Lee (2010) explains
that many companies use south korea as a product
testing ground as consumers in the country are
believed to be the most demanding globally. In order
to satisfy the domestic company, it will push the
company to seek continual product improvement
that can provide a competitive advantage over
competitors globally.
2)Weak currencyThe weak Korean won in the past years is also a
natural competitive advantage for Hyundai. The
favorable international exchange rate reduces the
price for exported cars to consumers globally. Ihlwan
(2008) describes affiliate, kia, motors.
3)Effective laborThe country has an abundance of cost effective labor
and knowledhe workers with lower wages than other
advanced economies. The presence of such labor
forces and human resources in the country is a
comparative advantage for Hyundai.
ACQUIRED ADVANTAGES:
In addition to the natural advantages that Hyundai
employs to succeed there are also a number of

acquired advantages as well.

1)Industrial clusterOne such acquired advantage is attributed to the

measures undertaken by the Korean government
to attract a cluster of suppliers and manufacturers.
The formation of such a substantial industrial
cluster locally provides Hyundai with an acquired
competitive advantages.
2)Geographical DiversificationAnother acquired advantage is Hyundais
geographical diversification strategy. The company
expanded globally employing FDI, building parts,
R&D centres and marketing subsidiaries etc for
location specific advantages. As such Hyundai was
able to acquire advantages such as greater access
to the markets, cost effective labor and spread its
business risk. Hyundai was not effected as much
due to its diverse production line. Hyundai also
acquired a cost advantage over its rivals due to a
combination of factors such as low cost and parts
sourcing and joint ventures with foreign partners.
THE FACTOR PROPORTION THEORY-

According to the factor proportions theory, a

country exports products and services that make
use of factors of production it holds in abundance.
Factors of production can include both natural
resources and developed resources such as labor
and technology. For example, the island nation of
Singapore exports maritime-related services such
as ship repairs, port services and marine insurance
which it holds in abundance.
1)JOINT VENTURESHyundai exports its high-end technology in
automobiles globally. Hyundai has established
R&D centres in locations such as Europe. Japan
and North America moreover, joint ventures
have allowed the company to leverage
knowledge sharing and further enhance its
technological capabilities for example,
technology exported from its headquarters and
research centres worldwide has facilitated
development of cars that are catered to the local
market, such as the i10 grand for the Indian
market.
2)STRONG LOCAL WORKFORCEOther factors of production that are of great
abundance to Hyundai are the availability of
cost- effective labour and knowledge workers in
the country. Back home , Hyundai has access to
a highly skilled and diligent workforce with
relatively low wages. The economist (2011)
explores this high quality workforce, with the

average worker putting in more than 2,200

hours of work annually. In its worldwide
operations, Hyundai also makes use of its
knowledge in utilizing cost effective labour.
Establishments in emerging markets such as
china have allowed it to tap into a pool of skilled
and inexpensive labour. In addition, its highly
trained workforce or knowledge workers allowed
it to internalize its production and drive
innovations globally.
3)Financial capabilityLastly, Hyundai financial capital has driven its
aggressive global expansion. It makes use of this
capital for FDI abroad, for operations such as
manufacturing, research and development etc.
Hyundai motor has grown to be the 5th largest
carmaker in terms of annual sales globally and
was the 2nd largest company in korea in terms of
market cap in 2012.

4)BrandingAnother noteworthy mention is Hyundai social

capital or its brand value. Despite hiccups in the
early 1990s, Hyundai has become one of the
worlds fastest growing brands since 2005. Its
brand value is definitely an abundant factor that
it leverages to sell its automobiles worldwide.

