Titling Your Campaign Name ‘With content promotion campaigns, advertisers have a tendency to want to name the campaign after the content that's being promoted. However, with Google Analytics, you have a Campaign Content parameter to do that. Therefore, a recommended best practice suggests you name your campaign after the target audience. Unlike other PPC campaigns, Linkedin Ads only has campaigns and ads. Since there are no ad groups, you do not need to worry about the naming convention for those as well. Let's say you're targeting sales professionals at different sized companies. In this case, your campaigns might be titled something like this: Sales Manager Sales Manager Company Size 1-500 || Company Size 500+ Assigning Your Campaign Content a Unique Key ‘While you may know the source, medium, and campaign name for your LinkedIn Ads, you'llneed a unique tracking key to identify the “Campaign Content" ‘When building your ads in a spreadsheet, assign each ad a unique tracking key. Keep the key in your spreadsheet so you can refer back to it when you want to see how each ad performed. An example of a Unique tracking key could be the following. ‘The date the ad was launched | y- fovo1is01 — Short code for network Linkedin Ad Variant Once you have source, medium, campaign name, and campaign content listed in a spreadsheet, you can copy and paste those into the Coor|> Ut builder to generate your URLs. Keep in mind that this only covers how to differentiate your paid from your organic traffic in Google Analytics. In order to set-up conversion tracking, you will also need to create Google Analytics goals based on the desired actions. In some cases, you may want to set up multiple tracking solutions. You can easily set up your URLs with the Google Analytics tracking parameters and automatically append the AdStage click ID so that both solutions report on conversions. VY AdStage The Complete Guide to Linkedin Ads 9