Documentos de Académico
Documentos de Profesional
Documentos de Cultura
SURVEY HIGHLIGHTS
PHILIPPINES :
Metro Manila
Balance Luzon
Visayas
Mindanao
:
:
:
:
Sample
Sizes
Error
Margins
June 27-30
1,200
3%
June 27-30
June 27-30
June 27-30
June 27-30
300
300
300
300
6%
6%
6%
6%
OUTLINE OF PRESENTATION
1. Reading behavior of Filipino adults
2. Reading preferences for NSBs
3. Attitudes towards books and reading of
NSB readers
94% 92%
90%
83%
80%
2003
86%
2007
72%
66%
60%
51%
49%
36%
40%
20%
0%
TOTAL READING
BOOKS
NEWSPAPERS MAGAZINES
COMICS
2003
Reads
Books
Reads
Books
10%
2007
4%
24%
17%
90%
76%
Reads
Non-schoolbooks
83%
96%
Reads
Non-schoolbooks
89%
90
88%
83%
80
80%
76%
74%
78%
82%
80% 79%
79%
75%
69%
69%
66%
63%
80%
74%
68%
70
82%
89%
62%
63%
60%
60
2003
50
2007
40
30
20
10
0
45 and
ol der
35 to 44
25 to 34
18 to 24
Cl ass E
Cl ass D
ABC
cl asses
M i ndanao
V i sayas
B al ance
Luzon
NCR
T otal RP
READING PREFERENCES
2003
1. Bible
67%
38%
2. Romance / Love
33%
26%
3.Cooking
28%
7%
4. Comic books
26%
0%
5. Religion / Religious /
Inspirational
20%
9%
19%
Science
18%
Horror/Suspense
17%
Family planning
16%
Business/Economics/Livelihood etc
16%
16%
15%
Government
14%
Laws/Legal issues
14%
Agriculture
14%
Lifestyle
14%
Heroes
12%
Animals
12%
Child rearing
11%
Social issues
11%
Horoscope
11%
Q110: NGAYON NAMAN PO MAY IBIBIGAY AKONG LISTAHAN (SHOW LIST). PAKIBASA PO MUNA
NG MABUTI. SA LISTAHAN PONG ITO, PAKISABI KUNG ANU-ANONG PAKSA NG LIBRONG HINDI
PANG-ESKWELA ANG INYONG BINABASA?
PREFERRED
Tagalog
58%
37%
English
41%
18%
Cebuano/Bisaya
14%
11%
Ilocano
6%
5%
Arabic
2%
2%
Ilonggo
1%
1%
Bicol
1%
1%
Tausug
1%
1%
Hiligaynon
1%
Spanish
1%
Japanese
1%
Others
1%
1%
ATTITUDES TOWARDS
BOOKS AND READING
UNDECIDED
DISAGREE
NET
2007
87%
9%4% +83
2003
89%
6%5% +84
80%
36%
13%7% +74
10%
8% 11% +69
80%
0%
20%
40%
-18
54%
60%
80%
100%
AGREE
The quality of the
writing of most
books made in the
Philippines is high.
61%
61%
A thin book is
bought more than
a thick one.