FACTORS THAT INCREASE EMPLOYEE SATISFACTION

IN HYUNDAI COMPANY ---

1)

Consistent values:
In some organizations, employees observe
that core values appear to be abandoned

2)

3)

4)

when the economy is poor. Leadership values

seemed to apply in good times. But to dwindle
or even disappear during stress. This
organization, however, held tightly to its core
values as the economy turned. Employees
began to move more fully appreciate those
values as well when they saw what was
happening in other companies during difficult
times
long term focus:
this company clearly saw the recession as a
temporary problem, and maintained its focus
on the long term objectives. The recession had
a significant impact on the long term
objectives, but it created new opportunities as
well. Employees dont mind going through
difficult times when they believe there is a
brighter
Local leadership:
Company recognized that the major source of
satisfaction or dissatisfaction came from what
happen in each work group. Every manager
and supervisor received a clear assessment of
the satisfaction of their employees and was
challenged to find opportunities to improve.
Continuous communication.
People tend to communicate less during bad
times, when in actuality , they need to
communicate even more. This company
increased its efforts to communicate and
share important information. If there was no

5)

6)

7)

good news to share, they would share the

reality of their current situation.
Collaboration:
Groups made significant improvements in their
ability to share resources and work together.
This reduced costs and increased efficiency.
Opportunities for development:
Because the pace of work was slower, people
had the opportunity to learn new skills and
develop new capabilities. This organization
took advantage of the slower time by
challengeing employees with stretch job
assignments. They also increased formal
training.
Speed and agility:
With less budget, everyone saw the need to
move quickly and take advantage of
opportunities in the marketplace, speed of
decision was emphasized.
Clearly it is a fallacy to assume that bad times
equate to lower job satisfaction. As our
research illustrates, it is simply not true. The
organization we described made significant
gains in satisfaction and commitment during
one of the worst financial times in history by
doing the right things, and doing them well.
These improvements helped the company
create substantial financial momentum during
the challenging economy as well.
The moral of the story is this: many
organizations wait for an economic and
business turnaround to measure the

satisfaction of their employees, but they are

missing a great opportunity. By assessing now,
they can build on the current opinions in any
economy and can make the changes that will
help them capitalize on better financial times.
The activity also instills greater trust: by
asking for opinions now, you are showing your
employees that you are not just asking for
what you want to hear, but rather asking for
what you need to be hearing as well. So what
are you waiting for? If you value your
employees satisfaction, the time to be asking
for their

feedback is now.

EMPLOYEE SATISFACTION SURVEY AS A

RETENTION TOOL AND HYGIENE FACTOR:
What is employee engagement exactly? Alpha
measures defines employee engagement as the
level of commitment and involvement an
employee has towards their organization and its
values. The primary behaviors of engaged
employees are speaking positively about the
organization to coworkers, potential employees
and customers , having a strong desire to be a
member of the organization, and exerting extra
effort to contribute to the organizations success.
Many smart organizations work to develop and
nurture engagement. It is important to note, the

employee engagement process does require a

two way relationship between employer and
employee.

WHY IS EMPLOYEE ENGAGEMENT SO IMPORTANT:

An organizations capacity to manage employee
engagement is closely related to its ability to
achieve high performance levels and superior
business results. Engaged employees will stay
with the company, be an advocate of the
company and its products and services, and
contribute to bottom line business success.
Engaged employees also normally perform better
and are more motivated. There is a significant
link between employee engagement and
profitability. Employee engagement is critical to
any organization that seeks not only to retain
valued employees, but also increase its level of
performance.

NEED FOR AN EMPLOYEE SATISFACTION SURVEY:

There are two questions to ask yourself
1. Do you have employees?
2. Do you know how they feel about their jobs
and their work environments?
The need to survey is greater when one or
more of the following factors are present.

1. Rapidly growing organization

2. High or growing turnover rate.
3. Excessive rumors
4. Planned or recent organizational changes,
including change of leadership.
5. Highly competitive industry.
6. Contemplated changes in pay and benefits
ORGANIZATIONAL ENVIRONMENT WHERE AN
EMPLOYEE SATISFACTION SURVEY IS USED AS
A TOOL:
As a hygiene factor when the company
environment is good and the morale is high. In
this scenario looking at employee satisfaction
survey can be very effective. These will be the
expected downloads of the results of a survey
in a good environment driven company. In
case you are looking to meet either of the
needs or have similar objective with a similar
work scenario then a employee satisfaction
survey.
Implement value adding talent enhancement
interventions- There should be a free and
open environment for enhancement of
employee talent. The employee should be
treated as a key critical resource. these
factors will help achieve higher productivity
and lower turnover.
Identifying the expectations of the employees
about their career growth- every individual has

