Application # 15-966590

Grant Application

Basic Information
Category:

Art Works

Field/Discipline:

Arts Education

Applicant:

Deadline:

World Upside Down

Orlando, FL

Popular Name:

World Upside Down

Web Site (SF424):

Project:

Interactive Video Dance Classes for Middle School Students

Summary:

The 2012 US Department of Educations National Center for Education Statistics reported that
theater and dance in elementary schools went from 20 percent 10 years ago to only 4 and 3
percent in the 2009-10 school year. Additionally, only 42% of elementary schools hired drama/
theater instructors and 57% dance instructors. World Upside Down is creating interactive video
classes in Music, Visual Arts, Dance, and Theater which arts teachers can use to supplement
their existing arts curriculum and non-arts teachers can use to provide arts education for their
students if their school cannot afford to hire arts instructors . For the 2016-17 school year, WUD
will offer video classes free of charge, targeting elementary and middle schools who do not offer
dance or theater classes. WUD will provide professional development for teachers so that they
can use video classes and accompanying resources most effectively . NAE funds will be used to
create 5 dance video classes for this pilot program.
Project Director:

Joanna J. Puello

Period of
Performance:

06/01/2015 - 12/31/2016

Intended Objective:

Learning: Americans of all ages acquire knowledge or skills in the arts.

Budget Summary
Amount Requested:

$10,000

Total Match:

$10,000

Total Project Costs:

$20,000

Operating Expenses:

$2,211

For recent FY ending (GAF):

06/31/15

NOTE: Total Project Costs > Total Operating

Expenses (T.Liu)

NATIONAL ENDOWMENT FOR THE ARTS

07/23/2015

Application # 15-966590

Grant Application

Tracking # GRANT11966083

Detailed Information
Category:

Art Works

Field/Discipline:

Arts Education

Applicant (GMS):
Applicant (SF424):

Deadline:

07/23/2015

World Upside Down

World Upside Down
4517 Longworth Drive
Orlando, FL 32812-7530
CID:

Project (SF424):

110071

TIN:

46-1938697

Interactive Video Dance Classes for Middle School Students

Period of Performance:
06/01/2015 - 12/31/2016
F2Z
Outcome code:

Contact Info:

Authorizing Official:

DUNS:

Mrs. Joanna Puello

CEO/President
407.401.1568
Phone:
wudhub@gmail.com
Email:
Date signed (SF424):

07/22/2015

Project Director:

Joanna J. Puello
CEO/President
407.401.1568
Phone:
wudhub@gmail.com
Email:

Contact (SF424):

Mrs. Joanna Jelaine Puello

CEO/President
407-401-1568
Phone:
Fax:
wudhub@gmail.com
Email:

NATIONAL ENDOWMENT FOR THE ARTS

0797582380000

15-966590

Attachments-ATT10-Organizational_Information.pdf

WorldUpsideDown
WorldUpsideDown
OrganizationalInformation
DateOrganizationwasincorporated(ifapplicable):03-21-2013
Mission/purposeofyourorganization:
WUDsmissionistomakeartseducationaccessibleandaffordableforstudentsK-12
aroundtheglobesotheycanhavetheopportunitytodiscover,create,andexpress
themselvesthroughthearts.WUDdoesthisbyofferinginteractivevideoclasseswhere
highlyskilledartsinstructorsteachstudentshowtodraw,dance,playaninstrumentor
actonestepatatime.VideoclassesinMusic,VisualArts,Dance,andTheatervideo
willsoonbeavailableforpublicandprivateschools,afterschoolfacilities,andhome
schoolersthroughWUDsonlineplatformforaveryeconomicalmembership
subscriptionfee.These30-minutevideoclassescomewithlessonguidesand20minuteextensionactivitiessothatthefacilitatingteacherorparentcanconducta50minutelearningsession.Artsteacherscanusethevideoclassestosupplementtheir
existingcurriculum,andnon-artsteacherscanusethemtoprovideartseducationfor
theirstudentsiftheirschoolcannotaffordtohireartsinstructors.WUDprovides
professionaldevelopmentforteacherssothattheycanusethevideoclasses,lesson
guides,andextensionactivitiesmosteffectively.Nopriorartseducationorexperienceis
neededtofacilitatethevideoclasses,andeverylessonmeetstheNationalCoalitionfor
CoreArtsStandards.WUDsvideoclassesprovidebothgroupandindividual
instructionaccordingtotheartgenreandstudentlevel.