0%
NET
26%
+49
18%
52%
20%
DISAGREE
28%
40%
60%
80%
12%
20%
+41
19%
+33
100%
ACCESSIBILITY OF
BOOKSTORES
AND PUBLIC LIBRARIES
Q89: GAANO PO KALAYO ANG PINAKAMALAPIT NA BOOKSTORE O TINDAHAN NG MGA LIBRO SA INYONG
BAHAY? (TALAGANG MALAPIT, MEDYO MALAPIT, MEDYO MALAYO, TALAGANG MALAYO, HINDI ALAM KUNG
MAYROONG TINDAHAN NG LIBRO)
Q90: NASABI PO NINYO NA ANG PINAKAMALAPIT NA BOOKSTORE O TINDAHAN NG LIBRO SA INYONG BAHAY
AY (ANSWER IN Q89). ANO PO BANG BOOKSTORE O TINDAHAN NG LIBRO ITO? (ONE ANSWER ONLY)
% of NSB
READERS
NEAREST PUBLIC
LIBRARY
% OF NSB
READERS
City / Municipal
Library
48%
State University
Library
8%
2%
Public Elementary
School Library
8%
Merriam Webster
1%
7%
Alemars
1%
6%
Provincial Library
1%
38%
Crown Bookstore
4%
Gaisano
2%
Others
35%
Q90: NASABI PO NINYO NA ANG PINAKAMALAPIT NA BOOKSTORE O TINDAHAN NG LIBRO SA INYONG BAHAY
AY (ANSWER IN Q89). ANO PO BANG BOOKSTORE O TINDAHAN NG LIBRO ITO? (ONE ANSWER ONLY)
Q92: NASABI PO NINYO NA ANG PINAKAMALAPIT NA PAMPUBLIKONG LIBRARY O SILID-AKLATAN SA INYONG
BAHAY AY (ANSWER IN Q91). ANO PO BANG LIBRARY O SILID-AKLATAN ITO? (ONE ANSWER ONLY)
FREQUENCY
OF READING NSB
2007
2003
2007
Family
+0.45
No association
+0.36
+0.21
Relatives
+0.30
+0.32
+0.28
+0.15
Friends
+0.30
+0.34
+0.25
+0.16
Co-workers
+0.30
No association
+.23
No association
READING OF
NON-SCHOOLBOOKS
2003
2007
Television
No association
+0.51
Radio
No association No association
Movies
+0.30
+0.46
DVD/CD*
+0.22
+0.34
Malls
+0.31
+0.46
Computer/
Internet games** +0.64
+0.65
Internet
+0.67
+0.61
*Videotapes in 2003
**Video or computer games in 2003
FREQUENCY
OF READING NSB
2003
2007
+0.08
+0.10
+0.21
+0.21
+0.25
+0.19
+0.08
No association
+0.11
+0.18
+0.38
+0.41
+0.10
+0.15
Purchasing (19%)
Renting (18%)
18-24 year-old
P6k+ m.income
Visayas
NCR
25-34 year-old
Class D
Males
NCR
18-24 year-old
ABC
P6k+ m income
Urban
Visayas
Class D
Males
18-24
Mindanao
Visayas
Female
< P2k m income
P 6K+ m income
Rural
Class D
Class E
53%
37%
33%
32%
31%
29%
28%
33%
32%
32%
31%
24%
22%
21%
20%
35%
23%
21%
20%
19%
19%
19%
18%
18%
51%
41%
40%
40%
24%
2007
42%
27%
20%
22%
19%
18% 18%
0%
Borrowing
from others
Library
reading
Purchasing
Renting
Receiving
NSB as gifts
Library
reading Purchasing
Renting
Receiving
NSB as gifts
Total RP
41%
27%
19%
18%
42%
NCR
Balance Luzon
Visayas
Mindanao
51
39
46
37
32
23
33
28
33
18
22
13
17
13
21
23
49
43
39
38
Total Urban
Total Rural
44
38
28
26
24
14
17
19
47
36
Classes ABC
Class D
Class E
27
44
39
23
29
26
32
21
14
6
18
18
56
42
38
Total RP
Male
Female
18-24
25-34
35-44
45+
Less than P2,000
P2,000-P3,499
P3,500-P5,999
P6,000 +
41%
38
44
64
46
40
31
35
33
37
48
Library
reading Purchasing
27%
28
27
53
31
20
20
27
23
21
37
19%
20
19
32
18
16
16
13
17
13
31
Renting
Receiving
NSB as gifts
18%
15
20
35
17
15
13
19
14
10
19
42%
35
47
41
42
39
43
36
39
44
49