Welcome to Spice n Grilled Foods Pvt.

Ltd

DAHI KABAB | VEG NUGGETS | VEG WINGS | MALAI CHAAP ROLL

www.sgfindia.in

About US}
Spice n Grilled Foods Pvt. Ltd.Established
in 2012 in the heart of the country Delhi
with
the vision of providing hygienic and tasty
food.
At SGF we take out a leaf from the
culinary
extravaganzas of the Grill & Flame and
brings to you a repast of Indian food.
We are highly popular because of its
exotic spices, delicate herbs with
vegetables. Serving vast range of Chaaps
& Rolls along wither other delicious
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SGF
has received
The Award
for
EXCELLENCE
In the
Industry.
Mr. Ashwani Ahuja
Mr. Kewal Ahuja
Receiving the award
from Mettas Club

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OVERALL STRATEGY
What Financial strategy we are looking for?

Improve operating efficiency & increase gains.

Improve enterprises overall financial health.

What business strategy we must follow?

Understand & fulfil customers taste and preferences.

Provide takeaways, home delivery & dining facility.

How can we sustain changing & improving business

environment?

Hire Key Technical talent

Implement trainings.

Align personal goals

Constant analysis of markets taste & preferences.

What market strategy we will follow?

One lac leaflets will be distributed in the \within 3 Km surrounding area.

Inserting pamphlets & advertisement in local newspaper. Local T.V adds.

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GOALS AND OBJECTIVES

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GOALS AND OBJECTIVES

Ensure customer satisfaction and build a repeat-customer base.
Improve our position in the local market and strengthen our brand.
It also allows us to interact with people on a daily basis.
A developed marketing program.
Promoted through radio and newspaper advertising, posters, and the yellow pages.
Coupons will be issued for the family dining section to encourage immediate sales.
A person who is active in the community can promote the restaurant through his
affiliation with many groups and organizations.
10% discount will be applied to seniors to attract that market.

Great Foods Requires A Lot of Care & Attention

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STRENGTH ANALYSIS

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STRENGTH ANALYSIS

All the members of management team are properly qualified for this sector.
We have adequate knowledge about renowned restaurant services provided globally.
We with our profound experience in this sector know how to provide customer
satisfaction within a reasonable rate with the highest quality.
And also we are well equipped with the facilities to provide take away & home
delivery for residential & offices during lunch & dinner hours .

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OPPORTUNITIES ANALYSIS

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LOCATED IN DENSE AREA

:
Unit will be located in the midst of dense market & colonies with students constituting
the major population.

MARKET ANALYSIS :
Our market constitutes collage students & teenagers who are sensitive to taste and
health, and since our rates are reasonable so they are very well affordable.

TARGET AREA :
All corporate offices within 03 Km range from the unit.
All residential apartments within 03 Km range from the unit.
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BUSINESS GROWTH
Anticipating the markets trend, and the quality of service we provide we expect the
modest growth over the coming years. The financials account for the following growth
projections:

YEAR : 2

YEAR : 3

YEAR : 4

YEAR : 5

8%

10%

12%

12%

Great Foods Requires A Lot of Care & Attention

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RESOURCE IMPLEMENTED

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INVESTMENT IS BROADLY DIVIDED IN THREE HEADS:1. Physical Infra Structure

2. Franchisee Fee
3. Human Resource
These heads does not include security deposit of the shop, taken by franchisee.

Infra Structure Details (Projected) :

Description

Pricing

Area Required (300 to 500 Sq. Feet)

1,20,000

Kitchen Equipment

300,000

Civil Works & Tiles

100,000

Uniforms

10,000

Utensils

60,000

Telephone & Internet

5,000

Plumbing

10,000

Computer

33,500

Billing Software

18,000
Continue

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Infra Structure Details (Projected) :

Description

Pricing

Electrical Fittings

20,000

AC (2 Nos)

60,000

Water Cooler 1

8,000

Fire Extinguisher

20,000

Inverters

10,000

Standing Tables 4 Nos.