15-966590

Attachments-ATT20-Project_Information.pdf

WorldUpsideDown
WorldUpsideDown
ProjectInformation
MajorProjectActivities:
In2010-2011,WUDconductedanActionResearchProjectwithFullSailUniversityto
testasolutionformakingartseducationmoreaccessibleandaffordableforstudentsK12aroundtheglobe.WUDcreatedforty20-minutevideoclassesfromvideofootage
gatheredfromartistsandartsteachersontheInternetandalignedthemwitha
standards-drivencurriculuminaninteractiveframeworkwhichblendedanacademic
presentationoftheorywithanopportunityforstudentstopracticeandperfectskillsinthe
contextofthevideoclassinordertobuildtheskillsandconfidencetheyneedtoperform
orexhibittheirworksofart.Sixty-onestudentsinaprivateschoolandanafter-school
facilityintheDominicanRepublicparticipatedinthefirstpilotproject.Anotherarts
schoolcouldnotparticipate,butthedirectorwatchedthevideoclassesandparticipated
inthesurveys.WUDconductedpre-andpost-cyclesurveyswhichwerefilledoutby
facilitatinginstructorsandprincipalsandfocusedonstudentengagement,accessibility,
andtechnology.AllthreeprincipalsagreedthattheywoulduseWUDvideoclassesfor
70%ormoreoftheircurriculumandthattheywouldpayamonthlysubscriptionfeein
ordertohaveaccesstoacompletevideoclasscurriculum.
SuccessintheDominicanRepublicpromptedWUDtodeveloptheconceptfurther.
WUDcreatedthefirstprofessionalinteractivetheatervideoclassinDecemberof2014
andpartneredwithBravoSupermarketwhocommittedtofundingtheprojectunderthe
LeydeCinefilmincentiveprogramintheDominicanRepublicandinconjunctionwitha
partnershipwithUnicornioFilmsproductioncompany.InMay2015,WUDtookthe
theatervideoclasstooneoftheoriginaltestschools,anditwasahugesuccess.WUD
alsovisitedseveralotherschoolsandmetwithseveralprincipalswhoareinterestedin
usingthevideoclassesassoonastheyareavailable.
InJuly2015,WUDlaunchedthe2015-16PilotProjectintheU.S.andisdeveloping
partnershipswithlocalpublicandprivateschools,afterschoolfacilitiessuchasthe
YMCAandBoys&GirlsClubsofAmerica,andhomeschoolinggroupssothatteachers
andstudentscanaccessthevideoclassescompletelyfreeofcharge.
InSeptember2015,UnicornioFilmswillbepresentingtheprojecttothefilm
commissionerintheDominicanRepublicforhisapprovalinordertomoveforwardwith
thecreationof40professionalvideoclasseswhichwillbebroadcastedintheD.R.as
partofaneducationaltelevisionseriesandwillalsobemadeavailableonlineto
partneringschoolsintheD.R.andintheU.S.forthe2016-17PilotProject.WUDwill
retaincopyrighttoallvideoclassescreatedbyUnicornioFilms,andthesevideoclasses
willbeavailabletoallpilotprojectparticipants.
WUDwilluseNAEfundstocreatefivedanceclassesforthe2016-2017PilotProject.
AnnaMcCarty,InstructionalFilmProducer,willproducethesevideoclasses.