a career goal that needs to be in

correspondence to the organizational goal. In
case the goals are not concurrent then there
may be a disconnect among the employee
expectations and companies offerings.
Working on any innovative recommendation
given by the employee who was surveyed- in a
conducive working environment instead of
more complaints there will be innovative
suggestions put forth. Many of these
suggestions could be implement able and can
be very useful. These are the advantages
compared to an aggrieved employee.
Managers can work on the feedback more
positively since they anyways get a boost at
work- feedback will be accepted with open
arms.
It will boost the motivation level of the current
managers- since the environment is conducive
it means that most of the managers are being
fare and just to their team. So the feedback
will be positive. The flip side to this is that the
non-performing managers will show out more
categorically.
It is proactive tool for retention- this is a
proactive tool for retention. In this scenario
the employee will feel wanted and heard. This

is a great tool for keeping your employee

engaged
When then environment is not conducive, the
employee satisfaction survey is used as a
retention tool to take corrective actions.
A standard employee retention surveys cover
nearly every facet of employee retention,
including
Overall satisfaction
Corporate culture
Supervisor relations
Training
Pay and benefits
Work environment
Communications
Standard employee retention surveys are
comprehensively designed to identify and
isolate key independent and dependent
variables.
INDEPENDENT VARIABLES:
1. Supervisor relations
2. Pay and benefits
3. Work environment
4. Corporate communications
DEPENDENT VARIABLES:
1. Overall satisfaction

2. Likelihood to recommend
3. Likelihood to stay
4. Employee loyalty
Research shows that employee attitude
are a better predictor of future employee
behavior than past behavior. Employee
retention surveys are specifically
designed to accurately measure attitudes
that affect real business metrics. Like
employee retention rates and turnover.
Employee retention survey results data is
useless without insightful analysis.
EMPLOYEE SATISFACTION SURVEY _ PROS
AND CONS OF DIFFERENT ENVIRONMENT
DRIVEN SATISFACTION SURVEY:
1)IN CONDUCIVE ENVIRONMENT
a) More impact
b)Innovative ideas
c) Employee motivation is high
d)Reactive
e) Employee loyalty
f) Talent enhancement
g)Motivated managers
h)Communications channels are open
i) Overall satisfied employee
2)IN RETENTION SCENARIO:
a) Lesser impact
b)More grievances
c) Low employee motivation

d)Proactive
e) Employee retention
f) Talent retention
g)De- motivated employees
h)Poor working environment
i) Communication is informal and in
forms of rumors
j) Irritate employee

PROCESS OF THE SURVEY:

STEP 1:
SELLING THE SURVEY TO MANAGEMENT:
It is common to understand the need for an
employee satisfaction survey but what is critical
here to convince the need of employee
satisfaction survey to the key managers who are

going to be decision makers. The need for an

employee satisfaction survey should ideally be a
demand by the line managers. Very rarely this
ideal situation arises and many times it is a task
of the employee satisfaction survey team to
build the idea.
So to use the right channel to communicate your
employee satisfaction survey module should be
a path such like where you interest the
managers first and then speak through an open
medium to the employees. Employees
appreciate being asked for their opinions, and
appreciate it all the more when survey results
are acted upon. When changes are made that
make employees feel better about coming to
work, several benefits, aside from decreased
turnover, can result. These include
1. More energetic employees
2. Increased productivity, as happier employees
will tend to go the extra mile.
3. Improved teamwork, as employees get to
know each other better ( since they are
staying longer)
Higher quality products and services, due to
more competent , energized workforce and
improved processes
More satisfied customers, due to the higher
quality products, services and service levels
provided by the energized workforce.

