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9/19/2016

Marvelvs.DCComics:TheLegendarySocialMediaBattle

August 11, 2015

Marvel vs. DC Comics: The Legendary


Social Media Battle
SOCIAL BUZZ (HTTP://WWW.BUSINESS2COMMUNITY.COM/SOCIAL-BUZZ)

by Julie Hong (http://www.business2community.com/author/julie-hong)

Follow@J_Hong3

140

A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating
from comic books and then flourishing onto the big screens and video games. With more
than 20 movie adaptations planned in the next 4 years, superhero movies are bound to
break box office numbers, and social media records. While we must reckon that comparing
Marvel and DC worlds is like comparing Coca-Cola and Pepsi its a matter of taste we
can however determine who is catching the attention on the social web this summer in
regards to figures and stats.
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regards to figures and stats.


Using Talkwalkers social media analytics platform (http://www.talkwalker.com/en/socialmedia-intelligence/social-media-analytics/), lets see who wins each round in terms of
social media trends, share of voice, hashtag analysis, sentiment, and engagement on
Facebook and Twitter.

Round 1: When you say comic book or comics, people think


of Marvel
Interestingly, among 1.3 million results collected over the past 30 days about comics, and
comic books, the top themes were Marvel, Marvel Comics and #MARVEL, an
indication of the social interest in comparison with Batman or Superman, both DC
Comics superheroes who only come next.
Marvel 1-0 DC

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Round 2: The brands share of voice


Looking at volumes of mentions for the brand names give us an insight into who triggers
the most mentions online. Using combinations of Marvel
Comics/Universe/Entertainment and DC Comics/Universe/Entertainment, the latter
gets slightly less mentions with 46.2% of about 295,500 total mentions. A relatively close
call, but Marvel comes out a winner again.
Marvel 2-0 DC

Round 3: Hashtag leaders in each comics universe


A good hashtag (http://blog.talkwalker.com/en/6-free-hashtag-tracking-tools/) can
increase the reach of an idea, brand, or topic, to readers that are part of a larger
conversation. Looking at the number of hits for a particular hashtag gives an immediate
idea of how much it is going viral at a certain time. For our battle here, the hashtags that
lead the conversations about Marvel are #Marvel and #Comics, while the leading hashtags
of DC are #Comics and #Batman (#DC and #DCComics come next).
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As we notice, not everyone on social media will express their opinion about the parent
company but also about the characters that bring these universes to life, which brings us to
the next round.
For the sake of electing a winner, official hashtag count is 6,132 for #dc and #dccomics all
together, and 33,371 for #marvel.
Marvel 3-0 DC

Round 4: Marvel vs. DC characters


If there was an award ceremony inviting the A-listers of Marvel and DC characters, who
would have gotten a VIP invitation? Among some of the 15 top names we looked at, Batman
(DC), Ant-Man (Marvel), Superman (DC) and Deadpool (Marvel) stand out from the crowd
with almost 6.8 million mentions on the web in just 30 days.

http://www.business2community.com/socialbuzz/marvelvsdccomicsthelegendarysocialmediabattle01299091#0VsysdOilfGfyfgq.97

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Batman and Superman count: 4.1 million. Ant-Man and Deadpool count: 2.7 million.
Marvel 3-1 DC
One question we had looking at the graph of results over time (below) was: what is this
impressive spike on August 5th?! which turned out to be concerning Deadpool, and the
release of its movie trailer generating a lot of buzz online.

Now I know what youre thinking: its completely unfair to compare characters while some
have movies of their own, and some others dont. And that is absolutely legitimate, which
made us in turn look at the movies based on superheroes that appear in publications by
Marvel and DC Comics.

Round 5: Marvel Cinematic Universe vs. DC Comics shared


universe lms
Movies based on Marvel and DC characters are numerous. Mostly focusing on the recent
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releases and upcoming, announced adaptions, the numbers speak for themselves.
The full list:

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Nick Cannon Looks Like Aladdin On Americas Got
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by Shawn Rice

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The Clairvoyants Social Media Reactions To Final


http://www.business2community.com/socialbuzz/marvelvsdccomicsthelegendarysocialmediabattle01299091#0VsysdOilfGfyfgq.97

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The Clairvoyants Social Media Reactions To Final


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by Shawn Rice
(http://www.business2community.com/entertainment/grace
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Laura Bretan Social Media Reactions To Final


was
a great idea!
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This
round has a clear champion: the Marvel Cinematic Universe wins at the moment, but
(http://www.business2community.com/entertainment/laura
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much awaited DCs Batman v Superman: Dawn of Justice, Suicide Squad and Aquaman might
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overthrow
Marvel movies in the social media blockbuster battle the coming years

Marvel
4-1 DC
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by Shawn Rice

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While
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is managing quite well with 22% of positivity versus 20.6% for Marvel, and 19.6%
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Marvelvs.DCComics:TheLegendarySocialMediaBattle

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resort to Talkwalker one last time for owned media analytics


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Marvelvs.DCComics:TheLegendarySocialMediaBattle

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