15-966590

Attachments-ATT20-Project_Information.pdf

IntendedProjectOutcome:Learning:Lifelonglearninginthearts
OutcomeNarrative:Brieflydiscusshowyourprojectdirectlyaddressesthe
selectedNEAoutcome.Youmayalsodiscussanyadditionaloutcomesofyour
ownthatyouhaveestablishedfortheproject.
Projectactivitiesencouragelifelonglearningintheartsallowingstudentstolearnhowto
select,analyze,andinterpretartisticworkforpresentation.Thefivedancevideoclasses
createdwithNEAfundswillalignwithTheNationalCoalitionforCoreArtsStandards
listedbelow.
Dance/Performing,Grade6,#DA:Pr4.1.6
a.Refinepartnerandensembleskillsintheabilitytojudgedistanceandspatialdesign.
Establishdiversepathways,levels,andpatternsinspace.Maintainfocuswithpartneror
groupinnearandfarspace.
b.Usecombinationsofsuddenandsustainedtimingasitrelatestoboththetimeand
thedynamicsofaphraseordancework.Accuratelyuseaccentedandunaccented
beatsin3/4and4/4meter.
c.Usetheinternalbodyforcecreatedbyvaryingtensionswithinonesmusculaturefor
movementinitiationanddynamicexpression.Distinguishbetweenboundandfreeflowingmovementsandappropriatelyapplythemtotechniqueexercisesanddance
phrases.

PerformanceMeasurement:Brieflydescribetheperformancemeasurements
youwillusetoprovideevidencethattheoutcomewasachieved,including
plansfordocumentinganddisseminatingtheprojectresults,asappropriate.
Assessmentofstudentlearning:
Facilitatingteacherswillassessstudentperformancebasedonlessonoutcomesin
accordancewithhowtheseoutcomesfitinwiththeircurriculum.
DanceClassOutcomes:Studentswillbeableto...
a.Applychoreographicdevicesanddancestructurestochoreographadancewitha
clearartisticintent.
b.Embodytechnicaldanceskills(forexample,functionalalignment,coordination,
balance,coresupport,clarityofmovement,weightshifts,flexibility/rangeofmotion)to
replicate,recall,andexecutespatialdesignsandmusicalorrhythmicaldancephrases.
ProgramEvaluation:WUDwillconductsurveyswithprincipalsandfacilitatingteachers
tomeasuretheoveralleffectivenessofprofessionaldevelopment/trainingprovidedby
WUD,videoclasscontentandresources,studentengagementandperformanceduring
thevideoclasses,andfunctionalityoftechnology(onlineaccesstolessons).

15-966590

Attachments-ATT20-Project_Information.pdf

Scheduleofkeyprojectdates:
June2016:1)Collectagreementsandmediaconsentformsfrompartnerorganizations,
confirmtourscheduleforvisitingpartneringeducationalfacilitiesduringthe2016-17
schoolyear,andconductpre-pilotsurveys.2)SecuresponsorshipwithAdopt-a-School
donorsforpartnerorganizations.3)Signcontractswithallartsinstructorsforvideo
productionintheupcomingyear.
June-Aug2016:Produce10newvideoclassesintheD.R.withUnicornioFilmsin-kind
donationand5danceclassesintheU.S.withNAEgrantfunds.
Aug2016:Hostaprofessionaldevelopmenttrainingeventforpartneringteachersand
instructionalfacilitatorstocoachthemonhowtousethevideoclasses,lessonguides,
andextensionactivitiesmosteffectivelywiththeirstudents.
Sept2016:Launchschooltourtovisitpartnereducationalactivitiesandgatherfootage
fordocumentaryfilmonpilotproject.
Oct2016:HostfundraisingeventattheOrlandoMuseumofArttonurturerelationships
withAdopt-A-Schooldonorsandshowthedocumentaryfilmonpilotprojectandshare
testimonialsfromeducationalleadersparticipatinginthepilotproject.
Oct2016-April2017:Produce20newvideoclassesintheD.R.withUnicornioFilms
in-kinddonation.
May2017:HostfundraisingeventforAdopt-A-Schooldonorssothatstudentsfrom
partneringeducationalfacilitiescanperformandexhibitworksofart.
June2017:Collectallpost-pilotsurveysfrompartnersandpublishresults.