STEP 2:
DESIGNING A EMPLOYEE SATISFACTION
SURVEY:
DO*S:
1. Customized as per the company or
department requirements.
2. Periodically there should be reviews of the
projects based on which the questionnaire
can get some meat
3. There should be clear communication that
the employee who has filled the
questionnaire will be kept anonymous.
4. To get valid information for building the
questionnaire we should try to get the
information from the key client groups who
interact
5. After the first cut of the draft is launched
there should be heavy marketing by the
employee satisfaction survey team. They
should hit the floor to meet the
6. If required it can be customized at a
particular vertical
7. Involve the whole top management in the
survry process.
STEP 3:
1. Selecting the methodology for your employee
satisfaction survey.
2. There are two primary methodologies for
conduction employee satisfaction surveysinternet and paper-and-pencil

STEP 4:
1. Proofing and testing the employee satisfaction
survey.
2. After the test has been prepared it should be
administered on a sample group to check its
validity.
STEP 5:
MARKETING OF EMPLOYEE SATISFACTION
SURVEY TO THE EMPLOYEE
To market the employee satisfaction survry we
need to:
1. Determining the target audience
2. Creating awareness of the product or
service.
3. Communicating the benefits of the product
or service.
4. Letting people know how to obtain the
product or service
5. Assign a champion for the survey who will
be mode of communicating the employee
satisfaction survey to all
STEP 6:
EMPLOYEE SATISFACTION SURVEY RESULTS:
It is astounding how much data can be
created by a survey. Each scale has multiple
possible answers, each of which must be
reported along with each items average
scope there are results for various
subgroups and there is statistical analysis.
The data must first be packaged into

information ( via proper presentation of

tables, graphs, and statistical analysis) then
it must be properly interpreted. Different
analysts may take different approaches.
Here is one approach
1. Analysis of strengths and weaknesses.
2. Look for patterns like inter departmental
problems where the teamwork scored are
low.
3. Leverage analysis. Limited company
resources require companies to be able to
quickly identify those areas that are most
important to its employees . leverage
analysis provides a way of selecting areas
to focus on, by calculating each areas
leverage on a bottom line measureoverall satisfaction. The high priority
targets identified by quadrant analysis are
those areas which meet two criteria:
They need improvement, and their
improvement will strongly leverage the
bottom line- overall satisfaction.
STEP 7:
SHARING THE RESULTS OF AN EMPLOYEE
SATISFACTION SURVEY
It is critical to share results in a timely
manner for at least two reasons:
1. Everyone must know where the
organization as a whole and their

individual areas stand if you are going

to fully leverage the creativity and
efforts of the employee base.
2. Employees need to know that the time
spend in completing the survey was
worthwhile.
3. In built information sharing culture.
THE BASIC PRINCIPLE OF SHARING
EMPLOYEE SATISFACTION SURVEY
RESULTS:
1. Be honest
2. Be timely
3. Share appropriate information at
each level.
4. Dont embarrass people in front of
the peers
5. Discuss what happens next.
6. Respect confidentiality.

CHUNG-MONG-KOO

Chung-Mong-koo is the chairman of Hyundai

Motor group, a prominent car manufacturer in South
Korea. The Hyundai Motor group consist of 92 subsidiaries
and is the second largest Chaebol in South Korea. Chung
succeeded his father Chung-ju-Yung, the founder of the
conglomerate known as Hyundai group when the
conglomerate split into several parts in 1999 ChungMong-koo took over the Hyundai Motor division. He is the
eight son of Chung-Ju-Yung
Born:

March 19, 1938

Seoul South Korea

Net worth:

$ 6080 billion USD (2014)

Lee-Jung-Hwa

Education:

Han Yang University

Parents:

Chung-Ju-Yung (Father)

Siblings:

Chung-Mong-Joon

(Brother)

Chung-Mong-Hun

(Brother)

Chung-Mong-Il

(Brother)

Chung-Mong-Kun

(Brother)

Chung-Mong-Pil

(Brother)

Chung-Mong-Yoon

(Brother)

Chung-Mong-Woo

(Brother)

