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Marvelvs.DCComics:TheLegendarySocialMediaBattle
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A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating
from comic books and then flourishing onto the big screens and video games. With more
than 20 movie adaptations planned in the next 4 years, superhero movies are bound to
break box office numbers, and social media records. While we must reckon that comparing
Marvel and DC worlds is like comparing Coca-Cola and Pepsi its a matter of taste we
can however determine who is catching the attention on the social web this summer in
regards to figures and stats.
http://www.business2community.com/socialbuzz/marvelvsdccomicsthelegendarysocialmediabattle01299091#0VsysdOilfGfyfgq.97
1/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
http://www.business2community.com/socialbuzz/marvelvsdccomicsthelegendarysocialmediabattle01299091#0VsysdOilfGfyfgq.97
2/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
3/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
As we notice, not everyone on social media will express their opinion about the parent
company but also about the characters that bring these universes to life, which brings us to
the next round.
For the sake of electing a winner, official hashtag count is 6,132 for #dc and #dccomics all
together, and 33,371 for #marvel.
Marvel 3-0 DC
http://www.business2community.com/socialbuzz/marvelvsdccomicsthelegendarysocialmediabattle01299091#0VsysdOilfGfyfgq.97
4/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
Batman and Superman count: 4.1 million. Ant-Man and Deadpool count: 2.7 million.
Marvel 3-1 DC
One question we had looking at the graph of results over time (below) was: what is this
impressive spike on August 5th?! which turned out to be concerning Deadpool, and the
release of its movie trailer generating a lot of buzz online.
Now I know what youre thinking: its completely unfair to compare characters while some
have movies of their own, and some others dont. And that is absolutely legitimate, which
made us in turn look at the movies based on superheroes that appear in publications by
Marvel and DC Comics.
5/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
releases and upcoming, announced adaptions, the numbers speak for themselves.
The full list:
Subscribe
Enteremail
Most Read
Nick Cannon Looks Like Aladdin On Americas Got
Talent As Social Media Laughs
by Shawn Rice
(http://www.business2community.com/entertainment/nick
cannonlookslikealaddindancingstarssocialmedia
laughs01655685)
6/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
(http://www.business2community.com/entertainment/clairvoyants
socialmediareactionsfinalperformanceamericasgottalent
01654377)
Research
shows that Deadpool, Fantastic Four, Ant-Man, and Iron Man are in the target of
by Shawn Rice
(http://www.business2community.com/entertainment/grace
social
media conversations. It seems that characters that are satirical, cynical, selfvanderwaalsocialmediareactonswinningamericasgot
deprecating
or simply crazy seem to get the fans attention. This, and the fact that Fantastic
talent01655793)
Fours Human Torch is black, prompting so-called haters to engage into inflamed debates
on the web. We will take Stan Lees position, who said: It was more than okay. I thought it
This
round has a clear champion: the Marvel Cinematic Universe wins at the moment, but
(http://www.business2community.com/entertainment/laura
the
much awaited DCs Batman v Superman: Dawn of Justice, Suicide Squad and Aquaman might
bretansocialmediareactionsfinalperformance
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overthrow
Marvel movies in the social media blockbuster battle the coming years
Marvel
4-1 DC
Grace VanderWaal
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Round
6:
Share
of sentiment
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2 Community
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While
some people are adept of the saying There is no such thing as bad publicity, PR
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professionals in charge of detecting early signs of crisis online
Marvel or DC gets the most positive mentions online / least negative mentions? It looks like
(http://www.business2community.com/entertainment/paula
DC
is managing quite well with 22% of positivity versus 20.6% for Marvel, and 19.6%
abdulmesses2actsamericasgottalentfinalesocial
negativity
versus 22% for Marvel.
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Nick Cannon Looks Like Aladdin On Americas Got
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Talent As Social Media Laughs
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by Shawn Rice
(http://www.business2community.com/entertainment/nick
Sal Valentinetti Social Media Reactions To Final
A cannonlookslikealaddindancingstarssocialmedia
close call again, but DC wins in these two regards.
Performance On Americas Got Talent
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by Shawn Rice
Marvel 4-2 DC
(http://www.business2community.com/entertainment/sal
7/11
9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
The
Clairvoyants Social Media Reactions To Final
valentinettisocialmediareactionsfinalperformance
Performance
On Americas Got Talent
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Round
7: Top communities on Facebook and Twitter
by Shawn Rice
(http://www.business2community.com/entertainment/clairvoyants
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Performance
On Americas Got Talent
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01654377)accounts can rely on the most intense engagement with their communities? Lets
Marvel
and DC
have
undoubtedly
massive
bases. Which of the official Twitter and
Brian Justin
Crum
Social
Media Reactions
Tofan
Final
by Shawn Rice
(http://www.talkwalker.com/en/social-media-intelligence/social-media-monitoring/).
Grace
VanderWaal Social Media Reactons To
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Americas Got Talent
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On
Twitter:
by Shawn
Rice Marvel posts less than DC but gets more response from its community.
(http://www.business2community.com/entertainment/grace
28 Halloween Costumes For Cats That
vanderwaalsocialmediareactonswinningamericasgot
Will Put A Smile On Your Face
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by James Kosur
(http://www.business2community.com/social
Laura Bretanbuzz/28halloweencostumesforcatsthat
Social Media Reactions To Final
Performancewillputasmileonyourface01037524)
On Americas Got Talent
by Shawn Rice
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9/19/2016
Marvelvs.DCComics:TheLegendarySocialMediaBattle
The
Clairvoyants Social Media Reactions To Final
valentinettisocialmediareactionsfinalperformance
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by Shawn Rice
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Marvel
wins on
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Winning
Americas Got Talent
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Our
8-round
battle concludes to Marvel winning over DC on social media in terms of general
by Shawn
Rice
conversations
about comic books, volume of brand and hashtag mentions online, buzz
(http://www.business2community.com/entertainment/grace
vanderwaalsocialmediareactonswinningamericasgot
originating
from
its cinematic
Will Put
A Smile Onuniverse,
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necessarily the
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Marvelvs.DCComics:TheLegendarySocialMediaBattle
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Marvelvs.DCComics:TheLegendarySocialMediaBattle
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Clairvoyants
Social
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To Final
Publish
or Perish:
A CMO
Roadmap
for Managing,
valentinettisocialmediareactionsfinalperformance
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