SelectionofKeyIndividuals:Brieflydescribetheprocessandcriteriaforthe
selectionofkeyindividualsthatwillbeinvolvedinthisproject.
VideoProductionCrew:
ProjectDirectorandVideoProducer-JoannaPuello,WUDCEO/Founder
VideoDirector-AnnaMcCarty,ProjectManagerofEFAEducationatFullSail
UniversityandFreelancer
DanceInstructor-ChloeGonzalez,DirectorofMorphDanceTheaterandEvent
ProducerofOrlandoProjectDance-http://www.projectdance.com
VideoTalent-2-3MiddleSchooldancers
CurriculumConsultantTeam:
JenniferKroger,OwnerofArtfromtheHeartPerformingArtsCenterandDance
Studio-http://www.afthdance.com
KristinWeissman,OwnerofStudioK-www.studiokorlando.com

15-966590

Attachments-ATT20-Project_Information.pdf

SelectionofKeyOrganizationalPartners:Anorganizationalpartnerisan
outsideentitythatwillprovideresources(otherthanmoney)tosupportthe
project.
FilmProducers:WUDpartnerswithfilmproducerswhoarepassionateaboutarts
education,understandthedesignconceptsofinstructionalvideoproduction,andcan
offerpricesthatarecost-effective.
EducationalFacilities:Keypartnersincludeprivateandpublicschools,afterschool
facilities(liketheYMCAandBoysandGirlsClubs)andhomeschoolgroups.
Participantsmustagreetothetermsintheagreementformandcanparticipatefreeof
charge.
SchoolDistricts:ThesepartnerscanapproveofWUDsprojectandintroduceittotheir
schoolsandalsogivefeedbackonthevideoclassestoensurethatWUDismeetingthe
teachersandstudentsneedswiththedesignandformatofthevideoclass.
Universities:Studentinternsassistwithfundraisingevents,socialmedia,blogging,email
subscriptions,andvideoproduction.Candidatesmustbewillingtoworkhard,
communicatewell,taketheinitiative,andgotheextramile.

SelectionandDescriptionofKeyWorksofArt:Brieflydescribeanykeyworksofart
thatwillbeinvolvedintheproject.
EachoneofWUDsvideoclassesisahand-craftedworkofart.Skilledartsinstructors
useauniqueinstructionalapproachthatkeepsstudentsengagedfromstarttofinish.
Presentation:Studentsseeaskillorconceptbeingmodeled.
Practice:Studentspracticetheskillmultipletimesalongwiththeirvideoinstructor.
Performance:Studentsmovetowardsindependenceuntiltheycanperformtheskill
individuallyorasagroupinfrontofanaudience.
WUDprovidesartsinstructorswithaglobalplatformtopromotetheirworksofart,
contactinformation,andservicesonWUDswebsite.
WUDsvideoclassesincludeguestartistsfromaroundtheworldwhodemonstrate
uniqueshowmanshipandhelpstudentsmaketheconnectionbetweentheoryand
industryperformance.WUDwilldothisthroughinterviewsorvideofootagefromthe
guestartist.

IntendedBeneficiaries(Audience/Participants/Community):
Brieflydescribetheintendedbeneficiariestowhomtheprojectisdirected.In
yourresponse,addresstheexpectedbenefit.

15-966590

Attachments-ATT20-Project_Information.pdf

TheWUDdancevideoclasseswillbedeliveredtoMiddleSchoolteachersandstudents
inGreaterOrlando,Florida,anareawithover2.5millionresidents.Theracialmakeupof
thecity(2015)was41%White,28%AfricanAmerican,25%Hispanic,4%Asian
American,2%MixedandOther.Estimatedmedianhouseholdincome(2009-2013)is
$42,147and19.5%ofthepopulationarebelowthepovertyline.50%ormoreofWUD
studentsparticipatinginthisprojectcomefromTitleISchools,and75-100%ofthose
studentscomefromhouseholdsbelowthepovertyline.

Havetheintendedbeneficiariesbeenconsultedinthedevelopmentofthis
project?
Yes
Brieflydescribeanyconsultations,plansforconsulting,orreasonsfornot
consultingwiththeintendedbeneficiaries.

WUDisworkingwithMrs.KathleenKATButlerGordon,OrangeCountyPublicSchools
BoardElectViceChairman,andScottEvans,FineArtsCoordinatoroftheOrange
CountySchoolDistrict,inthedevelopmentofthevideoclassestoensurethatthecontent
andtheresourcesaretoolsthatwillbemostbeneficialtoteachersandstudents
participatinginthepilotproject.