ANNOUNCING THE HYUNDAI PROJECT

LACMA and Hyundai Motor Company announced a major
new ten Year partnership the Longest and largest
programmatic commitment from a corporate sponsor in
LACMAs History . Under the umbrella of the Hyundai

project , this unprecedented partnership allows LACMA to

make significant strides in two important initiatives art
plus technology and Korean Art s scholarship . Hyundai
sport in these areas will encompass aquisitations
exhibitions and publications through 2024 .
Todays announcement includes the Ist examples of the
Hyundai projects support of Art plus technology . In honor
of the Museums 50th anniversary Hyundai Motor has
generously made possible the acquisition of Robort Irwins
miracle Mile (2013), currently on view in BCAM , and Jams
Turrells light Reignfall (2011) The perceptual cell that
was included in LACMAs 2013 to 2014 presentation of
James Turrell.
Additionally , Hyundai is presenting Sponsor of numerous
lape coming Exhibitions , including Diana Thater : The
Sympathetic imagination , opening November ,22, 2015
among others . The Hyundai project also supports
LACMAs Art plus Technology Lab , which offers public
programs that address the intersection of these two field
and champions Technology based Artist projects through
grants and in kind support from leading Technology
Companies .

For Korean Art Scholarship , The Hyundai project will

support three exhibitions and multiple publications
planned over the next decade , managing from Historic ,
traditional Art Forms to new works created by
contemporary Korean Artists . The Korean Art Scholarship
imitative create a new platform and Model for research in
these areas . Key aspects of Korean Art that have never
before been explored in this scale in either exhibitions or
books published ouside Korea . The exhibitions currently
planed for 2018 , 2022 and 2024 will each include
international symposia , online scholarly , publications
and exhibition catalogs.
Hyundai Partnership with LACMA is significant not only
due to the congevity of its commitment , but because of
its innovative approach to supporting two critically
important field said Michael Govan , LACMA CEO and

Wallis Annerberg Director , LACMA is already a leader in

the field of Korean Art . Hyundai support us to promote
scholarship in unrepresented areas of study . Their
support of our Art plius Technology efforts is also
incredibly significant , not only in recognizing pioneering
Artists like Robert Irwin , Diana Thater and James Turrell ,
but also supporting the next generation of Artists through
Art plus Technology Lab .
Euisun Chung Hyundai Motor Company vice Chairman
said ,
Art is a creative expression of Human values that
transcends age , Gender , race and culture. The Hyundai
project at LACMA seeks to support Global Art
Communities in the areas of Technology and Korean Art .
I am confident that this collaborative partnership will
realize mutual objective and bolster a deeper
understanding of people culture and our environment.
HYUDAI PROJECT ART + TECHNOLOGY AT LACMA
Art + Technology Lab inspired by LACMAS seminal 1967
to 1971 Art and technology program which paired
prominent Artists such as Claes Olden Berg and Andy
Warhol with major corporations , LACMAs Art +
Technology Lab develops Artists projects engage
emerging science and technology in collaboration with
innovators in private Industry . The Lab provides grants in
kind support and facilities at the museum to support new
projects that take purposeful risks and foster innovations
and collaboration across discipline . Initial grants were
awarded to six Artists in 2014 , with a second round of

grants to be awarded this spring . A public Lab at the

museum houses the imitative and the space is used for
Artists demonstrations and public programs .. Thanks to
Hyundai support the Art plus Technology will be sustained
through 2020 .
ROBERT IRWINS MIRACLE MILE (2013)AND JAMES
TURRELLS LIGHT REIGNFALL (2011)
Robert Irwin and James Turrell Light Reingfall Two Artists
who participated in the Orginal Art Plus Technology
Programme creat Art Works that investigate perception
and the experience of the Art with Miracle Mile , Irwin
reconsiders the properties of Light , Material and color
installed on the ground floor of LACMAs broad
contemporary Art Museum ( BCAM) ,the site specific work
subtly place with the Architecture in which it is housed
and responds to both . Will Shire Bouleuard and Primal
Palm Garden , and 0utdoor installation Irwin created at
LACMA in 2008 . A linear configuration composed of 66
fluorescent tubes , the work stretches to be a length of
approximately 36 feet and can be experienced from both
within and beyond the Gallery walls .James Turrells like
Reignfall is a perceptual cell , a type of Art work directly
influenced by Turrells Collaboration with Dr. Ed wortz of
jet propulsion Laboratories during the original Art and
Technology program visitors experience the work alone
lying down in an enclosed spherical chamber to observe
that Turrell calls behind the eyes seeing light Reignfall is
tentatively scheduled to be reinstalled at LACMA in 2016 .
DIANA THATER : THE SYMPATHATIC IMAGINATION
EXIBITION DATES NOV. 22 , 2015 TO APRIL , 17 ,2016

A pioneer in film video and installation based Art Los

Angeles based Artist Diana Thatar has been active since
1990. Thatars work emphasizes the tension between the
natural environment and mediated reality , by extension
the tamed and wild science and nature .Often drawing on
the complex relationship between animal and plant
behaviours in the context of their respecvtive
environments , Thatars evocative works occupy the
exhibition spaces via both time and dimension , creating
discards and harmonies for the viewer .