12,000

Cash Counter

16,000

Signage & Tran Slights (Rs. 600/SqFt)

50,000

Cameras

20,500

Dustbin, Mats, Broom Pan

15,000

Home Delivery Vehicle

100,000

Gas Bank

28,000 (Till 45 Ft
Length)

Sanitation Items

10,000

Ducting, Exhaust & Fresh Air

50,000

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Total: 9,46,000

Infra Structure Details (Projected) :

- NOTE Exhaust and fresh air ducting (@65 Rs/ Sq. Ft as per area defined)
Air Conditioner 60,000 (If required)
Corian on pick up counter @ 850/Sq. Ft.(If required).
-BRAND FEE SGF Foods Pvt. Ltd. will be charging brand fee of 8,00,000
-HUMAN RESOURCES
We have hired Chefs (3 Nos.), Cashiers (1 Nos.), supervisors (1 Nos.)
Delivery Boys (2 Nos.)Waiters (2 Nos.) & Helpers (3 Nos.)
Project Scale :

Daily Lunch / Dinner Sale : 20,000 | Monthly Sale : 600,000 (After 3 Month

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OPERATIONAL MANUAL
A. Restaurant operations will start from 10.00 am
B. The turnaround time for services would depend upon the
location of the pertaining area and segregation for the
operations is as follows:

Expected demand at Corporate Offices & Residential Area :- 12.00Hrs-23Hrs

Food supply will be from base kitchen only (Gastronome pan / Containers to be
used for delivering food).

Non-sticky fry pan will be used to prepare the food order.

Food will be presented in Plastic/Aluminum containers in the delivery from a

choice.

The takeaway menu will be displayed.

Provision for seating arrangement is provided.

Standing tables to be used for customers.

Disposal crockery to be used always in the premises.

Cleanliness will be done by sweepers.

Kitchen hygiene should be maintained.

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Continue

OPERATIONAL MANUAL
A. Restaurant operations will start from 10.00 am
B. The turnaround time for services would depend upon the
location of the pertaining area and segregation for the
operations is as follows:

Food from base kitchen has to be received by 11.00-12 Noon.

Chutney, vinegar, onion, tandoori, salad should be pre packed in pouches while
receiving from base kitchen.

All the curry and the tandoori items dispatching from base kitchen must be
packed in 5Ltr. Pan/3Ltr. Tray which are more convenient for storage / reheating.

Rumali roti, seasoning sachet, mouth freshener paper napkin will be delivered
along the order accordingly.

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TAKE AWAY/HOME DELIVERY PROCEDURE

Supervisor will attend the phone.

They will take the order on rough pad & will take the complete details like
address, Phone Nos., near by land mark than order will be placed in form of K.O.T
system with daily order Sl. No. and time.

The Tandoori section/Gravy section K.O.T will go inside the kitchen/curry. And
order will be dispatched from display Bain Marie/Handi/Tawa only.

Kitchen curry section will operate only reheating purpose.

Tandoori section will deliver there order within 10 minutes to delivery counter
along with K.O.T back.

Cashier will be raising the bill in duplicate, one as office copy & other as customer
copy.

There will be four delivery boys with vehicles.

All delivery boys should have mobile phone for communication.

The office copy is to be stamped after receiving the money.

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Continue

Why Franchise With Us ?

SGF (Spice n Grilled Foods Pvt. Ltd.) Offering healthier food based on nut

by-products of Soya.SGFis committed to provide unmatchable taste & quality

within reasonable rates.
All ingredients of the product are 100% vegetable. The business has proven
revenue model and self sustainability within a year. We are now looking to
expand through franchise model. Interested individuals can take this
opportunity to grow as a business owner.

Great Foods Requires A Lot of Care & Attention

www.sgfindia.in

Our Number of Outlets is an Another Reason to Take Our

Franchise.
It shows that how people love us and how much they like
our taste.
Najafgar
h
Delhi

Rajouri
Garden
Delhi

Karol
Bagh
Delhi

Rohini
Sec-3
Delhi

Rohini
Sec-22
Delhi

Geeta
Colony
Delhi

Dwarka
Sec-10
Delhi

Prashant
Vihar
Delhi

Rohini
Sec-17
Delhi

Vijay
Nagar
Delhi

Ashok
Vihar
Delhi

Pitampur
a
Delhi

Mukherje
e Nagar
Delhi

Chandiga
rh
Sec-34C

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Gurunan
akPura
Delhi

CONTACT US
I-35, Mahendra Park, New Delhi - 110033
Than
k

011- 6500-8787
https://www.facebook.com/sgfdelhi
www.sgfindia.in

You!