Hasyourorganizationworkedwiththesebeneficiariesinthepast?
Yes
Brieflydescribeyourpreviousworkwiththesebeneficiariesorrelevantwork
yourorganizationhasdonethatwillhelpyoureachthesebeneficiaries.

JerushaLiranzo,fifthgradeteacheratSadlerElementarySchool,TitleIschoolin
OrangeCounty,FL,isparticipatinginour2015-16PilotProjectandhasalready
facilitatedavideoclasswithherstudents.Herstudentswere40%AfricanAmerican,
55%Hispanicand3%Asianand1%White.Alloftheparentsofherstudentswere
belowthepovertylevel.
SheisteachingfifthgradeatSeminoleScienceCharterSchoolinthe2015-16school
yearandwillbeintegratingWUDvideoclassesintoherafterschoolclubaswellasinto
herclasslessonsasrelevanttohercurriculum.

Isthisprojectintendedtoreachapopulationhistoricallyunderservedbyarts

15-966590

Attachments-ATT20-Project_Information.pdf

programmingand/ordoestheprojecttargetaspecificaudiencebasedon
characteristicssuchasrace,ethnicity,orage?
Yes
Fromtheoptionsbelow,selectalldescriptorsthatbestdescribetheintended
audienceand/orotherbeneficiariestowhomtheprojectisdirected.

Race/Ethnicity
Asian
BlackorAfricanAmerican
HispanicorLatino
White

AgeRanges
Children/Youth(0-18years)

Underserved/DistinctGroups
IndividualsbelowthePovertyLine
IndividualswithLimitedEnglishProficiency

Describehowtheprojectwillbenefittheunderservedcommunity.

Therealityoflow-incomelifeisreducedchoicesandreducedopportunities--especially
asitrelatestoartseducation.WUDworkstoprovideimpoverishedyouthwithamoment
intimewheretheycanfindasafehaventodiscovertheirtalentsandexploreanendless
worldofpossibilitiesastheyimagine,createanddream,whichinturn,restorestheir
hopeforthefuture.

Promotion&Publicity:Brieflydescribeyourplansforpromotingand/or
publicizingtheproject.
Fundraising:invite-onlyeventtoestablisheddonorsandnewdonorsthatWUDs
advisoryboardacquiresthroughtheirbusinessnetworksaswellaspartneringleaders
andparticipants.
Partnerships:acquiredbyreferralsfromexistingpartnerstocontinuetogrowWUD's
clientbase.

15-966590

Attachments-ATT20-Project_Information.pdf

Programs:marketedthroughe-newsletters,onlineandprintpresscoverage,andvarious
onlineplatforms(WorldUpsideDown.org,Twitter,YouTube,Facebook,andInstagram).

Accessibility:Explainhowyouwillmakeyourprojectaccessibletoindividuals
withdisabilitiesincompliancewithfederallawandregulationsthroughaccess
accommodationsforbothfacilitiesandprograms,suchasaudiodescription,
sign-languageinterpretation,closedoropencaptioning,large-print
brochures/labeling,etc.
AlloftheeducationalfacilitieswhereWUDvideoclassesarehostedcomplyfullywiththe
1990AmericanswithDisabilitiesAct.Classroomsarefullyaccessible,enablingall
programsandperformancestobeopentoallindividuals.

15-966590

Attachments-ATT30-Project_Budget.pdf

WorldUpsideDown
WorldUpsideDown
ProjectBudget
Income
1.AmountRequestedfromNEA

$10,000

2.TotalMatchforthisproject
CASH(*=committedorsecured)

CASHAMOUNT

TotalCash(2a):
IN-KIND

$0
IN-KINDAMOUNT

UnicornioFilmsintheDominicanRepublicwillproduce5
dancevideoclassesunderthe"LeydeCine"
DanceInstructor

$8,800
$1,200

Totaldonations(2b):

$10,000

Totalmatchforthisproject(2a+2b):

$10,000

3.Totalprojectincome(1+2):

$20,000

Expenses
1.DirectCosts:
Salariesandwages
TITLEAND/ORTYPE
OFPERSONNEL

NUMBEROF ANNUALOR
PERSONNEL
AVERAGE
SALARY
RANGE
JoannaPuello,CEOand
1
0
VideoProducer
TotalSalariesand
wages(a):
Totalfringebenefits
(b):
Totalsalariesand
fringebenefits(a+b):