THE HYUNDAI PROJECT: KOREAN ART SCHOLARSHIP

INITIATIVE;

With Hyundai support, LACMA curators will create three

ground breaking exhibition over the next 10 years that
examine key aspects of Korean art aspects of Korean art
scholarship in each of these areas will be pursued
through exhibitions, symposia online presentations, and
publications, including catalogues for each exhibition as
well as a reference book for 20th century Korean art.

_ 2018/ Korean calligraphy.

Although an increasing number of American art museums
own and display collections of traditional Korean art ,
almost none have collections of Korean calligraphy in
either traditional Chinese characters or, Hangul script
LACMAS exhibition will provide a long overdue survey of
the history of calligraphy in korea. This would be the first
exhibition of its kind in the united states and a critical
introduction in English to this major art form.

_2022 / Korean art : contemporary.

Building on the success of the 2009 your bright future
exhibition, the first major survey of contemporary Korean
art in the united states (organized by LACMA and the
museum of fine arts Houston) in 2022 LACMA will
organize a larger and more comprehensive survey of
recent Korean arts with the goal of creating a definitive
presentation of the contributions of Korean visual cultures
in the contemporary world.
_2024/ Korean art : 20th century:

Many American museums now have collections of Korean

art from the three kingdoms period through the joseon
dynasty and a number of museums have begun to exhibit
and collect contemporary Korean art. None however,
have seriously investigated or collected Korean art of the
modern period, specifically from the end of the joseon
dynasty (shortly after 900) to the close of the 20th
century. LACMA will organize a major exhibition focusing
on this key and long overlooked period in the history of
Korean art.

(SOURCES OF DATA
Primary date:
Primary data are those which are collected a fresh and for
the first time and thus happen to be original in character.
It was collected through questationnaire and personal
interviews.

DATA COLLECTION & DATE ANALYSIS

CORRELATION MATRIX
Component
1

Which model of

.691

.171

.277

=229 =06
1

.123
.354
=347
.587

-005
.217
.360
.371

.425

=092

=005
.217 .184
.360 .111
.371 .430
=30
2
=092

Hyundai are you using

How many years you

-424

are using this model

-347

Preference for

-207

choosing particular
car

.085

Are you satisfied with

your car

.335

Are you satisfied with

-342

the free accessories

.568
.257
=424

.610
.258

.610
.258
=20
4
.023

provided by the
company

.615

Do you prefer
Hyundai Insurance

.213

.482

=219

=219

.244

=086

=086 .054

over any other

insurance option
What is your post-

-223

sales experience after

purchasing the car

.531

.419

Did you receive any

intimation through
calls or letters for the
service due date to

.379

.488

.389

.389

get your vehicle

=318

.581

.581

.059

serviced
Do you find easy

.216

availability of spare
parts
Would you like to
recommend the
Hyundai car to your
friends relatives?
In which sector do you
think/feel Hyundai
should improve?
Would you like to re
purchase the
Hyundais car?