2.DirectCosts:Travel
(includesubsistence)

%OFTIME
DEVOTED
TOTHIS
PROJECT
25

AMOUNT

$0
$0
$0
$0

15-966590

Attachments-ATT30-Project_Budget.pdf

#OFTRAVELERS

FROM

TotalTravel:

3.DirectCosts:OtherExpenses

TO

AMOUNT
$0

AMOUNT

Costumesandprops

$200

Food

$100

Externalharddiscandserver

$1,200

ChloeGonzalez,DanceInstructorforfivevideo
classes
AnnaMcCarty,VideoDirector/Editorfor5dance
classes
UnicornioFilms,DominicanRepublicvideoproducer
underLeydeCinegovernmentfilmincentiveprogr
Totalotherexpenses:

$1,500

4.TotalDirectCosts(1+2+3):

$7,000
$10,000
$20,000
$20,000

5.IndirectCosts(ifapplicable):
FederalAgency:
Rate(.0000):
Base:
TotalIndirectCosts:
6.TotalProjectCosts(4+5):

$0
$20,000

15-966590

Attachments-ATT40-Organization_Budget.pdf

WorldUpsideDown
WorldUpsideDown
OrganizationBudget

OrganizationBudget:Completethissectionusingfiguresfromcompletedfiscal
years.Ifyouareaparentorganization,thisinformationshouldrefertothe
componentonwhosebehalfyouareapplying.

FYEndDate

MostRecently
CompletedFY
06/31/15

PreviousFY TwoYearsPrior
06/31/14

06/31/13

$0

$0

$0

Contributed

$2,267

$810

$2,370

TOTALINCOME

$2,267

$810

$2,370

$200

$0

$0

Production/Exhibition/
ServiceExpenses
AdministrativeExpenses

$1,012

$0

$950

$999

$2,045

$564

TOTALEXPENSES

$2,211

$2,045

$1,514

$56

($1,235)

$856

Income
Earned

Expenses
ArtisticSalaries

OperatingSurplus/Deficit

Inthespacebelow,discussthefiscalhealthofyourorganization.Inaddition,
youmustexplain:1)anychangesof15%ormoreineitheryourincomeor
expensesfromoneyeartothenext,and2)plansforreducinganydeficit
(includethefactorsthatcontributedtothedeficitanditsamount).

FundraisingEvent,October2015:WUDisworkingwithateamofinternstudentsfrom
FullSailUniversitytohostafundraisingeventinpartnershipwiththeOrlandoMuseumof
ArtinOctober2015.TheeventwillfocusonanartscompetitionforstudentsK-12,and
WUDwillsellmerchandiseandpromotethepilotproject.
In-KindProductDonation:UnicornioFilmswillbeproducing40WUDvideoclassesat
nocosttoWUD,whichwillprovideenoughcoreclassestojustifyamonthlysubscription
chargeforusers.
Adopt-A-School:WUDwillinvitelocalbusinessestosponsoraschoolandpaythe
monthlysubscriptionfeesothatteachersandstudentscanusethevideoclasses
completelyfreeofcharge.

15-966590

Attachments-ATT40-Organization_Budget.pdf

Grants:WUDwillcontinuetoapplyforartseducationgrantsinordertosupplement
annualincome.

15-966590

Attachments-ATT50-Project_Participants_Individuals.pdf

WorldUpsideDown
WorldUpsideDown
ProjectParticipants-Individuals
BiosofKeyIndividuals:

AnnaMcCarty--Designer/ArtDirector(Committed)
AnnaMcCartyisWUD'svideodirector.Shehasoversixyearsofexperiencedeveloping
instructionalmediaforFullSailUniversitysonlinedegreesandiscurrentlyproject
managingtheinstructionaldesignteamforTheLosAngelesFilmSchoolandEFA
Education.Sheisamasterfulartistwhenitcomestoblendinginstructionandstorytellingthroughthemediumoffilm.Artsclassesinheryouthinspiredherpassionto
createandinfluencedhercareerpathinmediadevelopment.

ChloeGonzalez--TeachingArtist(Committed)
ChloeGonzalezandherhusbandownandoperateMorphDanceTheatreinOrlando,
FL,andtravelinternationallytoperformandconductdanceworkshops.ADance
PerformanceBFAGraduateofOhioStateUniversity,Chloetakesinterestinmerging
multipleartexpressions(dance/theatre/music)tocreatethought-provokingmovement.
SheiseventproduceroftheOrlandProjectDance,andherdynamicteaching
presentationmakeshertheidealWUDdanceinstructor.

JoannaPuello--Projectdirector(Committed)
JoannaPuelloisawriter,producer,actress,musician,andanavidloverofthearts.With
morethan15yearsofteachingexperienceintheU.S.andabroad,Joannathriveson
creatingmulti-culturalenvironmentswherecultureisnurturedanddeveloped.HerBAin
CreativeWritingandMSinInstructionalDesignfromFullSailUniversityandextensive
workexperienceininstructionalvideoproductionprovideherwiththeperfectblendof
skillssheneedstoleadthisproject.

JerushaLiranzo--Teacher(Committed)
JerushaLiranzotaughtinaTitleISchoolforfouryears.Herworkwithunderprivileged
childrenreinforcedherbeliefthatartseducationiskeytogivingherstudentsachance

15-966590

Attachments-ATT50-Project_Participants_Individuals.pdf

notonlytosurvivethegruesomeobstaclestheyfaceeverydaybutalsotogivethem
hopeforameaningfulfuture.ShecurrentlyteachesatSeminoleScienceCharterSchool
(oneofthetopSTEMschoolsinthestate)willintegrateWUD'svideoclassesintoher
classcurriculum.

NathanSmith--Teacher(Committed)
NathanSmithisco-founderofTheHumanExperience,aprivatemiddleschoolinurban
OrlandohestartedwithDanitaJones.SmithstartedtheschooltokeephisMiddle
Schoolersfromdroppingoutofschoolorgettinginvolvedwithdrugs.Hecommonlyuses
music,rhythm,rapping,anddancetoteachhisstudentsLanguageArts,andhewillgive
greatfeedbackonWUDvideoclasses.
OrlandoSentinelarticle:http://bit.ly/1wa0jJN
HumanExperienceprospectus:http://bit.ly/1J7GY3Y

FernandoBaez--Executivedirector(Committed)
FernandoBaezisfounderandpresidentofUnicornFilms.Hehasmademorethan250
documentaries,servedasdirectorofproductionforTVchannelsintheDominican
Republic,andproducedtheseriesofenvironmentaldocumentariesTheNational
Image.Hehasreceivednumerousawardsandnationalandinternationalawardsasa
directorofTV.Hehasmaster'sdegreeincinematographyandfilmdirecting.Films
include:TimetoReap,ATownWithSoulCarnival,andTheKingofNajayo.

JenniferKroger--Artisticdirector(Committed)
JenniferKrogerisFounderandPresidentofBellabing,Inc.,andArtisticDirectorofArt
fromtheHeartwheresheteachesBallet,Tap,Pointe,Jazz,MusicalTheatre&Lyrical.
ShehasbeenafeatureddanceronHBOComedySpecials,NBCEasterSpectacular,
ABCsDisney/MGMStudiosGrandOpening,DisneysCruiseLine,aswellas
appearingonTLCsMakeOverStoryandTrinityBroadcastingNetwork/HolyLand
Experience.

ScottEvans--Other(Committed)
ScottEvansisthecoordinatorofvisualandperformingartsforOrangeCountyPublic
Schools.Hehastaughtatallgradelevels,andhischoirshavebeenselectedtosingat

15-966590

Attachments-ATT50-Project_Participants_Individuals.pdf

theFMEAProfessionalDevelopmentConferenceandattheACDAFloridaConference
onmultipleoccasions.Duringhisteachingcareer,hewastwicehonoredwiththe
TeacheroftheYeardesignationattheelementaryschoolandmiddleschoollevels.Heis
workingwithWUDtointegratevideoclassesintoOCPSmiddleschools.