Total Variance Explained

Initial Eigen values
Total
Comp
o-nent

Extraction Sums of
Squared Loadings
% of
Cumulative Total %of
Cumalative
Varianc %
Varianc %
e
e

1.848 15.403

15.403 1.848 15.403

15.403

1.727 14.388

29.791 1.727 14.388

29.791

1.403 11.693

41.484 1.403 11.693

41.484

1.359 11.328

52.813 1.359 11.328

52.813

1.026

8.547

61.360 1.026

61.360

.960

8.004

69.364

.862

7.185

76.549

.729

6.076

82.625

.703

5.861

88.486

10

.629

5.244

93.730

11

.457

3.810

97.540

12

.295

2.460

10.000

8.547

CONCLUSION
It has been observed that most customers are satisfied
twith pre sales services similarly most of these customers
are dissatisfied with the post sales service which is the
matter of concern for the company. Hyundai needs to
improve some parts of products specifically the interiors.
High customer satisfaction level helps the company to
retain its existing customer as well as generate new
customer through word to mouth publicity.
Customer satisfaction index is a good tool to make
improvements in the products and services of the
company. And therefore should utilize carefully and kept
as Confidential as possible.
SUGGESTION
After conducting the survey and knowing the market. I
realized that:
The company should keep in mind the need of young
generation
Company should improve the promotion strategy of
product.
Company should improve the promotion strategy of
Add-on services.
It will be beneficial for the company to make the
warehouse near to the showrooms and there should
be roof facility, adequate security facility in the
Warehouse.

 The Company should know its customers satisfaction

level throughout doing periodic surveys. Periodic
surveys can treat customer satisfaction directly.
Company should improve up grades its employees
product knowledge, market situation, and its
competitors knowledge by giving proper training to
employee.
Company should upgrade or innovate its new
product.
The company should not only concentrate on the
customer satisfaction but also the company led to
monitor their competitors performance in their areas
of operations.
The company should make changes according to the
other competitors and according to the customers
expectations.
Limitation
Limitations of Study:
Though the research was conducted properly, the
probability of errors and biases kept is minimum: still
some errors occurred because of certain limitation.

These are as follows:

a) A very short span of time for research.
b) This is time-consuming research method& the
respondents did not have sufficient time for giving
information for such type of research.
c) People were reluctant to give responses for such type
of research.

d) People also did not give proper response

Questionniare & interview, because of short time.

for

I have honestly and sincerely tried to present the facts

and figures but some error still might have cropped up.
FINDINGS
It is observed that
1. The prospective segment is from the business and
self employed class.
2. Hyundai should continue to maintain the standard of
the service.
3. It is observed that, 42% of the respondent are of
opinion that vehicles are as per expectation and 20%
are saying its below expectation.
4. Company should improve its post sales service.
5. The customer highest prority is for the mileage.
6. Hyundai needs to improve its a wareness about Addon-Services.
7. Customer is highly satisfied with the service which
help in customer retention.
8. It is observed that, 46% of the customers are of
opinion that Hyundai should improve in quality, and
16% of the opinion that Hyundai should improve in
price.
9. Customers are highly satisfied which help in
customer retention.
10.
Company has created goodwill among the
customers which will help them to recommend car to
friends and relatives.

QUESTIONNAIRE
Name
..
Address
.
Contact No.
...
1. Which Model of Hyundai are you using?
Car:-

2. How many years you are using this model?

a) 0-2 years
b) 2-3 years
c)3-4 years

d) 4-5 years

3. Preference for choosing particular car?

a) Comfort

b) Mileage

c)Feature

d) Performance

e) Looks

f) Price

g) Others please specify:-

4. Are you satisfied with your car?

a) Yes
b) No
If No. give the reasons for the same
a) Comfort

b) Mileage

c)Feature

d) Performance

e) Looks

f) Price

5. Are you satisfied with the free accessories provided by

the company?
a) Yes
b) No

6. Do you prefer Hyundai-insurance over any other

insurance option?
a) Yes
b) No
If No, then why:-..

7. What is your post-sales experience after purchasing

the car?
a) Excellent

b) Good

c) Average

d) Below Average

8. Did you receive any intimation through calls or letter

for the service due date to get your vehicle serviced?
a) Yes
b) No

9. Do you find easy a availability of spare parts?

a) Yes
b) No
1. Are you satisfied with the overall service of Hyunadai?
a) Excellent
c) Average

b) Good
d) Below Average

11. Would you like to recommend the Hyundai car to your

friends/relative?
a) Yes
b)No
12. In which secdtor do you think/feel Hyundai should
improve?
a) Price
c) Service

b) Quality
d) Others

13. Would you like to re purchase the Hyundais car?

a) Yes
b) No