CynthiaLowa--TeachingArtist(Committed)
CynthiaisWUD'stheaterinstructorandcurrentlytheMiddleSchoolDramaTeacherat
WindermerePreparatorySchool.WithanMAinTheatrefromtheUniversityofCentral
Florida,CynthiaactedattheOrlandoBroadwayDinnerTheatre,TheChildren'sTheatre
ofFlorida,FloridaChildren'sRepertoryTheatre,andthePopShop,Inc.Shehastaught
forNewYorkFilmAcademy'sActingsummercamps,theYoungActor'sInstitute,Theatre
HistoryandLiteratureatUCFasanAdjunctProfessor.

15-966590

Attachments-ATT60-Project_Participants_Organizations.pdf

WorldUpsideDown
WorldUpsideDown
ProjectParticipants-Organizations
DescriptionofKeyOrganizationalPartners:

UnicornioFilms--For-profitcommercialorganization(Committed)
UnicornioFilmsisoneofthemostprestigiousfilmcompaniesintheDominican
Republic.ThePresidentandCEO,FernandoBaezwillproduceWUDvideoclasses(in
EnglishanddubbedinSpanish)foraneducationalmini-seriestobeairedonnational
televisionintheDR.WUDwillmaintaincopyrightforallvideosproduced.Baezwillbe
presentingthisprojecttotheFilmCommissionerforapprovalunderTheLeydeCinein
ordertoobtainfinancialsponsorshipfromSupermarketBravo.

FullSailUniversity--College/University(Committed)
StudentsfromFullSailUniversitysMediaCommunicationsprogramworkasinternsfor
WorldUpsideDown.Theywillassistwithfundraisingevents,socialmedia,blogging,
emailsubscriptions,andvideoproduction.Allinternshipsarevolunteerandallow
studentsanamazingopportunitytogetreal-worldexperienceandagreat
recommendation.

OrangeCountyPublicSchools--Schooldistrict(Committed)
Kathleen"Kat"Gordon,OrangeCountyPublicSchoolsDistrict5SchoolBoardVice
Chairman,believesthateverystudentshouldhavetheopportunitytodeveloptheirown
innatecreativityandlearntorespectthecreativeexpressionsofothers.Theywillinvite
alldistrictschoolstouseWUD'svideoclassesintheirafterschoolenrichmentprograms
andwillprovidethemasatoolforartsteacherstoutilizeasaresourceforbringing
technologyintotheirartsprograms.

SeminoleScienceCharterSchool--School(Committed)
OrlandoScienceSchools(OSS)isatuition-freepubliccharterschoolinOrangeCounty
withanemphasisonscience,technology,engineeringandmath(STEM)education.
TheyofferstudentsingradesK12awell-roundedcurriculumalignedwithFlorida

15-966590

Attachments-ATT60-Project_Participants_Organizations.pdf

SunshineStateStandardsandtaughtinanintimatelearningenvironment(16:1studentteacherratio).TheirnewSeminoleScienceCharterSchoolbranchjustopenedandwill
beusingWUDvideoclassesinpartnershipwithteacherJerushaLiranzo.

TheHumanExperience--School(Committed)
TheHumanExperienceisanon-profit,privatemiddleschooldedicatedtothebeliefthat
everychilddeservesthedignity,respect,andhonorthatcomeswithhisorherhumanity.
Theyreflecttheirgratitudeforlifeanditspotentialintheirdailypursuitofacademic
excellence,communityinvestment,andloveforallpeople.Theyinspiretheirstudentsto
takepleasureinthecreativeprocessofteaching,learningandexploringtogether.

WinegardElementarySchool--School(Committed)
In2014,WinegardElementaryrankedworsethan62.7%ofelementaryschoolsin
FloridaandtheAverageStandardScorewas38.59.Italsoranked91stamong135
rankedelementaryschoolsintheOrangeSchoolDistrict.Racialmakeupis:Hispanic
(65%),AfricanAmerican(20%),White(8.3%).91.9%ofstudents.Inhershorttwoyears,
PrincipalDr.JulieHeltonhasrevivedtheartsatherschoolandisthrilledwiththe
opportunitytoparticipateinWUDs2015-16PilotProject.